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Best SEO Software, Tools and Resources for Internet Marketing


All-in-One Tools

LINK
DESCRIPTION
PAID OR FREE
Research, manage, monitor and report on every aspect of your campaign
$$$
Makes search engine optimization accessible to everyone
$$$
Provides a clear picture to marketers about the potential of keywords inside niche markets
$$$
Works for all link managementtasks from building link directories to establishing link partnerships,
$$$
Finds over 100,000 competitor back links and shapes your link-building strategy
$$$
Includes the modules for keyword research and for fast search engine ranking tracking
$$$
Not only tracks your keywords position in search engines but provides you with the information about search volume, keyword opportunities and competitors
$$$
A global interactive marketing agency specializing in advanced internet marketing strategies including SEO, PPC, CRO, SMM, and website development
$$$
Link Discovery
LINK
DESCRIPTION
PAID OR FREE
By SEOMoz, lets you research & compare backlinks with competitors for link building, identify top pages, & analyze anchor text;
Free
Provides backlink intelligence to SEO specialists;
$$$
Lists a website’s external links
Free
Google Link: command, sorta
Bing Webmaster and Google Webmaster, for your own websites
Backlinks reports, inbound link analysis, link management, rank tracking, campaign analysis
$$$
Great tool
$$$
Find common links between websites
Free
Find and analyze backlinks
$$$
Discover when people have linked to your website
free
Link Prospecting
LINK
DESCRIPTION
PAID OR FREE
Find competitors best backlinks
Free
Fink link prospects
$$$
To find link opportunities
$$$
Find the best website for outreach for link building
$$$
Find best backlinking opportunities
$$$
Find broken links as opportunities to build links back to your website
$$$
Pick up expired domains with back links already established
Free
Little utility to generate searches for link opportunities
$$$
Remove top search results to find jems
Free
Has a selection of free link building tools
$$$
Find expiring domains with rank
$$$
Performs Google searches to find directory submissions
$$$
Link Management
LINK
DESCRIPTION
PAID OR FREE
Keeps track of your back links (as well as your competitors)
$$$
Get links indexed immediately
Free
Find the spamming links causing the Penguin penalty
$$$
Keyword Research Tools
LINK
DESCRIPTION
PAID OR FREE
Find profitable niches
$$$
App to download
$$$
Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines
Free
Google AdWords
Google’s main advertising product and main source of revenue
Free
Show you the term you entered, along with several other related terms
Free
Online search tool that allows the user to see how often specific keywords, subjects and phrases have been queried over a specific period of time
Free
Great for suggesting ideas for niche topics, but no measurements provided
Free
The undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver
$$$
A survey form to request keyword help from your friends
Free
Keyword research, position racking, domain vs. domain. Good for content research
$$$
A suite of affordable, fast, no-nonsense visual keyword and competitor research tools to help with your PPC and SEO campaigns
$$$
Combines Google Suggest, Google Related, Bing Sugugest, YouTube Suggest, Google Trends
$$$
Competition Analysis
LINK
DESCRIPTION
PAID OR FREE
Desktop app: find backlinks, monitor rank, find link opportunities, track competitors
Free
Fine paid words and best keywords
$$$
Organic and paid keywords, demographics, site traffic
$$$
Competitive keywords
$$$
Finding competitor’s keywords
$$$
See how many people subscribe to a blog
Free
Find paid and organic keywords
$$$
Analytics report for a website
Free
Monitor & Listen
LINK
DESCRIPTION
PAID OR FREE
Track social chatter about your brand
$$$
Find love/hate of a brand
Free
Help companies listen to what people are saying about them online
$$$
Searches the social space for mentions
Free
The standard
Free
Compare the number of mentions of keywords on social channels
Free
See if your pages have been copied on the internet
Free
Track URL shares, likes, tweets, and more
Free
Research and compare mentions
$$$
A search engine for social media channels
$$$
Effortlessly track thousands, even millions of high-value keywords
Free
Actually better than Google Alerts
Free
Website Factors
LINK
DESCRIPTION
PAID OR FREE
Judge on-page factors
Free
View pages for SEO factors
Free
Link Buying (black hat)
LINK
DESCRIPTION
PAID OR FREE
global online marketplace offering tasks and services, referred to as ‘gigs’ and micro-jobs
$$$
World’s largest marketing/webmaster community
$$$
Internet marketing forum
$$$
advertising auction program that acts as a marketplace for buying and selling advertising text links
$$$
an expert link building company serving over 20,000 clients since 2003
$$$
SEO friendly link directory where you can submit the URL to your homepage for free
$$$
Blast a target with zillions of links
$$$
Website Crawling
LINK
DESCRIPTION
PAID OR FREE
Great application, checks about 50 website factors
Free
Find 404 errors to a website
Free
Spider your website to find common SEO faults
Free
Crawl a page like a search engine
$$$
Check for W3C compliance
Free
Checks website mechanics
Free
Find malware on a website
Free
See what exactly is returned
Free
Local
LINK
DESCRIPTION
PAID OR FREE
Check 10 local listings
Free
Find where to list your local business
$$$
Make sure your customers can find you
Free
a service of Neustar, is a business listings identity manager for local search
$$$
allows you to add or modify your basic listing from what is shown in directories and online sites
$$$
find local citations
$$$
Social Profile Management
LINK
DESCRIPTION
PAID OR FREE
Manage social profiles
Free
Queue up posts to your social profiles
$$$
Twitter Utilities
LINK
DESCRIPTION
PAID OR FREE
See someone’s tweets
Free
Discover the best date/time to tweet
Free
Find twitter influencers
Free
Like Google alerts, for Twitter
Free
Find fake followers in a Twitter profile
$$$
Measurement
LINK
DESCRIPTION
PAID OR FREE
Free rating Checker
Free
Measures what people do as they navigate the digital world
Free
Free
Free
measures daily disruption to google rankings
Free
Rank Monitoring
LINK
DESCRIPTION
PAID OR FREE
$$$
monitor traffic, social, and search metrics for your website along with competitors.
See domain rankings and find long tail keywords.
Track rank of keywords
Usability
LINK
DESCRIPTION
PAID OR FREE
Surveying
LINK
DESCRIPTION
PAID OR FREE
Press Release Distribution
LINK
DESCRIPTION
PAID OR FREE
Dashboard
LINK
DESCRIPTION
PAID OR FREE
Track your client’s progress and make pretty graphs they like.
Article Publication, Connecting with Journalists & Bloggers
LINK
DESCRIPTION
PAID OR FREE
Help Out a Reporter
$$$
$$$
a non-spammy blogging network
for blog posts.
Generate a Google search for finding guest posts
Free
CRO
LINK
DESCRIPTION
PAID OR FREE
Ad Costs
LINK
DESCRIPTION
PAID OR FREE
$$$
Other Tools
LINK
DESCRIPTION
PAID OR FREE
make if/then statements between popular services
Trello for Project Management
Find the underlying technology of a website
Easily send videos with your email.
A quality article writing service.
Good Sites
LINK
DESCRIPTION
PAID OR FREE
Matt Cutts vidoes cut down.
Other Listing of Tools:
LINK
DESCRIPTION
PAID OR FREE
Lists these tools as the must-have toolkit: Screaming Frog SEO Spider, Link Prospector, Ontolo, SEO Moz, Magestic SEO, Buzz Stream, Buffer, Trello, Followerwonk
Another list of SEO Tools
Search Engine Land 20 SEO Tools
The Best SEO Tools by Search Engine Journal
Good articles
LINK
DESCRIPTION
PAID OR FREE
Links prospecting with Google searches
Comments System WIDGET PACK