Tips for Online Reputation Management for Brands and Small Business
Online reputation can include blog posts, social media profiles, news articles, “people search” sites, public records, Wikipedia articles, auto generated content, photos, videos—anything.
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| ORM Tips, Best Practices and ORM Tools |
What is Online Reputation Management?
Your online reputation is your image on the Internet. Online Reputation Management (ORM) is about improving or restoring your name or your brand’s good standing. This can be achieved by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Why is ORM Important to your Business?
Potential customers change purchase decisions when they see bad reviews, negative blog posts or comments which can spread in differentchannels such as in search engine results and in social media networks. These can affect your brand and your business. Which is why it’s important to have your online reputation monitored and have these negativity mitigated—while proactively building positive reputation.
Online Reputation Management: Tips to Improve Your Internet Reputation
One of the most important aspects of online business is having a good internet reputation. This is especially so for new business, which take time to get off the ground. Having a good internet image from the very beginning will give your business a better chance at competing with other more established businesses, as well as earn loyal customers from the very beginning.
The first step for a new business looking for a good internet reputation has to do with first impressions. There are a number of ways to do this. It all starts with a good company name. You need to have a business name that will appeal to your target market, and one that they can relate to.
Secondly, you need to have good search engine ratings through search engine optimization (SEO) which makes it easier for people to find you on the internet. SEO includes utilizing keywords that are related to your business and niche market area, meaning that you can get more people to take advantage of what you have on offer.
A company blog is also a good idea when it comes to building and improving your company image. Blogs allow you to showcase your expertise and professionalism, making it easier for new clients to trust you and your products. You can use blogs to share free information on your area of business, and get people to see you are a professional.
The most important thing when looking to improve your company image is how to handle the good and the bad comments and reviews that you get from your clients. You need to be able to respond to good comments by showing gratitude in a genuine way. Handling negative comments also requires tact, and one of the most important things to avoid in this case is arguing with clients.
Boost your corporate image and make a positive impression. Our marketing experts share tips and tools to help you manage your company's online reputation
Boost your corporate image and make a positive impression. Our marketing experts share tips and tools to help you manage your company's online reputation
Top Tips for Removing or Burying Negative Search Results
- If you control where the result is coming from, then simply remove the mention of it from your site / blog
- If you don’t control the content, then send a request to the site’s webmaster.
- When the content has been removed, expedite the removal of the result by using the Google URL removal tool
- Create profiles (top ones mentioned above) to help push negative results off of the first page
- Post client testimonials on your website, blog, forum and social media profiles to bury negative comments
- Publish Unique & Quality Content….lots of it!
10 Effective Online Reputation Management Best Practices
Online reputation management should be an essential part of your business’s online strategy,
There’s no immunity from receiving bad reputations, but there are ways to avoid them. Below are 15 best practices for proactively managing your business’s online reputation.
1. Research
Find the cause of the negative online discussions about your brand or company? What can be done to bring the conversation to an end? The repairing process of your online profile can only start once the controversy ends.
2. Keywords
Compile a list of keywords related to the negative comments and focus on to one or two phrases keywords at the most. These keywords can include your company name, brand, your own name, event, etc. This keyword list will be used in your marketing efforts to push down the negative comments from the search engine result pages (SERPs).
3. Identify
Identify key websites, social media channels and blogs and that you can use with your keyword list that will be used to displace the damaging stories, comments and articles.
4. Website
Add new content and fully optimize your primary website for your company' brand or products and services. This is the one website that you control and have a say over the content on it.
5. Link building
Create and launch a link building campaign on the niche websites, blogs and social media channels you have selected in the identifying step. Now, use the keywords which have been chosen listed earlier and insert them in the anchor text for the best results.
6. Blogging
Create a blog where you have control of the content and publish a couple of blog posts with the keywords you have selected in the content. Use blogging networks to promote your content and your own social media profiles such as Facebook, Twitter, and LinkedIn. You can also release a couple of press releases through normal media channels.
7. Ongoing content marketing
Google is always looking for new and interesting content. Create a dedicated content marketing campaign that focuses on your company's brand products and services. The content that you use shouldn’t just be any plain old text book content. The content generated should be magnetic where it draws people in and encourage them to share it with their own social circles. This can in-turn boost your online reputation significantly.
8. Videos
Publish and promote videos on popular video sharing channels such as YouTube and Vimeo. You can optimize the videos by adding your keywords in the title of the video and tag them with targeted keyword phrases.
9. Damage control and monitoring
Setup a couple of listening processes so that you can be notified of any future negative or disparaging remarks. If this happens, try to address these immediately and appropriately. To get started with this, create alerts on Google Alerts for your brand name so that you are notified every time Google picks up content with your brand name.
10. Measurement
Constantly monitor the first few pages of Google with the keywords you have selected. Take note of the article positions you want to purge.
Online reputation management should not be seen as an “add on” service to your existing marketing strategy. It’s a harsh reality that your reputation can be made or broken in 140 characters or less.
Online Reputation Management Tools
Claim Your Brand Name
To do this, use one of the following web services to lock up every instance of your brand name online:
TIP: Be consistent. Use one name across the board. For example, if your company name is ABC Inc., then use “ABCInc” as your username for all of the services available through the 3 resources above.
Manage Your Brand Name
Once you have locked up the 100+ username accounts found through the resources above, the next thing to do is to manage them.
Top Online Reputation Management Accounts
TIP: With each of these listed accounts, you MUST (at the very least) complete your profile 100% by adding some content, a photo, your info and links to other websites / accounts of yours.
Monitor Your Brand Name
Claiming and managing your brand name are only 2 parts of the equation when it comes to establishing and improving your online reputation. One of the most important pieces of reputation management is actually monitoring your brand online.
Top Brand Monitoring Tools & Track Online Reviews
- Google Alerts
- Twitter Search
- Google Search
- Bing Search
- Trackur
- Social Media Monitoring Tools and Sentiment Analysis Software.
- Trackur monitors mainstream media and social media such as blogs, social networks, Twitter, Facebook, forums, images and video.
- Price: 10 Day Free Trail; Plus Plan: $97 monthly Cancel Anytime.
- TruReview
- TruReview's business review and appointment scheduling software makes it easy to get reviews from your real customers to show on your website and social media.
- Price: Free Plan Available; Small Business Plan: $19.95 per month
- MonitorThis
- With MonitorThis you can subscribe to 20 different search engine feeds at the same time. Enter a search term and click the 'make monitor.opml' button to get a list of rss feeds in OPML format.
- Price: Free
- Naymz
- Naymz was established to help you create, define, and manage who you are on the Web.
- Price: Free
- Brandseye
- BrandsEye is an online monitoring and insights tool used by brands and individuals globally to track all their online conversations.
- No Pricing Data Available On Website
- Reputation.com
- Reputation.com helps businesses and individuals improve their search results, protect their privacy, and get more positive customer reviews.
- No Pricing Data Available On Website
- Rankur
- Rankur monitors social networks like Facebook, Twitter, Google+, LinkedIn and more. It offers identification of opinion leaders and facilitates the analysis of your customers’ behavior and engagement.
- Integrated solution for social media monitoring, social media management, and team workflow. For brands, businesses and agencies.
- Price: Free Plan Available; Business Plan: $24 per month
- SocialMention
- Social Mention has a number of real-time search tools and a useful statistics sidebar. The statistics include sentiment, top keywords, top users, top hashtags, last mention and more.
- To set up Social Mention monitoring, type your search term(s) in the text box and choose a channel (e.g., blogs, microblogs, bookmarks, images, videos or questions). You can sort results by date, source and time.
- Price: Free
- IFTTT
- If This Then That (IFTTT) automates simple online tasks by using one of the most basic principles: If this happens, then do that.
- To monitor what people are saying about your company, set up a recipe that scans RSS feeds of important industry websites, then sends you a daily email alert with the results—IF [website] mentions your company, THEN receive an email alert.
- Price: Free
- IceRocket
- If you want to instantly search blogs, Twitter and Facebook for specific terms, IceRocket is the tool you need.
- IceRocket doesn’t require an account and is easy to use. Just type your term(s) in the search box and choose the channel you want to search: blogs, Twitter, Facebook or search all.
- Price: Free
- Topsy
- Topsy is a powerful Twitter search tool (more powerful than Twitter’s native search). Use Topsy to find key influencers related to your industry and company, as well as sentiment scores over a period of time.
- Use all of Topsy’s options (i.e., social search, social analytics and social trends) to keep up with what’s being said about you, your competitors and any general discussion around your industry.
- Price: Free
- Yext
- Yext offers a free scan to find out how your business appears across the web.
- Monitor reviews, track results and mentions and more, or get comprehensive review analytics and other features with Yext’s small business or enterprise packages.
- Price: Emerging PowerListings Package $199* Annually
- Klout
- Klout is probably one of the most well-known free apps for gauging your online influence.
- Connect your various social networks to Klout and it will offer you a score to indicate how influential you are online—based on the number of connections you have, how engaged your connections are with you and other metrics. Don’t forget to brag about your Klout score on Twitter and Facebook.
- Price: Free
- FreeReviewMonitoring.com
- Review Monitoring for Business | Online Business Review Monitoring | Business Reputation
- Price: Free
- ReviewPush
- Online Review Monitoring Tool - Online Review Management Tool.
- Price: 30 Day Free Trail; Single Location BASIC $199/mo
- ReviewTrackers
- ReviewTrackers is the premier online review management software. Receive review alerts. Request New Reviews. Improve your reviews.
- Price: Free Trail; Single Location $49/mo
If you are unhappy with your current online presence, and wish to prevent negative content from showing on Google search results, or don’t yet have an online presence, following the above steps will help to ensure that you are making the most of online opportunities to promote your brand and manage your reputation. If you need help in managing online reputation, just get in touch with our Online Reputation Management Experts and legal specialists who are experts in managing a number of clients' reputations online.
Online Reputation Management Services Mumbai, INDIA
Whatever is on the web is everywhere! If a simple online search about an organization leads to negative results, the damage done and it can be extensive. Your potential clients may not even want to visit the website again and the existing ones may start asking uncomfortable questions and may even loose them. Hence, managing your online reputation is as important your investments in website development and digital marketing. So, if you do not wish to be a subject of online judgment and wish to safeguard your reputation online, contact Online Reputation Management Company in Mumbai today.We, at SEO Information Technology, specializes in managing online reputation of our clients and our solutions are long terms ones too! Features of our services include:
- Assessment of online reputation
- Minimization of negative results
- Enhancement of web reputation
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| Online Reputation Management Company Mumbai |
Online Reputation Repair
We provide the best repair approach is to create excellent, engaging but targeted content, focused on your client’s needs
- We provide the best repair approach is to create engaging, excellent but targeted content, focused on your client’s requirements.
- We help you remove negative, inaccurate, misleading, and damaging content, if possible.
- Suppress damaging content such as rumors, lies, or other hurtful material from showing up in your brand search results.
- Push down harmful reviews or anonymous posts from troublesome sites e.g RipOffReport or other online review sites.
- Neutralize bad press or news reports, blog posts or published articles.
- Proliferate great news about your com[any's brand, showing that you are an expert in your field.
- Create positive business information that reflects your true image, including both visual and written content.
Online Reputation Building Social Media Build and More
Social media is the main focus, but content creation and search engine optimization (SEO) all are used to build an excellent online presence to help drive traffic and generate sales
- Optimize your LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, Vimeo profiles.
- Research includes which social media platforms are best for you and your business, and grow connections with other industry leaders.
- Individual tutorial on how to best use social media and build your online brand.
- Create engaging image or text based content that relates to your clients.
- Write effective and targeted content, articles, blog posts, whitepapers, presentations and other content
- Recommend blog solutions, and optimize your platforms to get found by search engines
Online Reputation Monitor
Knowing what is being said about you is the first step. If something negative appears, its crucial to respond immediately and build a positive reputation.
- Get alerted if something negative occurs.
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| ORM Process Mumbai, INDIA |
Our Action Plan
PRs & Articles, Presence on Consumer Opinion Sites, Public Profile Set up, Fake Virtual Profiles Check, Buzz monitoring- social media (esp twitter, facebook), Competitor Attack Analysis, Participation in Related Forums, Micro Sites for Promotion and Review, Video Branding.
ORM Services India, ORM Company India, Online Reputation Management
Our Approach To Protecting Your Online Reputation: We have a well-armed, comprehensive approach to digital reputation management, our service covers the following:
- Actively promote existing positive online results.
- Remove and/or amend negative results as required.
- Cleanse search results of damaging results
- 24/7 monitoring and reporting on damaging content
- Social media reputation management
- Insulate your online brand to minimize risk of future attacks
- Develop and promote new positive content
- Remove negative search suggestions from search engines
We specialize in types of reputation management services as following:
- Corporate Reputation Management
- Personal Reputation Management
- Celebrity Reputation Management
- Remove Complaints
- Remove Negative Comments
- Remove Negative Yelp Reviews
- Remove Ripoff Report
- Remove Bad Reviews
- Push Down Negative Search Results
- Dentist Reputation Management
- Lawyer Reputation Management
- Remove My Name
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