Cracking the Code on Video Marketing Success [Infographic]

A Proven Process For Driving Video Results

The visual medium has alluded the masses since ages. It was television previously which has now been overshadowed by the internet-led digital media. The digital media has undergone its own share of transformation. The content-based media is all about visuals today. Videos have their own qualities that let them attract larger masses than written content.

Video strategy is the new found love of the marketers and advertisers, both. The high-engagement factor brings a 49% higher revenue. Not every video will solve the purpose, there is always an effective way to do it. The right video content can do wonders for your brand, provided you strategize and implement the video content effectively.

Cracking the Video Marketing Code by Digital Vidya

Current State of Video

78% of people watch online videos every week, and 55% view online videos every day.

YouTube is the second most trafficked site, after Google

51% of all video plays on mobile devices.

100 million hours of video are watched each day on Facebook.

1200% Social video generates 1200% more shares than text and image content combined.

Projected Scope of Video by 2021

82% of consumer internet traffic will be video.

13% Live internet video will account for of internet video traffic.

Consumer Video-on-Demand (VoD) traffic will nearly double.

Power of Video
Video Marketing and the Makets today

Nearly 50% of internet users look for videos related to a product or service before visiting a store.

Shoppers who view videos are 1.81 times

Including video on landing pages can increase conversion rates by 80%.

Using the word "video" in an email subject line was found to increase open rates by 19% and click through rates by 65%

53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content.

Effects of Video Marketing

Consumers prefer video reviews 4 times over written reviews.

Video on a website increases the chance of a front-page Google result by 53 times.

Audiences engage with a video 10 times more than with a blog or an image.

98% of users watch an explainer video to learn about a product/service.

64% of users are more likely to buy a product online after watching a video.

Video Marketing Best Practices

Don't make videos randomly have a documented Video Marketing Strategy which helps you audit & adapt.

Make it short, 15% of viewers believe a video ad should not be no more than 15 seconds, 66% prefer a video of one-minute length.

Have subtitles as 85% of Facebook videos are watched without sound.

Don't set your videos on autoplay, 82% of consumers have closed a browser due to autoplay videos.

Have valuable content in your videos, 56% of viewers are likely to skip online video ads.

Final Takeaway Tips
Considerations to create an effective video

Create videos according to target groups and optimise them for search accordingly.

Remember KISS? Keeping it short as simple a2 2 minute length is the ideal way to do it.

Optimize your video for different platforms like YouTube, Facebook, Twitter etc.

Videos that are pure marketing puff pieces don't spread, so stop being boring & selling.

1/5th of viewers will click away from a video within the first 10 seconds, so make them appealing.

Types of Video which produc the Best Engagement

Product/Service demo videos
Brand videos on mission & culture
Expert interviews
How to' videos
Case studies
Customer testimonials
Live videos
Personalised messages

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Home › Video Marketing Tips 2019 › Cracking the Video Marketing Code

Cracking the Video Marketing Code

Video Marketing Tips | Bring Your Marketing to Life

Convert your video viewers into customers. Drive Brand Awareness. Generate Leads. 590M+ Member Reach. Types: Sponsored Content, Sponsored InMail, Dynamic Ads, Display Ads, Text Ads.

We are a one stop shop for all your online marketing needs. Email Marketing, Content Marketing, Social Media Marketing and many more.

How do you make an effective video?

9 Tips for an Effective Video Ad

Put together a plan. To figure out what type of message you'd like to convey, consider the following questions: ...
Personalize the video. ...
Write a script. ...
Find a voice. ...
Select an appropriate setting. ...
Check the lighting. ...
Consider wardrobe. ...
Keep it short and sweet.

What is online video marketing?

Online video marketing is the addition of videos into your online marketing effort. Businesses of all types and sizes are using online video marketing to promote their products and services. ... Online video marketing allows you to share important information about your business in a more engaging and dynamic way.

What is video content marketing?

Content marketing is the process of creating relevant and unique content intended to change the behavior of your target audience over time. ... Content marketing spans numerous channels, including web, email, social networking, and video. Video is one of the most powerful means of distributing your message.

What is Viral Video Marketing?

Viral video marketing is a marketing technique used to promote brand awareness, products, services, or to achieve other marketing objectives. This technique uses social networking and other tools to gain traction for the video. Viral video marketing relies on people sharing the video for it to be successful.

Video Marketing Tips That Will Skyrocket Your Traffic

Take your video marketing to the next level with these 16 tips! Learn how to maximize your video efforts on YouTube, social media, blog posts etc.

5 Secrets of Super Successful Video Marketing

Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos. Centre it Around the Story, Not The Sale. 2. Make it the Best 10 Seconds Ever. Lighten Up. Optimise for Search – Tag it Up. Educate & Prove Yourself.

Tips for Creating Great Marketing Videos - Small Business Trends

If your small business is looking to embark on an effective video marketing strategy,here are 25 tips for creating marketing videos.

Top 10 Tips for Incredible Video Marketing Success

Top 10 Tips for Incredible Video Marketing Success. Upload your video to YouTube. YouTube is second largest search engine in the world. Create compelling content. Optimize your content. Create a strong call-to-action. Run a small advertising campaign. Share, share, share! The more interaction, the better. Obtain ...

Video marketing tutorial to connect with your audience and get better search engine results with videos.

Include any special video effects. Keep it simple. Include a relevant call to action designating the next step a viewer should take. Stay as short as possible for the amount of information you're communicating.

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Stats about video marketing
Video Marketing Statistics

By 2019, 80% of global Internet consumption will be video content.
86% of online video marketers use video content.
81% of people feature their video on their brand's website.
7 out of 10 marketing professionals are optimizing video for SEO.
Marketers who use video grow revenue 49% faster than non-video users.

What percentage of Internet traffic is video?

Video will make up 82 percent of all internet traffic in 2021, according to forecasts released today by Cisco, which sells networking equipment. Video accounted for 73 percent of traffic in 2016. Not only are people watching more online video, they're also watching better quality video, sapping more bandwidth.

How many videos are watched online per day?

More than 500 million hours of videos are watched on YouTube each day.

What is video engagement?

For video, engagement can mean several things, including the length of time that learners viewed the video or if they interacted with or took some action in or around the video, such as completing a quiz, commenting, liking, or sharing.

How long should online videos be?

“Two minutes is where the exponential decay kicks in. This isn't to say that you should cut a 10-minute video down to 2 minutes—some content warrants longer videos—but it does suggest that you'd be better off cutting 30 seconds from a 2-minute 30-second video to keep viewers' attention.”

The State of Video Marketing in 2018 [New Data] - HubSpot Blog

Video marketing isn't losing any momentum in 2018. Here are all the stats you need to know to stay ahead of the curve.

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Viral Video Marketing Services in Mumbai and Navi Mumbai

Video Marketing | Market to Who Matters‎

Raise brand awareness with LinkedIn video ads. Generate Leads. Drive Brand Awareness. 590M+ Member Reach. Types: Sponsored Content, Sponsored InMail, Dynamic Ads, Display Ads, Text Ads.

YouTube is the second largest search engine in the world. If you have a video, we have the tools and the know how to take it viral. Visit the Go Lead Digital to learn more.

Mumbai YouTube Video Marketing Services Company India

Mumbai YouTube Video Marketing Services Company India: Why is YouTube absolutely important for business? Well, with the constant struggle of being a.

Youtube Video Promotion company India Mumbai, YouTube Video

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Looking for marketing agencies in Navi Mumbai? Here are the best ones listed just for you.

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