blogger templatesblogger widgets

Learn the multiple ways how search engine rank websites and what determines their ranking on the SERP

There exist several search engines, which has its own formula or ways to rank web pages. These formulas are known as algorithms in technical terms. The reason why websites rank differently on Google, Yahoo, and Bing is the difference in these algorithms. Every search engine updates its algorithm to serve better and deliver quality and relevant results to the users. The algorithm guides webmasters or SEOs to optimize their website as per the revised rules. However, it is important for the optimizer to keep themselves updated on these modified rules in order to get higher ranking on the SERP.

While no search engines reveal precise ways on how they rank websites, we disclose the formula here. Listed below are some of the points every business needs to concentrate on in order to rank fairly well in organic search results.

Building backs links relevant to your website
- The most important point that search engines take into account is whether or not the web page has quality back links. It is crucial for webmasters to get back links from the site that is ranking well and relevant to the genre of your site. For instance, if you own a suiting and shirting website it is important to get back links from the portal that deals in the same product. But if you are getting back links from a construction site or same genre site which is a spam, your website will be penalized. Although the process of building back links is a time consuming task, it is worth when you link your site with a reliable site. Links from niche sites and social media are a perfect choice.

Develop fresh and unique content
- Search engines reward websites that develop and update their portal with fresh and engaging content. It is advisable to update your site regularly for better results. Search engine algorithms recommend adding a blog to your website and contribute unique content frequently. A key to develop good content is to focus on your keyword and implant it smartly so that article sounds clear and sensible.

Build social contacts
- Search engines reward websites that are active on social media. Also, if the content on your website is unique and interesting, people will share and comment on it. Online reviews and comment on your content is highly appreciated by search engines. However, make sure the comments and reviews are genuine and not paid.

Clear and natural keyword placement
- The keyword placed on your web pages plays a pivotal role in determining the ranking of your site. Keywords need to be placed systematically and naturally in your title, article body, conclusion and page heading. It is recommended to optimize keywords in Meta descriptions, title and tags. Webmasters must analyze the keyword density. If the keywords are repeated frequently or more than the expected number of times your site may be penalized on the grounds of spamming.

The Bottom Line
There exists no magical formula to bring your site on the top of SERP. But following the above points outlined here may help you get the desired results to some extent. Focus on right and natural keyword placement and develop quality and fresh content regularly. Avoid keyword stuffing!