How to Choose the Best Mobile Data Plan for Your Budget

Smart devices have replaced laptops and desktop computers as the primary platform for going online. The combination of advances in wireless technology and the release of more powerful smartphone components and apps can be attributed to this notable trend.

However, if you are not careful with your mobile data consumption, you can end up wasting a substantial amount of money — or worse, have your data plan cancelled or suspended.

If you rely heavily on your device as your primary mode of connecting to the internet, it is crucial to find the best mobile data plan that meets both your needs and budget.

How do you make that choice?

The first thing that you need to do is to determine the service quality offered by each carrier in your area. This will help you narrow down your choices further.

If you frequently travel overseas, you may want to factor in international availability.

The next thing that you will need to determine is how much data you actually need. You need to be aware that some carriers levy high penalties when you go over your monthly mobile data allocation.

Do not opt for an unlimited data plan unless you are sure that your consumption and needs actually merit going for one. Otherwise, you will end up overpaying. Plus, you can effectively manage your data consumption by using a few nifty tricks, like switching to Wi-Fi when you get home.

In order to determine how much data you actually need, you have to look at how much data you have consumed in the past. To do this, you need to go to your phone's data setting. This will tell you how much data you have used previously as well as the apps and services which use up most of the data.

Once you have a clear picture of how much data you actually consume in a month, the next thing that you need to determine is how much talk time you actually need.

Some carriers offer their customers plans that have lower total minutes but higher allocated data. If you use your device more as a computer rather than a phone, you might want to check these plans.

Next, determine what the penalties are for data overages for each plan on your shortlist. Be aware that each carrier has different penalties for overages. The last thing that you would want is to be caught by surprise with these penalties. Be sure that you read the fine print.

Finally, there are some carriers that require you to get a new phone from them or from another dealer. Often, this means that your upfront cost for your new mobile data plan can go higher. However, if you are not picky about which device to get, there are plenty of budget options available for you. Plus, a new smartphone often pays for itself over time.

 

Bob Josward is an IT specialist by profession and a content creator by passion. He is much drawn to technology and is a tech savvy. With his interest on the effects of technology in the business industry, he often spends time reading and researching about gadgets, its advantages and disadvantages, for different kinds of businesses. He visits sites like https://www.sa.zain.com. He uses his love and passion for writing as a medium in effectively delivering his message for other readers and bloggers out there who share the same interest as his.

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3 Main Reasons Why Brand Consistency Matters

In the world of digital or online marketing, what marketers market along with all the products and services is the image and brand of the company. Brand – a simple word but greatly influences the success and longevity of any business or institution. What is branding and why does it trigger so many facets in marketing? Furthermore, how important is branding in coming up with the website design as well as both online and social media marketing efforts?

BRAND Defined

To define brand simply - it is the identity every company seeks to instill in every consumers’ minds. Brand is what people think about a company, organization, or business – what people initially think of when they hear a company or business name. Most people think that the logo IS the brand but there is so much more than that – more than the logo, there is that story, the struggles and successes, the vision and mission that molded the company. When we talk about branding, it pertains to the various ways an institution shares its message across to people about what the institution really is – its ideals, values and so on.

Branding is a crucial component in all forms of marketing – may it be traditional or digital. When done the right way, branding will eventually help the business cement its reputation and hold unto its chosen market.

How crucial is brand consistency and why does it matter?

From the word itself, brand consistency refers to the absence of any form of confusion or ambiguity surrounding the brand. Here are three (3) reasons why brand consistency matters for every business or institution regardless of the size or market:

1.       Your brand is what sets you apart from all the rest of those in the same market.

Refrain from copying off somebody else’s brand that is quite similar to yours. If you already have a brand in mind, then work around it. Remember, you do not want to be associated with another brand: “This is quite similar to Brand X”, “This is exactly like Brand C”, “Why do I feel like you are Brand Q but with a different name?” Make your brand consistent from what you initially want it to be. Consistency in your branding solidifies how people view your company. As your brand is already cemented among the masses, you will definitely stand out among competitors in the same industry.

2.              Brand consistency shoots up your credibility.

If you keep changing your brand from Brand X to Brand C then Brand D and so on, then your consumers will definitely have a hard time to keep up. Not being able to keep up with your brand changes will result to consumers having second thoughts about your brand and may end up with people no longer recognizing your brand. Building trust through branding happens when there is consistency – regardless of which platform you use, your brand relays the same message over and over again.

3.              Brand consistency gets your message across efficiently.

A consistent voice that brings that one and only message across will help people understand your company and the products and services it offers. There should be consistency from one form of communication to another in order for customers to recognize your brand right away. Make each point of contact count by instilling in the minds of your various users what really your brand is, its story and the message you wish people to understand and convey to others.

It is quite difficult to follow through brand consistency especially when there are inevitable changes in the consumer market, changes in the demand for certain products and services and changes in the goals and visions of the company. This is the very reason why there are institutions well-equipped and trained to take on branding for various clients.

There are a number of web development companies out there that caters to various digital marketing services such as mobile application, social media marketing, online marketing, custom web design, branding, and so on. It’s crucial to choose one of these companies for your digital marketing needs in order to maintain the consistency of your brand.  As business owners, one should be critical in making this decision because branding is very essential to your business. It’s what entails your company’s or your products’ trademark. It is mostly the common reason why big companies tend to get bigger through times. It is notable that brand consistency makes people remember the best things about you and your company throughout times. You should make your brand classic through brand consistency.

 

I am Kevin Clyde Sumalinog Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver

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Digital marketing trends to watch out for in 2017

Digital marketing trends to watch out for in 2017

Nothing with digital marketing is static. Things are so dynamic here that they keeping changing on a regular basis. Platforms change and evolve, their popularity ebb and flow, new algorithms come into play, get tweaked and have an impact on businesses and websites.

In between all this, marketers need to explore channels and make brands shine. They need to market businesses across platforms so that the best of benefits in the digital marketing are gained. At the same time, they need to keep an eye on the trends in the market.

Why digital marketing trends matter?

Brands need to keep pace with the changing market around and in this philosophy is hidden the value of digital marketing trends. Without keeping pace with them, you simply can’t stand a chance in the ever-growing space of digital marketing.

Here are reasons why brands can afford to escape digital marketing trends –

• These trends reflect the existing sentiment of the market  
• They symbolize things that tick with users in the today’s time
• Brands have to follow their strategies around these trends to get the best in the digital world
• These trends keep changing and there is nothing permanent about them

Digital marketing trends for 2017

Digital marketing trends keep changing year after year and we need to understand them to help our business. The story is not going to change in 2017 as well as you should expect certain trends to continue while to some to ebb away.

  

Here are digital marketing trends to watch out for in 2017 -

1#     Video ads to continue the dominance  

You have already seen how video advertisements from YouTube and Facebook have dominated the landscape of marketing. Google too have joined the bandwagon with in-SERP video advertising to further intensity the value of video ads. These ads are value creation.     

2#    Mobile-optimized sites to make merry  

Websites not optimized for mobile will have to take a beating for sure this year. In fact, they did take a beating last year and trend is nowhere to near to cease. Mobile-powered marketing is coming to occupy the centre-stage and you should be ready for that.   

3#   App indexing to get more popular    

Having apps instead of websites is something that is gaining currency in recent times. After all, these apps offer all what mobile-optimized sites do together with convenience, intuitiveness and easy accessibility. With apps, you can superior user experience and gain better marketing results.     

4#   Social media as a new conversion channel

Yes, social media is ready to serve as a new conversion channel to help brands convert prospects into buyers in a direct manner. These social platforms are breaking away from the norms of being only the outlet for conversation, interaction and engagement. They are ready to help you boost conversion.   

5#    Smart wearable devices to penetrate further  

Smart wearable devices will continue to enter the market to redefine the landscape of digital marketing. Customers can wear them on-the-go and get connected with the digital world. Clearly, local marketing is set to expand further with the market set to get the taste of real marketing.    

6#    High-quality content to remain the king

2017 is nothing going to be any different when it comes to the content and their quality. You will still need unique and high-quality content to do well in search engines. It’s about adding value to customers or users and giving them quality so that they can find value with the brand. This is where quality content makes the difference in a big way.

In overall, brands need to keep a watch on digital marketing trends as only doing this can help them stay relevant for longer in the market.

Author Bio - I am Sid Garg an digital marketing experts with 2 years of experience of the domain. I consult and guide brands on planning, execution and implementation of best SEO Service to help them with rankings and visibility. Currently, I am employed with Mind Digital Group.

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Why It Is Not the Best Time to Manage Instagram Account

Social media is very influential nowadays. People enjoy the thrill of posting and getting surprises online. One of the most famous social media applications is Instagram. Instagram is a mobile photo and video sharing application that lets you post pictures and videos to share with your followers. Truth be told, it isn’t at all surprising why marketers are trying to increase views on Instagram videos and increase their page likes on the platform.

While many want to be hands-on on their accounts, managing all your accounts is no easy job, and you need all the help you can get. Here are some insights as to why it is not the best time to manage your Instagram account and some tips on how to boost your account further.

1. The Competition is getting Tougher

The marketing world is getting tougher and tougher with each passing day. Businesses, small or large scale ones, never cease to find efficient ways to be on top of the race. If you are a social media expert yourself, then managing your account is not a problem. However, for those who are still starting to make their name known in the online world and has little to zero knowledge of how the system works, it is best to let the expert handle your account. This will save you time, money, and effort, not to mention the frustrations of having to monitor and cope with the latest trend online.

What to Do?

Apparently, since social media marketing is one of the top selling marketing strategies recently, more and more services are put up with the aim of providing help to those people who wants to make it big online. You can seek help from these reliable social media services to reach your goal successfully. Here are some of the services that you can avail:

l  Increase Likes on Instagram Photos

To buy likes on Instagram has been the trend recently. Like Facebook, Instagram is a favorite to increase a person or business’ visibility in the online world. One of the strategies that people use to gain more followers and likes is by buying them. It’s the easiest way to gain followers and likes. Having a high number of likes on a picture makes other people notice it, thus, creating a domino effect that once you have posted something, your new followers would eventually start to like the photos you share.

So, how do you do it? There are some sites online that can help you with that. As long as you have the resources, then buying likes on Instagram won’t be a problem. The more likes you get, the more followers you have, and the more followers you have, the more popular you are. This creates your position in the online world.

l  Increase Views on Instagram Videos

Instagram is also famous for its video sharing feature. These videos are shared with your followers. But to get people’s attention, your video must also be captivating and relevant. Videos with no substance often make your followers question your credibility and put your online position on a critical level. So, how do you stay in that position and increase views on your Instagram Videos at the same time?

Most people skip through videos that don’t interest them or those that aren’t fun and exciting enough to their liking. The best way to get the people’s attention is by having a lot of video views. But how do you do it since some of your followers are not into it? The best way is to buy Instagram Video Views online. There is a lot of sites online that lets you buy video views. The process is simple and fast. As long as you have the resources and your video is captivating, then you are good to go. However, be careful and trust only a professional and reliable provider.

l  Increase Likes on Instagram Videos

Getting tons of likes on your videos captures the people’s attention. It will eventually lead them to ask themselves why they haven’t liked it and proceeded to do so. Simple human psychological states that once a stimulus is introduced, the human brain will follow the process. So, how does this relate to increasing your views on Instagram videos? Simple, when you have a lot of likes, people will follow. The ‘likes’ are your stimulus. Not only did you get the people’s attention, but you also gained more followers. But making people like your video is a time-consuming job. However, just buy Instagram likes for your videos, and it will do the trick.

2. More Businesses Gain Low ROI Due to Tough Competition

If your goal of setting up an Instagram account is purely business, then managing it solely on your own may not be the best idea. Let say you are an expert yourself, but you cannot possibly monitor your account 24 hours a day and seven days a week, right? Why do you think these social media services gain millions of dollars monthly? Simply because a lot of companies are hiring them because they offer more leverage for their business, giving them more time to focus more on revenue-generating tasks.

In the long run, your business will earn better and bigger ROI simply because you’ve had enough time to focus on a more important aspect of your business. The secret of gaining bigger ROI is to be smart enough to prioritize and delegate tasks properly.

What to do?

l  Hire a Virtual Assistant

Hiring someone to manage your account for you offers more leverage on your part, rather than attempting to do all the job yourself. Remember, time is every business’ foe in this fast-paced world.

l  Work with the Right Influencer in Your Business Niche

Influencer marketing is the rage recently. Hiring influential people who have the power to push your product to a wide array of viewers will help boost your business’ popularity. However, it is important to do a background check and do your own research before hiring your influencers. Make sure they are key leaders of the community that is part of your target audience.

3. Social Media Marketing Changes Abruptly

The fact that social media is a fast-paced world is what makes it challenging. You only have to blink your eye in seconds and your competitors have already surpassed you in terms of online ranking. While this could be fun at first, it could be the source of frustration and self-doubt, especially if you don’t achieve your expectations.

Letting the experts handle these tasks for you will save you from being mentally and emotionally distress in keeping up with the trend. Social media services have the experts with the right skills to help you reach the peak of your success.

Using social media to advertise gives a business or a person a great advantage from its competitor. It makes some even more popular. Being popular means having a huge chance of getting opportunities. In the business sector, however, being popular increase sales that will eventually lead to higher revenue. Just a tip, always plan ahead to avoid possible liabilities. Have a good day!

Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

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