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| Author Guest Post |
In today’s world, marketing is everything, and online marketing has become the buzzword. In this article, we’ll take a look at some of the most important things that you need to know about SEO for business growth, like:
- The need for an effective and well-planned SEO strategy
- The importance of understanding the basics, and
- How to build a strategy that has the potential to do the job
A proper marketing strategy can turn non clients into clients and an ineffective one turn existing clients into non-clients. How well a company markets their products and services defines their success. It is all about the difference you can make, the minds you can influence and the hearts you can win simply by reaching out and being seen.
The goal of any organization is recognition and building a successful brand presence at that. Search Engine Optimization (SEO) is the golden ticket to being seen on the World Wide Web, which connects the population on all the continents of the planet, extending tremendous business opportunities for businesses both big and small.
6 Steps to Creating a Successful SEO Strategy
The following are 6 pointers that will help you understand the basics of developing a successful SEO strategy:
1. Proper understanding of the metric measurements is ideal when you’re trying to develop a successful SEO strategy
Why is metric measurement important for developing an online marketing and SEO strategy? It’s simply because only these measurements can help indicate how successfully the strategy is working in terms of increased reach to interested visitors, number of repeat searches, actual leads collected and sales converted.
For your online presence, simply being a high-ranked website cannot measure the success of the SEO strategy in place. For leads to be generated and converted into sales, it’s more important to focus on the traffic being directed to the page, instead of the rank being displayed. Establish a process that reports generated traffic.
2. Cheaper isn’t better – A good SEO strategy is not inexpensive, but it’s worth every penny you spend
One common misconception that people have about SEO and online marketing is that there is very little ROI. Utilizing an SEO strategy for business development and overall growth is definitely not inexpensive, even though it is considered to be the 2nd cheapest form of marketing (right after marketing by means of sending out e-mailers).
It’s fair to say that even though it can initially make big holes in the business budget, SEO is what will largely contribute to consistent and quality sales generation, if the strategy is developed and implemented well. Hence, businesses need to budget for the development and execution of a well thought-out SEO marketing strategy beforehand.
3. A strong SEO strategy displays results over the long term, rather than aiming for short-term gains alone
When considering the development of an SEO strategy, compare it to that of a long-term investment, only yielding compounding financial results in the long run. Of course, you could be promised short-term results, but don’t bet on them. What you really want is sustainable leads and sales over time, which will help your business retain its growth.
Summarily, an SEO strategy may yield results in the interim immediately after the launch (due to sudden traffic), but the most authentic results can only come to light when the strategy is planned with a long-term perspective. For businesses developing SEO strategies, patience is key for at least the first 6 months.
4. Understanding the target audience and prospective competitors always give you the upper hand
A business is only successful if the product or service being offered genuinely has what it takes to be successful, or if it is marketed in a manner that leaves a lasting impression, coaxing the client into wanting it and the competitor into adopting it.
Hence, having a basic understanding of your competitors can give you an edge in planning for the SEO strategy to get desired traffic direction, as well as appealing to the desired client base. Interested visitors can act as another source of marketing, and with one click pass on the message to many others like them!
5. Of course, no marketing strategy is far-reaching unless the goals of the business are highlighted
No marketing strategy is compete without a thorough analysis of the company’s strengths, weaknesses, opportunities and threats. Understanding these parameters can help a business to set realistic and achievable goals, with all the tools required to take things forward.
By utilizing to the best any highlighted strengths and opportunities presented by the SEO framework, the company can begin to work with extra caution in regards to the weaknesses and the threats that could lie ahead.
6. Apart from Google, also consider Bing, Yahoo and other search engines to boost the reach of your SEO strategy
Optimizing for just one major site like Google is not enough in the long run. For a business to grow and sustain its growth over time, other important sites like Bing and Yahoo need to be optimized too.
You do not necessarily need to extend the same effort in optimizing your website for all these search engines and sites, but by doing even a little percentage for the rest (as compared to a “blinkered” approach where you only see Google) can help save the business exposure if something affects the rank of your page on the main site.
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| 6 Essential SEO Strategies to Incorporate in 2016 |
Everyone is familiar with how SEO can help grow a business, but what is more important is how the SEO strategy needs to be developed, in order for a business to reach out and be successfully noticed. By getting the attention you need, you can then plan on ultimately profiting from it!
Jason Walberg is responsible for coordinating and implementing SEO & SMO strategies for clients. You can connect with him on LinkedIn or Twitter.
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