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Importance Of Website Optimization in SEO

Website Optimization is Very Important If You are Keen to Make Money From Your Website!

Website Optimization Services Mumbai
Website Optimization SEO Company Mumbai

Importance Of SEO

SEO (or Search Engine Optimization) is a method to describe the process in which the traffic from a site is increased by optimizing your web pages and content using keywords, or key phrase, to make it appear on the top results by search engines.

In short, SEO is a marketing technique which promotes a certain website using these keywords in search engines. The website optimize with SEO is likely to rank high in search results than other competitor sites. The more keyword hits on your site, the more likely it will be shown on the top results of search engines - usually on the first page.

SEO focuses on Internet Marketing, this method will also promote the idea of online sales and brand awareness to different surfers of the World Wide Web.

Website Optimization Tips

  1. Website Design: Create a website experience that “speaks” to your users. Great website design is based on cognitive fluency, or the convenience of which something is processed. Users usually judge websites as “beautiful” or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts. Use the right lingo.
  2. Content, Topics and Keywords: Create marketing content and offers/discount that interest them. Guide users along a specific path on your website. Encourage them with meaningful alignment for your entire company. Every website page should be built around a central topic or keyword. Think from your buyer persona’s each search queries and language and give them what they want. In short, answer their questions and then guide them to the next logical step in their research phase which should be your sales process.
  3. Content Format: The key areas of on-page SEO that you should control and are critical toward optimizing your website’s ability to rank well in search results:
    1. Page Title – Include your business keywords here, for e.g. a magazine title. This is one of the most important factor to let search engines and users know what your web page content is all about.
    2. URLs – Include dash or hyphen's - separated keywords here to help the search engines.
    3. Page Headers (H1,H2,etc) – These are more important to the user than the search engine. When the user gets to your web page it signals that they've reached the right place, because they likely were using search terms similar to what appear in the page’s headers.
    4. Content – This includes text, video, images, slide presentations etc. It is your chance to fully and comprehensively discuss the page topic for which the visitor was searching. Don’t stuff keywords here (you won’t fool the search engines and might get penalized), but do include synonyms and alternate phraseology for the searched topic.
    5. Meta Description – This is the short site description visible on the search engine results. It has no direct effect on the search engine algorithms but the person searching often reads it before deciding to click on the website link.
Website optimization is a ongoing analysis and measurement of your site analytics will provide you with ample of user feedback to make sure you’re making the searchers and the search engines happy.

Website Conversion Optimization Services Mumbai
Website Conversion Optimization Services Mumbai

What are “Traffic Generation Efforts”?

Top Line Improvements Focusing on Traffic Generation

Traffic generation are ways to which online business attracts online visitors to its website. It includes online marketing efforts such as Search Engine Optimization (SEO) , Search Engine Marketing (SMM) such as Pay Per Click search engines, Email Campaigns, Affiliate Marketing,  and Media or offline marketing such as direct mail, radio, television, and public relations.

On the other hand, the business should decide to spend its marketing budget on improving its “bottom line” by concentrating efforts on website conversion strategies.

For example, if your online business invests money in website conversion strategies to increase its sales conversion rate from 0.5 percent to 2 percent, then for the same 1,000 visitors, online sales will increase from 15 to 20 – a 25 percent increase.

Online Web Statistics

  • "Search" is the second most popular and largest online activity next to email.
  • The #1 way people find new websites/blogs online is through Search Engines.
  • That 9 out of every 10 Internet users use a Search Engine daily.
  • 80% of all the search engine users stop looking for a site after 3 rd page i.e 30 Results.
  • Up to 85% of all internet users discover web sites via search engine queries.
  • 80-90% of Internet users rely on search engines to find websites.

There are more than billion users who use internet and over 90% of them use Search engines to find the products, services, and information they are seeking to purchase.

We should focus on how to grab our maximum share of this enormous web traffic sent by search engines. It is our duty to cater both sides of the most commonly adopted methods of web site promotion via: Search Engine Optimization (SEO) and Pay Per Click (PPC).

Advantages of SEO - Search Engine Optimization :

  1. SEO or Search Engine optimization is more cost effective than paid marketing - as time passes cost reduces. 
  2. With PPC cost can only go up, SEO provides incredible ROI (Return Of investment). PPC bids are expensive, but SEO in the long run brings a steady flow of traffic without too much cost.
  3. SEO can lasts for years providing organic results. Many websites do well several years after they’ve made the investment in the site with a good SEO friendly site. PPC on the other hand disappears the second you stop bidding on results.
  4. SEO has a better chance of delivering return customers. SEO is more about what the user is looking for online. PPC is more about what the company thinks the market wants.
  5. SEO puts the web masters in the drivers seat- PPC puts the search engine in the drivers seat.
SEO Company Mumbai
Best SEO Company Mumbai

Disadvantages of SEO - Search Engine Optimization:

  1. SEO normally takes a relative long time to market in search results. It can take a few weeks or months for a good optimization campaign to show results.
  2. SEO depends on the optimization expert ability and the competition that exists for that key phrase.

Advantages of PPC : 

  1. PPC is easy. You do not need a lot of knowledge and skills for PPC.
  2. PPC is direct market access - limited competition for eyeballs.
  3. PPC results are immediate.
PPC Company Mumbai
Best PPC Company Mumbai

Disadvantages of PPC : 

  1. 95% of the clicks are “free information or information seeking” only and never buy.
  2. Quick loss of top search engine Placement in favor of anyone who is willing to pay more.
  3. PPC favors large businesses with big market budgets.
  4. It requires a constant and increasing investment in order to maintain rank.
  5. PPC when done by amateurs can decrease the ROI.
  6. SEO traffic will continuously increase even if you don’t continue optimizing and submitting your site.
  7. The minute your Pay-Per-Click (PPC) or banner advertising budget runs out, the traffic stops.
SEO PPC Company Mumbai
SEO PPC Company Mumbai

SEO information Technology - SEO Company Mumbai is one of the best SEO Company. SEO Company Mumbai is a result oriented company. First work and Pay Later.