Important Social Media Checklist : Daily Reminder | SMO Tips Mumbai

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What is Social Media Optimization (SMO) ?

Abbreviated as SMO - Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, bookmarking sites, and social news , as well as social media sites (Facebook,Twitter etc) and video (Youtube, Vimeo etc) and blogging sites. Social Media Optimization (SMO) is similar to SEO (Search Engine Optimization) in that the goal is to drive traffic to your Web site.

Social Media as a marketing tool is very powerful, but too often do smaller businesses set up accounts because it's what expected of them to build online presence. No matter what the size of the company Small, Medium or Large Businesses, everyone should have a Social Media Strategy in place before they begin otherwise their new venture will lose steam before it even begins. If you're starting to develop a online web presence, or you just want a Social Media Checklist, here are few steps we have listed out to help you to plan your Social Media Marketing.

Social Media Managers Daily Reminder Checklist For Small Business

As social media managers, most of us are lucky to be doing what others try and sneak in at work in between breaks as a full-time job. Our job can be exciting, fun, challenging, and maddening all at once.

The checklist below is based on a social media checklist that every Social social media manager can use and include them in their social media marketing strategy. Although we know it’s not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.

(Note: The posting times mentioned below are mainly for users based in US. Convert the timings to specific region and use this social media schedule for small business owners)

Facebook

Find and Like 5 Facebook Pages.
Comment on 2 Facebook Pages a day.
2 posts a day related to your company brand.
Always include Call To Action (i.e Like, Comment, Share)
Add Hash Tags so your posts appear on trending topics.

Best Time To Post On Facebook: 1pm - 4pm

Facebook Tip: Don't forget to tag people and pages in your posts.

Twitter

3 new Tweets a day (Can be business related, fun, social, promotional). Try to amplify your Twitter follower's communities.
Add Hash tags so your posts appear on trending topics.
2 Re-tweets a day.
Follow 10 new people a day.

Best Time To Post On Twitter: 1pm - 3pm

Twitter Tip: Add comments with Re-tweets e.g Awesome Post ! @SEOInfoTechRSA http://Link...

Connect with 3-5 new people a week.
Follow 3 new connections a week.
Request 1-2 new recommendations a week.
Repost blog posts on news feed.

LinkedIn Tip: Post relevant industry news content on newsfeed with a Call To Action

Create a new Pin Board relevant to your business category every week and tweet about it.
Allocate 15-20 mins a day to add to your existing boards.
Encourage followers to Pin to your boards.
Follow 3-5 new Pinners a week.

Best Time To Post On Pinterest: Saturday Mornings, but try to pin sometimes everyday.

Pinterest Tip: Use appropriate keywords and hashtags in your Pins, Boards, and Descriptions.

Instagram

Post 1 photo a day.
Use appropriate hash tags in your photo descriptions.
Follow 10 new people a day.
Comment on 5 followers posts a day.
Like 20-30 your of followers images per day.
Tag locations of your photo whenever applicable.

Best Time To Post On Instagram: 11am - 2pm

Instagram Tip: Try to use these images on all platforms. Link back to the community whenever possible!

Foursquare

Check in your office daily.
Encourage coworkers to join and follow.
Seek out your new Twitter followers through Foursquare.
Create check-ins for all your special events and promote in advance of the event.
Add 2-3 tips and reviews on local establishments per week.

Foursquare Tip: Repost your Foursquare check-ins on Twitter with appropriate descriptions.

Blog/Blogger Outreach

Write 1 blog post a day.
Reach out to community bloggers and comment on 2-3 blogs per day.
Look for 1 new blog a day to bookmark and follow.
Repost all blog content on applicable social platforms (Facebook, Twitter, Google Plus, LinkedIn)

Blog Tip: Connect with new blogs on their other social platforms (Twitter, Instagram, Google Plus, Facebook)

Google +

Add 5 new people to your circles per day.
Share new and relatable content to your business 2x a day.
Offer and host a Google + Hangout session for an industry related topic 1x week.

Google+ Tip: Make sure your posts are set to public, use Hash tags and categorize followers if possible.

Create a sub reddit group for your community.
Create 1 new thread a day.
Monitor new threads with automated email alerts.
Participate in 2-3 Reddit threads a day unrelated to your company.
Perform AMA interviews when applicable.

Reddit Tips: Engage don't promote. Reddit offers you an opportunity to engage directly with your community.

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The Small Business Social Media Cheat Sheet

With one in three small businesses using social media, it's no longer enough to just have a websites, small business must have a social media presence is a must. Here is the cheat sheet which will help you navigate the major social media sites on the web.

Get familiar with each social network, and go to the next step to register and create your personal social media profiles and use the below tips for promotion and marketing.

Social Media Platform Overview

Twitter

A micro-blogging service that enables users to send text-based posts of up to 140 characters.

Pros: Ability to quickly respond to clients and customers.
Cons: Promotion must find a delicate balance between content and spam.

Large follower drop off rate.

How To Begin with Twitter Marketing

Create a Twitter handle. Use either your business name or a name your clients and customers will recognize.
Follow other users that are in your field, clients, and customers.
Make it onto #FF (Follow Friday) lists. These lists recommend other Twitter users follow you.
Recruit followers by letting people know you've joined Twitter. Post to other social media platforms and websites with links back to your Twitter.

Learn The Slang Language

Reply: Use this to address a public message to a user.
Retweet: This indicates a posting is a retweet from another user.
Direct Message: You can only send a direct message to someone who is following you.
Hashtag: Used to categorize tweets and keeps tweets grouped together.

Audience Size (est.) : 100 million.

Facebook

A large social network where people create profiles, exchange messages, and report status updates.

Pros: Great for brand exposure and customer relations.
Cons: Not SEO friendly.

How To Begin with Facebook Marketing

You must set up a personal profile before you create a company page (it is against T&C to create a profile for your business).
Create your company page and add company information, photos, videos, upcoming events, and links back to your website.
Join groups on Facebook that are relevant to your business and company interests.

Learn The Slang Language

Like: This allows other users to know if you appreciate a particular post.
Poke: A way to interact with friends and has flirting connotations. Avoid in business matters.
Status: A micro-blogging feature to inform other users of your actions and thoughts.
Tag: Marks a photo or video with text to identify a person.

Audience Size (est.) : 800 million.

YouTube

A video sharing website popular for user-generated content, video clips, and video blogging.

Pros: One of the best venues to build your brand through video blogs and tutorials.
Cons: Traffic is often limited to site and difficult to redirect back to a primary website.

How To Begin with YouTube Marketing

Before you set up a YouTube account, you must first decide if video content creation will benefit your business.
If the answer is yes, set up your YouTube account. Your account will be linked with any Google accounts you have.
Once your first video is posted, share it through your other social media platforms such as Facebook.
Connect with customers by linking or commenting on user customer testimonials.

Learn the Slang Language

Like: YouTube users have the ability to vote videos up or down with the like or unlike.
View: Usually refers to viewer count, which keeps a record of the number of views a video receives.

Audience Size (est.) : 490 million. (unique users).

Google Plus

A social network operated by Google with profiles, status updates, circle, hangouts and sparks.

Pros: Easy way to interact with clients and customers. Can be integrated with other Google applications.
Cons: Administration is difficult and some small business owners find most clients don't use Google Plus.

How To Begin with Google Plus Marketing

Google Plus provides a step-by-step guide to setting up your Google Plus page with the ability to customize your page’s public profile.
Add team members, VIPS, and customers to separate Google Plus circles to organize your news feeds.
Connect your Google Plus page to your website using the Google Plus badge.
Begin posting content such as status updates, videos, or photos to your Google Plus page.

Learn The Slang Language

Circle: A categorization system for friends and followers.
Green: When a post is marked with a green button it is public.
Blue: When a post is marked with a blue button, it is only for people in your circles.
Hangout: A group video chat feature for users in your circle.

Audience Size (est.) : 62 million.

Tumblr

A microblog and social network that allows users to post text, images, video, and share via reblogging.

Pros: Great platform to share content and links with a younger demographic of bloggers.
Cons: Images tend to garner traffic, but most of it comes from within Tumblr.

How To Begin with Tumblr Marketing

Tumblr requires a bit more planning and designing than the other social media sites. You need to choose a theme when creating a profile.
Begin to post. The most popular Tumblr posts often have images associated with them.
When you create posts on Tumblr you can have them instantly shared with your Twitter and Facebook feeds.
Follow other blogs from clients, customers, and fellow businesses.

Learn The Slang Language

Dash: Short for dashboard, it is the main news feed of Tumblr blogs you follow.
Heart: Users can like posts by clicking on the heart above the post in their dash.
Tag: Categorization system for posts that allows users to find new blogs.
Reblog: Users can reblog posts they enjoy to their own blog.

Audience Size (est.) : 41 million.

Digg

A social news website that allows users to submit stories and vote them up or down.

Pros: Gives brands the opportunity gain a large amount of exposure.
Cons: Not designed for customer interaction.

How To Begin with Digg Marketing

Digg is a social bookmarking site. After you create a profile you can post links for other users to "digg".
Try to create catchy or interesting headlines and content that other Digg members may enjoy and make viral.
Post your Digg link to your other social media sites to encourage traffic to the article.

Learn The Slang Language

Digg: Refers to users liking a post.
Top News: The main page of Digg that shows the most shared posts on Digg

Audience Size (est.) : 17 million.

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Need a Social Media Manager's Checklist for weekly, monthly, and quarterly?

This is a great checklist for any social media manager. Make sure to track what tasks you are completing daily, weekly, monthly, and quarterly

Social Media Weekly Plan

Engage with thought leaders
Engage with marketing partners
Discuss tactics with your team
Run your social media analytics
Encourage sharing through employee advocacy

Social Media Monthly Plan

Audit your strategy
Attend local events
Detox from social media
Collaborate with other departments

Social Media Quarterly Plan

Assess key performance indicators
Adjust quarterly goals
Based on your quarter’s success, or lack thereof, and the goals that you’ve set yourself for the upcoming quarter, seriously consider whether or not you need to bring someone else on to your to back you up