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Showing posts with label Internet Marketing Tools. Show all posts
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15 of the Best Free Online Marketing Tools For Small Business

Here are 15 completely free alternatives to popular paid tools for marketers. Enjoy :)

15 of the Best Free Online Marketing Tools For Small Business Mumbai INDIA
15 of the Best Free Online Marketing Tools For Small Business

Discover Free Marketing Tools

These free marketing tools make for great alternatives to paid tools and services - a little something for everything! Everyone loves free marketing tools that can make your work easier. Give this list of 15 simple tools a try for greater marketing efficiency. 15 Free Internet Marketing Tools To Improve Your Marketing Starting Today.

1. Charlie (CRM Tool)

Charlie App- Free Marketing Tool
Charlie App- Free CRM Marketing Tool

  • Make a killer impression on anyone you meet with
  • Charlie combs through 100s of sources and automatically sends you a one‐pager on everyone you’re going to meet with, before you see them.
  • Charlie briefs you on the people and companies you are about to meet with, minutes before every calendar appointment. Know what you share in common, their professional background, their passions, company information, and more.
How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie App gives you a full run-down of a person - biography, social media profiles, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie App, and they’ll tell you everything.

2. Hotjar (Website optimization Tool)

Hotjar - Free Website Optimization Tool
Hotjar - Free Website Optimization Tool

  • See how your visitors are really using your site – for free.
  • Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and Surveys in One Platform.
How we use Hotjar: User research can be incredibly powerful stuff. You can find great value in seeing how someone interacts with blog posts. How much of the post do your site users read? Where do they pause? What do they click? Seeing all this information helps you design your next posts in a clearer way.

3. Medium (Blogging Tool)

Medium - Free Blogging Marketing Tool
Medium - Free Blogging Tool

  • Everyone's stories, now w/ an inline editor, tags & stream
  • Medium connects people, stories, and ideas that matter to you.
  • Medium is a place to read articles on the Internet. Medium is a blogging platform, like Wordpress or Blogger.
How to use Medium: Many young startups kick off their blog at Medium, where they enjoy a built-in audience from the start and have networking tools to help their content spread. Plus, one of Medium’s newest features is an email newsletter where you can automatically get in touch with people who follow you by sharing your latest articles.

4. Google Analytics ( Real-time Analytics Tool)

Google Analytics - Free Marketing Tool
Google Analytics - Free Real-time Analytics Tool

  • Monitor recent changes with Real Time reports. 
  • Easily get your Analytics data anytime, anywhere.
  • Google Analytics does pretty much everything in terms of tracking the traffic to your site. It is a huge, monstrous amount of information, generously given away for free.

How to use Google Analytics: You find the ease with Google Analytics where we can see traffic from the different social networks (Acquisition > Social > Network Referrals). Also, we can check the engaged reading time by looking at "Time on Page". And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

5. Buffer (Social Media Scheduling)

Buffer - Free Marketing Tool
Buffer - Free Social Media Scheduling Tool

  • Share to Twitter, Facebook, Google+, Pinterest, LinkedIn and App.net – all from one place, on your schedule.
  • Any link, text, picture or video you want to share, just add it to your Buffer. Your updates will automatically be scheduled and spaced out throughout the day to post to your favorite social networks.
  • Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.
How to use Buffer: The forever free plan at Buffer lets you connect a profile from each network (Facebook, Twitter, etc.) and to schedule ahead 10 posts for each social network. For e.g. If you share three posts per day, that means you can stay three days ahead all the time.

You can find a lot of value in the hand-picked content suggestions, which are easy to read then add.

6. Peek (Testing)

Peek - Free Marketing Tool
Peek - Free User Testing Tool

  • Get a Free Peek Into Your Site's Usability.
  • See and hear a 5-minute video of a real person using your site or app. It's super fast and totally free.
  • A free usability testing tool powered by UserTesting, the world's leading user research platform.
How to use Peek: For first-time insights, you may wish to have a person go  through your website or blog from the home page. Next, you might ask for someone to test out a certain flow through your website by starting someone on a landing page. The Peek tests take about 2-3 days to complete, and you can run three tests every month.

7. Segment (Analytics Tool)

Segment - Free Marketing Tool
Segment - Free Analytics Tool

  • Collect your data once, then send it to 86 tools.
  • Segment is the single hub to collect, manage and route your customer analytics data.
  • The one and only interface you’ll ever need for all your third-party apps.
  • Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.
How to use Segment: You can find the step by step guide to install segment here

8. SumoMe (Social Share Button)

SumoMe - Free Marketing Tools
SumoMe - Free Social Share Buttons

  • Free toolkit for growing your website traffic.
  • SumoMe is a suite of free tools that can be used to grow your website's traffic. The SumoMe tools are easy to install and work on any website.
How to use SumoMe Share: SumoMe gives you a lot of control over the appearance of the social share widgets, both in which share buttons are displayed and where on the page they’ll appear. One of the great SumoMe features is that they even looks good on mobile devices, which helps you maintain a great way to encourage sharing no matter where your audience are reading.

9. Sidekick (Email Inbox Insights)

Sidekick By HubSpot - Free Email Inbox Insights Tool
Sidekick By HubSpot - Free Email Inbox Insights Tool

  • Customer insight integrated with your email tools.
  • Sidekick is a free service that gives you email superpowers with contact insights, email tracking, and email scheduling.
  • Build and Maintain Relationships with Powerfully Integrated Email Tools.
  • Sidekick can track your outgoing email to tell you when the recipient has read your email. It’s a very, very advanced read-receipt. Plus a lot more.
How to use Sidekick: You can gain a lot from the Sidekick notifications about your email inbox, and there’s also a lot of value that Sidekick app adds to your inbox itself, with a sidebar of information on everyone who sends you a message. The email sidebar includes links to all the person’s social profiles, plus a stream of recent tweets.

10. Canva (Design Tool)

Canva - Free Marketing Tool
Canva - Free Graphic Design Tool


  • Amazingly Simple Graphic Design Software.
  • Create beautiful designs with Canva. Choose from more than one million layouts, stock photographs and illustrations. Search for the best graphics, photos, and fonts then use Canva’s simple drag and drop tool to create a design.
  • Choose from hundreds of professionally designed layouts or create your own designs from scratch: ⋆ Social Media ⋆ Presentations ⋆ Facebook Cover ⋆ Facebook Post ⋆ Blog Graphic ⋆ Twitter Post ⋆ Poster ⋆ Photo Collage ⋆ Pinterest Graphic ⋆ Invitation ⋆ Card ⋆ Business Card ⋆ Create a custom size.
  • Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.
  • Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.

How to use Canva: The optimized image sizes and built-in templates  for Social Media posts, Documents, Marketing Templates, Email Headers, Blogging and Ebooks make it fast and easy to create rectangular ones for Twitter, square for Facebook or Instagram, tall pictures for Pinterest,  and any size in between. 

11. Wistia (Video Tool)

Wistia - Free Video Marketing Tool
Wistia - Free Video Tool

  • Lead capture forms and analytics for video.
  • Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.
  • Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.
How to use Wistia: After you’ve uploaded your video at Wistia, you can hop into the video settings and add things like call-to-action buttons or email capture forms at the end of the video. Wistia also makes it easy to view heatmaps and viewing trends of your videos, like how far most people get through your video, when they pause or click, etc.

12. Simply Measured (Reports Tool)

Simply Measured - Free Marketing Reports Tool
Simply Measured - Free Reports Tool

  • Simply Measured's leading social media analytics provide in-depth measurement and reporting across Facebook, Twitter, Instagram, YouTube and many more.
  • You can create free social media reports to analyze your brand across Twitter, Facebook, Instagram, and more.
  • Simply Measured offers enterprise-level analytics and management for big brands and their social efforts. It has a wide array of free tools for the rest of us, too.
    • Twitter Follower Report - Learn about your Twitter followers, from interests to influence.
    • Twitter Customer Service Analysis - Measure your key customer service metrics on Twitter.
    • Facebook Fan Page Report - How healthy is your Facebook Fan Page? Study trends and timing.
    • Facebook Content Analysis - Analyze the performance of your content on Facebook.
    • Facebook Competitive Analysis - Compare your Facebook Fan Page against your competitor's.
    • Facebook Insights Report - In-depth analysis of your Facebook Fan Page visitors’ demographics and activity.
    • Instagram User Report - Measure your Instagram engagement, content, trends, and more.
    • Social Traffic Report - Find out how social media impacts your website performance.
    • Traffic Source Report - Find out which sources send the most traffic to your website.
    • Google+ Page Report - Understand your Google+ Page “circlers'” engagement and more.
    • Vine Analysis - Analyze the performance of your Vine clips on Twitter.
How to use Simply Measured: Each of these reports are free, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for creation of your free report. But, you can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately. Simply Measured covers all six major social networks: Facebook, Twitter, Google+, LinkedIn,  Instagram, and Pinterest.

13. Open Site Explorer (SEO Tool)

Open Site Explorer - Free MarketingTool
Open Site Explorer - Free SEO Tool

  • Open Site Explorer is just a small part of the SEOMoz offering which also includes rank tracking, weekly crawls alerting you to onsite SEO issues, on page recommendations, social media statistics and competitive analysis to see how you stack up against the competition.
  • Open Site Explorer is a great free SEO tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free Open Site Explorer version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords and competitors.
How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links pointing to your site. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.

14. Wordpress (Landing Pages Tool)

WordPress- Free Marketing Tool
WordPress- Free Landing Pages Tool

  • WordPress.com lets you create beautiful and powerful websites or blogs.
  • For those who are running their website or blog via WordPress, it is the fastest and easiest way to build  up a landing page and a simple way to create a new pages. If you blog using WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download Our Free Ebook,” “Sign up for our webinar,” etc. - can be created easily via Pages.
How to use WordPress: Build a new landing pages in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Use wordpress plugins like WooDojo even let you hide the content in your sidebar for particular pages, this could be a great option for minimizing the look of your page.

15. Crowdfire (Twitter Management Tool)

Crowdfire - Free Marketing Tool
Crowdfire - Free Twitter Management Tool

  • Use Crowdfire for publishing, social analytics and growing your Instagram and Twitter account. The best tool for social analytics & social publishing. Gain more followers on Instagram and Twitter.
  • You can always manage your Twitter profile directly via Twitter (an always free option), or you can try out in-depth tools like Crowdfire, which allows for bulk sorting and filtering of your followers, along with insights into the demographics of the people in your audience.
How to use Crowdfire: One way that many experts recommend to keep your Twitter following count in line with your Twitter follower count is to routinely check to see which accounts are following you back and to remove the ones that aren’t. With Crowdfire, you can do this quickly and easily all from one page—and even whitelist the unfollowers whom you’d like to keep following.

Download All in One Social Media and Digital Marketing Templates

This includes:

  • Speakers Social Media Template (PDF)
  • Social Media Image Sizes Checklist (PDF)
  • Social Media Corporate Approval Template (Excel)
  • Twitter Cheat Sheet (PDF)
  • Editorial Calendar Template (Excel)
  • Social Media Planning Template (PDF)
  • LinkedIn - 5 Minute Daily Marketing Plan (PDF)
  • Twitter - 5 Minute Daily Marketing Plan (PDF)
  • Facebook - 5 Minute Daily Marketing Plan (PDF)
  • Google Plus - 5 Minute Daily Marketing Plan (PDF)
  • Pinterest - 5 Minute Daily Marketing Plan (PDF)
  • Instagram - 5 Minute Daily Marketing Plan (PDF)
*Reload the page incase if don't see the social locker below


Completely free alternatives to popular paid tools

Noteworthy, Online Marketing Tools For Small Business To Boost Productivity

  1. Social Media Scheduling
  2. Design
  3. Real-time Analytics
  4. Website Optimization
  5. Reports
  6. SEO
  7. CRM
  8. Email Inbox Insights
  9. Landing Pages
  10. Twitter Management
  11. Blogging
  12. Video
  13. Share Buttons
  14. Analytics
    1. Usability Tools - Paid
    2. FiveSecongTest - Free
    3. UserPlus - Free
    4. Concept Feedback - Free
    5. ClickHeat - Free
  15. Testing
    1. Optimizely - Paid
    2. User Testing - Paid
    3. Optimizely Free Plan
These free marketing tools can help you manage your website big time, however, do not forget SEO. There are great SEO tools out there that you can use to rank your website on the 1st page of Google  SERPs. Outreachmama recently created a massive list of the best link building tools and software in 2017, that allows you to develop relationships and earn high-quality links from all across the internet.

I hope this compilation is useful, what do you find most useful of the digital marketing tools we have covered here and other tools we don't?

Please let us know about the “essential free tools” you use in the comments.

› › 15 of the Best Free Marketing Tools for Startups & Small Business

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Effective Email Marketing Tips, Best Practices and Email Tools

Email Marketing Services Company Mumbai India, Bulk Mailing Services, Mass Mailing Services

Email Marketing Services Company Mumbai
Email Marketing Services Company Mumbai

What is Email Marketing?


Email Marketing Campaign - It leverages the power of email to reach your customers and promote your business.

Email marketing is one of the best ways to keep in contact with your customers, and keep them updated on all of your latest offers, specials, and your company news, by sending out a newsletter! You can choose to send this newsletter monthly, weekly, daily or at whatever frequency you seem appropriate but the important part is to be consistent!

Be consistent with your email marketing newsletter and give your customers a reason to continue receiving your email newsletters. It should benefit them in some way for your customers to want to receive it.

One of the easiest ways to do email marketing and make your customers want to receive your newsletter is by including discount codes, offers, specials and coupons. These will not only give your customers incentive to want to receive your newsletter, which will in turn encourages them to purchase more of your products or services.

Email marketing is a great form of advertisement, and a great way to get connect with customers. However, email marketing campaigns can be time consuming and tricky to set up if you are not quite sure how to do it, and not to mention how time consuming it can be to regularly create content for your newsletter.

Email Marketing Process Mumbai
Email Marketing Process


Email Marketing Tips, Tricks and Secrets

Email marketing is a very powerful tool for brands looking to connect with their customers and increase engagement with their customer. Don’t listen to people who say email marketing is dead. Few statistics that prove email marketing remains one of the best ways to reach and convert your customers to leads.  

  • For every $1 spent on email marketing, the average return is  $40
  • 95% of online consumers use email
  • More than 90% of consumers check their email once a day

4 Email Marketing Tips for Small Businesses

1.  Engage existing clients and increase retention

Most small businesses concentrate on getting new leads into the sales funnel without thinking about nurturing their existing customers relationships. Emails are great for new leads, but you should also be updating your current customers with interesting and provide relevant information.

2.  Target and personalize emails

In order to attract and retain your customers, you should show that you know and understand them. You can do this by sending personalized emails with their name and targeted content. The personal data in your CRM will help develop personalized emails geared toward each of your leads and clients.

3.  Measure your impact and brand awareness

Email marketing is an effective way to gauge your audience’s interest in your brand. You can see which contacts opened your email and stats such as who clicked on what links, and a great way to re-engage with customers as well as learn more about what each contact is interested. Email metrics to measure your campaign includes open and read rate, click through rate, and un-subscribe rate. These email metrics helps you understand whether your content is relevant, interesting, and effective.

4.  Reach your buyers on mobile

It is important to be able to reach your buyers when they are on the go so you can stay top of mind. Mobile responsive emails are very crucial. This make sure that your emails are being viewed properly on every device mobile and desktop. Recent survey shows that 66% of emails are opened on a mobile devices, so it is important not to ignore mobile responsiveness!

Basic Email Marketing Tips
Basic Email Marketing Tips

Avoid Email Spams

"You cannot send an email solicitation without and individual opting into your E-mail list. The CAN-SPAM act says so!". Read more on CAN-SPAM Act: A Compliance Guide for Business

CAN-SPAM Provisions

1. It bans false or misleading header information
2. It prohibits deceptive subject lines
3. It requires that your email give recipients an opt-out method
4. It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address

3 Things You'll Need For Email Marketing

  1. Email Content - A Message
  2. Email List - A List
  3. Email Marketing Software - An email delivery service

Do's and Don'ts of B2B Email Marketing

Do's and Don'ts of B2B Email Marketing
Do's and Don'ts of B2B Email Marketing Mumbai


The Don'ts Of Email Marketing:

  • Avoid excessive use of punctuation in emails and capitalization of words.
  • Stay away from SPAM filter catch words like Guarantee, Free, Sex, Viagra, Credit Card
  • Don’t use long URLs in your emails instead use hyperlinks
  • Don’t use cluttered layouts, keep it simple and clean!
  • Don’t just send one big image
  • Use of "Click Here" must be avoided, especially in all capital letters
  • Stay away from email addresses from free mail services including Yahoo, AOL and Hotmail

The Do’s Of Email Marketing:

  • Create a compelling and interesting email subject line
  • Test, test and test again
  • Think above the fold
  • Add specific call to action
  • Personalize where possible
  • From to email should be: "sales@abc.com" or "john.doe@abc.com"
  • Stay consistent with branding or style
  • Keep it simple
  • Track your results
  • Start with a good email list and Keep it clean

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your website. It is very important that you tag your email campaigns with campaign tags so that you can track how well each email performs. It lets you optimize the efforts and track your return on investment (ROI).

What are campaign tags?

Campaign tags are additional information that you apply to links. Whenever a link is clicked, the tag information is passed to Analytics (such as Google Analytics etc). Tagged links allows to evaluate the performance of individual links within your emails.

Why tag email links?

For example if you send out an email newsletter in January and February that does not use campaign tags in emails. "Visitors" coming from emails reported within the Referring Sites Report will only include visitors coming from web-based email clients such as Gmail:

Email Campaign Tagging
Email Campaign Tags
It help us understand that the  visits to your website is a result of January email or the February email campaign? Unless you've used campaign tags, you'll have no way of knowing.

Visitors who clicks on a link in your email using an email client on their computer will be reported as Direct Traffic -- and will therefore be grouped in with visitors who used bookmarks or who typed your website's URL into their browser.

Email Marketing Direct Traffic
Email Marketing Direct Traffic
Google Analytics URL Builder is a great tool for generating tagged links to use within your email campaigns.

Behavior Email Marketing Triggers – Tips and Tricks

Behavior marketing can be overwhelming, particularly when you are getting started. The way to create triggers and how to know which event or behavior is most important to act on? If you're a beginner or searching for more advanced triggers, take a look at the tips which are most effective.

Cart Reminders 

Create automated cart recovery triggers as soon as someone leaves something behind. Send the first email within a few hours of the customer leaving, then create triggers based on future user actions. Send follow ups or optimize a personalized pop-up offer to continue with check out when they return to the store.

Cart Email Reminder
Cart Reminder


Promotions 

Offer specials, coupons and rewards based on the products, service or brands your customer typically buys. You can reward your most loyal customers by analyzing who has spent the most or shops on your website most frequently. As per a recent survey states that 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week!

Promotional Email Reminders
Email Promotions
Retention 

Send an email to customers who have not shopped on your site lately. For this you need to use a rules engine to segment by RFM data. And use these rules to trigger emails, pop-up offers, specials or website optimization. If a user has not been to your site lately, send a “We miss you email” to encourage them to return.

Customer Retention Emails
Retention Emails

Email Marketing Best Practices

E-mail marketing can be a tricky component to your online marketing strategy, and it doesn't have to be all guess and check!


Email Marketing Best Practices
Email Marketing Best Practices


Here’s a list of best marketing tips and tricks we've put together to help you get the best results from your email campaigns.

USER BEHAVIOR


  • AFFINITY for the company brand and INTEREST in the subject are the two most important factors in email participation.
  • Users spend an average of 51 secs reading a email newsletter.
  • 69% users look forward to receiving at least one of their newsletters.
  • Users browse email content as a form of personal address - anything you write should be directed specifically at them.
  • Users hesitate to subscribe to email newsletters because they already receive too much information, and are concerned about information overload.
  • If you’re really stumped for something attention-grabbing or interesting or compelling to write about, chances are your readers are tuckered out too. Listen to your gut.

Some User Pet Peeves

  • Too-frequent mailings
  • Irrelevant content
  • Unsolicited newsletters
  • Ads that lead to sites with pop-ups

GUIDELINES

Things to think about with each and every email you send

  • Does my email subject line entice readers to open it?
  • Am I making most use of my preview pane?
  • Is it easy on the eyes?
  • Does the message come through even when the images don’t? Add descriptions to images (alt tags) so that users can still know about the images even if they are blocked.
  • Does my email have a personal touch or does it feel like a “blast”?

Make content conversational, readable and compelling


  • Strike a balance between more general information and insider scoop. Your readers signed up for the email newsletter — make them feel like they’re “inside the organization.”
  • Include your company employee recommendations, favorite spots, etc.
  • Offer something in the email newsletter that the customer can’t get anywhere else - content that isn’t on your site or in your brochures, etc.
  • Expand your content author, guest posts on newsletters are interesting because they provide different perspectives.

Make content easily scannable for your customers


  • Feature prominent headlines
  • Keywords must be placed in the first few words of a headline
  • Go for email impact rather than complexity…they’ll keep reading, we promise.
  • Appealing email campaigns make their appeals EARLY
  • Too many campaigns bury the lead
  • Group similar items together, such as Events, News & Announcements, etc
  • Pull out common, desired information across content groups for sub headers. e.g. for Events, use the Event Title as header, along with dates & location as subheaders.
  • Keep your email content short and use the website for discursive material
  • Give your readers a teaser of your offers or discouts and make them click the link to read full details

Ensure content is timely/recent



  • Think about when you send your emails out and when is the most likely time that readers will actually read your newsletter. If possible, look at your statistics to see how send times affect open and click through rates.
  • Tuesday through Thursdays fare a little better than Monday or Friday due to full email inboxes. 3:00 - 4:00 is a good time window to hit readers who may be reading at work- people are usually more receptive to a “distraction” during this time frame so make sure to have you email delivered before then.

Subject Lines


  • Use short descriptive subject lines that entice readers to open the e-mail and distinguish this e-mail from spam
  • Use A / B Testing to determine effective subject lines
  • Good content ideas often comes from bad- write the most boring subject line first and improve from there
  • Consider a consistent email newsletter title for easy recognizability
  • The subject line is another form of identification for your email campaign. Leverage the fact that the reader signed up for your email, not that you will create a compelling enough subject line to trick them into opening in.
  • Inform but entice
  • Avoid using words that could get your campaign filtered, such as FREE, PERCENT OFF, HELP, and REMINDER. It’s also best to avoid exclamation points - typically subjects framed as questions work better.
  • Stick to 50 characters or less - 80 characters are ok if it’s an active sentence
  • Think of it as a newspaper headline

Layout


  • First few inches of your e-mail is key (above the fold)
  • At least 60% of your email subscribers will see your email in a preview pane, therefore avoid large link groupings or images at the top of the page.
  • Include your company logo (not too big)
  • Include the email content you want to emphasize most
  • Things such as taglines, mission statements, regulatory information, etc. have to occupy cheaper real estate
  • Beware of the side column in your email campaigns, your readers may ignore a list of things in a side column—this is often used as ad space, and, if using a free webmail service, readers will already see a column of ads/sponsored links on the right.
  • For your events, consider having a single link to a PDF that readers can print and keep
  • Provide prominent links to Unsubscribe, Send to a friend, Contact Information (if they have questions), an Online Web Version, and JTHG’s website
  • Provide sample eNewsletters on your website. This will encourage users to subscribe because they can see what they’ll get (and what they’ve missed).

Personalization


  • Break your email newsletter down into smaller and targeted segments
  • Include reader information if possible, consider personalizing with information other than last name
  • Send out a welcome email and allow your readers to make selections on what topics interest them, where they live, etc.
  • If possible, follow up with yours readers with targeted email based on their email click through activity.
  • Go through subscriber lists and periodically send out emails to readers that haven’t opened your emails in last six months. Sometimes in offering to remove them from your email list, you re-spark an interest in your email newsletter. Ask them for feedback!

Statistics


  • Keep them!
  • Break email newsletter up into trackable components and keep track of what works and what doesn't.
  • Review statistics and revise email subject lines, number of articles and width of header accordingly.
  • Review time of email delivery compared to open and click-through rates
  • Review open rates by email subject type - events type, calls to action, etc.
  • Follow up with click throughs with targeted emails if possible

Useful Resources - Best Email Marketing Software for Small Business


Email Marketing Mumbai, INDIA Bulk Email Marketing Service


We offer a wide range of email marketing services…from setting up a brand new email marketing campaign to completely managing newsletters and creating content for you.

SEO Information Technology - Email Marketing Services Company Mumbai India offering Bulk Mass Emailing Services. Email Marketing is the most cost effective method used for reaching out to new segments in India and Globally. We have seen that many companies are benefited widely by initiating by introducing Mailing Services. Our Mailing Services are used for sending Newsletter Mailing Services, Advertising Emails, Bulk Mailing Service Providers, Bulk Mailing Services. We also provide Individual to Corporate and marketing Companies.

Mumbai Email Marketing Service, Maharashtra Email Marketing Service, INDIA Email Marketing Service, Lucknow Email Marketing Service, Uttar Pradesh Email Marketing Service, United States Email Marketing Service, Maryland MD Email Marketing Service, Virginia VA Email Marketing Service, Washington D.C Email Marketing Service, Delaware DE, and would like to extend my services to cater regions including Patna Email Marketing Service, Bihar Email Marketing Service, Kolkata Email Marketing Service, West Bengal Email Marketing Service, Hyderabad Email Marketing Service, Andhra Pradesh Email Marketing Service, Bhopal Email Marketing Service, Madhya Pradesh Email Marketing Service, Chennai Email Marketing Service, Tamil Nadu Email Marketing Service, Jaipur Email Marketing Service, Rajasthan Email Marketing Service, Bengaluru Email Marketing Service, Karnataka Email Marketing Service, Gandhinagar Email Marketing Service, Gujarat Email Marketing Service, and worldwide Email Marketing Service.

Our email marketing experts in Mumbai develop successful email marketing campaigns focused on engaging users and converting them to loyal customers.

› › Effective Email Marketing Tips, Best Practices and Tools






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