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How to Use Social Media to Make Your Event Even More Social

How to Use Social Media to Make Your Event Even More Social - Mumbai, India

Raul Harman - Guest Author Post - Social Media Marketing & Event Promotion Mumbai, India

Event management is now completely automated, at least when it comes to event promotion in which social networks have a huge role. In this article we tried to sum up all the benefits social networks provide to event managers and to discover new ways in which websites like: Facebook, Instagram and Twitter can be used for increasing event attendances and ensuring that every attendee goes home satisfied. 

What are the main goals for using social networks in event management?

Huge popularity of social networks, made event managers to quickly recognize their potential. These are the main goals for using social media in event management:

  • Event awareness- Many people use different social networks for planning their day and receiving information about nearby events. That’s why social media is the main tool organizers use for popularizing their events.
  • Brand awareness- Most commercial events are used for brand promotion. Social networks offer great possibilities for brand advertising, especially after networks like Facebook, Twitter and Instagram included smart ad platforms into their business model. Of course when using social networks for this purpose, organizers should focus on event itself, without flooding attendees with too many commercial offers.
  • Creating new communication channels- Event pages created for popularizing certain events, can later be used as channels for personal and commercial communication. 

Which social media websites you should use?

Statistics say that Twitter, Facebook and LinkedIn are the most commonly used social networks in event-management. Facebook is by far the most popular social media channel, and it leads with 78%, when it comes to usage for purposes of event-management. It can be used for both business and leisure events. 

Twitter is also very popular, and it is mostly used for announcing leisure or business events that will be attended by predominantly young crowd. Twitter comes with a few more aces in its sleeve when it comes to event management. Since it runs in real-time it can also be used as communication channel between event attendees. This can be done by projecting Tweets with event’s hashtag on screen installed on the stage, so all attendees can see them. 

LinkedIn is mainly used for business events, and it can be a great tool for promoting events among company’s employees or people who work in specific niche or job post.

Use of social media in different event stages

Although most people think that social media is only used for pre-event promotion, these websites can be used effectively in various event stages.
  • Pre-event- event promotion is the main purpose of pre-event social media use. For conducting an effective promotion, managers should determine their targeted audience. This is very important for maximizing promotion results, because various social media ad platforms offer advanced targeting options. Before they start event promotion, managers should establish their promotional budget, create content they are going to share on event pages, brand their event and determine posting schedule. During promotional period they should post both promotional and informative content, use hashtags, ask their followers to share event information and enable them to reserve tickets. Tickets can be reserved by messaging or on organizer’s website by using a WordPress event ticketing plugin.
  • During the event- Social networks can be very useful during the event. They can be used for making check-ins, streaming and making contact between event attendees. Event managers mainly use Periscope app for streaming, while Twitter is used for establishing contact between attendees. As we mentioned in previous chapter, event managers often place large screens on which attendees can post their Tweets and comment the event itself.
  • Post-event- After the event various social networks can be used for exchanging ideas and posting event feedback. Many organizers decide to write a blog entry that focuses on the event or to share event photos on Facebook or Instagram. Youtube can also be very useful for pre- and post-event promotion, since this network allows organizers to post commercials and event videos. 
Event organization and promotion with the use of social networks is a two way process, which is one of its main benefits. Social networks allow event organizers to be in constant contact with attendees and key speakers and to answer all of their questions. 

Attendees, on the other hand, can ask questions and give comments before, during and after the event. This traditionally results in higher attendance and less problematic audience, since all attendees come well-informed. Today, when we know all the benefits of using social media for event management, it is hard to imagine how this process was done 20 or 30 years ago. In spite of this, today’s businesses spend less than 20% of their marketing budget on organizing events and only 20% of event managers use social media event monitoring tools. 

Hopefully these percentages will grow in the future, as event managers realize all of the benefits that come with this concept.



Raul is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he's not enjoying football and great food, you can find him on Technivorz.com








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10 Best Travel Apps For Travelling Enthusiasts

Most of us have wanderlust in our veins. Why not? Everyone loves travelling and exploring. What could be better than a map in hand and a destination in mind? Long gone are the days when we used Maps, well the paper maps, to locate our holiday destinations. Now, all we have to do is to spin the globe, put a finger at your favorite place and whoop we are there! (Not literally)

The journey has been simplified over the decade, but it is still hectic to manage all the plans. What you have to do is to book your flight, pre-book hotel rooms, arrange transportation, and find all the places you want to visit and all within the budget. However life has never been this easy, you can do all that now very easily with the help of few apps.

In order to provide you a real bliss of journey and holidays, we have discussed 10 different, best Travel apps for you. These apps will not only help you in successfully organizing everything, but they will also help you to enjoy every precious moment of your vacations. So forget worries and hello vacays!

Read, Travel and do tell us if these were helpful or not!

XE CURRENCY

XE CURRENCY - 10 Best Travel Apps For Travelling Enthusiasts
XE CURRENCY

So, the first app discussed on our list is XE Currency. It is one of the most popular apps for average-budget travelers. The app is beneficial because it is the go-to site for currency conversions. The users will be able to convert their native currency to every other currency they want.

Apart from the conversion, XE has lot of other features which are helpful for the potential or regular business travelers. It includes currency charts throughout the history, rates of different expensive gems and precious metals etc. What’s more is that the app functions without internet if you have already saved the last updated rates. The offline option is suitable for all those who are in regions where unlimited internet access is not possible.

XE Currency instantly became the most popular travelers’ app throughout the world. The app has 20 million downloads since the day of its launch. Good for the Globetrotters! They won’t have to worry about the currency rates now!

Availability:

iOS, Android, xe.com (FREE)

TRIPIT

TRIPIT - 10 Best Travel Apps For Travelling Enthusiasts
TRIPIT

What are you gonna do after making the choice of your destination country according to your range? Obviously, look into the best travel agencies or travelling information. This is what Tripit is for.

The app provides you with all the travel related information starting from, flight confirmation to hotel, rental transports, events booking etc. So, you get all you arrangement done just with the help of one app. All you have to do is to email the details to the app and all will be arranged. You can easily use Tripit if you are travelling with a group of friends or business partners, because it is best for group trips or multiple services coordination. It is the best Travel App for the group journeys.

Availability:


GOOGLE TRANSLATE

GOOGLE TRANSLATE - 10 Best Travel Apps For Travelling Enthusiasts
GOOGLE TRANSLATE

I personally love this app! Not for travelling reasons for sure, but this translator has helped me ditch tons of translating assignments! This is why the Google Translate will help you convert all the signs and words you do not understand in a foreign country into your language.

Google Translate is simple, practical and easy-to-use especially during travels. You don’t even have to type every other word you don’t understand. Just hold your camera to the desired text and Google will translate it for you in a blink of an eye. So, if you are sitting in a five-star hotel wasting your energy over alien menu, then simply use this app. And, one more thing don’t forget to order the specialties of the country you are visiting!

Google Translator is must-have for all the travelers.

Availability:

iOS, Android (FREE)

TIME OUT

TIME OUT - 10 Best Travel Apps For Travelling Enthusiasts
TIME OUT

The time out app is the best app for all those who plan yearly vacations, just for fun and enjoy the culture of the other countries. Time Out provides you all the info and ideas regarding your visit to different cities around the world.

The app covers ever popular place, a tourist should visit. From popular events and concerts nearby to tourist attraction, restaurants and even bars, Time Out mentions all. There is even an event finder which searches all the popular concerts, festivals and other important events scheduled during your visit.

Time Out also lets you book concert tickets and restaurant reservations along with a customized travel guide for your holiday you can also categorize it in movie apps.

Availability:

iOS, Android (FREE)

LIVETREKKER

LIVETREKKER - 10 Best Travel Apps For Travelling Enthusiasts
LIVETREKKER

As the name suggests, livetrekker tracks all happenings throughout your journey. It is the must-have and best Travel app for all the adventure lovers. This app is a kind of a digital journal of all your travels so you can look back on all your trips in a form of a map.

Livetrekker tracks your path, a red line will appear alongside the route you travelled so that you can look back and remember the amazing journey you had. You can even add pictures, text and audio along the route at your favorite parts as an ode to your memories or a kind of journal for the future. The app also monitors your speed and altitude.

Livetrekker is best for the adventure enthusiasts and travel bloggers. You can mark the places with text, audios and pictures so you can remember the route and look back into your favorite places. It is the best multimedia travel diary.

Availability:


EVERNOTE

EVERNOTE - 10 Best Travel Apps For Travelling Enthusiasts
EVERNOTE

Evernote is an ever-green app. I, recommend, it for all the people who love writing important things of their life or take notes about every minute thing. I love this app because I can write whatever I want at any place and at any time and I am quite habitual of writing my feelings.

The app is best for travel geeks in a sense that they can keep offline notes of all the travel and destination related information. You can back all your important emails and data. You can use the data earlier in offline mode is you are not able to use it from the original source due to poor or no internet connection. Simply back up your hotel registration email, rental car emails etc, if there is any emergency.

Availability:


PAKISTAN TRAVEL GUIDE

PAKISTAN TRAVEL GUIDE - 10 Best Travel Apps For Travelling Enthusiasts
PAKISTAN TRAVEL GUIDE

Ah, here comes my favorite app. The app depicting the most beautiful places of the country I live in, the land of pure; Pakistan. This unique app is filled with the mesmerizing and jaw-dropping, pictures of the beautiful locations around the country developed by Intellisense Solutions.

The app contains the images of the four provinces of Pakistan, depicting the four seasons with intensity and wonder. You would be awe-struck after seeing the pictures. Pakistan Travel Guide is a cool Travel App for all the Pakistani and foreign travelers who want to visit the heritage of Sindh, the scenic beauty of the Northern areas, the cultural ethnicity of Baluchistan, to the greenry of Baluchistan and Punjab. You can also find nearby places using this application.

Availability:

Android (FREE)

SPLITTR

SPLITTR - 10 Best Travel Apps For Travelling Enthusiasts
SPLITTR

The app is for those people travelling in groups. Splittr is exclusively made for travelling with an idea to provide you a platform through which you can equally divide the expense among the people travelling. All you have to do is to add expenses as who paid for what and the app will sort out all of the money mess.

Splittr is good for those who are willing to travel long distances with couple of people. What’s more is that you don’t have to look into the currency issues, too. Just add the amount and mention the currency symbol or area and the app will do the conversion as per the standard chose. So, in the end do check if your friends are in debt to you or not!

Availability:


FIELD TRIP

FIELD TRIP - 10 Best Travel Apps For Travelling Enthusiasts
FIELD TRIP

The Field Trip is a contribution of Google to the travelling world. It looks for the sites near you based on your preferences of the location or the category you have chosen. A card pops up on your screen whenever you are near an important place or interesting area.

In case you are driving, Field Trip also does the courtesy of sending the audio alerts with the help of connected Bluetooth audio device. The app also searches for the popular or famed recommendations from the global travel magazines or lifestyles publications like Thrillist, Zagat, and Sunset etc. Users can also listen to the local music with the help of Songkick and Flavorpill.

Availability:

iOS, Android (FREE)

GASBUDDY

GASBUDDY - 10 Best Travel Apps For Travelling Enthusiasts
GASBUDDY

GasBuddy is for all those who love driving on their own during the journey. This Travel app saves a lot of your money which could have easily flown on petrol or gas etc. The app and the website helps you find different gas filling locations near you, along with the price.

GasBuddy tells you to be patient and drive a bit further because there you can save more money on the same amount of gas. GasBuddy is really beneficial, apart from the saving money thing you can always know from where to get your gas refilled even if its day or night.

Availability:



These are the must-have top 10 Travel apps for all the Globetrotters and travelling lovers. The apps are not list based, as these apps have an equal amount of importance for all travelers. Plan, embark and enjoy the journey along with these apps. Do let us know which app benefited you the most.

Bon Voyage and Happy Travelling!

10 Best Travel Apps For Travelling Enthusiasts

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