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Cracking the Code on Video Marketing Success [Infographic]

A Proven Process For Driving Video Results

The visual medium has alluded the masses since ages. It was television previously which has now been overshadowed by the internet-led digital media. The digital media has undergone its own share of transformation. The content-based media is all about visuals today. Videos have their own qualities that let them attract larger masses than written content.

Video strategy is the new found love of the marketers and advertisers, both. The high-engagement factor brings a 49% higher revenue. Not every video will solve the purpose, there is always an effective way to do it. The right video content can do wonders for your brand, provided you strategize and implement the video content effectively.


Cracking the Video Marketing Code by Digital Vidya

Current State of Video

78% of people watch online videos every week, and 55% view online videos every day.

YouTube is the second most trafficked site, after Google

51% of all video plays on mobile devices.

100 million hours of video are watched each day on Facebook.

1200% Social video generates 1200% more shares than text and image content combined.

Projected Scope of Video by 2021

82% of consumer internet traffic will be video.

13% Live internet video will account for of internet video traffic.

Consumer Video-on-Demand (VoD) traffic will nearly double.

Power of Video
Video Marketing and the Makets today

Nearly 50% of internet users look for videos related to a product or service before visiting a store.

Shoppers who view videos are 1.81 times

Including video on landing pages can increase conversion rates by 80%.

Using the word "video" in an email subject line was found to increase open rates by 19% and click through rates by 65%

53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content.

Effects of Video Marketing

Consumers prefer video reviews 4 times over written reviews.

Video on a website increases the chance of a front-page Google result by 53 times.

Audiences engage with a video 10 times more than with a blog or an image.

98% of users watch an explainer video to learn about a product/service.

64% of users are more likely to buy a product online after watching a video.

Video Marketing Best Practices

Don't make videos randomly have a documented Video Marketing Strategy which helps you audit & adapt.

Make it short, 15% of viewers believe a video ad should not be no more than 15 seconds, 66% prefer a video of one-minute length.

Have subtitles as 85% of Facebook videos are watched without sound.

Don't set your videos on autoplay, 82% of consumers have closed a browser due to autoplay videos.

Have valuable content in your videos, 56% of viewers are likely to skip online video ads.

Final Takeaway Tips
Considerations to create an effective video

Create videos according to target groups and optimise them for search accordingly.

Remember KISS? Keeping it short as simple a2 2 minute length is the ideal way to do it.

Optimize your video for different platforms like YouTube, Facebook, Twitter etc.

Videos that are pure marketing puff pieces don't spread, so stop being boring & selling.

1/5th of viewers will click away from a video within the first 10 seconds, so make them appealing.

Types of Video which produc the Best Engagement

  • Product/Service demo videos
  • Brand videos on mission & culture
  • Expert interviews
  • How to' videos
  • Case studies
  • Customer testimonials
  • Live videos
  • Personalised messages

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