Local Search Marketing Advice and Tips
What is the difference between doing "Search Engine Optimization or SEO" and doing "Search Engine Marketing or SEM"?
The Difference Between SEM and SEO
Negative impact of doing Local SEO in 2015
1. Not Getting Increased Calls For Business
2. Increased Customer Chek-ins at Your Business Location
3. Conferring with Customers
5 Important Tips For Local SEO
- Accuracy Of Your Business Listing
- It is very important part in Local SEO to have accuracy and consistency of NAP.
- NAP stands for Name, Address and Phone number.
- Major search engines such as Google, Yahoo, Bing and other search engines get business listing information from many sources. Including, you entering your own business info, government sources, user generated content (apps like FourSquare and Swarm) and data providers. Ans, it’s important that you have a way to monitor all of your business listings accurately and that you can affect change to any incorrect listings in an efficient way.
- Locally Optimized Directory Listings
- ‘Links’ play a major role in determining your ranking position on search results. Obtaining inbound links or backlinks in quantity and quality can influence your search engine rank immensely. One of the simple way to obtain backlinks is to submit your link to online business directories. The sole purpose of these online directories is to providing links to web users to various sites categorized under relevant topics. Directory submission or listings is a website optimization and off-site SEO strategy that no website owner should ignore.
- Social Signals
- Social media sites like Facebook, Twitter, Google Plus(+), Pinterest and more impacts your search engine rankings.
- Social Media is Still an Important Way to Build Your Brand and Increase Website Traffic but is not part of Google's search algorithm.
- Social Media has an indirect but powerful impact on search rankings. Your social activity and result of that activity, increases the chance of obtaining links and exposure from the group of people who power the link graph.
- Getting Local Consumer Reviews
- Online local business reviews have always been a part of Google and good business management.
- Customers are likely to trust the opinions of other customers much more than service providers descriptions, it is important to add a section to your online store is likely to yield tangible results.
- Reviews for your small business on a general level can help you understand the needs of your customers and help you to improve or adapt what services you provide, what products you sell and how you deal with customers.
- HyperLocal SEO Campaign
- If you run a small business that serves a local client base then it’s crucial to increase your visibility on local searches. By ranking locally in your service areas on major search engines such as Google, Bing, and Yahoo!, this increases your visibility which increases your chance to make a sale.
- The business end goal is to create as many local "connections" between your small business and other local businesses in the area. Which will send a strong signal to the search engines that your online business is hyper relevant to a specific location because it is connected with other local businesses. And its going local through association.
If you liked this post, you'll love 7 Quick Tips About Optimize Your “Google My Business” Page , SEO Checklist For Small Business Websites and Simple Tips To Set The Stage For Local SEO In 2015
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