7 different ways to promote your businesses on Valentine's Day
Valentine’s Day is right around the corner – have you considered capitalizing on the holiday with your marketing efforts? Chances are that if you haven’t done so by now, you’re likely thinking that the opportunity has passed you by.
Not so fast. There are still many different ways you can include Valentine’s Day in your marketing efforts to increase your sales and strengthen your bond with customers.
These tactics are perfect for retailers who hadn’t planned for Valentine’s Day, and also for those who did but would like a little boost in the final stretch. Capture the Hearts of More Customers for Valentine's Day!
We’ve gathered here the top 7 tips and ideas for small businesses to maximize customers love for your products and services.
Using right #Hashtags to expand and grow your reach. Finding best keywords to blog about. Increase Engagement with a Contest or Giveaway. Using latest Instagram features such as Text Font, Polls, GIFs and Highlights to promote your business and drive sales.
Make custom frames for Facebook stories to promote your business in photos and videos. Include quiz games in your marketing strategy to attract, engage and increase the loyalty of your community and potential customers.
There's more to ad targeting people on Valentine's Day than Cupid's arrow. Find out how your business can do it with our new insights on Facebook Audience Demographics.
Valentine's Day Marketing Guide for Small Businesses [Guide]
What Valentine’s Day marketing promotion are you planning this year? Have any examples from apart the guide of your own? Share your ideas with others in the comment section below.
Valentine's Day Marketing Guide for Small Businesses [2018 Guide] from Roshan Samuel Ambler - Digital Marketing Consultant
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What is Latent Semantic Indexing? Does it help in SEO?
How Businesses Can Improve SEO Using Latent Semantic Indexing Keywords
You must have heard of the term LSI – Latent Semantic Indexing, the term is usually utilized by influencers in the SEO business. It is guaranteed that LSI's application is the way to natural hunt achievement in SEO. Truth be told, the outstanding site HubSpot claims that a little LSI will improve your SEO and take it to the following dimension.
What is LSI?
Latent Semantic indexing also known as Latent Semantic Analysis is a mathematical method developed in the late 1980s to improve the accuracy of the information that is obtained online. Its aim is to scan unstructured data within the content and identify the relationships between the words and concepts contained therein. It works to find latent (hidden) relationships between words to improve the quality of search results.
The English language has synonyms where different words can have a similar meaning. In order to make the search engine aware of all the possible synonyms in a search inquiry, earlier technologies struggled a lot and to solve this problem, LSI was invented.
How LSI works?
In English, the word ‘Hot’ has its own meaning while the word ‘Dog’ has its own. But when these two words are used together ‘Hot Dog’ it has a whole new meaning.
The problem arises in explaining this to a machine. LSI has helped computers to start understanding the nature of the English language in use. Therefore LSI was said to make your content more SEO friendly by using LSI keywords in your content.
What are LSI keywords?
LSI keywords are keywords that we generally find related to the main keyword.
For example, the Word iPhone has an LSI keyword Apple
In SEO (Search Engine Optimization) context, many people use the exact word ‘iPhone’ to search iPhones while there are many others who use the term Apple along with it. LSI keyword indexing makes it possible to get iPhone results when used with Apple instead of showing the fruit apple on the search alone.
Is Latent Semantic Indexing actually helpful to boost SEO?
If we conclude all that has been discussed in the previous section of the article, we can come up to the
conclusion that LSI allows the search engine to understand synonyms and therefore it follows the logic that using LSI keywords throughout in an article could, in fact, help a search engine to understand your content better. And when a search engine understands the content better, it can index it in a better way and therefore you get better ranks for your content.
So what is the problem with this theory?
Although LSI is useful with synonyms search results, there is no proper evidence whether using them
actually helps in boosting up the SEO.
Also, LSI was evolved in 1980, How much technology from the 1980s do we still use?
Many smart people have been misled about LSI. If you want to boost you’re SEO, It's 2018 and there are better ways to do so rather than relying on LSI keywords alone.
For example, if someone is searching for “paid search advertising” and your blog post covers this topic, you might show up for many other relevant phrases, such as “ppc”, “paid internet advertising”, “paid search marketing”, “sem” or “paid search,” even if you don’t include those terms in your content.
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| Paid Search Advertising Google Search |
Therefore, knowing and utilizing the LSI by using similar words in a timely manner will help businesses enhance their websites’ search visibility, improve rankings and overall SEO performance.
Start typing into the search bar of Google and you will see a list of suggestions next to your primary query.
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| Local Search Google Autocomplete |
You can also use the “Searches relate to” list at the bottom of the Google search result page. Here you’ll be able to see even more interesting ideas on relevant variations of your LSI keywords.
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| Searches related to local search optimisation |
Try an LSI Keyword Generator Tool free tool was designed to help people generate a list of relevant phrases based on a key term you enter in the search bar.
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| LSI Keyword Generator Tool - SEO |
For users who already have a Google Adwords account, the Keyword Planner is a tool that can help them find more ideas on different phrases that can be used. The list of different terms can be found under the Ad group ideas or Keyword Ideas tabs.
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| Adwords Keyword Planner tool - Local SEO |
Where to place LSI Keywords?
Once you have your LSI keywords, they can be added in the body of the content, the title tag, the header tag or within the anchor text. The higher number of LSI relevant phrases combined with natural-sounding content, the more chances the content will rank high and be found through multiple kinds of Google searches.
Cracking the Code on Video Marketing Success [Infographic]
A Proven Process For Driving Video Results
The visual medium has alluded the masses since ages. It was television previously which has now been overshadowed by the internet-led digital media. The digital media has undergone its own share of transformation. The content-based media is all about visuals today. Videos have their own qualities that let them attract larger masses than written content.
Video strategy is the new found love of the marketers and advertisers, both. The high-engagement factor brings a 49% higher revenue. Not every video will solve the purpose, there is always an effective way to do it. The right video content can do wonders for your brand, provided you strategize and implement the video content effectively.
Cracking the Video Marketing Code by Digital Vidya
Current State of Video
78% of people watch online videos every week, and 55% view online videos every day.
YouTube is the second most trafficked site, after Google
51% of all video plays on mobile devices.
100 million hours of video are watched each day on Facebook.
1200% Social video generates 1200% more shares than text and image content combined.
Projected Scope of Video by 2021
82% of consumer internet traffic will be video.13% Live internet video will account for of internet video traffic.
Consumer Video-on-Demand (VoD) traffic will nearly double.
Power of Video
Video Marketing and the Makets today
Nearly 50% of internet users look for videos related to a product or service before visiting a store.
Shoppers who view videos are 1.81 times
Including video on landing pages can increase conversion rates by 80%.
Using the word "video" in an email subject line was found to increase open rates by 19% and click through rates by 65%
53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content.
Effects of Video Marketing
Consumers prefer video reviews 4 times over written reviews.
Video on a website increases the chance of a front-page Google result by 53 times.
Audiences engage with a video 10 times more than with a blog or an image.
98% of users watch an explainer video to learn about a product/service.
64% of users are more likely to buy a product online after watching a video.
Video Marketing Best Practices
Don't make videos randomly have a documented Video Marketing Strategy which helps you audit & adapt.
Make it short, 15% of viewers believe a video ad should not be no more than 15 seconds, 66% prefer a video of one-minute length.
Have subtitles as 85% of Facebook videos are watched without sound.
Don't set your videos on autoplay, 82% of consumers have closed a browser due to autoplay videos.
Have valuable content in your videos, 56% of viewers are likely to skip online video ads.
Final Takeaway Tips
Considerations to create an effective video
Create videos according to target groups and optimise them for search accordingly.
Remember KISS? Keeping it short as simple a2 2 minute length is the ideal way to do it.
Optimize your video for different platforms like YouTube, Facebook, Twitter etc.
Videos that are pure marketing puff pieces don't spread, so stop being boring & selling.
1/5th of viewers will click away from a video within the first 10 seconds, so make them appealing.
Types of Video which produc the Best Engagement
- Product/Service demo videos
- Brand videos on mission & culture
- Expert interviews
- How to' videos
- Case studies
- Customer testimonials
- Live videos
- Personalised messages
Share this Cracking the Video Marketing Code Infographic On Your Blog
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4 Ways to Improve Your Website's Ranking (SEO)
What do you think of, when you see the term ‘SEO’? When you’re trying to improve the SEO ranking of your website, where do you like to focus all your energy?
For most webmasters, they like to put the vast majority of their time and energy into sourcing keywords. However, if you’ve been putting all your time and effort into finding and using the right keywords, but are still not getting the kinds of results that you want, then maybe it’s time you took other factors into consideration.
The algorithms of these search engines, not only look at your keywords and their relevance to the search term, but they also look at user experience, which includes things such as: how long a visitor is staying on your website, broken links, bounce rates and inbound and outbound links, just to name a few.
If you’re able to get people to stay on your site for longer, then you can increase your site's ranking, and this can be done, simply by improving on-page factors for your site.
Using the right keywords to get people onto your page, is only the beginning. If you adopt the approach of optimizing your site for those individuals that like to use the search engines, you will naturally see how important user-friendliness is.
In this article, I intend to discuss the various factors that you can use and should consider when attempting to improve the SEO rankings of your website:
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| 4 Ways to Immediately Improve SEO Ranking of Your Website |
1. Stick with Originality
When I speak of originality, I’m simply referring to duplicate content, or, the same content existing on more than one URL – which is something that you’ll want to avoid. Republishing content from other websites is not only illegal but is also capable of adversely affecting the rankings of your website.
There are tools like SiteLiner and CopyScape that you can use to check whether or not your website has duplicate content on it. So I suggest you dive further into that, for SEO sake.
2. Optimise Site Images
Images and pictures are a great addition to any website.
But, if you want them to improve your pages SEO ranking, you have to ensure that they are properly optimized. This includes factors such as file size and format.
Images that are large in file size, are capable of slowing your website down, which will hurt its rankings.
Thus, you’ll want to compress and resize images, to optimize them.
It’s also possible for you to put keywords into your images, whether it’s through the ALT tag or filename.
For example, if you had a website that was selling Window tiles or some other bath product.
Instead of using a generic filename for the image, like ‘tiles’, you could name it something like ‘best tiles for large baths’.
3. Optimise On-Site Elements
While title tags still carry some weight, when it comes to SEO, META descriptions have all but lost their ranking influence. Despite that, Meta descriptions do create the perfect opportunity for the webmaster to put his/her marketing talents to use, by creating compelling descriptions that will encourage people to click on the link.
You want to ensure that every page on your website has both title tags and Meta descriptions and that they are both optimized and relevant. If they’re too short or too long, that can have an adverse effect on your overall rankings, which is why an audit is your best option, to verify and fix any large-scale issues on your site.
Other on-page elements that you must factor in when attempting to rank in the major search engines is H1 tags, external and internal links, content length, text formatting, bullet points, images, and ads.
4. Optimise Site’s Speed
The speed of a website is a ranking factor in the search engines and it also affects the conversation rate of a website. Amazon calculated that a one second increase in time to load a page, cost them in excess of $1.6 billion in sales, over the course of a year. Other studies have shown that over 40% of visitors will leave a website if it takes more than 3 seconds to load up. Despite these facts, many site owners still fail to put in a sufficient amount of time and effort into improving their sites load speed.
There are many tools, like Pingdom, that you can use to check the load time of your website, such tools will give you a breakdown of all the various elements that are contributing to its times. From this information, you can work on improving your sites load speeds. Moving your website over to a dedicated line is one very effective way of reducing load times, but it’s also one of the most costly, so these are factors for you to consider.
About Author
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website - Compuchenna: All Your Computer Questions Answered!
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Offline vs. Online File Converter - Which is better?
Most often, you have a task of converting the document into an editable Word format, but that was not presumable until a few years ago. You had to go through the laborious process of typing the whole text from an image file. It used to take the hours These days, it is not a big thing to digitize any scanned image into an editable word document.
The technology used is called OCR (Optical Character Recognition). It analyzes the written or scanned text of the image file. You can conveniently convert any scanned document into an editable word Format by using this technology. It helps to recognize the characters which cannot be copied or edited from an image file. When you will explore the software, you observe, there are lots of software present in converting the file. It is fine, but when you would come to know that there are two types of software available Online File converter and Offline File Converter.
Which one do you want to go with? You should try both of them, then you will come to know which one is best for the file conversion.
Let's have a look at some points which should be considered before selecting the software:
Online and Offline File Conversion Applications
1. If you do file conversion online, you are not sure that you get a converted file instantly. Perhaps, you have to wait a little longer. Sometimes if you are facing the problem of slow internet connection, it might be the annoying task for you because first of all, you will not get the results on time and the other thing is you may get a lower quality image. In case of Offline File Conversion, you have to download the software which is just a few minutes to process. After that, you can do file conversion any time and with the help of JPG to Word Converter, your file conversion will never delay.
2. Suppose, you have to complete a task of converting the many files in a single day. But if you are doing file conversion Online, it can create a problem for you because most of the Online File Converters give you only one chance for converting the image file in a day, but once you download the software from Soft solutions, you can do multiple files conversion at a time in just a few minutes.
3. An image file or document which is most valuable for you and you have to maintain its secrecy, cannot be secured by the method of Online File Conversion. It gives you the least security of your image file as you are doing it online. Anyone can steal or copy your important data. In Offline File Conversion, there is no worry regarding the security issue of the file because JPG to Word Converter gives the watermark security and password protection. Your document secrecy will always keep secure.
4. The quality and accuracy of the image file matter so much, but if you are doing the Online Conversion, it is not mandatory that you would get the desired result. You will miss the useful features in Online File Converters, so you do not get the chance to format your file according to your preferences. In Offline Conversion, you always get the highest quality of the document (Your image file quality is always being good for conversion).
5.You are dealing with foreign clients and your image file is in another language, so it is difficult to convert your file with Online Converter because you get the one or two languages for converting the file, but in the Offline Converter (JPG to word) has an option to recognize over 40 languages characters and gives you the accurate and original format.
Conclusion
You are now aware of the two types of file conversion: "Online Conversion" and "Offline Conversion". It depends on you which one you select for the file conversion. Even though there are lots of software exist online which can help to digitize your image file or document into a Word format. I recommend choosing the offline Converter if you need to convert the image file regularly. It would be valuable for you if you require the final result to be of high quality, the input, with regard to scanning, should equally be of high quality
About the Author:
The article is written by Ankit Nagpal. He runs a software company named Soft Solutions that develops software in the domains of scanning, file formats, document security, image editing, printing,and file conversion.
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