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15 of the Best Free Online Marketing Tools For Small Business

Here are 15 completely free alternatives to popular paid tools for marketers. Enjoy :)

15 of the Best Free Online Marketing Tools For Small Business Mumbai INDIA
15 of the Best Free Online Marketing Tools For Small Business

Discover Free Marketing Tools

These free marketing tools make for great alternatives to paid tools and services - a little something for everything! Everyone loves free marketing tools that can make your work easier. Give this list of 15 simple tools a try for greater marketing efficiency. 15 Free Internet Marketing Tools To Improve Your Marketing Starting Today.

1. Charlie (CRM Tool)

Charlie App- Free Marketing Tool
Charlie App- Free CRM Marketing Tool

  • Make a killer impression on anyone you meet with
  • Charlie combs through 100s of sources and automatically sends you a one‐pager on everyone you’re going to meet with, before you see them.
  • Charlie briefs you on the people and companies you are about to meet with, minutes before every calendar appointment. Know what you share in common, their professional background, their passions, company information, and more.
How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie App gives you a full run-down of a person - biography, social media profiles, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie App, and they’ll tell you everything.

2. Hotjar (Website optimization Tool)

Hotjar - Free Website Optimization Tool
Hotjar - Free Website Optimization Tool

  • See how your visitors are really using your site – for free.
  • Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and Surveys in One Platform.
How we use Hotjar: User research can be incredibly powerful stuff. You can find great value in seeing how someone interacts with blog posts. How much of the post do your site users read? Where do they pause? What do they click? Seeing all this information helps you design your next posts in a clearer way.

3. Medium (Blogging Tool)

Medium - Free Blogging Marketing Tool
Medium - Free Blogging Tool

  • Everyone's stories, now w/ an inline editor, tags & stream
  • Medium connects people, stories, and ideas that matter to you.
  • Medium is a place to read articles on the Internet. Medium is a blogging platform, like Wordpress or Blogger.
How to use Medium: Many young startups kick off their blog at Medium, where they enjoy a built-in audience from the start and have networking tools to help their content spread. Plus, one of Medium’s newest features is an email newsletter where you can automatically get in touch with people who follow you by sharing your latest articles.

4. Google Analytics ( Real-time Analytics Tool)

Google Analytics - Free Marketing Tool
Google Analytics - Free Real-time Analytics Tool

  • Monitor recent changes with Real Time reports. 
  • Easily get your Analytics data anytime, anywhere.
  • Google Analytics does pretty much everything in terms of tracking the traffic to your site. It is a huge, monstrous amount of information, generously given away for free.

How to use Google Analytics: You find the ease with Google Analytics where we can see traffic from the different social networks (Acquisition > Social > Network Referrals). Also, we can check the engaged reading time by looking at "Time on Page". And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

5. Buffer (Social Media Scheduling)

Buffer - Free Marketing Tool
Buffer - Free Social Media Scheduling Tool

  • Share to Twitter, Facebook, Google+, Pinterest, LinkedIn and App.net – all from one place, on your schedule.
  • Any link, text, picture or video you want to share, just add it to your Buffer. Your updates will automatically be scheduled and spaced out throughout the day to post to your favorite social networks.
  • Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.
How to use Buffer: The forever free plan at Buffer lets you connect a profile from each network (Facebook, Twitter, etc.) and to schedule ahead 10 posts for each social network. For e.g. If you share three posts per day, that means you can stay three days ahead all the time.

You can find a lot of value in the hand-picked content suggestions, which are easy to read then add.

6. Peek (Testing)

Peek - Free Marketing Tool
Peek - Free User Testing Tool

  • Get a Free Peek Into Your Site's Usability.
  • See and hear a 5-minute video of a real person using your site or app. It's super fast and totally free.
  • A free usability testing tool powered by UserTesting, the world's leading user research platform.
How to use Peek: For first-time insights, you may wish to have a person go  through your website or blog from the home page. Next, you might ask for someone to test out a certain flow through your website by starting someone on a landing page. The Peek tests take about 2-3 days to complete, and you can run three tests every month.

7. Segment (Analytics Tool)

Segment - Free Marketing Tool
Segment - Free Analytics Tool

  • Collect your data once, then send it to 86 tools.
  • Segment is the single hub to collect, manage and route your customer analytics data.
  • The one and only interface you’ll ever need for all your third-party apps.
  • Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.
How to use Segment: You can find the step by step guide to install segment here

8. SumoMe (Social Share Button)

SumoMe - Free Marketing Tools
SumoMe - Free Social Share Buttons

  • Free toolkit for growing your website traffic.
  • SumoMe is a suite of free tools that can be used to grow your website's traffic. The SumoMe tools are easy to install and work on any website.
How to use SumoMe Share: SumoMe gives you a lot of control over the appearance of the social share widgets, both in which share buttons are displayed and where on the page they’ll appear. One of the great SumoMe features is that they even looks good on mobile devices, which helps you maintain a great way to encourage sharing no matter where your audience are reading.

9. Sidekick (Email Inbox Insights)

Sidekick By HubSpot - Free Email Inbox Insights Tool
Sidekick By HubSpot - Free Email Inbox Insights Tool

  • Customer insight integrated with your email tools.
  • Sidekick is a free service that gives you email superpowers with contact insights, email tracking, and email scheduling.
  • Build and Maintain Relationships with Powerfully Integrated Email Tools.
  • Sidekick can track your outgoing email to tell you when the recipient has read your email. It’s a very, very advanced read-receipt. Plus a lot more.
How to use Sidekick: You can gain a lot from the Sidekick notifications about your email inbox, and there’s also a lot of value that Sidekick app adds to your inbox itself, with a sidebar of information on everyone who sends you a message. The email sidebar includes links to all the person’s social profiles, plus a stream of recent tweets.

10. Canva (Design Tool)

Canva - Free Marketing Tool
Canva - Free Graphic Design Tool


  • Amazingly Simple Graphic Design Software.
  • Create beautiful designs with Canva. Choose from more than one million layouts, stock photographs and illustrations. Search for the best graphics, photos, and fonts then use Canva’s simple drag and drop tool to create a design.
  • Choose from hundreds of professionally designed layouts or create your own designs from scratch: ⋆ Social Media ⋆ Presentations ⋆ Facebook Cover ⋆ Facebook Post ⋆ Blog Graphic ⋆ Twitter Post ⋆ Poster ⋆ Photo Collage ⋆ Pinterest Graphic ⋆ Invitation ⋆ Card ⋆ Business Card ⋆ Create a custom size.
  • Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.
  • Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.

How to use Canva: The optimized image sizes and built-in templates  for Social Media posts, Documents, Marketing Templates, Email Headers, Blogging and Ebooks make it fast and easy to create rectangular ones for Twitter, square for Facebook or Instagram, tall pictures for Pinterest,  and any size in between. 

11. Wistia (Video Tool)

Wistia - Free Video Marketing Tool
Wistia - Free Video Tool

  • Lead capture forms and analytics for video.
  • Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.
  • Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.
How to use Wistia: After you’ve uploaded your video at Wistia, you can hop into the video settings and add things like call-to-action buttons or email capture forms at the end of the video. Wistia also makes it easy to view heatmaps and viewing trends of your videos, like how far most people get through your video, when they pause or click, etc.

12. Simply Measured (Reports Tool)

Simply Measured - Free Marketing Reports Tool
Simply Measured - Free Reports Tool

  • Simply Measured's leading social media analytics provide in-depth measurement and reporting across Facebook, Twitter, Instagram, YouTube and many more.
  • You can create free social media reports to analyze your brand across Twitter, Facebook, Instagram, and more.
  • Simply Measured offers enterprise-level analytics and management for big brands and their social efforts. It has a wide array of free tools for the rest of us, too.
    • Twitter Follower Report - Learn about your Twitter followers, from interests to influence.
    • Twitter Customer Service Analysis - Measure your key customer service metrics on Twitter.
    • Facebook Fan Page Report - How healthy is your Facebook Fan Page? Study trends and timing.
    • Facebook Content Analysis - Analyze the performance of your content on Facebook.
    • Facebook Competitive Analysis - Compare your Facebook Fan Page against your competitor's.
    • Facebook Insights Report - In-depth analysis of your Facebook Fan Page visitors’ demographics and activity.
    • Instagram User Report - Measure your Instagram engagement, content, trends, and more.
    • Social Traffic Report - Find out how social media impacts your website performance.
    • Traffic Source Report - Find out which sources send the most traffic to your website.
    • Google+ Page Report - Understand your Google+ Page “circlers'” engagement and more.
    • Vine Analysis - Analyze the performance of your Vine clips on Twitter.
How to use Simply Measured: Each of these reports are free, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for creation of your free report. But, you can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately. Simply Measured covers all six major social networks: Facebook, Twitter, Google+, LinkedIn,  Instagram, and Pinterest.

13. Open Site Explorer (SEO Tool)

Open Site Explorer - Free MarketingTool
Open Site Explorer - Free SEO Tool

  • Open Site Explorer is just a small part of the SEOMoz offering which also includes rank tracking, weekly crawls alerting you to onsite SEO issues, on page recommendations, social media statistics and competitive analysis to see how you stack up against the competition.
  • Open Site Explorer is a great free SEO tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free Open Site Explorer version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords and competitors.
How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links pointing to your site. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.

14. Wordpress (Landing Pages Tool)

WordPress- Free Marketing Tool
WordPress- Free Landing Pages Tool

  • WordPress.com lets you create beautiful and powerful websites or blogs.
  • For those who are running their website or blog via WordPress, it is the fastest and easiest way to build  up a landing page and a simple way to create a new pages. If you blog using WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download Our Free Ebook,” “Sign up for our webinar,” etc. - can be created easily via Pages.
How to use WordPress: Build a new landing pages in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Use wordpress plugins like WooDojo even let you hide the content in your sidebar for particular pages, this could be a great option for minimizing the look of your page.

15. Crowdfire (Twitter Management Tool)

Crowdfire - Free Marketing Tool
Crowdfire - Free Twitter Management Tool

  • Use Crowdfire for publishing, social analytics and growing your Instagram and Twitter account. The best tool for social analytics & social publishing. Gain more followers on Instagram and Twitter.
  • You can always manage your Twitter profile directly via Twitter (an always free option), or you can try out in-depth tools like Crowdfire, which allows for bulk sorting and filtering of your followers, along with insights into the demographics of the people in your audience.
How to use Crowdfire: One way that many experts recommend to keep your Twitter following count in line with your Twitter follower count is to routinely check to see which accounts are following you back and to remove the ones that aren’t. With Crowdfire, you can do this quickly and easily all from one page—and even whitelist the unfollowers whom you’d like to keep following.

Download All in One Social Media and Digital Marketing Templates

This includes:

  • Speakers Social Media Template (PDF)
  • Social Media Image Sizes Checklist (PDF)
  • Social Media Corporate Approval Template (Excel)
  • Twitter Cheat Sheet (PDF)
  • Editorial Calendar Template (Excel)
  • Social Media Planning Template (PDF)
  • LinkedIn - 5 Minute Daily Marketing Plan (PDF)
  • Twitter - 5 Minute Daily Marketing Plan (PDF)
  • Facebook - 5 Minute Daily Marketing Plan (PDF)
  • Google Plus - 5 Minute Daily Marketing Plan (PDF)
  • Pinterest - 5 Minute Daily Marketing Plan (PDF)
  • Instagram - 5 Minute Daily Marketing Plan (PDF)
*Reload the page incase if don't see the social locker below


Completely free alternatives to popular paid tools

Noteworthy, Online Marketing Tools For Small Business To Boost Productivity

  1. Social Media Scheduling
  2. Design
  3. Real-time Analytics
  4. Website Optimization
  5. Reports
  6. SEO
  7. CRM
  8. Email Inbox Insights
  9. Landing Pages
  10. Twitter Management
  11. Blogging
  12. Video
  13. Share Buttons
  14. Analytics
    1. Usability Tools - Paid
    2. FiveSecongTest - Free
    3. UserPlus - Free
    4. Concept Feedback - Free
    5. ClickHeat - Free
  15. Testing
    1. Optimizely - Paid
    2. User Testing - Paid
    3. Optimizely Free Plan
These free marketing tools can help you manage your website big time, however, do not forget SEO. There are great SEO tools out there that you can use to rank your website on the 1st page of Google  SERPs. Outreachmama recently created a massive list of the best link building tools and software in 2017, that allows you to develop relationships and earn high-quality links from all across the internet.

I hope this compilation is useful, what do you find most useful of the digital marketing tools we have covered here and other tools we don't?

Please let us know about the “essential free tools” you use in the comments.

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