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Showing posts with label Open Source Software. Show all posts
Showing posts with label Open Source Software. Show all posts

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How is Open Source Software Becoming a Core Business Model for StartUps?

Open Source Softwares Reshaping Startups - SEO Information Technology - Mumbai, India
Sumit Ghosh - Author Guest Post - SEO Information Technology - Open Source Software - Mumbai, India

Nowadays, the way enterprises purchase and use a software is changing. And yes, we are talking about open source software which was an exception then and is a must now for enterprises. The reason, one can adopt the software for free of cost and and it is open to changes. When around 80% of enterprises are running on open source technology, we cannot deny the fact that open source is the new wave in the IT industry.

Why can be open source software better for enterprises?

You need to balance a whole lot of things when selecting a software for your enterprise. You need to go through the features of the software, validity and support given by the vendor, how much it costs for ownership, and your strategies for the growth of your company etc. Depending on all these things you can select the software for your company, be it open source or commercial.

Open Source Software / Free Software (OSS/FS, FOSS, or FLOSS - SEO Information Technology - Mumbai, India
With an open source software, you can have the access to the source code. There would be a community of the software where individuals can make changes to the code and give security updates and new features to the software. So, these software can be improved further. 

Here are some  advantages of open source software that attract enterprises:

Advantages of Open Source Software - SEO Information Technology - Mumbai, India

Speed and Control:

The software you are using should give you agility that results in rapid product delivery and new innovations. With commercial software, you may need to wait to get updates of the software. But there is no such problem with open source software. And they need not wait for the updates from the vendor. They can make updates depending on their requirement thereby helping others.

Dealing with large scale data:

In the globalized world, software companies are providing their services to millions of customers. Commercial vendors cannot handle such a large number of users and the data. But there is a solution for this problem with open source software. The leading open source companies like Google, Yahoo, and LinkedIn etc. have shown solutions to such problems and contributed to the open source community.

Open Source Software Development Mumbai, India - SEO Information Technology

Power to developers network:

Software service enterprises are encouraging their developers to use the open source software. Frontline software developers are much interested in the open source technologies as they can adopt, deploy and actively participate. With the network of developers in the community, open source software is seeing an exponential growth with better safety and security measures.

Business Model:

Many enterprises are thinking of how they can make money from their open source software. But if you plan clearly, you can make a business model for your open source software. There are two ways of doing this:

You can sell the enterprise versions of your open source projects. You can offer additional management and security features. Or you can offer SaaS (software as a service) with a premium service like pay-as-you-go model. This could be helpful for you as a revenue route when it is difficult to packaging all the components of open source software into a single cloud based offering.

Business models for open-source software - SEO Information Technology - Mumbai, India

Example of RedHat:

The executives of RedHat drew a clear sketch between their free user community of Fedora and RHEL (RedHat Enterprise Linux) product which is so sophisticated. Operation Executives and and CIOs who are their targeted buyers were giving value to the stability over the features of the product. They wanted a paid, enterprise-grade product that support their core LINUX applications.

RedHat executives observed this and maintained an open source community around their Fedora. They regularly updated it with new features for every six months. For people using the paid product, they marketed an enterprise-grade with security and optimization for Intel hardware. With these strategies, RedHat boasted a revenue of $1B. It also made LINUX a widely used server OS.

Red Hat, Inc. is an American multinational software company providing open-source software products to the enterprise community. - SEO Information Technology - Mumbai, India

Licensing model:

You can determine the people who can modify your code with licenses that range from permissive level to restrictive level. There are some licenses that allow only the owners of the product to create derivative works on the original product whereas some allow any developer. To build a large ecosystem, permissive licenses are so useful. However, more permissive licenses may make it harder to create revenue and avoid fragmentation.

Sales cycle:

The sales cycle of the open source software is different from any other traditional commercial software marketing. For a commercial software, it is difficult to convince the users to use your product as they need to pay for it. In contrast with that, it is very easy to convince a user to use an open source software as they need not pay for it.

Conclusion:

With all this said, it is clear that we can make good money from open source software. To do it in a right manner, you need to focus from the beginning itself on monetization and licensing. You need to maintain your service team that your end users hardly face any problem. Almost all the enterprises are running on open source software, we can say that open source is the new wave in the software industry.

› › How is Open Source Software Becoming a Core Business Model for StartUps?


Sumit Ghosh is the CEO of Socioboard Technologies and the marketing Head of Socioboard. Where he's responsible for the overall marketing strategy of SocioBoard, including production marketing, positioning, demand generation and online marketing. Socioboard's new approach to open source social media management is changing how Social Media Marketing companies, digital agencies, corporations and web/broadcast media across the world thinks about Socioboard.
Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India Sumit Ghosh Guest Blogger on Digital Marketing With Bots for Messenger - Marketing & Management On The Facebook Messenger Platform, Mumbai, India 


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Why It's Peak Time to Opt For The Open Source Software?

Why It's Peak Time to Opt For The Open Source Software? - SEO Information Technology - Mumbai, India

The concept of social media marketing is always been on a rise. The idea of using the social media platforms has witnessed various trends, seen various strategies, etc. One such strategy to get successful on social media is the use of open source marketing software. The idea of open source software is known to most of the marketers but marketers don't generally wish to use open source marketing software for their marketing campaign.

The proponents of open source software claim that it offers significant benefits than the-the usual marketing software. The normal marketing software offers only the visible features but the open source software provides features such as reliability, security, stability etc.

Open Source Software - SEO Information Technology - Mumbai, India

There is surely no doubt that the quality of open source software is the most important marketable factors which make it quite significant from the usual marketing software. There are certain other factors which should be known to every online marketer.

Free and Open Source Marketing Automation Software | Mumbai, India

Reliability-


Reliability is one of the major factors that makes open source marketing software stand out against all these commercial marketing software. Reliability signifies the absence of any defects present in the software. In common term, bug-free software. This bug could be anything such as data loss, sudden failure, incorrect operation etc. A bug is something that won't allow meeting the specifications. In the case of open source software, bugs are easily recognizable and are fixed quite speedily. And one of the most important features of open source software is time-to-fix characteristic. Usually, in commercial software, bugs are easily figured out and the fixing of the bugs take quite a time which can drastically affect your productivity.

Below Graphs Show the Reliability of Open Source Software:

Benefits of Open Source Software | Mumbai, India

Cost Efficient-


Annual Renewal and Licensing Costs to continue the use of a software is something that most of the organization wish to avoid. In this technologically driven world, these renewal packs vary from organization to organization and in most cases the cost simply does not worth the update. But it is compulsory on your part to renew so you have to.

Commercial Marketing Software | Mumbai, India

But if you discuss open source marketing software, the money that is used for updates, patching, new enhancements and support quite fairly defines the costs. And in general, if you look the update of open source software is comparatively cheaper than the usual commercial marketing software.


Long Term Benefits-


The long-term feasibility is one of the prime concern of every organization before they are to select any software for their organization. But if you are opting for open source marketing software, you are mitigating this danger and assuring yourself a long-term co-operation with the software.

The code that is used to develop the open source marketing software is becoming more interoperable and is aimed to deliver an object oriented approach. This is the reason why the open source software is able to give the organization a better chance to leverage and easily meet their marketing goals and aspirations.

Security:


Open source empowers everyone to look at programming for security defects. The consistent and wide associate survey empowered by freely accessible source code enhances security through the ID and end of imperfections that may somehow or another be missed. Gartner for instance, suggests the open source Software as a more secure other option to commercial software. The accessibility of source code additionally encourages top to bottom security surveys and reviews by government clients.

Free Open Source Software Security | Mumbai, India

Flexibility


For someone who is searching for a product arrangement, you have to pick an answer that fulfills your necessities, prerequisites, and desires. This is an augmentation of our prior pointer about security. Organizations are continually searching for adaptable arrangements that can adjust to the changing business environment rapidly and successfully. As the prerequisites of a business change, its necessities as for the product additionally experience a change. Utilizing an open source based programming implies that a business gets the upside of attempted and tried measures that are utilized for building the product architecture.  All the more critically, open source programming permits organizations to decrease their reliance on a merchant's restrictive software. Organizations have more noteworthy opportunity to flawlessly incorporate various programming constructed utilizing an assortment of open source innovations to control their business development.

Some of the Best Open Source Marketing Software in the Market Today-


BuddyPress-


If You need to run your own particular social media then BuddyPress is the best open source social media software for you. Essentially, BuddyPress open source social media programming is for every one of those individuals who likes to work with WordPress stage.

BuddyPress - Best Open Source Marketing Software | Mumbai, India
BuddyPress offers the free enrollment of open source social media script taking into account WordPress. It bolsters you run any sort of social media on your WordPress alongside the elements like:

  • Profiles
  • Settings
  • Groups
  • Updates
  • Private messaging

SocioBoard - Best Social Media Management Software | Mumbai, India

SocioBoard is one of the best open source social media management software. SocioBoard is, undoubtedly, one of the most prominent social media management tool available in the market these days. Understanding the importance of social media platforms and the various changing trends of social media, the latest features of SocioBoard ensures users to get the maximum out of their social media advertising.

Bloomfire-


Bloomfire's open source programming empowers groups and associations of all sizes to team up, make, share and learn together. With capable questions and answers includes that take into consideration transfer and formation of answers by means of video, reports, quick posts and then some. It gives your group the capacity to share content and thoughts how they need - online and socially.

Bloomfire Sales Enablement & Knowledge Base Solutions | Mumbai, India


Mahara-


Not at all like whatever remains of the SOCIAL MEDIA programming that is implied for general use, Mahara is outlined as a stage to permit its clients to exhibit their long lasting learning, aptitudes, and advancement to choose their audiences. With Mahara, you can make an e-Portfolio stage and set up an online learner group. Highlights in the product incorporate sites, a resume developer, a record director, foundations point of interest and the long range informal communication perspective where you can include and keep up your rundown of companions.

Social Media Programming Software | Mumbai, India
Mahara keeps running on Light, despite the fact that Postgres is favored over MySql.

Final Words-


Open source Software surely have lots of advantage over the commercial marketing software. Now organizations have started believing in the capacity of the open source software. Choosing the software depends completely on you. Which specific brand can easily help you out? Just get the detail of the software and match with your needs and choose the one that best suits you.

If you think we missed any points or if you want to share your views with us then comment in the section below.

› › Why It's Peak Time to Opt For The Open Source Software?


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