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How Bots for Messenger platform is Going to Revolutionize the Digital Marketing Industry?

Artificial intelligence is in a fast pace in this technology driven era. With proliferated messaging apps clubbed with the AI, chatbots are coming into live. These chatbots are nothing but some software programs that are capable of performing tasks right from giving news updates, to reserving a chair, to making a purchase, using the instant messaging apps as the medium.

Expecting an enormous potential, many businesses start to invest a lot in the blooming bot economy. Publishers and brands in a large number deploy their bots on various messaging platforms, including 1-800-Flowers, HP, and CNN. Though the technology is still in a its early stage, people think that there would be a revolution of chatbots by the end of 2016.

So here in this article, let us see how the chatbots are going to create a revolution in the digital marketing industry.

Facebook Bots for Messenger:

Facebook Bots for Messenger - SEO Information Technology - Mumbai, India
Facebook Bots for Messenger
Earlier, messaging apps like Telegram, Kik and Line have launched chatbots on their platforms. In the recent annual F8 conference held in April this year, Facebook announced that it is going to create an API with which developers can create chatbots on the Messenger platform. I don’t know about the effect of the others but Facebook’s Bots for Messenger is going to create a wave in the digital marketing industry. And I’m pretty much sure about that. I would tell you why.

Revolution in the Digital Marketing Industry:

With the evolution of social media, there was a revolution in digital marketing. It became easy to reach users, make engagement and get conversions. Promotion, which is the fuel for any business to grow, has become cheaper and easier with the social media networks where millions of users present.

So far, we have seen many marketing and advertising oriented products launched on Facebook and the response they got from the worldwide marketers. Even many statistics state that most of the shoppers use Facebook as a medium to find the best deals and many use Facebook as a search tool.

In the same F8 conference, Facebook stated that around 60 billion messages were sent a day through its instant messaging apps, WhatsApp and Messenger. Around 900 million users were using the Messenger app and around 50 million businesses signed up with Facebook. Looking at these stats, we can guess how individuals and businesses trust Facebook and its Messenger.

Revolution in the Digital Marketing Industry - Mumbai, India
Revolution in the Digital Marketing Industry - Chotu - Messenger bot
It has been three months since Facebook launched its Messenger platform for bots. As per reports, over 23000 developers have signed up and around 11000 chatbots have been developed on the platform by many businesses with the aim of great CRM. And Facebook is so keen on giving the best to its users. And its introducing more interactive features like Quick Replies which can offer around 10 dynamic buttons that make the interaction smoother. Besides, it also enables the content formats such as GIFs, audio and video.

Revolution in the Digital Marketing Industry - 1-800-Flowers - Mumbai, India
Revolution in the Digital Marketing Industry - 1-800-Flowers
So now, just by mentioning the name of your friend, you can order flowers on 1-800-Flowers. With just a word, you can get all the daily digest of your interest. And without wasting time spending on apps, we can make online purchases easily right from your Messenger.

Earlier, people need to download various apps and they need to follow many steps to get the service done. But with the rise of artificial intelligence, users need not install separate apps. They can get the services directly from the Messenger app itself. Businesses also can get their feedbacks easily through the bot. So that, they can improve their quality of service.

IntelligentX using bots for feedback:

Here, I would like to give you a small example of IntelligentX, a beer brew company in London. They use an AI bot to get feedback for their four beer flavours namely, Amber AI, Golden AI, Black AI and Pale AI.  Using the bot on Messenger, consumers can give feedback the company. So, IntelligentX can get to know which flavor is doing well with its customers and make strategies accordingly.

If you observe in the above pic, bots can also include stickers. And yes, we already told that we can also include GIFs, audio and video.

And content marketing is one of the biggest areas of digital marketing. Publishers want their content reach as many readers as possible. And readers also want to get their favorite daily digest. But they need to use separate apps. Nowadays, youngsters are performing multitasking. They want to chat with their friends on Facebook and want to read favorite news updates at a time. This seems a bit ironic, isn’t it? But now, this is possible with the bots. Readers can get whatever the updates, right from news to weather forecasting, on their Messenger itself.

Conclusion:

The way people look at things changes. The tastes of people change. They want everything right at their fingertip. Technology is the only thing that causes all the changes. With the emerge of artificial intelligence, businesses are making an interactive communication with their customers thereby taking their business to new levels. Citing the luxury it offers to the users and the advantages to the businesses, Bots for Messenger platform is going to revolutionize the digital marketing industry in the near future.

› › How Bots for Messenger platform is Going to Revolutionize the Digital Marketing Industry?

Author Bio: 


Guest Author / Blogger - SEO Information Technology
Hello mates!! I am Sumit Ghosh, a huge social media fan, a nerd, a geeky programmer and owns a digital marketing firm, successfully running for over 9 years. I also started the SocioBoard Blog to provide knowledge to new startups and entrepreneurs whose social marketing campaigns failed to generate ROI.
Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India 

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Voice Search - What should Marketers Consider?

Voice Search - What should Marketers Consider? - SEO Information Technology

Guest Author Post - Sumit Gosh - SocioBoard - SEO Information Technology

You might feel exaggerated by watching people having a casual talk with PCs in the 1987 American TV serial “Star Trek: The Next Generation”. That is all going to happen in the near future, it seems, with the new inventions in the technology. And yes, I’m talking about Voice Search.

Voice Search:

Voice Search — This is a common jargon of every netizen in present days. When your hands or eyesight is occupied with other tasks, it might be carking to type on your phone to make an internet search. In such a case, voice search is really an amazing solution. Especially, when you are driving a car, it would be effortless operating your mobile phone.

Obviously, people are inclining towards this complacent feature. And it seems there would be great changes in the digital marketing world due to this. Let us see some projections and forecastings of digital marketing with this regard.

Voice Search - SEO Information Technology - Mumbai, India
Voice Search
Voice search is very easy to use when compared to typing. Just notice that you can speak up to 150 words in a minute whereas you can type only around 40 words. That means, you can make your search faster. This voice search is very useful for Internet of Things (IoT) where you cannot use a keypad. For a Google app, a phrase “Ok Google” followed by your query is enough to wake up the voice assistant. Citing all such reasons, voice search is becoming the new search tool. So far, there are several personal voice search assistants like Microsoft’s Cortana, Google Now, and Apple’s Siri.

Usage stats of voice search:

As of 2014 stats, 55% of teens and 41% of adults were using the voice search. Sundar Pichai, Google’s CEO, has revealed that 50% of the search queries are from mobile devices, and a 20% of those are made via voice search. Voice search brings Google to wherever you are — be right at your desktop or doing exercise. And it is predicted that by 2020, around 50% of searches would be via voice search.

As per a survey conducted in September 2015, 43% of the respondents say that voice search is quicker than using an app or going to a website. Whereas, 38% of them say that it is more fun than any other search tool. Here in the below graph, you can see the data of the survey.

Statistic Leading Global Mobile Voice Search Usage Reasons 2016 - SEO Information Technology
Statistic Leading Global Mobile Voice Search Usage Reasons 2015

What is this Voice Search capable of?

Now, voice search is capable of many things that give flexibility to making a search. It can:

Accept spelling corrections:

When google gets you unrelated results, you can spell your query so that it can get you the proper results. For example, if you want the images of “wales” and ask the same, it may show the results for “whales”. Then you can clarify it by spelling the word “w-a-l-e-s” and it will show you the results properly.


Show results related to what has been searched before:

Suppose, you want to know where Taj Mahal is and searched “where is Taj Mahal?”. Later you want to know many things about it. Then you need not say “Taj Mahal” again and again. You can simply speak like “When was it built?”, “who built it?” etc. Here, google can understand that ‘it’ represents to ‘Taj Mahal’.

Understand the location as per the context:

It can understand the location as per the context. For example, if you are in a museum and search for “how far is the airport from the museum?”. Then it can understand that museum refers to the place where you are now and shows you the results as per the query.

Give results for what you see on-screen:

If you are reading about Donald Trump on wiki and asks google to show images of Trump. It can understand the context and shows up the images of Donald Trump.


Understand the context of you:

It can give information about things related to you. You can ask simply ”where is my office?”. It can understand that ‘my’ refers to ‘you’ and shows up the results related to you.

What would be the effect of voice search on digital marketing?

This is clear that drastic changes are occurring in the way people searching on the internet. So definitely, there would be a great impact of voice search on digital marketing. Especially the segments of digital marketing like SEO and SMM are under the radar of the voice search. Nearly 50% of social media users are using voice search while researching products. So marketers need to concentrate mainly on their content strategies.

Effect on SEO:

With the voice search, the query length is much affected thereby impacting the SEO.
Effect on SEO : Impact on query length - SEO Information Technology
Effect on SEO

The above graph shows the comparison between the query lengths of voice searches and text searches. Text searches are more concentrated around 2-3 words and the long-tail keywords are not much used. In contrast to the text queries, voice search queries are long-tailed. Even you can observe with yourself. If you are typing the query just type “Google CEO” whereas you would say “Who is the CEO of Google?” when talking to the personal assistant device.

This is going to show a great impact on the businesses which are concentrating on keyword based content only.

Effect on local searches:

Observing the voice queries, most of the queries are related to the local searches. Mostly, people use the voice assistants to get directions or know the nearest businesses or nearest places to visit etc. all that are need of the time for them and in their locality itself. So, local businesses can be benefitted from the voice search if they optimize their business for it.

Effect on local searches:Impact on local search - SEO Information Technology
Effect on local searches
So marketers should make new content strategies. They need to make content that is useful to the users for their regular needs. Even social media sites are planning to make voice assistants. Facebook is about to launch “M”, its personal assistant. Then, the search for products on social media would be via voice search only. So, it is the right time for marketers to make changes in their content strategies and optimize for voice search.

How to optimize for voice search?

There are some practices that marketers should consider for voice search optimization.

Concentrate on long-tail keywords:

In the voice searches, we generally use long-tail keywords. For example, you would simply type “weather London” if you are making a keypad search. But, you would speak the complete sentence “what is the weather like in London?”. So, it’s time to focus on long-tail keywords.

Make use of Schema Markup:

If you are not using schema markup for your website, consider using it now. This HTML code will help search engines understanding the context of your content and showing up on the results page for normal searches. So, it will optimize your website for voice search.

Provide FAQs on your website:

Generally, people use the voice search to know something. So, they make a question starts with ‘who’, ‘when’, ‘what’, ‘why’, ‘where’, and ‘how’ and want a direct answer. To fulfill their need, you need to add a FAQs page to your website. So that, search engines can find your website when a search of that kind made.

Know the way your customers converse:

Make telephone calls to your customers and targeted users and ask them some simple questions related to your business. And record the answers in their own words. Primarily focus on the keywords that your customers use.


Conclusion:

The evolution of content has already been started. Smartphones are no more a hot topic. Now, this is the era of voice search and personal assistants. It would be better businesses considering their content optimized for mobile voice searches as well as the home devices like echo and Google Home. Google has stated that Voice Search would be available as a paid format in the near future. Google is considering a home assistant device that could easily serve up both paid and organic voice search results.

Voice search seems like a new challenge for marketers and they all should be ready to face this. They should consider modifying their content strategies right now if haven’t started yet.

› › Voice Search - What should Marketers Consider?

Author Bio: 


Guest Author / Blogger - SEO Information Technology
Hello mates!! I am Sumit Ghosh, a huge social media fan, a nerd, a geeky programmer and owns a digital marketing firm, successfully running for over 9 years. I also started the SocioBoard Blog to provide knowledge to new startups and entrepreneurs whose social marketing campaigns failed to generate ROI.
Sumit Ghosh Guest Blogger on Social Media Marketing, Inbound Marketing, Outbound Marketing - Google Plus Sumit Ghosh Guest Blogger on Social Media Marketing, Inbound Marketing, Outbound Marketing - LinkedIn Sumit Ghosh Guest Blogger on Social Media Marketing, Inbound Marketing, Outbound Marketing - Twitter Sumit Ghosh Guest Blogger on Social Media Marketing, Inbound Marketing, Outbound Marketing - Facebook





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How Productive Are Your Employees? Monitor & Manage Workplace

Infographic – How to Monitor and Manage Workplace Mumbai, India
Infographic – How to Monitor and Manage Workplace
Employees are considered to be loyal and sincere with their work and the organization they work for as well but the facts are in the otherwise case. The data collected and presented in this informative Infographic shows that the situation is very crucial. Employees don’t work effectively in the offices rather they waste most of their time in other activities like doing personal jobs and dealings. One of the biggest causes that derail the workers from work is the use of internet and social media. Internet has made social media so attractive and addictive that none can resist themselves against it. In order to maintain a perfect work environment and keep employees encouraged, the bosses should deploy TheOneSpy monitoring app to keep vigilant eyes on the employees

Please include attribution to SEO Information Technology with this graphic.

How Productive Are Your Employees? Monitor & Manage Workplace

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› › How Productive Are Your Employees? Monitor & Manage Workplace

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