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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

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Why SEO and SMO has become necessity?

Why SEO and SMO has become necessity? - SEO Information Technology
Importance of SEO & SMO for Online Business

Introduction:- 

Guest Author Post - Varun Singh - SEO and SMO

This era is defined as digital era. Things are changing rapidly .The thing which was new yesterday will become old tomorrow. In this competitive digital world innovation is must for every company. If you lie down and think your product is very good and people will buy it. Then your assumption is completely wrong. Nowadays there are at least 100 alternatives for every product. So, if people don’t know about your product then definitely they are not going to buy it. Also, it is proven fact companies spend huge amount of money to retain customers. Cost of retaining customer is much lesser than attracting a new customer. That’s, why we see several customer retaining schemes in market.

Digital Advertising Mumbai, India
Digital Advertising

What is SEO:-

In this competitive world companies are fighting with each other for market share. They are advertising hugely, offering good products, keeping high sales discount but one important thing most of them are missing and i.e SEO. SEO stands for Search Engine Optimization. It was started way back in 1990 but it became famous because of Google.  SEO is the process of affecting the visibility of a website in a search engine’s search results. So, in simple words it means it tries to increase website ratings. 

SEO or Search Engine Optimization Mumbai, India
SEO


Need for SEO:-

Now, let’s consider a practical example of day to day life. Most of us buy new products. Suppose we want to buy Freshness cream, so before going to market most of us will search on search engine (like Google or any other).  We will get a drop down list of many companies which offer this product. Suppose one company is there whose name is XYZ. Their product is very good and they have spent huge amount of money on advertisement and sales offer. But the name of product is not visible on first page of search results. As, user hardly go to 2nd page or 3rd page of search results, most of us surf products mentioned on first page. So, if your product is not found on 1st page by customer then how they will know about it and why will they buy it? That’s why SEO has become must for every company. 

Big companies like Amazon, Flipkart and others are spending huge amount on SEO and SMO (Social Media Optimization). As, it is famous saying in India -“Jo dikhta hain who bikta hain”.  So, what actually SEO does is that it helps in improving the rank so that your product will be listed on first page of search result.  So, if your product is listed on first page chances of customers seeing it are very high. Also, company can earn revenue from Click-through-rate (Google gives money when anyone visits to your site). Also, if more customer customers will visit your site its ranking will improve further.

SEO Retargeting Mumbai, India
Retargeting


Need for SMO:-

Social Media help in advertising on Social Media digitally. As, most of the world is connected through social media, so it is best place to advertise about your product or to promote about your product. You can use attractive banners, text, template and various other things to pull customer attraction. It is found very effective and if we see bigger companies presence on social media is huge. 

Social Media Optimization Mumbai, India

Conclusion:-

So, if company will not invest in SEO and SMO may be they will miss the bus. No matter whether their product is good or not but nobody will know about it. So, connect will SEO and SMO soon to improve your website rankings.

› › Why SEO and SMO has become necessity?



Varun Singh is a young enthusiastic writer who is energetic and talented. He has done BE and MBA. He has sound analytical and technical skills. He is blogger, SEO Expert who likes to write on social issues.




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6 Essential Things to Know Before Planning Your SEO Strategy

6 Essential Things to Know Before Planning Your SEO Strategy Mumbai, India
Jason Walberg | SEO & SMO Guest Author Post | SEO Information Technology
Author Guest Post

In today’s world, marketing is everything, and online marketing has become the buzzword. In this article, we’ll take a look at some of the most important things that you need to know about SEO for business growth, like:
  • The need for an effective and well-planned SEO strategy
  • The importance of understanding the basics, and 
  • How to build a strategy that has the potential to do the job

A proper marketing strategy can turn non clients into clients and an ineffective one turn existing clients into non-clients. How well a company markets their products and services defines their success. It is all about the difference you can make, the minds you can influence and the hearts you can win simply by reaching out and being seen. 

The goal of any organization is recognition and building a successful brand presence at that. Search Engine Optimization (SEO) is the golden ticket to being seen on the World Wide Web, which connects the population on all the continents of the planet, extending tremendous business opportunities for businesses both big and small. 

6 Steps to Creating a Successful SEO Strategy


The following are 6 pointers that will help you understand the basics of developing a successful SEO strategy:

1. Proper understanding of the metric measurements is ideal when you’re trying to develop a successful SEO strategy

Why is metric measurement important for developing an online marketing and SEO strategy? It’s simply because only these measurements can help indicate how successfully the strategy is working in terms of increased reach to interested visitors, number of repeat searches, actual leads collected and sales converted. 

For your online presence, simply being a high-ranked website cannot measure the success of the SEO strategy in place. For leads to be generated and converted into sales, it’s more important to focus on the traffic being directed to the page, instead of the rank being displayed. Establish a process that reports generated traffic. 

2. Cheaper isn’t better – A good SEO strategy is not inexpensive, but it’s worth every penny you spend

One common misconception that people have about SEO and online marketing is that there is very little ROI. Utilizing an SEO strategy for business development and overall growth is definitely not inexpensive, even though it is considered to be the 2nd cheapest form of marketing (right after marketing by means of sending out e-mailers). 

It’s fair to say that even though it can initially make big holes in the business budget, SEO is what will largely contribute to consistent and quality sales generation, if the strategy is developed and implemented well. Hence, businesses need to budget for the development and execution of a well thought-out SEO marketing strategy beforehand. 

3. A strong SEO strategy displays results over the long term, rather than aiming for short-term gains alone

When considering the development of an SEO strategy, compare it to that of a long-term investment, only yielding compounding financial results in the long run. Of course, you could be promised short-term results, but don’t bet on them. What you really want is sustainable leads and sales over time, which will help your business retain its growth.

Summarily, an SEO strategy may yield results in the interim immediately after the launch (due to sudden traffic), but the most authentic results can only come to light when the strategy is planned with a long-term perspective. For businesses developing SEO strategies, patience is key for at least the first 6 months.

4. Understanding the target audience and prospective competitors always give you the upper hand

A business is only successful if the product or service being offered genuinely has what it takes to be successful, or if it is marketed in a manner that leaves a lasting impression, coaxing the client into wanting it and the competitor into adopting it. 

Hence, having a basic understanding of your competitors can give you an edge in planning for the SEO strategy to get desired traffic direction, as well as appealing to the desired client base. Interested visitors can act as another source of marketing, and with one click pass on the message to many others like them!

5. Of course, no marketing strategy is far-reaching unless the goals of the business are highlighted

No marketing strategy is compete without a thorough analysis of the company’s strengths, weaknesses, opportunities and threats. Understanding these parameters can help a business to set realistic and achievable goals, with all the tools required to take things forward.

By utilizing to the best any highlighted strengths and opportunities presented by the SEO framework, the company can begin to work with extra caution in regards to the weaknesses and the threats that could lie ahead. 

6. Apart from Google, also consider Bing, Yahoo and other search engines to boost the reach of your SEO strategy 

Optimizing for just one major site like Google is not enough in the long run. For a business to grow and sustain its growth over time, other important sites like Bing and Yahoo need to be optimized too. 

You do not necessarily need to extend the same effort in optimizing your website for all these search engines and sites, but by doing even a little percentage for the rest (as compared to a “blinkered” approach where you only see Google) can help save the business exposure if something affects the rank of your page on the main site.

6 Essential SEO Strategies to Incorporate in 2016 Mumbai, India
6 Essential SEO Strategies to Incorporate in 2016


Everyone is familiar with how SEO can help grow a business, but what is more important is how the SEO strategy needs to be developed, in order for a business to reach out and be successfully noticed. By getting the attention you need, you can then plan on ultimately profiting from it!



Jason Walberg is responsible for coordinating and implementing SEO & SMO strategies for clients. You can connect with him on LinkedIn or Twitter.




› › 6 Essential Things to Know Before Planning Your SEO Strategy

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The 5 Most Common SEO Service Provider Myths Debunked

The 5 Most Common SEO Company's Myths Debunked
The 5 Most Common SEO Company Myths Debunked
These days, SEO or Search Engine Optimization is assuming a lot of importance as a chief tool for driving a business' goals. An important aspect to meet your business goals is to understand where your competition is coming from. These are the ways in which an SEO service provider can help you stay at the forefront of your competition: Your SEO agency zeroes in on the right keywords for your business: The keywords your business needs are those identify your products or services best

Jump to topic of your interest:
  1. SEARCH ENGINE OPTIMIZATION
  2. 1)  The Best SEO Company can Guarantee top 10 Ranking
  3. 2)  Once the top Rank is Achieved it Lasts forever
  4. 3)  More the number of Inbound Links, Higher is the Page Rank and SERP Rankings
  5. 4)  More site traffic Means More Conversion Rate
  6. 5)  SEO Service Provider Can Guarantee Conversation Rate
  7. Conclusion
  8. About The Author

SEARCH ENGINE OPTIMIZATION

There are many myths related to Search Engine Optimization (SEO) and SEO service providers. Some of them are so common that many online digital marketers take them to be true and stick to the misconceptions. Return Of Investment (ROI) being the prime matter of consideration, most of the webmasters ignore the SEO myths and look for the best SEO company which can help them generate more revenue out of their online business. Here are some of the common myths about the SEO company

What common SEO myths could your business fall prey to? As Director of SEO at ReachLocal, it’s my job to stay up to speed on changes to search engine algorithms, search trends, and the latest SEO best practices. But although there is a ton of great advice out there on what search engines are up to and how to get SEO right, I’m often amazed at some of the bad advice and outdated SEO tactics that I still see being shared today. Here are the top five most common SEO myths debunked, and what you should be doing instead.
Debunking Five Common SEO Myths and Misconceptions

1. The Best SEO Company can Guarantee top 10 Ranking

There are many SEO companies that promise top 10 rankings for their clients and persuade them to hire their services. Some of the online marketers are also in the misconception that hiring one of the best SEO companies can make their way to top rankings on the search engine result pages. But the truth is the rankings are the rewards by the search engines given to a website considering their quality content and usability for the users. Hence, while making your decision about selecting an SEO service provider make sure that you go by the past performance record of the digital agency not by the promises.

2. Once the top Rank is Achieved it Lasts forever

It is still a popular misconception among the webmasters that once a wesite achieves top rankings on the search engine result pages it will last forever. Unfortunately for them, SEO is an ongoing process and you have to continue the optimization process of your website as long as you want to continue and achieve success in your online business. The SEO service providers discover and implement latest SEO techniques so as to retain the positions on the SERPs.

3. More the number of Inbound Links, Higher is the Page Rank and SERP Rankings

The secrets of quality inbound links are still unknown to many SEO companies. Some SEO service providers go on building links without considering the quality of the links pointing to their clients website or domain; where as the major search engines give priority to quality, not quantity. If you are planning to hiring an SEO company please ensure that they give importance to generating links from reputed, relevant and quality sites. Avoiding any spammy link building technique which is equally important if you want to avoid any penalty by the search engines.

4. More site traffic Means More Conversion Rate

Many webmaster foster the misconception that more number of site traffic can result in higher conversion rate. This is not always true. If your SEO Company promises you to generate more traffic, make sure that they are talking about your industry niche traffic. Achieving high rankings in search engines and generating more traffic are two different aspects. You may get high ranks on SERPs and get more online visitors to your company website, but it is difficult to say that it can increase your website conversion rate.

5. SEO Service Provider Can Guarantee Conversation Rate

No SEO agency can guarantee an increased conversion rate on a particular website for which they are optimizing as it is basically dependent on the webmasters (clients) and the quality of services they are providing. Of course, if you choose the best SEO company, they can ensure you getting most target traffic by reaching out to the niche audience.

Conclusion

Once you are aware of the truth about the SEO companies, you can take informed decision while selecting an best SEO service provider for your company's website.

About The Author

Roshan Samuel Ambler (Follow on Twitter) is an expert in Search engine optimisation (SEO), SMO and PPC. For further information about SEO and all types of pricing plans for online digital marketing please, visit website @ C COM Digital | Lead Digital Marketing Agency


› › The 5 Most Common SEO Service Provider Myths Debunked


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How Google Defines a Paid Link: Link Building Strategy



Webmasters and Google have such a love-hate relationship when it comes to backlinks. Webmasters know they need great backlinks in order to rank well, and Google knows they need to keep on top of how to determine if a link is paid or not, so they can react accordingly.

Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Google's Matt Cutts dove into the topic of paid links in his latest webmaster help video.

Now, 99% of the time, Matt Cutts said it is clear if a link is paid or not. It is a clear transaction that the link on a site was paid $X for. But sometimes it is not clear. Matt summarized it on Google+ these are the other criteria Google uses to determine if a link is considered paid or not. Google asks these questions when looking at a suspicious link:
  • What is the value of the gift, product, or service?
  • How close is the gift, product, or service to actual money?
  • Is it an outright gift or a loan?
  • Who is the intended audience?
  • Is the intent of the gift to get links?
  • Would the gift be a surprise to third party?

When Does a Gift to Your Site Become a Paid Link?

Google wants links to be created naturally. They want a link from one site to another to exist because the linking site thinks something on the linked-to site is of real value to the relevant audience viewing their page.

For that reason, Google outright bans any exchange of money in order to get a followed link from another site. But what about if you link to a site that sent you a gift (perhaps a sample product to review) or gave you some free service? 

In a longer-than-usual Google Webmaster video, Google's +Matt Cutts explains the criteria by which Google determines whether a link was "paid for" by such gifts.

Incredibly Clear Paid Links

There are definitely a lot of cases where it is painfully obvious to trained SEOs when a link is paid, even when some webmasters think they are being pretty clever about it.

"The vast majority of the time things are incredibly clear: people are paying money outright for links based on PageRank, flowing the PageRank, trying to get high the rankings," Cutts said. "Ninety-nine percent of the time it's abundantly clear that these are links that are being bought and paid and sold and all that sort of stuff."

But then there's the gray area. What if someone isn't paying someone for a backlink, but instead the company takes them out and buy them pizza and beer in exchange for that link or story? Does it become paid then? Or where is that line? Cutts continues and tries to explain the differences.

1. Value of the Item

Is it swag you picked up a conference, such as a T-shirt or a pen? That likely isn't going to sway your opinion on what you write about the company.

But things range in value from cheap pens all the way up to things of high monetary value, and that's where evaluating paid links gets tricky. Cutts said:

Sometimes people might say something like, "Hey, I'd like to send you a gift card." You know what gift cards are pretty fundable you can convert them to money and back and forth... On the other hand, something like "I'm going to give you a free trial of perfume" or "I'm going to buy you a beer" or something like that, that's less of a connection.

But we do look at how close something is to actual money when we look at those kinds of things. If somebody goes and buys you a dinner and you write a blog post four months later, and the dinner wasn't some huge steak dinner with 18 courses ... that's probably not the sort of thing we worry about, as you would guess.

2. Loan vs. Gift

What about if an item is simply loaned for that review versus an outright gift?

"Another criterion we use is whether something is a gift or loan," Cutts said. "So imagine, for example, that somebody loaned out a car for someone to try out for a week versus giving them a car. There's a big difference there."

This is actually quite a common practice for loaning out high ticket items, because not many car bloggers, for example, would be able to afford to outright by all these cars every year to review, and car companies are looking for the publicity that goes along with reviews, not to mention the price of a new car would be worth so much more than a few paid links on a car blog or news site.

"If somebody's giving you a review copy, and you have to return it, that a relatively well-respected thing where people understand, 'OK I'm trying this out (I'm a gadget reviewer or whatever) and then see if I like this camera, but I do have to send it back.' Whereas if someone sends you a camera and said, 'you know what, keep it,' that's something that's much closer to material compensation in our opinion," Cutts said.

3. Intended Audience & Intent

Cutts said Google also looks at the intended audience, noting it can be hard to judge intent, "but bear in mind the vast majority of time the intent is crystal clear when someone is giving you actual money to buy links," he said.

Cutts gave the example of being given a free trial of a product. The intent generally isn't that they are going to be giving links in exchange for trial, but rather they are looking to make the sale after the trial is over and for then that person to tell other people about it.

"The difference would be where we've encountered people who are supposed to be reporters, who would say if you give us a laptop then we will write nice story about you, and it's giving me a laptop not borrowing a laptop," Cutts said.

4. Is it a Surprise or Expected?

Cutts next discussed whether it would be a surprise to learn that there was some compensation in some regard.

If you're a movie reviewer, it's not a surprise that somebody probably lets you into the theater and maybe you watch the movie for free. That's not something that's going to be a surprise. If it was a reporter for a tech blog and they said “give me a laptop and I get to keep it”, that would be a surprise, and it was for something not reviewing a laptop, it's “I'll write about your startup if you give me a laptop”.

Cutts also noted that they reserve the right to take action against other manipulative or abusive techniques trying to exploit people's trust that aren't explicitly against Google's guidelines.

He also suggests that webmasters review the FTC guidelines regarding compensation if they still are unclear whether something would be considered paid link due to the compensation.

While this clears up the issue surrounding at what point compensation goes from not being a paid link to being a link, there's still a lot of gray area in the middle, and it will come down to what Google can determine algorithmically or manually when it comes to evaluating what are paid links.

"Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google's AdSense ads and DoubleClick links are blocked from being crawled by a robots.txt file."

- from the Google webmaster guidelines

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What is Percolator, Dremel and Pregel and How Google Uses it?



Percolator = Incremental indexing. Dremel = Like MySQL but for huge databases. Pregel = Solution to graph problems

I doubt this will help you with your SEO and rankings but hey it is always fun hearing an engineer talk about some really technical details about how certain things are used at Google.

Can you provide some insight into how Google uses Percolator, Dremel and Pregel? Blind Five Year Old, SF, CA

Matt starts off by letting everyone know that these are completely different tools. He then goes into some examples of how these programs are integrated into Google.
Percolator

Matt states that percolator, or Caffeine as it was known to the world outside of Google, is on top of Big Table. Percolator was the overall system that Google used to make sure that the whole system ran well. To explain what Percolator did Matt describes the way Google use to index content. He explained that Google indexed content in batches. In Matt’s metaphor, he compares this to a catching a train. Imagine everyone in line waiting for a train that only passes once a day. People fill up the train and everyone else in the line has to wait for the next train. Percolator took Google’s old batch indexing and turned it into incremental making it so that instead of having a thousand people waiting to leave on the daily train, people can leave as they come, let’s say, by getting into a taxi.
Dremel

Matt explains that Dremel lets you do great fast data analysis extraction over very large databases and lets you play and interact with them. Matt compares Dremel to MySQL as in they are both databases just that Dremel is huge! Cutts does say that there are some architectural differences but on a practical level what Dremel lets the people at Google do is take databases the size of the web and do very fast queries on over them.
Pregel

Matt describes Pregel as a system to deal with graph problems. It allows the people at Google to compute large graph problem as trying to calculate the reputation of your links or maybe connections between people and it does these computations very fast.
You can read more into the each of these from Research at Google here:
  1. Percolator: Large-scale Incremental Processing Using Distributed Transactions and Notifications
  2. Dremel: Interactive Analysis of Web-Scale Datasets
  3. Pregel: Large-scale graph computing at Google

Matt Cutts from Google On Percolator, Dremel and Pregel - Infrastructure calculating PageRank and nodes of link graph!

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How To Rank Your Website Without Using Spammy Techniques



Matt Cutts assures webmasters that the good guys will stand a chance as long as they don’t spam, and they continue to create compelling, unique content that users will want to link to. In Matt’s own words, he says that yes “the good guys do have a chance, and we [Google] try hard to make sure the good guys stand a chance”.

The fact of the matter is that Google is getting better at fighting spam. The “techniques” that are abused are being continuously minimized, and it’s becoming harder and harder to spam on Google. Google continues to preach the same values as always, make sure you have great user experience and come up with something compelling so that people want to link to you because of your fantastic website.

Matt expresses that, “yes it can take longer to build those links that are harder to get, but they are more likely to stand the test of time”. Make sure that you don’t start out by spamming or doing any black hat SEO tips and tricks because those techniques are going to be less likely to work going forward. Matt suggest putting the effort into getting those hard links and not on fast, easy, spammy black hat links.

What To Ask an SEO Company

Matt Cutts finishes the video by giving some suggestions of what someone should ask when hiring an SEO company. Matt’s suggestions are:

  • Do some research on the search engine optimization company.
  • Ask the SEO company exactly what they are going to do.

Matt also adds some warning signs you should look for in prospecting search engine optimization company’s answers. If you receive any of the following answers you should run away screaming:

  • The SEO company knows Matt Cutts personally.
  • They have a secret “in” with Google’s web spam team.
  • They don’t tell you what they are going to do in clear terms that make sense.
  • Their answers make you feel uneasy.

Being a victim of bad SEO strategies is not a laughing matter, it could result to penalties and loss in ranking that you spent a lot of time and money to gain. However, always keep in mind that Google is making it a small world for spammers to live in since they always see to it that offenders are being penalized. No matter what kind of black-hat techniques or other kind of inappropriate tricks some may use to rank higher, Google will always find a way to stop such wrong actions.

Just like what Cutts said in the video, yes, good guys do stand a chance to rank higher and the advice he left is the same as what he said in all the previous videos wherein the primary purpose of these website owners should always be to give great user experience. Make your webpage exciting by incorporating Social Media like Facebook, Pinterest, and Twitter and utilize the power of graphics and videos to liven up the page. Aside from these tools, coming up with compelling stories and interesting contents will surely let people link to your site in return. There is no need to use spammy links if you have great, unique and high-quality content. Google is always willing to help as long as one is also willing to follow and heed the guidelines.

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How To Tell Google About Mobile Versions Of Your Websites


Matt Cutts, Google’s head of search spam, answers a question about mobile sites in his latest Webmaster Help video where a user writes in to ask:

Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results? Or similarly, that a page is responsive and the same URL works on mobile.
Matt prefaces his answer by saying when talking about mobile versions of sites he’s speaking exclusively in regards to smartphones.

As a site owner you want smartphone users to end up on the mobile version of your page, and desktop users to end up on the desktop version. There are a couple of ways to do that, as Matt goes on to explain.

Cutts qualifies his response and states that he is referring to smartphones when talking about mobile versions. Obviously, webmasters want users to go to the mobile or desktop versions of their sites as required.

According to Cutts, there are a couple of ways of achieving this. One is to use a responsive design which serves up the same site to mobile or PC users. The second way is to have two separate versions of the site which points users to either one.

As the video explains, if taking the second option, then it’s important to have a rel=”alternate” tag on the desktop which points to the mobile. This allows the Googlebots to understand that the two sites are connected. Conversely, he also advises to include a rel=”canonical” on the mobile site.

The first way is to use a responsive design, which serves the same site to mobile users and desktop users. Javascript and CSS scales the site to comfortably fit the resolution of the screen it’s being viewed on. It’s important not to block Javascript and CSS, because if Google can fetch the Javascript and CSS code they are able to determine whether or not the site is responsive.

The other way to go would be to have separate versions of the site for mobile and desktop users, with each having their own URL. If you go this route you’re going to want to put a rel=”alternate” on the desktop site that points to the mobile version. This lets Google know these two versions are related to each other.

In this case you’ll also want to put a rel=”canonical” on the mobile version pointing to the desktop version. This tells Googlebot even though the mobile version is on a separate URL the content is the same, and as such it should be lumped together with the desktop version.

As long as you have these bidirectional links, Google will be able to tell the difference between the sites and return the correct version to the user.

Yet another way to go would be to redirect any smartphone agents from the desktop version of the site to the mobile version. Googlebot can read and interpret this as well, so Matt reminds us it’s important not to block Googlebot mobile just as you shouldn’t block Javascript or CSS.

Here are three basic ways to handle mobile traffic.

  • Responsive web design - Webpages 'respond' to the user agents, and re-size and readjust automatically to best suit the user agent that requested a page.
  • Dynamic content serving - Less used, but useful technique similar to RWD. The type of user-agent is recognized, i.e. whether it is a mobile or a desktop agent, and then content is programatically.
  • Separate mobile site - Same content, but hosted on a separate domain or sub-domain. Usually m.website.com.
Following these best practices is the best way to let Google know about mobile and desktop versions of the same page. For more information Google has put together a comprehensive resource about smartphone-optimized websites in their Google Developers section.

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Will Google Ever Stop Updating its Search Algorithm?



Matt Cutts, Google’s head of search spam, answered a question about Google updates in his latest Webmaster Help video where a user simply wrote in to ask:

When will you stop changing things?

Matt says Google can’t stop doing this for a variety of reasons. The web is always changing, Matt explains. Since the web is always changing, the things Google thinks they need to do for users will always be changing. In addition, spammers and their techniques are always changing.

Google is always looking at new ways to try and rank results better. There will always be change going on in search results, so if you have a good search ranking right now Matt says to count on the fact that it’s going to adapt based on what users are looking for.

For example, if more users are performing spoken word searches or more conversational queries, Google has to figure out new ways to handle that. Matt says even if Google is doing a great job handling everything today, people will ask even harder questions tomorrow. Google has to be prepared for how search behavior may evolve in the future.

Google is going to continue to come up with new ways to better understand the overall intent behind a search. Matt says it’s a safe bet that things are going to keep changing for the foreseeable future. SEO in many ways is about change, Matt explains. The ability to evolve and adapt ensures better resources will be returned to Google users.

If you have been using the Internet and visiting websites for some time, you would notice that search engine like Google tend to produce different search results from time to time. This may not affect you if you are online just to read and get basic information. However, the ever-changing search results may affect the rankings of many companies who manage, own or maintain websites for their business. Many Internet marketing companies are asking when and if Google will stop changing their algorithm on the Search Engine Results Page (SERP).

In order get better SEO rankings, you should:
  • Follow Google Webmaster update closely. Always be updated with the latest changes of Google’s algorithm.
  • Practice the One Subject, One Page policy. This means that a page should not have more than one subject so as not to confuse the search engine.
  • Build strong SEO foundation: Quality content and Quality backlinks.
Have a question? Ask it in our Webmaster Help Forum: 

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