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Effective Email Marketing Tips, Best Practices and Email Tools

Email Marketing Services Company Mumbai India, Bulk Mailing Services, Mass Mailing Services

Email Marketing Services Company Mumbai
Email Marketing Services Company Mumbai

What is Email Marketing?

Email Marketing Campaign - It leverages the power of email to reach your customers and promote your business.

Email marketing is one of the best ways to keep in contact with your customers, and keep them updated on all of your latest offers, specials, and your company news, by sending out a newsletter! You can choose to send this newsletter monthly, weekly, daily or at whatever frequency you seem appropriate but the important part is to be consistent!

Be consistent with your email marketing newsletter and give your customers a reason to continue receiving your email newsletters. It should benefit them in some way for your customers to want to receive it.

One of the easiest ways to do email marketing and make your customers want to receive your newsletter is by including discount codes, offers, specials and coupons. These will not only give your customers incentive to want to receive your newsletter, which will in turn encourages them to purchase more of your products or services.

Email marketing is a great form of advertisement, and a great way to get connect with customers. However, email marketing campaigns can be time consuming and tricky to set up if you are not quite sure how to do it, and not to mention how time consuming it can be to regularly create content for your newsletter.

Email Marketing Process Mumbai
Email Marketing Process

Email Marketing Tips, Tricks and Secrets

Email marketing is a very powerful tool for brands looking to connect with their customers and increase engagement with their customer. Don’t listen to people who say email marketing is dead. Few statistics that prove email marketing remains one of the best ways to reach and convert your customers to leads.  

  • For every $1 spent on email marketing, the average return is  $40
  • 95% of online consumers use email
  • More than 90% of consumers check their email once a day

4 Email Marketing Tips for Small Businesses

1.  Engage existing clients and increase retention

Most small businesses concentrate on getting new leads into the sales funnel without thinking about nurturing their existing customers relationships. Emails are great for new leads, but you should also be updating your current customers with interesting and provide relevant information.

2.  Target and personalize emails

In order to attract and retain your customers, you should show that you know and understand them. You can do this by sending personalized emails with their name and targeted content. The personal data in your CRM will help develop personalized emails geared toward each of your leads and clients.

3.  Measure your impact and brand awareness

Email marketing is an effective way to gauge your audience’s interest in your brand. You can see which contacts opened your email and stats such as who clicked on what links, and a great way to re-engage with customers as well as learn more about what each contact is interested. Email metrics to measure your campaign includes open and read rate, click through rate, and un-subscribe rate. These email metrics helps you understand whether your content is relevant, interesting, and effective.

4.  Reach your buyers on mobile

It is important to be able to reach your buyers when they are on the go so you can stay top of mind. Mobile responsive emails are very crucial. This make sure that your emails are being viewed properly on every device mobile and desktop. Recent survey shows that 66% of emails are opened on a mobile devices, so it is important not to ignore mobile responsiveness!

Basic Email Marketing Tips
Basic Email Marketing Tips

Avoid Email Spams

"You cannot send an email solicitation without and individual opting into your E-mail list. The CAN-SPAM act says so!". Read more on CAN-SPAM Act: A Compliance Guide for Business

CAN-SPAM Provisions

1. It bans false or misleading header information
2. It prohibits deceptive subject lines
3. It requires that your email give recipients an opt-out method
4. It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address

3 Things You'll Need For Email Marketing

  1. Email Content - A Message
  2. Email List - A List
  3. Email Marketing Software - An email delivery service

Do's and Don'ts of B2B Email Marketing

Do's and Don'ts of B2B Email Marketing
Do's and Don'ts of B2B Email Marketing Mumbai

The Don'ts Of Email Marketing:

  • Avoid excessive use of punctuation in emails and capitalization of words.
  • Stay away from SPAM filter catch words like Guarantee, Free, Sex, Viagra, Credit Card
  • Don’t use long URLs in your emails instead use hyperlinks
  • Don’t use cluttered layouts, keep it simple and clean!
  • Don’t just send one big image
  • Use of "Click Here" must be avoided, especially in all capital letters
  • Stay away from email addresses from free mail services including Yahoo, AOL and Hotmail

The Do’s Of Email Marketing:

  • Create a compelling and interesting email subject line
  • Test, test and test again
  • Think above the fold
  • Add specific call to action
  • Personalize where possible
  • From to email should be: "" or ""
  • Stay consistent with branding or style
  • Keep it simple
  • Track your results
  • Start with a good email list and Keep it clean

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your website. It is very important that you tag your email campaigns with campaign tags so that you can track how well each email performs. It lets you optimize the efforts and track your return on investment (ROI).

What are campaign tags?

Campaign tags are additional information that you apply to links. Whenever a link is clicked, the tag information is passed to Analytics (such as Google Analytics etc). Tagged links allows to evaluate the performance of individual links within your emails.

Why tag email links?

For example if you send out an email newsletter in January and February that does not use campaign tags in emails. "Visitors" coming from emails reported within the Referring Sites Report will only include visitors coming from web-based email clients such as Gmail:

Email Campaign Tagging
Email Campaign Tags
It help us understand that the  visits to your website is a result of January email or the February email campaign? Unless you've used campaign tags, you'll have no way of knowing.

Visitors who clicks on a link in your email using an email client on their computer will be reported as Direct Traffic -- and will therefore be grouped in with visitors who used bookmarks or who typed your website's URL into their browser.

Email Marketing Direct Traffic
Email Marketing Direct Traffic
Google Analytics URL Builder is a great tool for generating tagged links to use within your email campaigns.

Behavior Email Marketing Triggers – Tips and Tricks

Behavior marketing can be overwhelming, particularly when you are getting started. The way to create triggers and how to know which event or behavior is most important to act on? If you're a beginner or searching for more advanced triggers, take a look at the tips which are most effective.

Cart Reminders 

Create automated cart recovery triggers as soon as someone leaves something behind. Send the first email within a few hours of the customer leaving, then create triggers based on future user actions. Send follow ups or optimize a personalized pop-up offer to continue with check out when they return to the store.

Cart Email Reminder
Cart Reminder


Offer specials, coupons and rewards based on the products, service or brands your customer typically buys. You can reward your most loyal customers by analyzing who has spent the most or shops on your website most frequently. As per a recent survey states that 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week!

Promotional Email Reminders
Email Promotions

Send an email to customers who have not shopped on your site lately. For this you need to use a rules engine to segment by RFM data. And use these rules to trigger emails, pop-up offers, specials or website optimization. If a user has not been to your site lately, send a “We miss you email” to encourage them to return.

Customer Retention Emails
Retention Emails

Email Marketing Best Practices

E-mail marketing can be a tricky component to your online marketing strategy, and it doesn't have to be all guess and check!

Email Marketing Best Practices
Email Marketing Best Practices

Here’s a list of best marketing tips and tricks we've put together to help you get the best results from your email campaigns.


  • AFFINITY for the company brand and INTEREST in the subject are the two most important factors in email participation.
  • Users spend an average of 51 secs reading a email newsletter.
  • 69% users look forward to receiving at least one of their newsletters.
  • Users browse email content as a form of personal address - anything you write should be directed specifically at them.
  • Users hesitate to subscribe to email newsletters because they already receive too much information, and are concerned about information overload.
  • If you’re really stumped for something attention-grabbing or interesting or compelling to write about, chances are your readers are tuckered out too. Listen to your gut.

Some User Pet Peeves

  • Too-frequent mailings
  • Irrelevant content
  • Unsolicited newsletters
  • Ads that lead to sites with pop-ups


Things to think about with each and every email you send

  • Does my email subject line entice readers to open it?
  • Am I making most use of my preview pane?
  • Is it easy on the eyes?
  • Does the message come through even when the images don’t? Add descriptions to images (alt tags) so that users can still know about the images even if they are blocked.
  • Does my email have a personal touch or does it feel like a “blast”?

Make content conversational, readable and compelling

  • Strike a balance between more general information and insider scoop. Your readers signed up for the email newsletter — make them feel like they’re “inside the organization.”
  • Include your company employee recommendations, favorite spots, etc.
  • Offer something in the email newsletter that the customer can’t get anywhere else - content that isn’t on your site or in your brochures, etc.
  • Expand your content author, guest posts on newsletters are interesting because they provide different perspectives.

Make content easily scannable for your customers

  • Feature prominent headlines
  • Keywords must be placed in the first few words of a headline
  • Go for email impact rather than complexity…they’ll keep reading, we promise.
  • Appealing email campaigns make their appeals EARLY
  • Too many campaigns bury the lead
  • Group similar items together, such as Events, News & Announcements, etc
  • Pull out common, desired information across content groups for sub headers. e.g. for Events, use the Event Title as header, along with dates & location as subheaders.
  • Keep your email content short and use the website for discursive material
  • Give your readers a teaser of your offers or discouts and make them click the link to read full details

Ensure content is timely/recent

  • Think about when you send your emails out and when is the most likely time that readers will actually read your newsletter. If possible, look at your statistics to see how send times affect open and click through rates.
  • Tuesday through Thursdays fare a little better than Monday or Friday due to full email inboxes. 3:00 - 4:00 is a good time window to hit readers who may be reading at work- people are usually more receptive to a “distraction” during this time frame so make sure to have you email delivered before then.

Subject Lines

  • Use short descriptive subject lines that entice readers to open the e-mail and distinguish this e-mail from spam
  • Use A / B Testing to determine effective subject lines
  • Good content ideas often comes from bad- write the most boring subject line first and improve from there
  • Consider a consistent email newsletter title for easy recognizability
  • The subject line is another form of identification for your email campaign. Leverage the fact that the reader signed up for your email, not that you will create a compelling enough subject line to trick them into opening in.
  • Inform but entice
  • Avoid using words that could get your campaign filtered, such as FREE, PERCENT OFF, HELP, and REMINDER. It’s also best to avoid exclamation points - typically subjects framed as questions work better.
  • Stick to 50 characters or less - 80 characters are ok if it’s an active sentence
  • Think of it as a newspaper headline


  • First few inches of your e-mail is key (above the fold)
  • At least 60% of your email subscribers will see your email in a preview pane, therefore avoid large link groupings or images at the top of the page.
  • Include your company logo (not too big)
  • Include the email content you want to emphasize most
  • Things such as taglines, mission statements, regulatory information, etc. have to occupy cheaper real estate
  • Beware of the side column in your email campaigns, your readers may ignore a list of things in a side column—this is often used as ad space, and, if using a free webmail service, readers will already see a column of ads/sponsored links on the right.
  • For your events, consider having a single link to a PDF that readers can print and keep
  • Provide prominent links to Unsubscribe, Send to a friend, Contact Information (if they have questions), an Online Web Version, and JTHG’s website
  • Provide sample eNewsletters on your website. This will encourage users to subscribe because they can see what they’ll get (and what they’ve missed).


  • Break your email newsletter down into smaller and targeted segments
  • Include reader information if possible, consider personalizing with information other than last name
  • Send out a welcome email and allow your readers to make selections on what topics interest them, where they live, etc.
  • If possible, follow up with yours readers with targeted email based on their email click through activity.
  • Go through subscriber lists and periodically send out emails to readers that haven’t opened your emails in last six months. Sometimes in offering to remove them from your email list, you re-spark an interest in your email newsletter. Ask them for feedback!


  • Keep them!
  • Break email newsletter up into trackable components and keep track of what works and what doesn't.
  • Review statistics and revise email subject lines, number of articles and width of header accordingly.
  • Review time of email delivery compared to open and click-through rates
  • Review open rates by email subject type - events type, calls to action, etc.
  • Follow up with click throughs with targeted emails if possible

Useful Resources - Best Email Marketing Software for Small Business

Email Marketing Mumbai, INDIA Bulk Email Marketing Service

We offer a wide range of email marketing services…from setting up a brand new email marketing campaign to completely managing newsletters and creating content for you.

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