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Video SEO Tips, Techniques & Best Practices | SEO Mumbai

Video SEO Guide - Video Marketing Mumbai

Video Content Marketing Mumbai
Video Content Marketing Mumbai

Video Content Marketing is great for increasing user engagement. And with Social apps like Vine and Instagram, user-generated video content is easier to get then every. However, Video Content Marketing isn’t always the best at driving traffic to your website from search engines. Major Search Engines such as Google can’t index a video the same way it indexes words on a page or even image alt text and titles. With few simple steps video SEO measures into practice, and find your video content outperforming traditional blog posts on your website.

12 Video SEO Tips to Improve Rank

  1. CONDUCT KEYWORD RESEARCH
    1. Do a Keyword Research and Use business keywords and Phrases throughout video optimization.(Google Keyword Planner Tool , Youtube Video keyword Tool)
    2. Add keywords in Video Title, Description, and Filename.
  2. CREATE QUALITY VIDEOS
    1. Use best sound and video quality for creating videos. Hire Professional Videographer
    2. Use eye catching and relevant video thumbnail.
    3. Make video represent your Company brand with high quality content.
  3. HOSTING VIDEO ON YOUTUBE
    1. You can upload your videos on YouTube because it's easy to use and absolutely free.
    2. And YouTube is the second largest video search engine.
  4. OPTIMIZE VIDEO FILENAME
    1. Use business keywords in video file name.
  5. OPTIMIZE VIDEO TITLE
    1. Use business keywords in video title.
    2. Enter less than 70 characters in video title.
  6. OPTIMIZE VIDEO DESCRIPTION
    1. Use business keywords in video description.
    2. Use keywords + user relevant content description for your video. Max 800 characters total on YouTube.
    3. Use Video annotations.
  7. OPTIMIZE VIDEO KEYWORDS TAGS
    1. Use business keywords in YouTube keywords tags.
    2. Add video in relevant video category.
  8. ENABLE LIKES AND COMMENTS
    1. It can trigger social signals which can help to determine the quality of the video content.
    2. Engage users by replying to their comments.
    3. Promote video on social sites and ask friends and family for re-sharing the same.
  9. UPLOAD A VIDEO TRANSCRIPT
    1. Adding video transcript will help search engines to understand video content and help to improve video ranking.
    2. Follow steps mention on below link to create your video transcript text file
      1. Transcripts - YouTube Help
    3. Using video transcripts for web accessibility is a better user experience.
  10. EMBED THE VIDEOS ON WEBSITE
    1. Add the videos with relevant and  quality content to improve the rankings of the videos.
    2. Embed your videos on relevant pages (service pages, blog posts, etc.).
  11. CREATE XML SITEMAPS FOR VIDEOS
    1. Create video XML sitemap for all embedded videos on your site.
    2. Submit the video sitemap to Google using Google Webmaster Tools , for proper indexing of all videos.
    3. There are also many free tools  for creating video XML sitemap for your site.
      1. Video Sitemap Explained - XML Sitemaps Generator
      2. Free XML Video Sitemap Generator
      3. Build Video Sitemap with XML Sitemaps Generator
  12. USE SCHEMA.ORG VIDEO MARKUP AND RICH SNIPPETS
    1. Schema is a microdata HTML markup to provide information and context to search engine bots.
    2. Use the Schema.org markup on your website videos to provide information, which will be used within the search results.

Useful Resources for VIDEO SEO:

Video hosting service for business

  • Wistia provides professional video hosting. Engage your prospects, customers, and employees with video.
  • Vimeo's ridiculously affordable business hosting packs tools to help your business shine. Tons of storage, fast uploading, player customization, and more.
  • SproutVideo provides business video hosting solutions that are powerful, easy to use, and affordable. Try a FREE 14 day trial of SproutVideo!
  • Viddler provides online video hosting and custom solutions for businesses along with industry leading support and professional services.
  • vzaar is the go to video hosting platform for business. Affordable, customizable & secure. Leverage the power of online video & enable commerce with vzaar.
  • Need video hosting for your website? DaCast offers a full range of video features. This includes a built-in, white label video player and embed codes.

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To find out more on VIDEO SEO Marketing and how SEO Information Technology - SEO Services Company Mumbai can help you enhance your website with corporate video contact us today.