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Showing posts with label Social Media Optimization. Show all posts
Showing posts with label Social Media Optimization. Show all posts

How Much Facebook Fan Page Marketing Costs in INDIA?

Updated for 2015! Looking to outsource? Here's a rundown of the costs of social media marketing, both for Freelancers and Small Social Media Consultants.

How Much To Charge For Facebook Marketing INDIA
How Much To Charge For Facebook Marketing in Mumbai, INDIA

How Much Does Facebook Marketing/Advertising Costs?


If you thought the costs of marketing with Twitter was high, you might want to checkout Facebook marketing rates. To set up a new Facebook account and Fan page setup and then provide a limited ongoing training to business partners, online PR agencies charge an average of $2,500-$5,000 per month, with some going as high as $9,000. Of course, this also includes status updates and interacting with customers. If you have used any of this services you may have noticed that they fail to provide any Social Media Marketing (SMM) Strategy. 

If you're shelling out a minimum of $4,500 per month for Facebook Fan Page management, you're not getting any strategy behind the efforts. That costs extra (sort of like adding bacon, but with no taste). Now, we'll admit that building a Social Media Strategy for Facebook is the most important part — you've got to go into social media marketing with a game plan and a list of goals to achieve from it, or you'll never really get anywhere. This is the reason you don't want to outsource your company's social media management to a fresher or a young kid who just took a class in marketing at college. Online PR agencies know this, and they make sure to charge you for their social media expertise. 

Tips For Social Media Manager (Newbies)

Figure out how many hours it will take you and base your price on that. That way you can give them an accurate account of the work you are providing. You should pre-determine some KPIs so they can get an idea of the effectiveness of your efforts.

You could start with an initial fee for the social media strategy work if needed and then a retainer arrangement for the ongoing updates and account maintenance. 

I would suggest to set it up this way because without the social media strategy in place how do you know how much content and maintenance the project will need? You can also add in additional fees for the photography work and make sure you have the proper fees in place based on the licensing agreement for your images.

And while you want to have a reasonable price as a freelancer or a small time social media consultant, you still need to pay the bills. A standard way of figuring out your cost as a freelancer would be to figure out all of your monthly bills and determine what you need as an hourly rate to keep the marketing project on, then adjust the budget based on market rates and your experience. 

The initial maintenance will be heavier as content and process gets in place so I would have more hours upfront and taper off. I would place a caveat into the contract to review the ongoing retainer once the strategy has been put in place and the programs start to enter the market.

So ultimately something like this:

Initial social media strategy:
Hourly rate x 40hrs = XXXX
The 40 hours here is just a placeholder as I dont know the full scope of the project. 

Month 1 retainer:
Hourly rate x 25hrs per week x 4 weeks= XXXX

Month 2+ retainer:
Hourly rate x 15hrs per week x 4 weeks = XXXX
Again this is just an placeholder hours but if you are creating a lot of content and there are a lot of conversations you need to manage, this might increase.

Photography
Images each = Hourly Rate X 2hrs
You need to make sure you get paid for your photography work. Typically I charge about 2 hours. This would include time for taking the photo, retouching and resizing. 

You should also retain all rights to your images and ask for a copyright and your name mentioned as the photographer linking to your portfolio. If they want to own the images or remove your information, then you can charge more for this service.

Still Not Convinced, huh?

Checkout below references for Facebook Fan Page Marketing prices in INDIA

Facebook Marketing

The first group of operative social media marketers can charge from $5 to $15 per hour and the second group of SMM strategy planners could charge $20, $30 and more. It all depends on location, experience, and expertise.

  • Time-Based Pricing 
  • Project-Based Pricing 
  • Value-Based Pricing

Facebook Fan Page Marketing Service Providers in INDIA:


Assuming, that Facebook Promotion plan For  price for India market is 15$ as general which comes around 959.18 INR* (1K)

I suggest you need to decide now whether you want 1K per week, month or per project as a Social Media Consultant or a Freelancer Social Media Manager.


Why Social Media Marketing?

Facebook gets more monthly page views than Google; Millions communicate via Twitter; LinkedIn provides great professional networking and YouTube can build brand and boost your sales.

Facebook Marketing Packages

Below is our social media pricing plan for Facebook Marketing:

One time single payment plans, for monthly, 3 months, quarterly or 6 months prepaid packages email us at SEOInfoTechRSA@Gmail.com

Buy Facebook Likes | Get real Facebook Likes | $17 for 250
500 Likes 1,000 Likes 1,500 Likes 2,000 Likes 5,000 Likes
19$ 31$ 45$ 62$ 179$
1200 INR* 1900 INR* 2800 INR* 3900 INR* 11400 INR*
All Packages Will Be Delivered within 30 days or less*


Buy Facebook Post Likes | Get real Facebook Post Likes | $9 for 100
100 Post Likes 250 Post Likes 500 Post Likes 700 Post Likes 1,000 Post Likes
9$ 19$ 31$ 39$ 59$
575 INR* 1200 INR* 1900 INR* 2400 INR* 11400 INR*
All Packages Will Be Delivered within 30 days or less*


Buy Facebook Shares | Get real Facebook Shares | $15 for 100
100 Post Likes 250 Post Likes 500 Post Likes 700 Post Likes 1,000 Post Likes
15$ 27$ 75$ 97$ 137$
900 INR* 1700 INR* 4700 INR* 6200 INR* 8700 INR*
All Packages Will Be Delivered within 30 days or less*

Want more?

  1. Buy Facebook 5 Star ratings | Get real Facebook 5 Star ratings | $19 for 50
  2. Facebook Account Verification | Verify your facebook account | $369 for 1
  3. Buy Real Marketing | Buy Facebook Comments | $9 for 10
  4. Buy Real Marketing | Buy Facebook Friends | $9 for 100
  5. Buy Real Marketing | Buy Facebook Followers | $9 for 100
  6. Buy Real Marketing | Facebook Daily Likes | $48 for 100
  7. Buy Real Marketing | Facebook Daily Post Like | $37 for 100
  8. Facebook Page Management | Buy Real Marketing

NEED HELP PROMOTING YOUR BUSINESS WITH SOCIAL MEDIA? YOU’VE COME TO THE RIGHT PLACE. 

Our team of social media experts and I can help your company :
  • Generate more leads and sales via social media 
  • Develop a custom social media marketing strategy 
  • Design your social network accounts 
  • Create and post to your social networks daily 
  • Run world-class social media contests and sweepstakes 
  • Manage social media advertising campaigns

SOCIAL MEDIA MARKETING & ADVERTISING CONSULTING SERVICES MUMBAI INDIA

Looking for a social media consultant?
  • Social media marketing & advertising strategy consulting
  • Social media and social network consulting
  • Social media monitoring, reporting
  • Social media reputation consulting
  • Social media brand consulting
  • Social media contests / sweepstakes consulting
  • Facebook pages & groups consulting
  • Facebook custom page design & consulting
  • Facebook advertising consulting
  • Facebook posting
  • Twitter marketing strategy consulting
  • Twitter marketing consulting
  • Twitter advertising consulting
  • Twitter posting
  • LinkedIn marketing consulting
  • Youtube video marketing consulting
  • Youtube advertising consulting
  • Blog marketing consulting
  • Geolocation marketing consulting
  • Google Plus consulting
  • Google profiles /places / local consulting
  • Google Plus posting
  • Instagram marketing
  • Pinterest marketing
Contact SEO Information Technology today for a Free Social Media Marketing Consultation.

Located in Mumbai, INDIA and serving clients in the Canada, USA, UK, Australia, Asia and around the world, SEO Information Technology is a Social Media Marketing Agency and a full service Digital Marketing Company.

How Much Facebook Fan Page Marketing Costs in INDIA?



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Important Social Media Checklist : Daily Reminder | SMO Tips Mumbai

Daily Social Media Checklist - Important Social Media Checklist : Daily Reminder | SMO Tips Mumbai
Social Media Checklist

What is Social Media Optimization (SMO) ? 

Abbreviated as SMO - Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, bookmarking sites, and  social news , as well as social media sites (Facebook,Twitter etc) and video (Youtube, Vimeo etc) and blogging sites. Social Media Optimization (SMO) is similar to SEO (Search Engine Optimization) in that the goal is to drive traffic to your Web site.

Social Media as a marketing tool is very powerful, but too often do smaller businesses set up accounts because it's what expected of them to build online presence. No matter what the size of the company Small, Medium or Large Businesses, everyone should have a Social Media Strategy in place before they begin otherwise their new venture will lose steam before it even begins. If you're starting to develop a online web presence, or you just want a Social Media Checklist, here are few steps we have listed out to help you to plan your Social Media Marketing.

SMO Tips Mumbai
Social Media Managers Daily Reminder Checklist For Small Business


As social media managers, most of us are lucky to be doing what others try and sneak in at work in between breaks as a full-time job. Our job can be exciting, fun, challenging, and maddening all at once.

The checklist below is based on a social media checklist that every Social social media manager can use and include them in their social media marketing strategy. Although we know it’s not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.

(Note: The posting times mentioned below are mainly for users based in US. Convert the timings to specific region and use this social media schedule for small business owners)

Facebook

  • Find and Like 5 Facebook Pages.
  • Comment on 2 Facebook Pages a day.
  • 2 posts a day related to your company brand.
  • Always include Call To Action (i.e Like, Comment, Share)
  • Add Hash Tags so your posts appear on trending topics.
Best Time To Post On Facebook: 1pm - 4pm

Facebook Tip: Don't forget to tag people and pages in your posts.

Twitter

  • 3 new Tweets a day (Can be business related, fun, social, promotional). Try to amplify your Twitter follower's communities.
  • Add Hash tags so your posts appear on trending topics.
  • 2 Re-tweets a day.
  • Follow 10 new people a day.
Best Time To Post On Twitter: 1pm - 3pm

Twitter Tip: Add comments with Re-tweets e.g Awesome Post ! @SEOInfoTechRSA http://Link...

LinkedIn

  • Connect with 3-5 new people a week.
  • Follow 3 new connections a week.
  • Request 1-2 new recommendations a week.
  • Repost blog posts on news feed.
LinkedIn Tip: Post relevant industry news content on newsfeed with a Call To Action

Pinterest

  • Create a new Pin Board relevant to your business category every week and tweet about it.
  • Allocate 15-20 mins a day to add to your existing boards.
  • Encourage followers to Pin to your boards.
  • Follow 3-5 new Pinners a week.
Best Time To Post On Pinterest: Saturday Mornings, but try to pin sometimes everyday.

Pinterest Tip: Use appropriate keywords and hashtags in your Pins, Boards, and Descriptions.

Instagram

  • Post 1 photo a day.
  • Use appropriate hash tags in your photo descriptions.
  • Follow 10 new people a day.
  • Comment on 5 followers posts a day.
  • Like 20-30 your of followers images per day.
  • Tag locations of your photo whenever applicable.
Best Time To Post On Instagram: 11am - 2pm

Instagram Tip: Try to use these images on all platforms. Link back to the community whenever possible!

Foursquare

  • Check in your office daily.
  • Encourage coworkers to join and follow.
  • Seek out your new Twitter followers through Foursquare.
  • Create check-ins for all your special events and promote in advance of the event.
  • Add 2-3 tips and reviews on local establishments per week. 
Foursquare Tip: Repost your Foursquare check-ins on Twitter with appropriate descriptions. 

Blog/Blogger Outreach 

  • Write 1 blog post a day.
  • Reach out to community bloggers and comment on 2-3 blogs per day.
  • Look for 1 new blog a day to bookmark and follow.
  • Repost all blog content on applicable social platforms (Facebook, Twitter, Google Plus, LinkedIn)
Blog Tip: Connect with new blogs on their other social platforms (Twitter, Instagram, Google Plus, Facebook)

Google + 

  • Add 5 new people to your circles per day.
  • Share new and relatable content to your business 2x a day.
  • Offer and host a Google + Hangout session for an industry related topic 1x week.
Google+ Tip: Make sure your posts are set to public, use Hash tags and categorize followers if possible.

Reddit

  • Create a sub reddit group for your community.
  • Create 1 new thread a day.
  • Monitor new threads with automated email alerts.
  • Participate in 2-3 Reddit threads a day unrelated to your company.
  • Perform AMA interviews when applicable.
Reddit Tips: Engage don't promote. Reddit offers you an opportunity to engage directly with your community.

When it comes to Social Media Marketing, the bottom line is getting results.  Once your minor expense turns out to be a well performing smart investment, you’ll understand that you’ve made the right choice by hiring Professional SEO Services Company Mumbai to handle your social media marketing campaign. We’re here to help you get those results, reliable and fast. We have best and affordable packages and pricing for budgets both big and small.


The Small Business Social Media Cheat Sheet

With one in three small businesses using social media, it's no longer enough to just have a websites, small business must have a social media presence is a must. Here is the cheat sheet which will help you navigate the major social media sites on the web.

Get familiar with each social network, and go to the next step to register and create your personal social media profiles and use the below tips for promotion and marketing.

Social Media Platform Overview

Twitter 

A micro-blogging service that enables users to send text-based posts of up to 140 characters.
  • Pros: Ability to quickly respond to clients and customers.
  • Cons: Promotion must find a delicate balance between content and spam. 
    • Large follower drop off rate.
How To Begin with Twitter Marketing
  1. Create a Twitter handle. Use either your business name or a name your clients and customers will recognize.
  2. Follow other users that are in your field, clients, and customers.
  3. Make it onto #FF (Follow Friday) lists. These lists recommend other Twitter users follow you.
  4. Recruit followers by letting people know you've joined Twitter. Post to other social media platforms and websites with links back to your Twitter.
Learn The Slang Language

  • Reply: Use this to address a public message to a user.
  • Retweet: This indicates a posting is a retweet from another user.
  • Direct Message: You can only send a direct message to someone who is following you.
  • Hashtag: Used to categorize tweets and keeps tweets grouped together.
Audience Size (est.) : 100 million.  

Facebook 

A large social network where people create profiles, exchange messages, and report status updates.
  • Pros: Great for brand exposure and customer relations.
  • Cons: Not SEO friendly.
How To Begin with Facebook Marketing 
  1. You must set up a personal profile before you create a company page (it is against T&C to create a profile for your business).
  2. Create your company page and add company information, photos, videos, upcoming events, and links back to your website.
  3. Join groups on Facebook that are relevant to your business and company interests. 
Learn The Slang Language
  • Like: This allows other users to know if you appreciate a particular post.
  • Poke: A way to interact with friends and has flirting connotations. Avoid in business matters.
  • Status: A micro-blogging feature to inform other users of your actions and thoughts.
  • Tag: Marks a photo or video with text to identify a person.
Audience Size (est.) : 800 million.

YouTube 

A video sharing website popular for user-generated content, video clips, and video blogging.

  • Pros: One of the best venues to build your brand through video blogs and tutorials.
  • Cons: Traffic is often limited to site and difficult to redirect back to a primary website.
How To Begin with YouTube Marketing
  1. Before you set up a YouTube account, you must first decide if video content creation will benefit your business.
  2. If the answer is yes, set up your YouTube account. Your account will be linked with any Google accounts you have.
  3. Once your first video is posted, share it through your other social media platforms such as Facebook.
  4. Connect with customers by linking or commenting on user customer testimonials.
Learn the Slang Language
  • Like: YouTube users have the ability to vote videos up or down with the like or unlike.
  • View: Usually refers to viewer count, which keeps a record of the number of views a video receives.
Audience Size (est.) : 490 million. (unique users).

Google Plus 

A social network operated by Google with profiles, status updates, circle, hangouts and sparks.

  • Pros: Easy way to interact with clients and customers. Can be integrated with other Google applications.
  • Cons: Administration is difficult and some small business owners find most clients don't use Google Plus.
How To Begin with Google Plus Marketing
  1. Google Plus provides a step-by-step guide to setting up your Google Plus page with the ability to customize your page’s public profile.
  2. Add team members, VIPS, and customers to separate Google Plus circles to organize your news feeds.
  3. Connect your Google Plus page to your website using the Google Plus badge.
  4. Begin posting content such as status updates, videos, or photos to your Google Plus page.
Learn The Slang Language
  • Circle: A categorization system for friends and followers.
  • Green: When a post is marked with a green button it is public.
  • Blue: When a post is marked with a blue button, it is only for people in your circles.
  • Hangout: A group video chat feature for users in your circle.
Audience Size (est.) : 62 million.


Tumblr 

A microblog and social network that allows users to post text, images, video, and share via reblogging.

  • Pros: Great platform to share content and links with a younger demographic of bloggers.
  • Cons: Images tend to garner traffic, but most of it comes from within Tumblr.
How To Begin with Tumblr Marketing
  1. Tumblr requires a bit more planning and designing than the other social media sites. You need to choose a theme when creating a profile.
  2. Begin to post. The most popular Tumblr posts often have images associated with them.
  3. When you create posts on Tumblr you can have them instantly shared with your Twitter and Facebook feeds.
  4. Follow other blogs from clients, customers, and fellow businesses.
Learn The Slang Language
  • Dash: Short for dashboard, it is the main news feed of Tumblr blogs you follow.
  • Heart: Users can like posts by clicking on the heart above the post in their dash.
  • Tag: Categorization system for posts that allows users to find new blogs.
  • Reblog: Users can reblog posts they enjoy to their own blog.

Audience Size (est.) : 41 million.

Digg 

A social news website that allows users to submit stories and vote them up or down.

  • Pros: Gives brands the opportunity gain a large amount of exposure.
  • Cons: Not designed for customer interaction.
How To Begin with Digg Marketing
  1. Digg is a social bookmarking site. After you create a profile you can post links for other users to "digg".
  2. Try to create catchy or interesting headlines and content that other Digg members may enjoy and make viral.
  3. Post your Digg link to your other social media sites to encourage traffic to the article.
Learn The Slang Language
  • Digg: Refers to users liking a post.
  • Top News: The main page of Digg that shows the most shared posts on Digg
Audience Size (est.) : 17 million.
.
Need a Social Media Manager's Checklist for weekly, monthly, and quarterly?

This is a great checklist for any social media manager. Make sure to track what tasks you are completing daily, weekly, monthly, and quarterly

Social Media Weekly Plan

  • Engage with thought leaders
  • Engage with marketing partners
  • Discuss tactics with your team
  • Run your social media analytics
  • Encourage sharing through employee advocacy
Social Media Monthly Plan
  • Audit your strategy
  • Attend local events
  • Detox from social media
  • Collaborate with other departments
Social Media Quarterly Plan
  • Assess key performance indicators
  • Adjust quarterly goals
  • Based on your quarter’s success, or lack thereof, and the goals that you’ve set yourself for the upcoming quarter, seriously consider whether or not you need to bring someone else on to your to back you up

Useful resources:


3 Can't-Miss Tips for Optimizing Social Media Content




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