Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. Find out more...


Three Pillars of SEO :-

  • Content (Pillar #1): Make The Most of What’s On Your Pages.
  • Inbound Links (Pillar #2): The Infrastructure of Connections.
  • Social Media (Pillar #3): Making Friends, Engaging, and Sharing Content
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3 Main Reasons Why Brand Consistency Matters

3 Main Reasons Why Brand Consistency Matters - SEO Information Technology

Guest Post on Branding - SEO Information Technology

In the world of digital or online marketing, what marketers market along with all the products and services is the image and brand of the company. Brand – a simple word but greatly influences the success and longevity of any business or institution. What is branding and why does it trigger so many facets in marketing? Furthermore, how important is branding in coming up with the website design as well as both online and social media marketing efforts?

BRAND Defined

To define brand simply - it is the identity every company seeks to instill in every consumers’ minds. Brand is what people think about a company, organization, or business – what people initially think of when they hear a company or business name. Most people think that the logo IS the brand but there is so much more than that – more than the logo, there is that story, the struggles and successes, the vision and mission that molded the company. When we talk about branding, it pertains to the various ways an institution shares its message across to people about what the institution really is – its ideals, values and so on.

Branding is a crucial component in all forms of marketing – may it be traditional or digital. When done the right way, branding will eventually help the business cement its reputation and hold unto its chosen market.

How crucial is brand consistency and why does it matter?

From the word itself, brand consistency refers to the absence of any form of confusion or ambiguity surrounding the brand. Here are three (3) reasons why brand consistency matters for every business or institution regardless of the size or market:

1.       Your brand is what sets you apart from all the rest of those in the same market.

Refrain from copying off somebody else’s brand that is quite similar to yours. If you already have a brand in mind, then work around it. Remember, you do not want to be associated with another brand: “This is quite similar to Brand X”, “This is exactly like Brand C”, “Why do I feel like you are Brand Q but with a different name?” Make your brand consistent from what you initially want it to be. Consistency in your branding solidifies how people view your company. As your brand is already cemented among the masses, you will definitely stand out among competitors in the same industry.


2.              Brand consistency shoots up your credibility.

If you keep changing your brand from Brand X to Brand C then Brand D and so on, then your consumers will definitely have a hard time to keep up. Not being able to keep up with your brand changes will result to consumers having second thoughts about your brand and may end up with people no longer recognizing your brand. Building trust through branding happens when there is consistency – regardless of which platform you use, your brand relays the same message over and over again.

3.              Brand consistency gets your message across efficiently.

A consistent voice that brings that one and only message across will help people understand your company and the products and services it offers. There should be consistency from one form of communication to another in order for customers to recognize your brand right away. Make each point of contact count by instilling in the minds of your various users what really your brand is, its story and the message you wish people to understand and convey to others.

It is quite difficult to follow through brand consistency especially when there are inevitable changes in the consumer market, changes in the demand for certain products and services and changes in the goals and visions of the company. This is the very reason why there are institutions well-equipped and trained to take on branding for various clients.

There are a number of web development companies out there that caters to various digital marketing services such as mobile application, social media marketing, online marketing, custom web design, branding, and so on. It’s crucial to choose one of these companies for your digital marketing needs in order to maintain the consistency of your brand.  As business owners, one should be critical in making this decision because branding is very essential to your business. It’s what entails your company’s or your products’ trademark. It is mostly the common reason why big companies tend to get bigger through times. It is notable that brand consistency makes people remember the best things about you and your company throughout times. You should make your brand classic through brand consistency.

 




I am Kevin Clyde Sumalinog Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver


Digital marketing trends to watch out for in 2017

Digital marketing trends to watch out for in 2017 - Guest Author Post
Digital marketing trends to watch out for in 2017

Digital marketing trends to watch out for in 2017 - SEO Information Technology
Nothing with digital marketing is static. Things are so dynamic here that they keeping changing on a regular basis. Platforms change and evolve, their popularity ebb and flow, new algorithms come into play, get tweaked and have an impact on businesses and websites.

In between all this, marketers need to explore channels and make brands shine. They need to market businesses across platforms so that the best of benefits in the digital marketing are gained. At the same time, they need to keep an eye on the trends in the market.


Why digital marketing trends matter?

Brands need to keep pace with the changing market around and in this philosophy is hidden the value of digital marketing trends. Without keeping pace with them, you simply can’t stand a chance in the ever-growing space of digital marketing.

Here are reasons why brands can afford to escape digital marketing trends –

  • These trends reflect the existing sentiment of the market  
  • They symbolize things that tick with users in the today’s time
  • Brands have to follow their strategies around these trends to get the best in the digital world
  • These trends keep changing and there is nothing permanent about them

Digital marketing trends for 2017

Digital marketing trends keep changing year after year and we need to understand them to help our business. The story is not going to change in 2017 as well as you should expect certain trends to continue while to some to ebb away.

  

Here are digital marketing trends to watch out for in 2017 -


1#     Video ads to continue the dominance  

You have already seen how video advertisements from YouTube and Facebook have dominated the landscape of marketing. Google too have joined the bandwagon with in-SERP video advertising to further intensity the value of video ads. These ads are value creation.     

2#    Mobile-optimized sites to make merry  

Websites not optimized for mobile will have to take a beating for sure this year. In fact, they did take a beating last year and trend is nowhere to near to cease. Mobile-powered marketing is coming to occupy the centre-stage and you should be ready for that.   

3#   App indexing to get more popular    

Having apps instead of websites is something that is gaining currency in recent times. After all, these apps offer all what mobile-optimized sites do together with convenience, intuitiveness and easy accessibility. With apps, you can superior user experience and gain better marketing results.     

4#   Social media as a new conversion channel

Yes, social media is ready to serve as a new conversion channel to help brands convert prospects into buyers in a direct manner. These social platforms are breaking away from the norms of being only the outlet for conversation, interaction and engagement. They are ready to help you boost conversion.   

5#    Smart wearable devices to penetrate further  

Smart wearable devices will continue to enter the market to redefine the landscape of digital marketing. Customers can wear them on-the-go and get connected with the digital world. Clearly, local marketing is set to expand further with the market set to get the taste of real marketing.    

6#    High-quality content to remain the king

2017 is nothing going to be any different when it comes to the content and their quality. You will still need unique and high-quality content to do well in search engines. It’s about adding value to customers or users and giving them quality so that they can find value with the brand. This is where quality content makes the difference in a big way.

In overall, brands need to keep a watch on digital marketing trends as only doing this can help them stay relevant for longer in the market.


Sid Garg an digital marketing experts - SEO Information Technology

Author Bio - I am Sid Garg an digital marketing experts with 2 years of experience of the domain. I consult and guide brands on planning, execution and implementation of best SEO Service to help them with rankings and visibility. Currently, I am employed with Mind Digital Group.


Why It Is Not the Best Time to Manage Instagram Account

Guset Blog Post on Social Media - Instagram - SEO Information Technology

Author Guest Post on Social Media - Instagram - SEO Information Technology

Social media is very influential nowadays. People enjoy the thrill of posting and getting surprises online. One of the most famous social media applications is Instagram. Instagram is a mobile photo and video sharing application that lets you post pictures and videos to share with your followers. Truth be told, it isn’t at all surprising why marketers are trying to increase views on Instagram videos and increase their page likes on the platform.

While many want to be hands-on on their accounts, managing all your accounts is no easy job, and you need all the help you can get. Here are some insights as to why it is not the best time to manage your Instagram account and some tips on how to boost your account further.

1. The Competition is getting Tougher

The marketing world is getting tougher and tougher with each passing day. Businesses, small or large scale ones, never cease to find efficient ways to be on top of the race. If you are a social media expert yourself, then managing your account is not a problem. However, for those who are still starting to make their name known in the online world and has little to zero knowledge of how the system works, it is best to let the expert handle your account. This will save you time, money, and effort, not to mention the frustrations of having to monitor and cope with the latest trend online.

What to Do?

Apparently, since social media marketing is one of the top selling marketing strategies recently, more and more services are put up with the aim of providing help to those people who wants to make it big online. You can seek help from these reliable social media services to reach your goal successfully. Here are some of the services that you can avail:

l  Increase Likes on Instagram Photos

To buy likes on Instagram has been the trend recently. Like Facebook, Instagram is a favorite to increase a person or business’ visibility in the online world. One of the strategies that people use to gain more followers and likes is by buying them. It’s the easiest way to gain followers and likes. Having a high number of likes on a picture makes other people notice it, thus, creating a domino effect that once you have posted something, your new followers would eventually start to like the photos you share.

So, how do you do it? There are some sites online that can help you with that. As long as you have the resources, then buying likes on Instagram won’t be a problem. The more likes you get, the more followers you have, and the more followers you have, the more popular you are. This creates your position in the online world.

l  Increase Views on Instagram Videos

Instagram is also famous for its video sharing feature. These videos are shared with your followers. But to get people’s attention, your video must also be captivating and relevant. Videos with no substance often make your followers question your credibility and put your online position on a critical level. So, how do you stay in that position and increase views on your Instagram Videos at the same time?

Most people skip through videos that don’t interest them or those that aren’t fun and exciting enough to their liking. The best way to get the people’s attention is by having a lot of video views. But how do you do it since some of your followers are not into it? The best way is to buy Instagram Video Views online. There is a lot of sites online that lets you buy video views. The process is simple and fast. As long as you have the resources and your video is captivating, then you are good to go. However, be careful and trust only a professional and reliable provider.

l  Increase Likes on Instagram Videos

Getting tons of likes on your videos captures the people’s attention. It will eventually lead them to ask themselves why they haven’t liked it and proceeded to do so. Simple human psychological states that once a stimulus is introduced, the human brain will follow the process. So, how does this relate to increasing your views on Instagram videos? Simple, when you have a lot of likes, people will follow. The ‘likes’ are your stimulus. Not only did you get the people’s attention, but you also gained more followers. But making people like your video is a time-consuming job. However, just buy Instagram likes for your videos, and it will do the trick.

2. More Businesses Gain Low ROI Due to Tough Competition

If your goal of setting up an Instagram account is purely business, then managing it solely on your own may not be the best idea. Let say you are an expert yourself, but you cannot possibly monitor your account 24 hours a day and seven days a week, right? Why do you think these social media services gain millions of dollars monthly? Simply because a lot of companies are hiring them because they offer more leverage for their business, giving them more time to focus more on revenue-generating tasks.

In the long run, your business will earn better and bigger ROI simply because you’ve had enough time to focus on a more important aspect of your business. The secret of gaining bigger ROI is to be smart enough to prioritize and delegate tasks properly.

What to do?

l  Hire a Virtual Assistant

Hiring someone to manage your account for you offers more leverage on your part, rather than attempting to do all the job yourself. Remember, time is every business’ foe in this fast-paced world.

l  Work with the Right Influencer in Your Business Niche

Influencer marketing is the rage recently. Hiring influential people who have the power to push your product to a wide array of viewers will help boost your business’ popularity. However, it is important to do a background check and do your own research before hiring your influencers. Make sure they are key leaders of the community that is part of your target audience.


3. Social Media Marketing Changes Abruptly

The fact that social media is a fast-paced world is what makes it challenging. You only have to blink your eye in seconds and your competitors have already surpassed you in terms of online ranking. While this could be fun at first, it could be the source of frustration and self-doubt, especially if you don’t achieve your expectations.

Letting the experts handle these tasks for you will save you from being mentally and emotionally distress in keeping up with the trend. Social media services have the experts with the right skills to help you reach the peak of your success.


Using social media to advertise gives a business or a person a great advantage from its competitor. It makes some even more popular. Being popular means having a huge chance of getting opportunities. In the business sector, however, being popular increase sales that will eventually lead to higher revenue. Just a tip, always plan ahead to avoid possible liabilities. Have a good day!



Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.


8 Beginner Blogger Mistakes to Avoid [Tips from Blogging Experts]


Blogging is one of the fastest-growing means of businesses online. However, most people have implanted this idea that blogging is as easy as a simple walk in the park. What most don’t know is that having a blog not just requires you to have an online account and publishing your articles. There’s more to having a blog than meets the eye.

Starting a blog can be fairly tough, especially for beginners. It is true that the ultimate rewards, in terms of paycheck, are amazing. But if you are not careful and attentive, you could be spending or losing your hard-earned paycheck correcting the mistakes you made along the way.

Mistakes aren’t all that bad because from them, we learn and grow. Lucky for you, we have compiled the most common mistakes beginner bloggers make to help save you from the inevitable road bumps ahead. Learning from these mistakes could save you time and money so you can only focus on content and maintaining your blog.

The detailed infographic below lists all the common errors committed by bloggers who are headstrong in creating their blogs without learning how to brand or backlink a profile. It is essential for bloggers to invest in paid ones since blogging is a business after all. Hosting your own blog allows room for customization and control, which are necessary if you are just starting.

Learn more about the blogging mistake so you can anticipate and avoid them by checking the colorful and well-crafted infographic below. Read and absorb all 8 of the listed errors and be inspired to be one of the most effective bloggers of your generation.

8 Beginning Blogger Mistakes to Avoid (SBO)
8 Beginner Blogger Mistakes to Avoid [Tips from Blogging Experts]

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Grow Your Business with Internet Marketing Techniques

Internet Marketing Strategies To Grow Your Business - Digital Marketing Agency India
Dennis Miller | Guest Author Post | Digital Marketing Agency Mumbai, India

Internet Marketing is a broader mix of components that can use as a means of increasing sales even if your business is completely online. This technique refers to advertising and marketing efforts that use the Web and email to drive direct sales via ecommerce or websites. Ecommerce website company in india offers solution to those who would like to sell their products and services online. Internet marketing promotes your brand globally and increases your sales by converting traffic into buyers. On the fastest way, the purpose of this technique is similar to the traditional marketing strategy. This method boost up your brand awareness and help to finding out of customer. This technique is a key in keeping touch with the future customers. 

These are most basic types of Internet marketing:-

Search Engine Optimization:- 

Best ways to boost up your brand or sales and has been popular since the idea of Internet marketing was introduced. These techniques help to compete with your competitor by being visible in search engines. We offer a full package of SEO services.

Content Marketing:- 

Content marketing is not only printed brochures and guide books but it can be done with articles and other forms of information on  website. This technique is considered as the heart of online marketing campaigns. Content is not only simply text stuff, but also it is comprise of good images, videos and of useful textual stuff. Effective content marketing can build up good followers and thus boost up sales.

Social Media Marketing:- 

Social Media Marketing is the process of promoting a web site through various social networks like Twitter, Face book, LinkedIn, Google+, You Tube etc. How to use a type of media is dependent upon the type of business yo have. The important aspect of social media is to use it to strengthen your customer base to achieve more sales.


 Email Marketing:-

Email marketing is building a list of prospective customers. It is a marketing process about distribute information of product or services. Email marketing service is essentially the online equivalent of direct mail marketing.

Banner or Display Advertisement:- 

This refers to advertisement banners or display on other websites or blogs to boost traffic for their own content. Banner advertising is a type of advertising that typically contains text or logo. This technique can increase product awareness.

Press Release:- 

Press release distribution helps you create buzz, drive website traffic and increase online visibility. 

Blog Marketing:-

Blogging is one of the most popular Internet marketing techniques. Blog marketing is a process that publishes a website, business, or services via the medium of blogs. 


Why Internet marketing is important? 

Internet marketing is extremely cost effective way to reach and connect millions of people and bring your business to millions of your target market worldwide. 

About Author-


Guest Author Post | Sinelogix Technologies | Digital marketing Company Mumbai, India

Sinelogix Technologies is leader in Internet marketing, Website Design and Development, Logo Design, Custom CMS Development, E-commerce service provider in Bangalore, India.

Office IT Relocation – Experts List Common Mistakes To Avoid

Bob Josward | Guest Author Post | SEO Information Technology
Moving your business to a new location? Make sure to allot sufficient time, energy and budget to make it happen. You’ll need to use your resources smartly because relocating to a new office is never simple, whether you’re moving to the next unit, a new district or another city. 

The good news is that the endeavour doesn’t have to be too stressful or too expensive for you to handle. Armed with a good plan and guided by reputable IT experts, moving to a new office – and toward a new chapter for the business – can be one of the best decisions you can ever make.

For cost-smart and time-efficient IT relocation, experts advise businesses to avoid the following common mistakes: 

Not conducting an assessment before making changes. 

It can be exciting to simply begin with everything new once you move to your new place. But before buying new equipment or signing up for new subscriptions, it’s important to conduct an assessment first. This entails auditing your company’s existing assets and current internet and telephone accounts, as well as scoping out the new location to determine the requirements for IT and telecom you’ll need to address.  

Failing to develop a timetable. 

The last thing you want to experience is to settle down for your first day of work at the new office and realise that you still don’t have an internet connection. Service providers need to be notified way in advance of your relocation to ensure everything is set up before your target start date. Even if you’ll be getting new providers, try to schedule the resumption of your operations a few days after the target date of installation, to allow some allowance for unforeseen incidents. 

Going DIY. 

Don’t try to save money by doing everything yourself, because there’s a huge possibility that that route will be costlier in the long run. Disconnecting, reconnecting and rerouting your IT infrastructure and network should not be delegated to your staff or even your moving company. It’s a complicated, delicate task, and one wrong move can mean serious disruption to your business. It’s best that all IT relocation matters be handled only by professionals. 

By working with a reputable company offering IT support, expect that everything will be managed with efficiency and professionalism, from liaising with third-party service providers to making sure everything is ready to use and smoothly operating according to the target schedule. Moreover, their service doesn’t end once your business is up and running in the new location. The best IT support services team can still continue to provide support and advice should you encounter any issues or questions after your office move. 


About the author: 


Bob Josward | Gues Post Submission on OFFICE IT RELOCATION
Bob Josward is an IT specialist by profession and a content creator by passion. He is much drawn to technology and is a tech savvy. With his interest on the effects of technology in the business industry, he often spends time reading and researching about gadgets, its advantages and disadvantages, for different kinds of businesses. He visits sites like http://www.mustardit.co.uk. He uses his love and passion for writing as a medium in effectively delivering his message for other readers and bloggers out there who share the same interest as his.


Let Us View Car Rental Service as a "Social Media" Hit

Using Social Media to Locate the Best Rental Cars | SEO Information Technology

One Like for SOCIAL MEDIA! One Thumbs Up for CAR RENTAL SERVICE! 

Guest Post by Alice Methew writer at amexuae.com | SEO Information Technology

The current era is all about the "likes", "emojis", "comments", "followers", "tagging", etc. However, what will happen if the car rental is also linked up with the grand social media platform? There is no doubt that the car rental services are roaring in the present technological sphere in the form of functional apps and software. But, what will turn out if it will run through the streets of the social media world? 

Well! Everyone knows that the conventional brick and mortar scenario has taken a leap and reaches the "finger-tips" browsing era. So, if you include the social media in your car leasing business, it will rock the world. The cars equipped with the visuals, trackers, GPS, images, and videos via the social media will involuntarily attract a fleet of the customers. Plus, the customers will also get the perks from this step. They will have the straightforward and easier access to your service and interesting deals also. So, they incline more towards your service. In short, the car rental and social media act as a two-way lane. 

Connecting Social Media and Car Hiring Services... 

It is certainly not the age that restricts an individual to utilize rental services, but, actually, it is the lack of amenities associated with the hiring services. It is actually the eminence of Facebook, Twitter, etc. that every automobile manufacturer and car rental companies mold towards adding the social media in their business schemas. Various recognized carmakers, like- BMW, Ford, Toyota, etc. have already added the social media to the cars and are gaining more popularity day-by-day. 

  • The social media is an easiest way for the customers to get the answers to their queries fast. 
  • The social media is an application to be up-to-date with the traffic update on your specific route.
  • As a customer rents a car in Dubai from an authorized rental agency, he can mark the exact location and share it via Facebook to tell your friends that help them in reaching the right spot.

Winding Up

Concatenating the car leasing services and social media is not a rocket-science. But, it is 100% sure that it will bring a new dawn of car rental for the business owners and the customers both.

About the Author

Guest Author Post | Alice Methew writer at amexuae.com

Alice Methew writer at amexuae.com loves pursuing excellence through writing and has a passion for different sites. Her work has been published on various sites related to travel, technology, Business management and many more!



8 Signs Your Website Should Undergo Re-designing

The Right Time to "Re-Design Your Website"

8 Signs It's Time for a Website Redesign | Website Redesigning Services in Mumbai
8 Signs Your Website Should Undergo Re-designing
Submit Guest Post on Web Design at SEO Information Technology

How can one say that a website design is performing well? Does it have to be pretty? Does it have to be an expensive website design for one to say that it will surely set expectations for the business? For websites, appearance is not everything. It is very crucial for a website to help the business achieve its objectives. If the website is not making any good to the business, then it definitely has already failed.

Do you think your web design is already good? Here are eight (8) signs that say it is bad:

Poor Website Traffic

Does it seem like not much traffic comes to your site? Do not have that much number of returnees to the website as well? When this is the case for your website, it means that it has failed to get the attention of your users. It could be because your design’s not catchy enough, or your content’s not captivating enough. Users will regularly visit your website if they see relevant content and if it is able to provide them with the information that they need.

Mobile Unresponsiveness

Try accessing your website on your mobile phone. How does it look? Does it look readable? Are the links functioning? Is it responsive? If you answer ‘No’ to any of these questions, then you have to make changes in your web design. More than half of every website’s traffic now comes from mobile phones. If majority of your consumers are on mobile, it’s going to be huge problem for you. Have your website upgraded to that which is mobile-friendly. Let it be convenient for anyone who will access your site in whatever gadget or device they use. 

Outdated Design

Gone are the days when static, cluttered and glittering websites were the ‘in’ thing. If you are still stuck in what ‘used to’, do not ever have second thoughts of upgrading to a whole new web design. Have your website checked today and ask a professional’s advice on how you can revamp your site.

Lack of Engagement

What use is your website if users can’t engage with it? It’s very important for websites to be another means of communication between you and your consumers. Make sure customers find it easy to navigate your site. Place options for them to share their complaints, suggestions and comments about your products and services. Let it be so for them to consider your site useful and relevant to them.

Steps To Follow When Redesigning Your Website - Website Design Company Mumbai India
8 Steps To Follow When Redesigning Your Website

Slow Load Times

If it takes more than 3 seconds for your site to load, there is a huge possibility for users to click on that x button instead. Reasons for slow load times could be your web design – your images might be too large or your template’s too heavy to load. You need to change the elements you’ve placed in your website for it to load faster regardless of how slow or fast the connection is. 


Low Search Rank

It’s a must for websites to perform well in search rankings. If your site is unable to reach the first few ranks, it must mean that only a few people see your website. Your website must be ranking poorly in keywords for quite some time. In order to make changes in how your website ranks, you need to have it redesigned. A redesign means few more landing pages, search engine optimization, keyword optimization and a shift to a more responsive design.

Brand Upgrades and Changes

Change is the only permanent thing in the world. It is expected for brands to upgrade or sometimes change. When there are changes, it is also necessary for these changes to be reflected in the website. When there is a need to overhaul the website because of a major change, do not have any second thoughts as this is really necessary. Remember, your website is the most convenient point of contact for you and your customers. The best way for your business to announce the changes in the brand is through a revamped website.


Unmeasurable Success

What’s the point of having a website if you can’t measure the traffic coming in, the goals converted, the number of new and return visits, and so on? What use would it be for your marketing strategies if you do not know the demographics of your visitors, the devices most of them use to access your site, the sources and medium from which your traffic comes from, and so on? If your current website does not give you any tools for you to be able to measure its success, then a redesign needs to take place and this time make sure analytics tools are set up for you to utilize.

Seeing all the points above, how is your website doing? Do you need to invest once again to have it redesigned? If yes, there is no need to fret for help is available for you. Call us now!

Kevin Clyde Sumalinog a Digital Marketer at Proweaver | Guest Author Post on Web Design

I am Kevin Clyde Sumalinog a Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver

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