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Boost Your Sales With Holiday Marketing Tips and Ideas for Small Businesses

Promote Your Business During Holiday Season


The holiday season is fast approaching and with it comes a strong demand for shopping, both online and offline.Use these Holiday Marketing tips and ideas to make the most of the spike in holiday traffic and spending, creating a positive impression of your small business that will last long.

4 Questions To Ask Yourself for Your Holiday Marketing Campaign

  1. Do you have a special holiday deal for customers?
  2. Are your promotions focused?
  3. Have you updated everything to reflect your special deal?
  4. Have you created a sales funnel?

Tips for Getting Customers Ready for the Holidays with Social Media and Email Marketing

  • Develop a schedule to help build holiday momentum.
  • Pay attention to what your fans, followers, and readers really want this year.
  • Be a resource, not just a sales pitch.
  • Don’t try to do too much, too soon.
  • Give them what they signed up for: exclusive content.
  • Make the holidays an event.
  • Remember what works during the other seasons.
  • Be authentic.

Here are five ways businesses can boost e-commerce sales this holiday season:

  1. Maximize Customer Experience: Customer experience on your e-commerce store is vital to make customers linger around, browse, and buy online. It’s the first step to boost your sales. Easy navigation, intuitive search, optimized and streamlined product pages with great copy, fast-loading web pages, and a high-degree of interactivity are a given.
  2. Don’t make them drag a heavy shopping cart: Create user friendly online shopping cart. If it disappears, stalls, miscalculates prices, and doesn’t appear responsive can loose your customer. Make it simple for online shoppers. Allow them to login with a minimum number of clicks, invest in intelligent shopping carts that do half of the customers’ work e.g filling in the details etc, add robust security features for the cart.
  3. Show Off Your Products: Presentation is everything. Combined with spectacular product photography, an organized layout, great graphics, and a pleasant visual presentation, your e-commerce online store will do a lot of heavy lifting for your business.
  4. Use Effective Customer E-commerce Platforms: Often, the tools businesses use determine success (or the lack of it). Manage your e-commerce online store, serve customers, and make profits while letting go of source code. Americaneagle.com’s  idev® , for instance, is a simple-to-use Content Management  systems (CMS) specially built for e-commerce sites. Starting with the idev® Intelligent Search tool, customers can find desired products more quickly without time-consuming searches. For merchants, a host of features make it easy to manage your website for maximum profitability.
  5. Let customers shop, their style: Customers are as different as the choices they make. Make sure that you allow for faster shopping experience, choices in the form of multiple options to search for products based on product type, brand, category, color or price. Give them options to browse, choose, and let the vision of these products marinate in their heads. Using state-of-the-art e-commerce sales management systems plugs intelligent cross-sell, social, and recommendation tools and you’ll have ways to influence customer choices without coming on to them too hard.

Holiday Marketing Tip

Holiday Marketing Tips and Ideas for Small Business


It's important to remember that not everything changes during the holiday season. The best Holiday Marketing practices and strategies you use in your Email Marketing and Social Media accounts throughout the year will not still be effective in November and December month, but they will help you engage your customers in the month of September and October and get them ready for the holiday push.

Holiday Marketing Resources for Small Businesses

Top holiday marketing trends

Creating a holiday offer


Planning a holiday event


Tips for promoting your offer or event


Email Marketing


Social Media Marketing


Did you know that 67% of shoppers purchased a gift they found on social media? How are you using social media for your business this holiday season?

Useful Holiday Marketing Resources

















Guest Post Submission | Submit A Guest Post

Guest Post Submission | Submit A Guest Post

Guest Blogging at SEO Information Technology


Submit A Blog Post | Guest Blogging
Write A Guest Post

Submit Your Post

Guest blogging - Guest blogging can provide a variety of benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry.

We now accepts guest post and our Blog is open for Guest Bloggers.  Publishing Guest post can help you improve your Blog or Website. You will get some Powerful Backlinks from here and some traffic from here if you write a guest post in this blog.

Terms and conditions :


  1. You can submit post for any topic related to SEO, Social Media, Blogging Tips, Internet Marketing etc which would be informative and useful to users on the web and your Article must be unique and original content. 
  2. Your Article must be Good-formatted and SEO-rich.
  3. You can do Guest Blogging here and you can add two Anchor Text in your post (Do Follow Links).
  4. Your Article must be without affiliate links.
  5. The length of the article should be nearing 500 words or more.
  6. Send the article in a word document with the text links.
  7. Use only licensed images or if it is under Creative Commons, do send us the image link and author.
  8. Do send a short author bio (max 50 words) in which you can put in a link too.
  9. Don’t forget to reply to the reader comments on your post.
If you agree with about terms follow this as your next steps to a Guest Post,

Then write your post in a Ms Word and Send your Word file on our Email ID : SEOInfoTechRSA@gmail.com

After review we will immediately publish your post.

Note: Don't forget to tell a short description about you which would be added at the end of the post as a author bio.

Recent Guest Blog Posts on Our SEO Blog:

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Video SEO Tips, Techniques & Best Practices | SEO Mumbai

Video SEO Guide - Video Marketing Mumbai

Video Content Marketing Mumbai
Video Content Marketing Mumbai

Video Content Marketing is great for increasing user engagement. And with Social apps like Vine and Instagram, user-generated video content is easier to get then every. However, Video Content Marketing isn’t always the best at driving traffic to your website from search engines. Major Search Engines such as Google can’t index a video the same way it indexes words on a page or even image alt text and titles. With few simple steps video SEO measures into practice, and find your video content outperforming traditional blog posts on your website.

12 Video SEO Tips to Improve Rank

  1. CONDUCT KEYWORD RESEARCH
    1. Do a Keyword Research and Use business keywords and Phrases throughout video optimization.(Google Keyword Planner Tool , Youtube Video keyword Tool)
    2. Add keywords in Video Title, Description, and Filename.
  2. CREATE QUALITY VIDEOS
    1. Use best sound and video quality for creating videos. Hire Professional Videographer
    2. Use eye catching and relevant video thumbnail.
    3. Make video represent your Company brand with high quality content.
  3. HOSTING VIDEO ON YOUTUBE
    1. You can upload your videos on YouTube because it's easy to use and absolutely free.
    2. And YouTube is the second largest video search engine.
  4. OPTIMIZE VIDEO FILENAME
    1. Use business keywords in video file name.
  5. OPTIMIZE VIDEO TITLE
    1. Use business keywords in video title.
    2. Enter less than 70 characters in video title.
  6. OPTIMIZE VIDEO DESCRIPTION
    1. Use business keywords in video description.
    2. Use keywords + user relevant content description for your video. Max 800 characters total on YouTube.
    3. Use Video annotations.
  7. OPTIMIZE VIDEO KEYWORDS TAGS
    1. Use business keywords in YouTube keywords tags.
    2. Add video in relevant video category.
  8. ENABLE LIKES AND COMMENTS
    1. It can trigger social signals which can help to determine the quality of the video content.
    2. Engage users by replying to their comments.
    3. Promote video on social sites and ask friends and family for re-sharing the same.
  9. UPLOAD A VIDEO TRANSCRIPT
    1. Adding video transcript will help search engines to understand video content and help to improve video ranking.
    2. Follow steps mention on below link to create your video transcript text file
      1. Transcripts - YouTube Help
    3. Using video transcripts for web accessibility is a better user experience.
  10. EMBED THE VIDEOS ON WEBSITE
    1. Add the videos with relevant and  quality content to improve the rankings of the videos.
    2. Embed your videos on relevant pages (service pages, blog posts, etc.).
  11. CREATE XML SITEMAPS FOR VIDEOS
    1. Create video XML sitemap for all embedded videos on your site.
    2. Submit the video sitemap to Google using Google Webmaster Tools , for proper indexing of all videos.
    3. There are also many free tools  for creating video XML sitemap for your site.
      1. Video Sitemap Explained - XML Sitemaps Generator
      2. Free XML Video Sitemap Generator
      3. Build Video Sitemap with XML Sitemaps Generator
  12. USE SCHEMA.ORG VIDEO MARKUP AND RICH SNIPPETS
    1. Schema is a microdata HTML markup to provide information and context to search engine bots.
    2. Use the Schema.org markup on your website videos to provide information, which will be used within the search results.

Useful Resources for VIDEO SEO:

Video hosting service for business

  • Wistia provides professional video hosting. Engage your prospects, customers, and employees with video.
  • Vimeo's ridiculously affordable business hosting packs tools to help your business shine. Tons of storage, fast uploading, player customization, and more.
  • SproutVideo provides business video hosting solutions that are powerful, easy to use, and affordable. Try a FREE 14 day trial of SproutVideo!
  • Viddler provides online video hosting and custom solutions for businesses along with industry leading support and professional services.
  • vzaar is the go to video hosting platform for business. Affordable, customizable & secure. Leverage the power of online video & enable commerce with vzaar.
  • Need video hosting for your website? DaCast offers a full range of video features. This includes a built-in, white label video player and embed codes.

Learn Search Engine Optimization with SEO Videos

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Domain Names & Search Engine Marketing


To find out more on VIDEO SEO Marketing and how SEO Information Technology - SEO Services Company Mumbai can help you enhance your website with corporate video contact us today.

White Hat and Black Hat SEO | Mumbai SEO Company

Understanding What is SEO? and SEO Methodologies  “White Hat” and “Black Hat” SEO Service Mumbai, INDIA.

White Hat and Black Hat SEO Mumbai

What is SEO?


SEO stands for Search Engine Optimization. In short, SEO is to optimize your business website through search engines.

What are the benefits of SEO?


Every business wants their business to grow. For this purpose they adopts different internet marketing techniques. Many businesses use the way of advertisement through print and electronic media, and some pay for adwords or PPC (Pay per Click). All of these marketing techniques are very expensive and show temporary boost to ranking. Every website owner cannot afford for these online marketing techniques; especially for small business and it is very difficult to adopt this way. There is an another way to advertise your business in cheap and affordable price for longer period that is called "SEO". In this way, a web site with unique content and attractive keywords is made. Along with other SEO techniques are applied over the website including Off Page SEO and On-Site SEO. Thus after some time it will appear on the top page of a search engine against that special keyword. Ultimately this keyword causes to bring huge traffic to the website and this traffic grows the business online leads.

Kinds of SEO

There are mainly two types of SEO

  1. Black Hat SEO 
  2. White Hat SEO


Black Hat SEO

Some unprofessional SEO experts use unethical ways to promote a website. Using Black Hat SEO technique we can get a website on the top of a search engine with little work in less time, but it will be effective for very short time. As Google continually changing their search algorithm and SEO updates such as Panda, Penguin, Pay Day Loan etc after some time crawler takes an action and bans the website permanently or show a decreased website traffic.

White Hat SEO

It is the genuine way to promote a website. In White Hat SEO we follow techniques according to search engine guidelines i.e Goggle's Webmaster Guideline's and Yahoo/Bing Webmaster Guideline's . Although it takes time to show results but after White Hat SEO techniques the result will be stable and will increase day by day.

Comparison chart

Black Hat SEO

White Hat SEO

Meaning
Techniques used to get higher search rankings in an unethical manner.Comply with search engine guidelines to search engine designs and involves no deception.
Status
Disapproved by search engines.Approved by search engines.
Result
Site is eventually banned, de-indexed or penalized through lower search engine rankings.Organic Results last a long time.
Techniques
Black hat SEO techniques include link farmingkeyword stuffing, hidden texts and links, doorway and cloaked pages,  blog comment spam.White hat SEO techniques include research, analysis, re-write meta tags to be more relevant, content improvement and web redesign.

Ingredients of SEO

Different things play their role collectively and empower a website. Distributing SEO in its second division

  1. In Page SEO 
  2. Off Page SEO


In Page SEO:

In this section we improve inertial material like page contents, business keywords, meta tags including title and description etc. 

Off Page SEO:

In this section we create backlinks through different online sources like social bookmarking, blog commenting, forum posting, directory submission, link exchange etc.


Tips for good SEO:

2- Avoid from stuffing keywords
3- Use relevant Domain name, matching your business keywords.
4- Title of a page should be attractive including 1 keyword
5- Description should be descriptive with one or two suitable keywords
6- Focus on 1 keyword per page on different pages of a website
7- Update your website content time to time
8- Create relevant back link, submit to websites not less than PR 2
9- Do not use reciprocal links
10- Social bookmarking and article submission is a quickest way to get fast result.
11- Create videos to introduce your business
12- For campaigning in specific region, use local listing techniques
13- Avoid links from unethical websites


By acting upon mentioned above SEO techniques we can get amazing results for your website. With ad sense money can be earned on large scale. I am sure that this information regarding to SEO will help you in understanding SEO.


If you have any question, feel free. Our SEO training experts in Mumbai, INDIA are ready to assist you.



SEO (Search Engine Optimization) Services in Mumbai | Search Engine Optimization – SEO in Mumbai

Stay ahead of all – Professional SEO Services Mumbai

SEO stands for Search Engine Optimizer or Search Engine Optimization.

SEO Services Mumbai is a professional SEO company offering organic Search Engine Optimization (SEO) services and has experience with top 10 search engines positioning through our in-depth SEO knowledge in On-site and Off-site optimization, SEO strategy making and result-oriented approach.

Our SEO Services are completely different from SEO Companies in Mumbai. We do manual submission page by page. We don’t do negative directory submission, cheap web spam submission for our prestige customers. We believe in unique Content marketing and Link baiting techniques. We avoid negative SEO techniques including over directory submissions, low page rank bookmarking submissions, low quality link exchange request, poor article submissions or any kind of crap link building to damage your website. Our main focus is unique Marketing and it will be done in the best manner to improve rankings for your business.

Professional SEO SEM Services Mumbai | SEO Company Mumbai from Professional SEO, SEM and Social Media Optimization Services

SEO Services Mumbai helps in the improvement of traffic volume of a site coming from popular search engines like Google, Yahoo and Bing/MSN.

We perform online and offline page optimization for getting ranked on first page of Search Engine.
Majority of site visitors try to find you by typing keywords in search engine. The search engine then based on their algorithms will display a number of hyperlinks in a listed form.

The rank of the displayed links is normally according to the relevance of the site to the typed keywords. Search engine algorithm analyses the typed keywords and display the most relevant results in first page.

The first page of hyperlinks entries are the most relevant websites for search result. The main goal of Professional SEO Services Mumbai is to ensure higher ranking of your website.

Every website has its individual web market and online competition for search engine ranking. At Website Graphic Impressions, our SEO Experts Mumbai provide you the best search engine optimization strategy, plans and recommendations for your higher search engine positioning and placements in major search engines like Google, Yahoo, Bing, MSN Live Search and in other search engines (Google SEO Mumbai, Yahoo SEO Mumbai, Bing SEO Mumbai, MSN SEO Mumbai).

Why Search Engine Optimization – Professional SEO Services in Mumbai?

When your website pages are optimized as per the requirements of search engine like Google, there are great possibilities that more and more people will click on your website and result to increased traffic. You need more traffic to make your website contents popular and if you have online store, to sell your products online. Search Engine Optimization is the best method of generating organic traffic for your website online presence. The effect of organic listing is very high compare to paid promotion (PPC Marketing).

Our Services:
  • Search Engine Optimization
  • Youtube Video SEO
  • Social Media Marketing
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  • GET MORE ONLINE LEADS
  • If you are a growth-minded firm with a lead generation or e-commerce site, we deliver more qualified traffic that converts.
  • PROVEN PROCESSES
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White Hat and Black Hat SEO




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