In short the on page optimization and off page optimization techniques and strategy is the ultimately improve the result of websites in search engine and meet the goal of the organization.
Search Engine Optimization term came into effect in the last decade due to reach of internet to millions of people and availability of smart devices in affordable prices. Search Engine Optimization (SEO) is itself interpret its meaning i.e. to improve or optimize according to the search engines like Google, Yahoo and Bing all over the World. SEO is totally depend on the keyword (i.e. we call organic search) search by user (people) in the search engine. People(users) put the words in the search box according to their requirement and search engine provide the required information(result) from the database, The result (website) that include the word related to search (i.e. we often call in internet marketing as keywords) is came into list one by one in search engine .The Websites are increasing on world wide web in huge quantity, therefore it is required for search engine to improve their method to index such large numbers of websites. And it is very difficult to put every website link onto first page of search engine and their appearing order. Therefore to provide correct information in arranged ways, Major Search Engines like Google fix some criteria on which the website are appear in search engine as following:
(A) On Page Optimization:
It include website content and structure, which includes the following factors :
- Content Quality: The content is present on every webpage of different website web pages, But search engine give preference to those content which is well defined and easy to understand to the user.
- Content Quantity: Quantity not always matter, but good content does having sufficient information indirectly have good quantity.
- Keywords: Keywords are the major tool to index the webpage on first page in search engine, Many of the SEO Company emphasize on keywords to improve the rank of website.
- Sitemap: There are so many WebPages which is difficult to analyze one by one. Therefore for better way is to show all information on single page so that the search engine get the required information.
- Google Webmaster Tools (GWT): The submission of websites in different directories is difficult. Therefore to ease this process Google webmaster tools help to index in major search engine Google.
(B) Off Page Optimization:
The off page is to work for website but not on it, but on another website from which we get the links(i.e often called Back links), The following factors are:
- Article Writing: In Search Engine Optimization (SEO) we wrote on particular product and putting the write keywords with easily readable content for user and submit it to Article Websites.
- Press Release: When a company launching new product Find Article, Its details is put in information and submitted to press release websites.
- Forum Posting: In this we share and gain information on products. 4. Content Scaling: Submitting the documents in PDFor other formats to websites like Slideshare.
Tags: Web indexing, Search engine indexing, How Google Search Works, Crawling & Indexing, Indexing Web Sites on the Internet
