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Showing posts with label Creating An SEO Strategy. Show all posts
Showing posts with label Creating An SEO Strategy. Show all posts

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How to build an effective SEO Strategy

5 Steps to Creating a Successful SEO Strategy

SEO Strategy | Mumbai, India | SEO Information Technology
How to Create an Effective SEO Strategy
SEO Strategy | Guest Author Post | SEO Information Technology
SEO is an on-going and a continuous process and if applied diligently and effectively, SEO strategies can lead to online success, conversion and more traffic for your website. The strategy has to be tailored as per the target market and your business requirements. You need to chart a proper SEO Plan and if you do a great job at it, you can ensure an increase in revenue for the company and its overall success. Any SEO company in Delhi or in any part of the world should innovate and apply various techniques for garnering traffic and bringing visitors to its website. 

Here, we will be discussing about the ways to build a comprehensive and effective SEO strategy. A thoughtful, prioritized and a well-planned SEO strategy is the only way to get targeted traffic and to ultimately achieve high rankings on Google and major search engines. 

Here are five steps you can take to make sure all of your SEO bases are covered:


Researching target audience and Brainstorming Relevant Keywords

Identifying target audience is vital for performing the first step in the on-going process of a SEO strategy. You should be able to identify the target audience and dive into finding the demographic and geographic locations. As a next step, you should brainstorm relevant keywords by using popular Keyword tools. This is extremely important as using the correct keywords can make your SEO strategy a great success and failing to do so can actually break it. 

These keywords should ideally have high volume and medium to low competition to increase their chances of ranking well on Google. Make sure you have a well assorted list of final keywords with long tail keywords also in there. As a starter, you can use Google Keyword Planner which is a free tool. For a more in-depth Keyword analysis, though there are a plethora of Keyword tools available in the market, SEM Rush and Word Tracker are some of the popular ones.

Content Marketing

Writing Content is an integral part of any SEO strategy. The website should have a strategy into practise focused around your top keywords. Creating content by using blog posts and webinars provides links which engages the intended audience. Also writing articles by using those keywords in the main title also gives an opportunity for those keywords to rank in Google and other search engines. 

The content created on your website should be always fresh, interesting and original which will help in increasing value, increasing the audience engagement and the overall domain authority.  If the post itself gets shared on social media, that is a great advantage as it creates more number of links in terms of quantity. Google loves content.  Therefore if you keep your website updated with new content, it will definitely help you in better rankings on Google. 

Creating Backlinks

Creating quality backlinks is quite a powerful way of making your SEO strategy successful and to rank high on Google. Crafting a strong link building strategy and creating inbound links by a natural way is indeed a crucial part. There are many ways you can get quality links to increase the authority of the website. Identifying your competitor’s links, researching and implementing those links in your own strategy is another way to increase the quality. 

Developing connections within your niche or target audience helps to get more people on your website for knowing more about the brand. It is quite natural that the more people know you, the more people are probably going to link back to your website. Other commonly used methods of acquiring backlinks by using white hat techniques include links from high authority sites within your niche, creating relevant content and links from affiliated organizations by specially requesting them.
Social Media also contributes greatly in creating links and promoting your content. Sharing the content on popular Social Media platforms including Facebook, LinkedIn, Twitter, Google Plus and others increases audience engagement and makes your website more popular. Other ways to conduct off-page link building include social bookmarking, directory submissions, video submissions, article directories, search engine submissions, classified submissions, free business listings, forum participation and others. 

Building an SEO Strategy for Your Business | SEO Information Technology | Mumbai, India
5 Essential SEO Strategies to Incorporate in 2017

Site Structure

An indispensible part of an effective SEO strategy is the site structure. The site structure should not be overly complicated which might prevent the crawlers from indexing the website. A strong interlinking structure also helps greatly in increasing the user friendliness of the website. The more easily they are able to crawl the website, the better it is for the overall ranking on Google. Do make sure that you have good internal links, convenient navigation and methodical site structure. 

Mobile Friendliness

Google had introduced the concept of mobile friendliness as a Ranking factor in SEO since April of last year. This year another update ensured that Google was considering mobile friendliness of a website as one of the most important factors. Mobile Friendly websites rank more on Google. More than 60% of the users who do web browsing are on Mobiles for their convenience. 

Therefore having a responsive and a mobile friendly design not only increases your rankings, but also increases the customer conversions as the audience on mobiles is increasing by every passing day. A responsive design not only allows users to view the site properly on mobiles, but also on any other electronic device. Such a design adjusts to the screen size and the type of device the customer is using. 

Guest Post on SEO, SEO Strategy | Submit Guest Post Articles on SEO Information Technology

This article has been written by Deepali, who works as a Digital Marketing Manager at Avemfly Technology. The company is a well reputed Digital Marketing agency situated in New Delhi and offers exceptional quality services, including SEO/Social Media Optimization, Web designing & Development, Graphic Design and a variety of other online marketing services at affordable prices.

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6 Essential Things to Know Before Planning Your SEO Strategy

6 Essential Things to Know Before Planning Your SEO Strategy Mumbai, India
Jason Walberg | SEO & SMO Guest Author Post | SEO Information Technology
Author Guest Post

In today’s world, marketing is everything, and online marketing has become the buzzword. In this article, we’ll take a look at some of the most important things that you need to know about SEO for business growth, like:
  • The need for an effective and well-planned SEO strategy
  • The importance of understanding the basics, and 
  • How to build a strategy that has the potential to do the job

A proper marketing strategy can turn non clients into clients and an ineffective one turn existing clients into non-clients. How well a company markets their products and services defines their success. It is all about the difference you can make, the minds you can influence and the hearts you can win simply by reaching out and being seen. 

The goal of any organization is recognition and building a successful brand presence at that. Search Engine Optimization (SEO) is the golden ticket to being seen on the World Wide Web, which connects the population on all the continents of the planet, extending tremendous business opportunities for businesses both big and small. 

6 Steps to Creating a Successful SEO Strategy


The following are 6 pointers that will help you understand the basics of developing a successful SEO strategy:

1. Proper understanding of the metric measurements is ideal when you’re trying to develop a successful SEO strategy

Why is metric measurement important for developing an online marketing and SEO strategy? It’s simply because only these measurements can help indicate how successfully the strategy is working in terms of increased reach to interested visitors, number of repeat searches, actual leads collected and sales converted. 

For your online presence, simply being a high-ranked website cannot measure the success of the SEO strategy in place. For leads to be generated and converted into sales, it’s more important to focus on the traffic being directed to the page, instead of the rank being displayed. Establish a process that reports generated traffic. 

2. Cheaper isn’t better – A good SEO strategy is not inexpensive, but it’s worth every penny you spend

One common misconception that people have about SEO and online marketing is that there is very little ROI. Utilizing an SEO strategy for business development and overall growth is definitely not inexpensive, even though it is considered to be the 2nd cheapest form of marketing (right after marketing by means of sending out e-mailers). 

It’s fair to say that even though it can initially make big holes in the business budget, SEO is what will largely contribute to consistent and quality sales generation, if the strategy is developed and implemented well. Hence, businesses need to budget for the development and execution of a well thought-out SEO marketing strategy beforehand. 

3. A strong SEO strategy displays results over the long term, rather than aiming for short-term gains alone

When considering the development of an SEO strategy, compare it to that of a long-term investment, only yielding compounding financial results in the long run. Of course, you could be promised short-term results, but don’t bet on them. What you really want is sustainable leads and sales over time, which will help your business retain its growth.

Summarily, an SEO strategy may yield results in the interim immediately after the launch (due to sudden traffic), but the most authentic results can only come to light when the strategy is planned with a long-term perspective. For businesses developing SEO strategies, patience is key for at least the first 6 months.

4. Understanding the target audience and prospective competitors always give you the upper hand

A business is only successful if the product or service being offered genuinely has what it takes to be successful, or if it is marketed in a manner that leaves a lasting impression, coaxing the client into wanting it and the competitor into adopting it. 

Hence, having a basic understanding of your competitors can give you an edge in planning for the SEO strategy to get desired traffic direction, as well as appealing to the desired client base. Interested visitors can act as another source of marketing, and with one click pass on the message to many others like them!

5. Of course, no marketing strategy is far-reaching unless the goals of the business are highlighted

No marketing strategy is compete without a thorough analysis of the company’s strengths, weaknesses, opportunities and threats. Understanding these parameters can help a business to set realistic and achievable goals, with all the tools required to take things forward.

By utilizing to the best any highlighted strengths and opportunities presented by the SEO framework, the company can begin to work with extra caution in regards to the weaknesses and the threats that could lie ahead. 

6. Apart from Google, also consider Bing, Yahoo and other search engines to boost the reach of your SEO strategy 

Optimizing for just one major site like Google is not enough in the long run. For a business to grow and sustain its growth over time, other important sites like Bing and Yahoo need to be optimized too. 

You do not necessarily need to extend the same effort in optimizing your website for all these search engines and sites, but by doing even a little percentage for the rest (as compared to a “blinkered” approach where you only see Google) can help save the business exposure if something affects the rank of your page on the main site.

6 Essential SEO Strategies to Incorporate in 2016 Mumbai, India
6 Essential SEO Strategies to Incorporate in 2016


Everyone is familiar with how SEO can help grow a business, but what is more important is how the SEO strategy needs to be developed, in order for a business to reach out and be successfully noticed. By getting the attention you need, you can then plan on ultimately profiting from it!



Jason Walberg is responsible for coordinating and implementing SEO & SMO strategies for clients. You can connect with him on LinkedIn or Twitter.




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