 |
| Digital marketing trends to watch out for in 2017 |
Nothing with digital marketing is static. Things are so dynamic here that they keeping changing on a regular basis. Platforms change and evolve, their popularity ebb and flow, new algorithms come into play, get tweaked and have an impact on businesses and websites.
In between all this, marketers need to explore channels and make brands shine. They need to market businesses across platforms so that the best of benefits in the digital marketing are gained. At the same time, they need to keep an eye on the trends in the market.
Why digital marketing trends matter?
Brands need to keep pace with the changing market around and in this philosophy is hidden the value of digital marketing trends. Without keeping pace with them, you simply can’t stand a chance in the ever-growing space of digital marketing.
Here are reasons why brands can afford to escape digital marketing trends –
- These trends reflect the existing sentiment of the market
- They symbolize things that tick with users in the today’s time
- Brands have to follow their strategies around these trends to get the best in the digital world
- These trends keep changing and there is nothing permanent about them
Digital marketing trends for 2017
Digital marketing trends keep changing year after year and we need to understand them to help our business. The story is not going to change in 2017 as well as you should expect certain trends to continue while to some to ebb away.
Here are digital marketing trends to watch out for in 2017 -
1# Video ads to continue the dominance
You have already seen how video advertisements from YouTube and Facebook have dominated the landscape of marketing. Google too have joined the bandwagon with in-SERP video advertising to further intensity the value of video ads. These ads are value creation.
2# Mobile-optimized sites to make merry
Websites not optimized for mobile will have to take a beating for sure this year. In fact, they did take a beating last year and trend is nowhere to near to cease. Mobile-powered marketing is coming to occupy the centre-stage and you should be ready for that.
3# App indexing to get more popular
Having apps instead of websites is something that is gaining currency in recent times. After all, these apps offer all what mobile-optimized sites do together with convenience, intuitiveness and easy accessibility. With apps, you can superior user experience and gain better marketing results.
4# Social media as a new conversion channel
Yes, social media is ready to serve as a new conversion channel to help brands convert prospects into buyers in a direct manner. These social platforms are breaking away from the norms of being only the outlet for conversation, interaction and engagement. They are ready to help you boost conversion.
5# Smart wearable devices to penetrate further
Smart wearable devices will continue to enter the market to redefine the landscape of digital marketing. Customers can wear them on-the-go and get connected with the digital world. Clearly, local marketing is set to expand further with the market set to get the taste of real marketing.
6# High-quality content to remain the king
2017 is nothing going to be any different when it comes to the content and their quality. You will still need unique and high-quality content to do well in search engines. It’s about adding value to customers or users and giving them quality so that they can find value with the brand. This is where quality content makes the difference in a big way.
In overall, brands need to keep a watch on digital marketing trends as only doing this can help them stay relevant for longer in the market.
Author Bio - I am Sid Garg an digital marketing experts with 2 years of experience of the domain. I consult and guide brands on planning, execution and implementation of best SEO Service to help them with rankings and visibility. Currently, I am employed with Mind Digital Group.
