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4 Ways to Improve Your Website's Ranking (SEO)

Uchenna Ani-Okoye - Guest Blog Post on SEO
What do you think of, when you see the term ‘SEO’? When you’re trying to improve the SEO ranking of your website, where do you like to focus all your energy?

For most webmasters, they like to put the vast majority of their time and energy into sourcing keywords. However, if you’ve been putting all your time and effort into finding and using the right keywords, but are still not getting the kinds of results that you want, then maybe it’s time you took other factors into consideration. 

The algorithms of these search engines, not only look at your keywords and their relevance to the search term, but they also look at user experience, which includes things such as: how long a visitor is staying on your website, broken links, bounce rates and inbound and outbound links, just to name a few. 

If you’re able to get people to stay on your site for longer, then you can increase your site's ranking, and this can be done, simply by improving on-page factors for your site. 

Using the right keywords to get people onto your page, is only the beginning. If you adopt the approach of optimizing your site for those individuals that like to use the search engines, you will naturally see how important user-friendliness is. 

In this article, I intend to discuss the various factors that you can use and should consider when attempting to improve the SEO rankings of your website:

4 Simple But Powerful Ways to Improve Your Website's Search Ranking - Guest Post
4 Ways to Immediately Improve SEO Ranking of Your Website

1. Stick with Originality

When I speak of originality, I’m simply referring to duplicate content, or, the same content existing on more than one URL – which is something that you’ll want to avoid. Republishing content from other websites is not only illegal but is also capable of adversely affecting the rankings of your website. 

There are tools like SiteLiner and CopyScape that you can use to check whether or not your website has duplicate content on it. So I suggest you dive further into that, for SEO sake. 

2. Optimise Site Images

Images and pictures are a great addition to any website. 

But, if you want them to improve your pages SEO ranking, you have to ensure that they are properly optimized. This includes factors such as file size and format. 

Images that are large in file size, are capable of slowing your website down, which will hurt its rankings. 

Thus, you’ll want to compress and resize images, to optimize them. 

It’s also possible for you to put keywords into your images, whether it’s through the ALT tag or filename. 

For example, if you had a website that was selling Window tiles or some other bath product. 

Instead of using a generic filename for the image, like ‘tiles’, you could name it something like ‘best tiles for large baths’.

3. Optimise On-Site Elements

While title tags still carry some weight, when it comes to SEO, META descriptions have all but lost their ranking influence. Despite that, Meta descriptions do create the perfect opportunity for the webmaster to put his/her marketing talents to use, by creating compelling descriptions that will encourage people to click on the link. 

You want to ensure that every page on your website has both title tags and Meta descriptions and that they are both optimized and relevant. If they’re too short or too long, that can have an adverse effect on your overall rankings, which is why an audit is your best option, to verify and fix any large-scale issues on your site. 

Other on-page elements that you must factor in when attempting to rank in the major search engines is H1 tags, external and internal links, content length, text formatting, bullet points, images, and ads. 

4. Optimise Site’s Speed

The speed of a website is a ranking factor in the search engines and it also affects the conversation rate of a website. Amazon calculated that a one second increase in time to load a page, cost them in excess of $1.6 billion in sales, over the course of a year. Other studies have shown that over 40% of visitors will leave a website if it takes more than 3 seconds to load up. Despite these facts, many site owners still fail to put in a sufficient amount of time and effort into improving their sites load speed. 

There are many tools, like Pingdom, that you can use to check the load time of your website, such tools will give you a breakdown of all the various elements that are contributing to its times. From this information, you can work on improving your sites load speeds. Moving your website over to a dedicated line is one very effective way of reducing load times, but it’s also one of the most costly, so these are factors for you to consider. 

About Author

Uchenna Ani-Okoye - Guest Blog Post on SEO


Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website - Compuchenna: All Your Computer Questions Answered!


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Offline vs. Online File Converter - Which is better?



Most often, you have a task of converting the document into an editable Word format, but that was not presumable until a few years ago. You had to go through the laborious process of typing the whole text from an image file. It used to take the hours These days, it is not a big thing to digitize any scanned image into an editable word document.

Technology Guest Blog Post - Ankit Nagpal from Soft solutions
The technology used is called OCR (Optical Character Recognition). It analyzes the written or scanned text of the image file. You can conveniently convert any scanned document into an editable word Format by using this technology. It helps to recognize the characters which cannot be copied or edited from an image file. When you will explore the software, you observe, there are lots of software present in converting the file. It is fine, but when you would come to know that there are two types of software available Online File converter and Offline File Converter.

Which one do you want to go with? You should try both of them, then you will come to know which one is best for the file conversion.

Let's have a look at some points which should be considered before selecting the software:

Online and Offline File Conversion Applications


1. If you do file conversion online, you are not sure that you get a converted file instantly. Perhaps, you have to wait a little longer. Sometimes if you are facing the problem of slow internet connection, it might be the annoying task for you because first of all, you will not get the results on time and the other thing is you may get a lower quality image. In case of Offline File Conversion, you have to download the software which is just a few minutes to process. After that, you can do file conversion any time and with the help of JPG to Word Converter, your file conversion will never delay.

Convert JPG to Word with OCR Online


2. Suppose, you have to complete a task of converting the many files in a single day. But if you are doing file conversion Online, it can create a problem for you because most of the Online File Converters give you only one chance for converting the image file in a day, but once you download the software from Soft solutions, you can do multiple files conversion at a time in just a few minutes.

3. An image file or document which is most valuable for you and you have to maintain its secrecy, cannot be secured by the method of Online File Conversion. It gives you the least security of your image file as you are doing it online. Anyone can steal or copy your important data. In Offline File Conversion, there is no worry regarding the security issue of the file because JPG to Word Converter gives the watermark security and password protection. Your document secrecy will always keep secure.

4. The quality and accuracy of the image file matter so much, but if you are doing the Online Conversion, it is not mandatory that you would get the desired result. You will miss the useful features in Online File Converters, so you do not get the chance to format your file according to your preferences. In Offline Conversion, you always get the highest quality of the document (Your image file quality is always being good for conversion).

Online converter - convert video, images, audio and documents for free


5.You are dealing with foreign clients and your image file is in another language, so it is difficult to convert your file with Online Converter because you get the one or two languages for converting the file, but in the Offline Converter (JPG to word) has an option to recognize over 40 languages characters and gives you the accurate and original format.

Conclusion

You are now aware of the two types of file conversion: "Online Conversion" and "Offline Conversion". It depends on you which one you select for the file conversion. Even though there are lots of software exist online which can help to digitize your image file or document into a Word format. I recommend choosing the offline Converter if you need to convert the image file regularly. It would be valuable for you if you require the final result to be of high quality, the input, with regard to scanning, should equally be of high quality

About the Author:

Technology Guest Blog Post - Ankit Nagpal from Soft solutions

The article is written by Ankit Nagpal. He runs a software company named Soft Solutions that develops software in the domains of scanning, file formats, document security, image editing, printing,and file conversion.

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Recent Activity Alerts: 
Show notifications for leads, registrations, checkouts, purchases or any other action on your website and convert the visitors into users by creating Instant Credibility among them. 

Customer Cards: 
Get information whenever someone fills the email id on your website.

Mobile Optimized: 
Choose whether to display alerts on mobile or not.

Complete Advanced Customization: 
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Recent Purchases: 
Shows your current visitors the purchases made recently.

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Top 27 Actionable Content Marketing Tips [Infographic] by Digital Vidya


Top 27 Actionable Content Marketing Tips [Infographic] by Digital Vidya INDIA
Did you know Content Marketing roughly generates 3 times as many leads as Traditional Marketing and costs 62% less?

Whether you are a Content Marketing pro or a newbie who has just entered the industry, it is never a bad idea to go back to the basics and review them.

Understanding the consumer psyche is the ultimate way to seek success in Content Marketing industry. Instead of writing what you want to share, write what the reader is willing to read. Thus, it is advocated to create a buyer persona before you start producing content. This is an ideal way that will lead to much higher conversions. As a Content Marketer, if you realize this fact, half the battle is won.

Identify ways to build and maintain a deeper connection with the reader. This can be done via storytelling approach which is not only engaging but helps the reader relate to the content shared.

Additionally, take care of producing lengthy pieces of content as it is truly effective in positioning as an authoritative topic. Also, it is effective in improving the search engine ranking. According to Backlinko, ‘content with more words can cover a wider breadth and are likely preferred to shorter superficial articles’. Ideally, the content length has a correlation with the SERP position. However, it can be accomplished only with strong SEO practices.

In the hoard of creating a long form of content do not compromise with the quality. Remember, nothing replaces quality and authenticity when building an audience. There is so much content available online. In the pool of so much content, trace ways to stand out from your competitors by producing unique quality-based content.

Further, tap on influencers to multiply your content reach. Make reference to influencers by linking to their content or quoting them within your Content Marketing activities. Riding on their brand identity will not only produce the better result in real-time but also save a lot of time.

Besides this, repurposing old content in a new way is one Content Marketing tip that will never fade away. This will bring freshness to the existing content thus providing certain unique value to the readers.

Moving on, ‘Great visual content must enhance the story being told.’ Content coupled with relevant images, GIFs, videos, infographics act as the perfect blend as these visual elements substantiate the text well. These days readers are not keen on reading it all, if the same information is displayed in the form of graphics, the impact becomes double.

More so, blogging on a regular basis is another important yet not much-paid heed upon Content Marketing tactic. This way, a level of consistency is maintained and the readers get hooked on your content as they’ll look forward to your content. In addition to this, ensure that you promote the content thoroughly on different social media channels. ‘94% of B2B Marketers Use LinkedIn to Distribute Content and is the Most Used Social Media Site’, as reported in LinkedIn Selling.

Moreover, to help develop your reputation and visibility online, syndicate your content to reach a new audience and drive referral traffic back to your site.

Another worth considering Content Marketing tactic is to create a series of content to drive repeated traffic. In a nutshell, do not generate one-off pieces of content. This will keep your readers hooked to your content.

Do not miss out on having a clear and dedicated Call-to-Action (CTA) to trigger the reader to leave his/her credentials either by leaving a comment in the section or filling up the form. It could either be in a textual format or a graphic too! Also, track and measure the performance of the Call-to-Action used. This will help you analyze what is working best for your audience.

Practice the art of guest blogging on popular industry blogs and link back to your website to generate traffic from organic and paid sources. By getting involved in guest post submissions, you get the chance to explore a new audience that will help boost your SEO.

Make email marketing an inevitable element of your Content Marketing strategy! 8-% of businesses report that email id directly related to their primary revenue. So, now you know what not to miss at all!

Leveraging the aforementioned content marketing tips is an assured way to turn around your marketing strategy and fetch the desired number of sales conversions.



Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer

Author Bio:

Jasleen is content passionate designated as Sr. Associate- Content Marketing at Digital Vidya. Besides handling the content writing and marketing activities, she leads Digital Marketing Internship Programme.

Qualified as an MBA in HR from AIMA, her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for over 5 years now.

A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures, and social media. She embraces the practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.

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Go Lead Digital: A New Startup - Digital Marketing Agency in Mumbai and Navi Mumbai, India


We are pleased to announce the launch of our brand new website! After months of hard work and dedication, we are delighted to officially announce the launch on October 10, 2018. The new site launch is available and the URL is www.GoLeadDigital.com

Leading Digital Marketing Agency Mumbai, India | Go Lead Digital
Leading Digital Marketing Agency Mumbai, India | Go Lead Digital



Our goal with this new website is to provide our visitors an easier way to learn about Go Lead Digital’s services and solutions and also to allow the visitor to browse information based on their own choice. The new website is interactive and gives better access to About Us, Consulting, Technology, Industries, Development, Mobile, E-Commerce, Design, Marketing, Outsourcing, Clients, Careers, Contact, Enquiry and Global web pages. Our current and prospective clients will find useful information about our services on the homepage of our website


The Case Studies & Portfolio will be added soon, which will highlight the projects we have completed and outline the value created for each client as a result

Amongst the new features, the site contains integrated social media buttons for Facebook, Twitter, and Linkedin to foster improved communication with the clients. We will be constantly updating our content with helpful information, articles, blogs, newsletters, company announcements and client successes

We hope you find the new website with a fresh look, easy to access information and we also wish to establish this portal as a source of information for those who visit our site

We would also like to thank our amazing business partners and supporter's who donated their time and energy to make this site what it is

For any questions, suggestions, feedback or comments, please lets us know ðŸ¤“



Go Lead Digital has a team of digital marketing specialists to help you beat the competition. With our skills and expertise, we can create a solid online presence for your business that attracts new clients and engages current customers. SO YOU WANT TO BEAT THE COMPETITION? Ask us how?
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