Why SEO and SMO has become necessity?

Importance of SEO & SMO for Online Business

Introduction:- 

This era is defined as digital era. Things are changing rapidly .The thing which was new yesterday will become old tomorrow. In this competitive digital world innovation is must for every company. If you lie down and think your product is very good and people will buy it. Then your assumption is completely wrong. Nowadays there are at least 100 alternatives for every product. So, if people don’t know about your product then definitely they are not going to buy it. Also, it is proven fact companies spend huge amount of money to retain customers. Cost of retaining customer is much lesser than attracting a new customer. That’s, why we see several customer retaining schemes in market.

Digital Advertising

What is SEO:-

In this competitive world companies are fighting with each other for market share. They are advertising hugely, offering good products, keeping high sales discount but one important thing most of them are missing and i.e SEO. SEO stands for Search Engine Optimization. It was started way back in 1990 but it became famous because of Google.  SEO is the process of affecting the visibility of a website in a search engine’s search results. So, in simple words it means it tries to increase website ratings. 

SEO

Need for SEO:-

Now, let’s consider a practical example of day to day life. Most of us buy new products. Suppose we want to buy Freshness cream, so before going to market most of us will search on search engine (like Google or any other).  We will get a drop down list of many companies which offer this product. Suppose one company is there whose name is XYZ. Their product is very good and they have spent huge amount of money on advertisement and sales offer. But the name of product is not visible on first page of search results. As, user hardly go to 2nd page or 3rd page of search results, most of us surf products mentioned on first page. So, if your product is not found on 1st page by customer then how they will know about it and why will they buy it? That’s why SEO has become must for every company. 

Big companies like Amazon, Flipkart and others are spending huge amount on SEO and SMO (Social Media Optimization). As, it is famous saying in India -“Jo dikhta hain who bikta hain”.  So, what actually SEO does is that it helps in improving the rank so that your product will be listed on first page of search result.  So, if your product is listed on first page chances of customers seeing it are very high. Also, company can earn revenue from Click-through-rate (Google gives money when anyone visits to your site). Also, if more customer customers will visit your site its ranking will improve further.

Retargeting

Need for SMO:-

Social Media help in advertising on Social Media digitally. As, most of the world is connected through social media, so it is best place to advertise about your product or to promote about your product. You can use attractive banners, text, template and various other things to pull customer attraction. It is found very effective and if we see bigger companies presence on social media is huge. 

Conclusion:-

So, if company will not invest in SEO and SMO may be they will miss the bus. No matter whether their product is good or not but nobody will know about it. So, connect will SEO and SMO soon to improve your website rankings.

Home › Importance of SEO & SMO › Why SEO and SMO has become necessity?

Varun Singh is a young enthusiastic writer who is energetic and talented. He has done BE and MBA. He has sound analytical and technical skills. He is blogger, SEO Expert who likes to write on social issues.

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Best solution for such hurdles is as simple as it sounds SEO (Search Engine Optimization) and SMO.(Social Media Optimization). They targets the customers who are looking for industry specific product and service, increasing your websites traffic & market recognition. While SEO helps in increasing the visibility of a webpage or website, Social Media Optimization (SMO) is an alternative way for generating genuine traffic on the webpage or website. It is done through social Medias such as Twitter, Google+, Facebook, Delicious and many such other popular online community websites and communities. In the time of Twitter and Facebook, the need of the hour is for businesses to gain more and more recognition by making their presence felt on the social media platform. Social Media Optimization (SMO) has proved to be more effective in attracting traffic to the website as compared to Social Engine Optimization (SEO). However SMO cannot replace SEO completely as the latter has its own advantages of driving genuine traffic from search engines. Hire us for effective & affordable SEO, SMO & SEM Services in Mumbai, India. Best SEO Freelancer Mumbai & India. Can you tell me why smo is important to promote the website? However, SMO is now significantly more important because social networking has grown and it also improves SEO performance. SMO is an important part of SEO and is similar to what SEO does. Both SEO and SMO are very cost effective way of creating publicity. SEO (Search Engine Optimization) & SMO (Social Media Optimization). SEO Services. SEO services are important. SOCIAL MEDIA DIRECTLY IMPACTS YOUR BUSINESS’S SEARCH ENGINE OPTIMIZATION EFFORTS AND SEARCH ENGINES INFLUENCE YOUR SOCIAL MEDIA PRESENCE. Social Media Optimization (SMO) Freelancers in Mumbai. Looking For Seo Freelancer Mumbai, Seo Specialist Mumbai, Seo Services Provider or SMO Expert in Mumbai.

Is Inbound Marketing Really Better Than Outbound Marketing or It's Just a Myth?

Inbound Marketing vs. Outbound Marketing Myths Debunked

It is important for every business person to know the difference between inbound marketing and outbound marketing or to be clearer why is inbound marketing better than outbound marketing? You must be amazed why am I being partial to outbound marketing and favoring inbound marketing. It is because every marketing expert would agree with me on this because there are certain features of inbound marketing which make it far better than outbound marketing.

What is the major difference between Inbound and Outbound Marketing?

To be described in simple terms, inbound marketing uses pull tricks  while outbound marketing uses the push tricks.

The Inbound Marketer vs The Outbound Marketer

The main aspect of inbound marketing is to create a valuable content for their audience. A content that can be really helpful for the people who are looking for information on certain topics. Whereas outbound marketing relies on pushing a message on the large portion of the audience. It won't help as much as we get from creating information for a certain lesser amount of audience who are really in search of that information.

Another key difference between both the marketing is communication. Inbound marketing is a two-way communication marketing process whereas outbound marketing is only one-way communication marketing process.  The best thing about inbound marketing is the people can engage themselves in person with the brands and its services. They can now easily clarify their queries and connect with their favorite brands but in the case of outbound marketing, it is simply one-way communication. The message is simple imposed on them and there is no room for discussions.

Why Is Inbound Marketing More Successful than Outbound Marketing?

Inbound Marketing vs. Outbound Marketing

Even after the above explanations you are not convinced that Inbound marketing is better than outbound marketing then here are some stats that will surely change your mind about the online marketing pattern:

• 84% of individuals don't have a decent glance through ads
• 47% of mail never gets opened, 200 million individuals are on the national Don't Call Registry
• 85% of 24­–35 year-olds are liable to click off a site with over the top publicizing
• You have a superior shot of surviving a plane mishap than having somebody change over on a pennant promotion And etc....etc...etc.

Successful Organizations That Have Been Using Inbound Marketing-

1. Main Line Family Law Center 

This organization is a great example of keyword research technique of Inbound Marketing. This organization used to provide advice to the couple's those are undergoing divorce or tension in their relationships. 

The owners understood that the couples who are facing problems in their relationships will prefer asking the answer from Google rather than any friend. So accordingly they started Keyword Research and  after a while Main Line ranked #1 for dozens of keywords. In this keyword research, the took the help of Hubspot and to easily get information about various keywords.

Main Line Family Law Center - Inbound Marketing Strategy

2. The Rodon Group

This organization skyrocket it sales by creating a content that was need of the situation. The Rodon Group started as a small plastic company in the year 1956. But over the years, it expanded and now it has to compete in the entire world. So they decided to start a campaign “Cheaper Than China”. Here they started targeting the clients with the contents and  the strategy become so popular that it grabbed the attention of the president of US Mr. Barack Obama.  Hubspot was again the tool that helped The Rodon Group to get to the top plastic niche.

The Rodon Group - Inbound Marketing Strategy

3.  Jackson Coffee Company 

Jackson Coffee Company started as a simple coffee shop but with their smart and wise implications of inbound marketing strategies they have been successful in beating the best brands of a coffee shop in the market such as Star Buck. They focussed, especially, on email marketing and offered the customers various lucrative offers and vouchers. This helped them drum up their sales and popularity.

4. Cook's Seafood 

This is a great example of using inbound marketing strategies to meet the desired statues in the online marketing sector. Cook’s Seafood took help of an open source social technology, namely SocioBoard, which helped it better understand the social media marketing and now it is one of the best restaurant in the California.

Cook's Seafood - Inbound Marketing Strategy

5. Takk Takk

Takk Takk is a marketing agency at Iceland and they used the social media to get them the necessary hike in their sales and popularity. They started social media to connect with their potential clients and created such a kind of marketing strategy that automatically got the attention of the clients.   

Takk Takk - Inbound Marketing Strategy

How To Succeed With Inbound Marketing?

The only way to succeed in inbound marketing is honesty, engagement, and transparency. You have, to be honest, and transparent about your services and products. Here you have to even engage with those audiences who are giving negative comments to you and your products.

How To Succeed With Inbound Marketing?

This mode of marketing might quite dangerous to most of the business persons but it's a great boon for any marketing venture. Direct communication not only helps you build a nice brand loyalty but also lets you know what kind of service you are lagging at and how can you improve on those parts. One cool thing about this marketing is that you are allowing your customers to be the advocate as well as the ambassadors of your business.   

Elements of Inbound Marketing

Online Promotion rotates around an arrangement of key exercises. Here are a couple of components that you should ace in the event that you are going to advance your business with inbound showcasing.

Elements of Inbound Marketing

SEO: We can't push enough how vital SEO is to inbound marketing. SEO is an arrangement of strategies that makes your site appealing to search engines. It exploits what we think about how web indexes rank destinations to support the odds that your substance will rank for particular watchword looks.  

Content creation: Content can come in numerous structures, however, the essential structures are websites and blog. Web engines like sites with a ton of great content. Be that as it may, the primary focus of content is human guests who need significant data around an issue they are encountering. The key is to position your business as a trusted master through this content. Content likewise incorporates pictures and videos. Ebooks, white paper, online classes and other comparative content offer more broad data that is utilized to gather contact data from guests.  

Call- to-action: Content is not finished without welcoming the readers to act somehow. The activity could download a digital book in return for an email address. Yet, it could likewise be to make a buy markdown with an enchanting offer. Call-to-action requires a point of arrival to further lure guests to react to an offer.  

Online networking: These stages are approaches to Promote content. They make it workable for your content to become famous online and achieve many people.  

Emails: Emails are still an extremely powerful tool to support a continuous association with individuals who have communicated an enthusiasm for your services and products. You can convey an email pamphlet with industry tips and best practices and in addition extraordinary offers on your products.

Final Words-

Inbound Marketing is not only savvy but also a high conversion ratio. Outbound marketing is often considered less effective than inbound marketing. The only thing that is letting down inbound marketing is its reach. One cannot simply target the entire crowd with an audience with inbound marketing where as you can target the entire audience with the push messages and posts. But the effectiveness is much more in inbound marketing than outbound marketing. You need to go for the marketing campaign  wisely to get better results and exposure.  

We want you to share your views and leave comments in the section below and let us know what you believe about inbound and outbound marketing. Till we come up with your next posts, let's discuss which one is better?        

Guest Author/Blogger

Hello mates!! I am Sumit Ghosh, a huge social media fan, a nerd, a geeky programmer and owns a digital marketing firm, successfully running for over 7 years. I also started the SocioBoard Blog to provide knowledge to new start ups and entrepreneurs whose social marketing campaigns failed to generate ROI.

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7 Tips For Successful Online Marketing

7 Tips for Successful Online Marketing for Your Business

Online Marketing Tips for Small Business

To launch a successful marketing campaign is no easy task. The seven following online marketing tips can help you to simplify the process and make your marketing strategy successful.

The blog

In a blog you can give your knowledge and experience expression. Your clientele, you can learn to know better what builds trust. Your blog can personal experiences, photos, and Filmklips included, and also be constructed interactively, and comments, "Share" and encourage "Follow".

The website

On your website, your products or services are showcased. Here, the transaction is settled. Once you have created your blog an online relationship to potential customers, you can now customize your site advertise your product in the form of text, images, audio and video information. Do not put the weight that your product is the best, but why is the Most appropriate for your target clientele group. The medium of video has become very popular and can show the practical aspect most advantageous.

Social networks

Social networks like Facebook and Twitter, both professional networking sites like LinkedIn distribute information via the internet, so worldwide. Your Facebook profile can attach your blog, and your Facebook Page to be connected to your website, allowing you to aim for millions of potential customers. Social Networks have become an extremely effective tool in the online marketing strategy. Facebook has 750 million users, which very happy to share information (share). Messages on Twitter consist of short, called 140 words texts, tweets, reaching half a million users daily. For business marketing itself LinkedIn is excellent. This is more about a target clientele, and provides an ideal B2B (Business to Business) platform.

Elements of online marketing

Like any marketing strategy of content is crucial. The use of text, combined with audio and video, are the important elements of a successful online marketing strategy.

Text

The written content is the foundation. Relevant, contemporary, high well-written text is of utmost importance. Images, audio and video additions form a good supplement, but never replace a captivating text.

Images

Seeing is as important as listening - pictorial illustrations implant themselves in the mind of the visitor.

Audio

Especially with complicated text content, an audio post facilitate understanding. Audio offers a cost-friendly technology for online marketing and offers additional clarity to the text.

Video

The role of video in online marketing is becoming increasingly important, and is very popular especially for operating instructions. YouTube as a marketing tool also enjoys great popularity as Social Networks.

Simple Tips That Can Significantly Improve Your Online Marketing

Sinelogix Technologies is an Internet Marketing Company in Bangalore create good relationships with your target customers, and guarantee your business success in today's technology-driven world.

Dennis Miller is a Business Developer at Sinelogix Technologies. Sinelogix Technologies is a reputed Website company in India. Sinelogix Technologies offer Website design and development services globally.

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Parents Guide :The 'Menace' of Social Media Apps for Teens

The use of social media has become a vital source in spoiling the teens and young kids. Not only the social media websites hamper normal life routines of the children but encourages them to engage in the activities too that a parent always wants to keep their kids away from. Providing kids with smartphones by the non-tech savvy parents, letting the teens use internet beyond the limits and no definite limits on the social media by the parents are few significant causes to deteriorate the kids. However, the social media websites and apps have some drawbacks in their policies that encourage children to escape them and enter the world of social media. Restricting use of smartphones by the kids and defining an age limit when it comes to giving phones to the kids would go long in the treatment of the cause. Moreover, monitoring applications have been found quite useful in saving teens.

Parent Guide :The 'Menace' of Social Media Apps for Teens [Infographic]

Elizbeth is a technology writer and digital parenting expert. She loves to write and share about technology & teenage issue and their solutions on TheOneSpy blog. Follow her on twitter @elizbethsewell6

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How to be a Talented Industrial Website Designer

In order for you to become one of the finest web designers there is, who is capable of helping a lot of industries flourish further, there are some tips that you need to follow. We are talking about being versatile when it comes to performing various tasks while beating deadlines without compromising the quality of the website.  

In order for you to become one of the best web designers, make sure that you follow these tips to help you get started. 

Critical Planning

You need to do some critical planning before you design a website. Failing to plan will always lead you towards your own failure. This is why you must always consider research. Learn how to research your client’s company in order for you to know what to develop in your plan. After that, ask the client what kind of site they want. Do they want slideshows on the home page? Do they need a drop down list box on their site’s main menu? The list will go on and you have to take note of these important details.

Aside from learning more about your client, you also need to learn what is trending. Study your competitors on how they craft their designs based on their templates. Create your own style by studying different web design trends for you to get unique and refreshing ideas.

Communication Skills

Your communication skills must be smooth as clients will heavily rely on people that are really confident on the things that they do. Show confidence and have an alert ear and mind when talking; this will be the key towards having more clients. If they can sense your professionalism as you communicate as well as your quick response in emails and chats, rest assured that they will hire your services. 

Also, learn how to do the art of sales talk. This is a great way to promote your services as you provide offers for your clients. It is a good strategy to convince them about your services. Lastly, learn how to be sincere as you communicate because clients will often check that out in a business perspective.

Coding Photoshop

Remember that you are going to design a website, not create the logo only. It might also be mandatory to learn photoshop since you will be creating different colors as well as borders. However, coding is the most important part of a website design, and must be the major focus of your business. Only consider photoshop as your secondary focus at work.

Check all Major Aspects of Web Design

If you want to enhance your web design, you have to learn different languages from HTML to CSS up to JQuery and Jscript. There are different UI Techniques that you can also do when it comes to programming such as in Javascript, and that’s a must to consider as well. 

Also, if you think search engine optimization and mobile-friendly designs are not your concern – think again! Lately, SEO has been a very important factor that must be added immediately when it comes to websites. This very reason is why you have to provide your best in making the site easier to search. A mobile-friendly design is also extremely important since most people rely on their phones and tablets nowadays in order to access the web.  

Create Your Own Style

Lastly, you have to create your own style not just when you design a website but also when it comes to handling the actual business itself. Learn how to organize your plans well. Also, learn how to approach people in a business perspective in order to assure reliability and credibility in your services. Remember that being unique (both in design and business approach) is what makes most businesses stand out from the rest. 

Becoming a Talented Industrial Website Designer

These are the 5 Cs when it comes to web design. If you see the main message of this article, you will notice that all you need to have is the creativity in order to develop the best design. It’s because being creative, in all forms and shapes, is what it takes to prove your talent. If this creativity is mixed with professionalism, you will surely get awesome results.

Pauline Etcuban, understands the intrinsic attributes of making excellent content that suits the needs of every business especially when it comes online marketing. She can conceptualize and implement marketing plans, together with ConvertBetter, an expert of Online marketing company and Web designers helps her be a professional marketer.

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