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Why It's Peak Time to Opt For The Open Source Software?

Why It's Peak Time to Opt For The Open Source Software? - SEO Information Technology - Mumbai, India

The concept of social media marketing is always been on a rise. The idea of using the social media platforms has witnessed various trends, seen various strategies, etc. One such strategy to get successful on social media is the use of open source marketing software. The idea of open source software is known to most of the marketers but marketers don't generally wish to use open source marketing software for their marketing campaign.

The proponents of open source software claim that it offers significant benefits than the-the usual marketing software. The normal marketing software offers only the visible features but the open source software provides features such as reliability, security, stability etc.

Open Source Software - SEO Information Technology - Mumbai, India

There is surely no doubt that the quality of open source software is the most important marketable factors which make it quite significant from the usual marketing software. There are certain other factors which should be known to every online marketer.

Free and Open Source Marketing Automation Software | Mumbai, India

Reliability-


Reliability is one of the major factors that makes open source marketing software stand out against all these commercial marketing software. Reliability signifies the absence of any defects present in the software. In common term, bug-free software. This bug could be anything such as data loss, sudden failure, incorrect operation etc. A bug is something that won't allow meeting the specifications. In the case of open source software, bugs are easily recognizable and are fixed quite speedily. And one of the most important features of open source software is time-to-fix characteristic. Usually, in commercial software, bugs are easily figured out and the fixing of the bugs take quite a time which can drastically affect your productivity.

Below Graphs Show the Reliability of Open Source Software:

Benefits of Open Source Software | Mumbai, India

Cost Efficient-


Annual Renewal and Licensing Costs to continue the use of a software is something that most of the organization wish to avoid. In this technologically driven world, these renewal packs vary from organization to organization and in most cases the cost simply does not worth the update. But it is compulsory on your part to renew so you have to.

Commercial Marketing Software | Mumbai, India

But if you discuss open source marketing software, the money that is used for updates, patching, new enhancements and support quite fairly defines the costs. And in general, if you look the update of open source software is comparatively cheaper than the usual commercial marketing software.


Long Term Benefits-


The long-term feasibility is one of the prime concern of every organization before they are to select any software for their organization. But if you are opting for open source marketing software, you are mitigating this danger and assuring yourself a long-term co-operation with the software.

The code that is used to develop the open source marketing software is becoming more interoperable and is aimed to deliver an object oriented approach. This is the reason why the open source software is able to give the organization a better chance to leverage and easily meet their marketing goals and aspirations.

Security:


Open source empowers everyone to look at programming for security defects. The consistent and wide associate survey empowered by freely accessible source code enhances security through the ID and end of imperfections that may somehow or another be missed. Gartner for instance, suggests the open source Software as a more secure other option to commercial software. The accessibility of source code additionally encourages top to bottom security surveys and reviews by government clients.

Free Open Source Software Security | Mumbai, India

Flexibility


For someone who is searching for a product arrangement, you have to pick an answer that fulfills your necessities, prerequisites, and desires. This is an augmentation of our prior pointer about security. Organizations are continually searching for adaptable arrangements that can adjust to the changing business environment rapidly and successfully. As the prerequisites of a business change, its necessities as for the product additionally experience a change. Utilizing an open source based programming implies that a business gets the upside of attempted and tried measures that are utilized for building the product architecture.  All the more critically, open source programming permits organizations to decrease their reliance on a merchant's restrictive software. Organizations have more noteworthy opportunity to flawlessly incorporate various programming constructed utilizing an assortment of open source innovations to control their business development.

Some of the Best Open Source Marketing Software in the Market Today-


BuddyPress-


If You need to run your own particular social media then BuddyPress is the best open source social media software for you. Essentially, BuddyPress open source social media programming is for every one of those individuals who likes to work with WordPress stage.

BuddyPress - Best Open Source Marketing Software | Mumbai, India
BuddyPress offers the free enrollment of open source social media script taking into account WordPress. It bolsters you run any sort of social media on your WordPress alongside the elements like:

  • Profiles
  • Settings
  • Groups
  • Updates
  • Private messaging

SocioBoard - Best Social Media Management Software | Mumbai, India

SocioBoard is one of the best open source social media management software. SocioBoard is, undoubtedly, one of the most prominent social media management tool available in the market these days. Understanding the importance of social media platforms and the various changing trends of social media, the latest features of SocioBoard ensures users to get the maximum out of their social media advertising.

Bloomfire-


Bloomfire's open source programming empowers groups and associations of all sizes to team up, make, share and learn together. With capable questions and answers includes that take into consideration transfer and formation of answers by means of video, reports, quick posts and then some. It gives your group the capacity to share content and thoughts how they need - online and socially.

Bloomfire Sales Enablement & Knowledge Base Solutions | Mumbai, India


Mahara-


Not at all like whatever remains of the SOCIAL MEDIA programming that is implied for general use, Mahara is outlined as a stage to permit its clients to exhibit their long lasting learning, aptitudes, and advancement to choose their audiences. With Mahara, you can make an e-Portfolio stage and set up an online learner group. Highlights in the product incorporate sites, a resume developer, a record director, foundations point of interest and the long range informal communication perspective where you can include and keep up your rundown of companions.

Social Media Programming Software | Mumbai, India
Mahara keeps running on Light, despite the fact that Postgres is favored over MySql.

Final Words-


Open source Software surely have lots of advantage over the commercial marketing software. Now organizations have started believing in the capacity of the open source software. Choosing the software depends completely on you. Which specific brand can easily help you out? Just get the detail of the software and match with your needs and choose the one that best suits you.

If you think we missed any points or if you want to share your views with us then comment in the section below.

› › Why It's Peak Time to Opt For The Open Source Software?


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5 Reasons to get a Hosted Telephone System for your Business Now

Top 5 reasons a small business should use a hosted phone system - SEO Information Technology
Top 5 reasons a small business should use a hosted phone system
Author Guest Post by James Evans at SEO Information Technology India

Replacing your old school traditional style phone system might be one of the smartest moves you ever make for your business.

A lot’s changed in the communication arena of business in the last few years. Everything has gone digital, and yet some businesses are still incurring costs than they should when it comes to their phone systems.

The cloud has arrived, and if you’ve ever used a computer, sent an email, surfed the web, ordered something online, or used Skype, then you’re already part of it, and you’re already using it.

Fortunately, as a business owner or as a decision maker for your company, that’s about all you need to know to reap the benefits of a hosted telephone system for your business.

The fact is that the majority of SMEs according to some reports are still using traditional landline PBX phone systems, and for them, phone costs are still a major expense on a daily, monthly, and yearly basis.

The great news is that a business with even a relatively slow broadband connection can still experience the benefits of (here comes the buzz word) VOIP technology.


For some business owners, it’s not uncommon to still find that there is a lack of awareness about the potential for using the internet for hosted telephone services.  There can exist the idea that using the internet to carry your phone calls will lead to dropped calls and an unreliable service where conversations will be sporadic and of poor quality. If were back in 2001, I’d probably agree with you.
But this is now 2016, and a lot has changed in the last 15 years or so. Remember, 15 years before 2001, very few people had ever heard of the internet, or the World Wide Web.

Besides in any case, even if your business is still using a traditional old model landline phone system, the chances are, are that your phone provider is taking your calls and routing them through the internet anyway, and it’s doubtful you’d even be able to tell.

But what are hosted phone services?


That’s a really good question, and probably the first hurdle most decision makers have to address and cross.  Put simply, as I’ve said above, the only difference is that phone calls simply travel via the internet and utilise the cloud, rather than be tied down via physical switchboards and limited to specific physical locations.

Hosted phone services are just like regular phone services, except they reside in the cloud, rather than being tied to a particular location via a telephone line and physical switchboard.

Here are five of the top reasons businesses should consider using a hosted phone system.


Save your business money.

The moment you switch to a hosted phone system setup,your business is almost guaranteed to save on expenses. The costs involved when using a hosted system are substantially lower when compared to your existing landline setup.

Why? Because VOIP telephony all goes out over the internet. The phone system provider doesn’t have to support or rent out a physical infrastructure as they would with an outdated analogue system, and calls over an internet connection, and especially international calls, will be cheaper as well.

Quick and easy

While keeping running costs to a minimum is important, installing a hosted telephone system won’t cause any downtime for employees. One of the benefits of utilising VOIP technology is its simplicity. A hosted system can be up and running in no time, sometimes in less than a few hours.


Easy to expand your business and add more users

As your business grows and you find yourself expanding and hiring new staff, then you’ll needexpand your phone network. One of the great benefits of having installed a hosted system is that you can add users to the system yourself.

With some systems, it can be as easy as clicking a few icons with a mouse, or ironically, you can just call your hosted provider and then they can do it for you, typically in just a few minutes. And if you have sales guys on the road, and people working from home, as long as they have internet access, it can sometimes seem like they’re in the office down the hall.

All the features you need

Well, mostly anyway. The sheer variety and range of features a hosted telephone system can provide, can be a bit mind boggling, but choosing a quality solution that works for you shouldn’t be an issue when you find the right partner.

The right provider will make sure you have all the features you’d normally expect on a traditional system, and more.  The right system setup should deliver things such as call transferring, decent hold music, dedicated hold messages and centralised phone numbers can all be found on the right system.A fully hosted telephone system should also allow you view all the call data on your system, and allow you to change system settings and policies from one central location.


Disaster proof

Not only can a hosted system grow or contract as needed, in the event that something bad happens to your physical premises, having a VOIP system in place can keep you business up and running when your office floods or the roof collapses.

Downtime in being able to communicate with your business base can cost you money, lost sales, and an awful lot of headaches.  When it comes to being able to keep in contact with your clients and customers, and crucially, have the ability to keep them in touch with you, using a hosted telephone system could make the difference between staying in business and being out of business.

That’s because a hosted system isn’t tied to a physical place.  Even if you just move office, a decent hosted service should be able to move with you without any delays.

Final thoughts

In business, continuously trying to keep the edge over competitors, especially in the SME sector can be hard.  Technology and the way the world communicates has undergone a serious revolution in the last 10 years or so.  

It’s now easier than ever to access and reaps the benefits from a VOIP telephone system, especially when you compare the advantages against a traditional hard line system. 

Using one will allow easily impressing your clients and business partners, and continuing to build and solidify your reputation. So, in conclusion, there is more to gain from using a hosted telephone system for your business than simply saving on running costs, and you’ve certainly nothing to lose.

› › 5 Reasons to get a Hosted Telephone System for your Business Now

James Evans - Author Guest Post at SEO Information Technology India


James Evans is co-owner of Telecoms and Energy firm Brighter Bills. In his spare time he enjoys writing about various topics and news from the telecoms industry, as well as writing for other online publications.


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Google's Updated Algorithm: Facts Every Marketers Should Know

Google's Updated Algorithm: Facts Every Marketers Should Know - SEO and Social Media
Google Facts About Algorithm 2016
Author Guest Post on Google Algorithm Updates 2016 - SEO - by Sumit Gosh at SEO Information Technology
There's been quite a lot discussion about the latest Google Algorithm. How this affected the ranking of pages at the Google? What are the new criteria that are playing a decisive role in achieving higher ranks on Google? First of all, we should learn what is Google Algorithm all about?

Google Algorithm is a technique that is adopted by  the Google to rank various websites based on certain factors.  Google has continually changed its algorithm to make the ranking smarter and helpful for the Google visitors.  The latest algorithm is now incorporated with artificial intelligence which favors the content which is long, meaningful and user-oriented. The latest algorithm was updated in the month of January.  

Google PageRank & Algorithm Updates - SEO Information Tehnology
Google Algorithm Updates
The latest algorithm is focused more on the quality of content rather than the quantity and is designed in such a way that it can easily penalize the content which is more concentrated on keyword stuffing. There are certain other metrics that is yet to be revealed by Google which they are taking into the counter to rank the websites.

Let's first look at some of the major organization who faced heavy degradation in their ranking due to latest update of Google Algorithm:


1) The Atlantic


One of the most famous websites of 2015, theatlantic.com has to face great defeat after the up-gradation of the latest Google Algorithm. The publisher lost all the higher rankings for branded keywords and topics. Let's look at the below data analysis of the publisher-

Publishers Hit By Latest Google Algorithm Updates 2016
Publishers Hit By Latest Google Algorithm Updates
The reason behind this defeat is due to the same and old pieces of content. There are various similar kind of examples such as  vanityfair.com,  newyorker.com, arstechnica.com, economist.com, and fastcompany.com etc. the drop in rankings is due to the stem of old and boring content.

2. Ultimate Guitar Tabs & Chords


The latest algorithm has not been so favoring for https://www.ultimate-guitar.com/. With the upcoming of latest Google Algorithm, the ranks of this eminent US website has witnessed significant downfall for a certain keyword.   Let's see its downfall graph and you shall know the effect of latest algorithm on this website's ranking:

Removed From Google Index, and Wondering Why? Google Algorithm Updates 2016
Removed From Google Index, and Wondering Why
The latest Algorithm has de-indexed all the website which offers guitar tabs to its visitors. This change is implemented globally and the same has happened with https://www.ultimate-guitar.com/.

Google Algorithm Change History 2016
Google Algorithm Change History

Let's Take A look at some of the website that has been befitted from the latest algorithm updates:


1. GQ Magazine: Men's Fashion and Style News


http://gq.com/ is one of those websites which have been hugely benefited from the latest Google Algorithm. Look at the image below which shows the growth of this website of a certain website:

Google's Algorithm Update to Benefit Small Businesses Online
Google's Algorithm Update to Benefit Small Businesses

2. BrainPOP


Another great example of a website that is hugely benefited from the latest algorithm update is http://brainpop.com/. The reason behind the success of this particularly is stated to be the content that was highly user-oriented and specific.  Let' look at this website's analysis:

Brands Affected by Google Algorithm Search Update 2016
Brands Affected by Google Algorithm Search Update

After going through various journals and strong observations, we have formulated certain strategy that can help you get higher ranks on Google beating the latest Google Algorithm:   


(I)- Content Quality is Important

The latest algorithm is designed in such a way that the quality of content is preferred more than the quantity. Now the marketers who publish content related to the latest topics and trends are likely to be benefited more than the marketers who are publishing content on the same traditional, common, and boring content.

Content Is King – The Importance of Quality Unique Content - Google Panda Updates 2016
Content Is King – The Importance of Quality Unique Content
The winners at Google search engine have few things in common that made us come to a conclusion. The content that was ranked higher on Google or was either based on latest topics or holistic. And the marketers who published their content on the usual trends evolved out as a loser and getting a comparatively lower rank at the search engines. The articles, who were placed with higher rankings, were off nearly 2000 words with photos and videos and provide a great in-depth of knowledge. Another thing that was found common was that the content was user-friendly. Users were easily fulfilled by going through their content and this played a major factor in uplifting their ranking at Google.

So if you are willing to optimize your content, the quality of your content, length of content and its nature will play a decisive part in the same.

(II)- De-indexed Guitar Tab Pages

In Some cases, websites that have offered guitar tabs are de-indexed. This latest change has been implemented globally and has been observed in various leading websites. The complete de-indexation of thousands of URL is branch specific so we think it is done manually. In addition to this, ranking pages is full with same content.

The same incident was observed with one of the most famous websites ultimate-guitar.com. Now this page does not rank for all the keywords. The website has been completely de-indexed. The editorial content is still available with the Google.

(III)- Importance to Email Interaction

The truth is out, they're not by any means going to take a gander at on location conduct for this one. The primary question here is the manner by which individuals are responding to emails that a given area conveys – if there's a high rate of messages being set apart as spam or individuals unsubscribing, this simply means that the individuals no more need content from that side or the site are not reliable for the individuals.

Importance to Email Interaction - Google Search Updates 2016
Importance to Email Interaction
One conceivable misuse endeavor is utilizing outside email accounts that don't originate from their own space, however in the event that this damages the general population offering those administrations by pushing them down in SERPs, they're presumably going to fix their criteria and begin ensuring clients are honest to goodness.  

(IV)- Mobile Friendly 

Now maximum of the websites has mobile versions of their websites. There has been a recent hike In the number of users operating or visiting a site from their mobile. The recent Google algorithm takes into account the mobile content of the websites in order to rank them.

The Google Mobile Friendly Update & Mobilegeddon 2016
The Google Mobile Friendly Update & Mobilegeddon
The rapid advancement in the mobile technologies is hugely affecting the rankings at the search engines. Developers are now more focused on developing a better and an user-friendly version of mobile apps.  Mobile users are focused on their objective and give a quick check on whatever they want. They don't usually spend more time on the mobile apps.

The content for the mobile apps will be different from the content of the websites. The content  for the mobile apps will comparatively lesser and much more focused. So that the users can easily get whatever they want.  

Usually, a user wants to learn things, explore them but in a very quick and relax settings. Nothing  can be as good as mobile apps. Now Google also examines which content is better suitable for and which one fort the websites and will rank the websites accordingly.  

Final Words-


Google usually does not confirm any algorithm updates but still there are various ranking metrics that needs specification from Google. One thing is specified that Google has taken this step just to promote the genuine and user concerned websites rather than the websites using unethical methods to get nice rankings in the search engines.

We are continuously working, observing and learning the pattern that Google is utilizing to rank websites. I and my team are trying nest to keep you abreast with the same. If you have observed any other pattern, do share with us, so that we can grow together and achieve our respective goals!!!

› › Google's Updated Algorithm: Facts Every Marketers Should Know


Hello mates!! I am Sumit Ghosh, a huge social media fan, a nerd, a geeky programmer and owns a digital marketing firm, successfully running for over 7 years. I also started the SocioBoard Blog to provide knowledge to new start ups and entrepreneurs whose social marketing campaigns failed to generate ROI.

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