Breadcrumbs In SEO: Examples And Best Practices

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Breadcrumbs Rich Snippet

Breadcrumb (navigation)

The graphical control element "Breadcrumbs" or "Breadcrumb Trail" is a navigation aid used in user interfaces. Breadcrumbs allows users to keep track of their locations within programs or documents. The term "Breadcrumbs" comes from the trail of breadcrumbs left by Hansel and Gretel in the popular fairy tale.

When analyzing how usable a website is should be to make sure people are able to easily find their way around no matter which page they first landed on. Huge websites with 1000 pages, breadcrumbs can be a great way to help users identify where they are located.

Here are a few essential things to help you understand more about breadcrumbs:

Why Do We Need Breadcrumb? 

• Enhances the ability for search engines to crawl the website.
• Potential chances for Breadcrumb to appear in SERPs thus enhancing your listing
• Usability - Users tend to attempt using a breadcrumb for navigation, and find it easier to understand how the website is built and how the navigation works
• More pages are likely to be viewed by the site user as breadcrumbs provide easy access to similar and alternate products
• Popular sites such as Amazon uses breadcrumbs alongside other navigation to help customers.

Breadcrumbs For SEO

There is no proven SEO value recorded yet in the use of breadcrumbs except where they may be the only navigational links on a page.

There is also no proven SEO negative value in the use of breadcrumbs except where they may be part of a footprint of a "made-for-SEO" Website (E.g. lot of "SEO friendly" directories were probably identified in part because of breadcrumbs in 2005-06 algorithm update).

Using Schema.org- Breadcrumb may help search engines understand your breadcrumbs. As long as breadcrumbs actually helps your visitors and do not clutter up the page you should be okay.

Types Of Breadcrumbs

1. Location Based Breadcrumbs:

It shows the user which is the current page location depending on the relevance to the website. 

Location based breadcrumbs shows the user where they are in the website’s hierarchy. It is typically used for navigation schemes which have multiple levels (usually more than two levels).

Location based breadcrumbs

2. Path Based Breadcrumbs:

It visualize the user’s path which landed him to the current page. These breadcrumbs are created dynamic and are usually based on the search results. Using this type of breadcrumbs one and the same page can be accessed through several paths:

Path based breadcrumb trails shows user the steps by which they've taken to arrive at a particular page. As mentioned above these are dynamic and display the pages the user has visited before arriving on the current page.

Path based breadcrumb

3. Attribute Based Breadcrumbs:

 It lists the attributes of the current page.

Attribute based breadcrumb trails displays the attribute of a particular page.

Attribute Based Breadcrumbs

Breadcrumbs Best Practices

Use breadcrumbs when they help a user such as for large, and multi-level websites. Keep in mind these are for users; if this also help SEO – that’s an additional benefit. Adding breadcrumbs just for the sake of adding good internal anchor text must be avoided.

Do not link the current page to itself (the last step in the breadcrumbs should be un-linked).

Do not replace your website's main navigation with breadcrumbs (breadcrumbs visualize your website structure horizontally while the main navigation shows its vertical structure listing its other categories and content types).

Use breadcrumbs consistently (this makes the user browsing your website feel safer and allows him to faster familiarize himself with how the site is structured).

Do not use breadcrumbs in the web page title tag ( <title> - this makes title too long and un-targeted ).

Never put SEO before usability: people will know what “Home” link means and where it is going to bring them. Don’t make them guess: always follow the universally accepted standards. As we’ve discussed earlier, too much keyword-focused anchor text may look strange it must be avoided.

Useful Resources:

Breadcrumbs In Web Design: Examples And Best Practices

WordPress › breadcrumb « Tags « WordPress Plugins

Breadcrumbs - Structured Data — Google Developers

Bread Crumb Rich Snippets tool

breadcrumbs - Microdata Generator

Rich Snippets and Breadcrumbs Structure

Breadcrumbs: Everything About Breadcrumbs & SEO

What Are Breadcrumbs and How Do They Help SEO

Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One

12 Effective Guidelines For Breadcrumb Usability and SEO

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Free Local Search Expert Quiz | Test Your SEO Knowledge

Local SEO Quiz

Local Search Expert Quiz by Moz Blog

Rating your score

Keep in mind the Local Search Expert Quiz is just for fun. That said, we've established the following guidelines to help judge your results.

• 0-39% Newbie: Time to study up on your citation data!
• 40-59% Beginner: Good job, but you're not quite in the 7-pack yet.
• 60-74% Intermediate: You're getting close to the centroid!
• 75-85% Pro: Let's tackle multi-location!
• 86-100% Guru: We all bow down to your local awesomeness

Test your knowledge with Moz's SEO Expert Quiz. 50 action-packed questions cover all of SEO. You have nothing to lose and a lot of prestige to gain. Let the games begin!

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SEO Quiz: Test Your Knowledge of Search Engine Optimization by Business News Daily

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SEO Quiz - Test Your Search Engine Optimization Skills!

How well do you know search engine optimization? Test Your SEO Smarts Quiz, from your About.com Guide to Web Search.

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SEO Quiz by WebConfs

Practice is testing your SEO knowledge daily but how about a quiz with some easy, some difficult, and some very difficult SEO questions? The reward for performing great at the quiz will not be the first place in Google but if you know a lot about SEO and can think creatively, the first place in Google is within your reach.

Please, take your Black Hats before starting the quiz. Your Black Hat SEO knowledge will spoil the fun of having organic results at the quiz! Even if you don't get the highest possible SEO score, there is no reason for drama!

Wish you luck and have fun!

SEO Quiz (10 Questions)

Test Your Internet Marketing Knowledge - SEO Cartoon Quiz  

Find out what you really know about Internet Marketing and get a smile at the SEO Cartoon Quiz. Take the fun SEO cartoon quiz brought to you by AIMS - Global Internet Marketing.

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SEO IQ Test - How Much SEO do you Know?

This free SEO IQ test is designed to measure your overall  SEO (Search Engine Optimization) knowledge. It will also reveal many of the SEO strategies that are key to achieving Top Ranking success.

Whether you're beginner, or an expert, or somewhere in-between, we're confident you'll find an abundance of useful SEO tactics revealed within our answers and explanations.

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Take the test for SEO Interview preparation. All the best! Attend the tests carefully. Helpful for SEO job, SEO interview skills and for SEO trainees. Do the above online marketing test with attention. There is no negative marking for wrong choices selected.You can review your SEO tests answer also. 

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Mobile Website SEO Tips | Mobile Search Optimization

Mobile Website SEO Tips To Focus in 2015

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Google recently confirms ‘tweaks’ to search results but no major updates.

Google has launched a new improved search algorith on mobile devices which introduces article carousels that groups the most relevant content from within a single website together.

If you run a search query on Google on your mobile, you’ll see the newest, relevant content from within a single website grouped together in one easy-to-scan place.

Official Google Webmaster Central Blog: Finding more mobile-friendly search results

1. More mobile-friendly websites in search results
2. More relevant app content in search results

Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis

1. Real-Time Search Algorithms
2. Runs On A Page-By-Page Basis
3. Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals

5 Mobile SEO Tips and Smartphone Best Practices

Tips For Effective Mobile SEO Mumbai

1. Focus More on ROI, and Less on Keyword Rankings

When it comes for mobile SEO, it's more than just ranking of keywords for your campaign to be successful. Many SEO companies try to target low competition keywords whichj have zero value and competition in search results, so they can make Keyword ranking reports more impressive to show to their SEO clients. For Mobile SEO to work you should increase the flow of content marketing and keyword strategies and calculate success based on conversions, revenue from your site and ROI.

2. Create Quality Unique Content For Link Building and Earn Links.

Content is king, which is ultimately what every user is searching for – in some form or another. It can be articles, blogs, video, or other social media, but it's all content, and the more relevance you have, the bigger chances for Google to  rank your content high in search results. Quality, Relevance and Uniqueness is the three aspects of content which Google wants for your web page.

Inbound links are still the most influential signal of trust and authority, which isn’t going to change anytime soon

Earning high quality link on a relevant website is valuable for multiple reasons -- SEO, referral traffic, leads,  brand exposure and sales. Creating content assets such as visual infographics and guides are great ways to attract natural inbound links the right way. Create googd content that other websites can't help but share it and link back to your website.

3. Optimize your mobile website for visibility and traffic.

According to recent study mobile traffic would surpass desktop traffic in 2015. Google has made it clear that they will focus on mobile friendly sites as responsive websites provide the best experience for their users. “Mobile-Friendly” text displaying in the search results next to websites that are indeed mobile friendly considered in the eyes of Google.

Not sure if your website is mobile friendly? Run a test using Google's mobile-friendly tool and see for yourself. Similar to Google, Bing has also siad that they prefer a single responsive URL. There are several reasons that your website should be responsive, if your site fail the mobile-friendly test it would be a good idea to address and make your website mobile friedly today.

Improve your mobile website's traffic using vital tools such as QR Codes - this allows your users to instantly access your mobile webpage from different points. Social Media - publish and share your mobile website link on Facebook, Twitter, or Google +. It is One of the fastest and most effective ways to communicate with internet users. Referencing - SEO and referencing will help grow your audience. Create high quality content and focus on selected keywords you wish to rank your mobile site.

4. Improve Customer Focus with Social Media Engagement

Many small businesses signup for every social media site and share their content everywhere. Social media is now a powerful marketing channel as well as an online customer service channel. Connect with your social media audience not just related to your business services but alos on engaging with them on a more personal level.

Instead of trying to be active on every social media platform available, focus on two or three major refferals, which you can find out from your Alaytics reports. Be extremely active and helpful. This will in turn help your business to generate more leads, sales and revenue, and will also build a loyal following that will share your site content. This benefits your SEO when new people are introduced to your website and even presents opportunities to earn links.

5. Look beyond Google Mobile Website SEO.

In 2015 you should also focus on search engines Bing, Yahoo and DuckDuckGo apart from Google.

Yahoo is now the default search engine for Mozilla Firefox, and it is reported that they nabbed 1.6 percent from Google last December. Google's deal is also up with Safari this year, and reports to have both Bing and Yahoo trying to compete and secure their spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists.

With options other than Google search becoming more readily available and you need to make sure your business has visibility across these search engines as well.

Mobile Website Design Tips

When choosing a mobile template and adding the texts and media information on the template, you must take into account that users can access your page using their smartphones. Alway's resize all the images you added on your mobile site to accelerate the load speed, so that site visitors can visualize pictures and texts at the same time.  In addition, take into account the size of the page and try to redistribute the big files on externals pages, so the load speed can be reduced and the SEO will be enhanced.

There are different types of mobile templates including - E-Commerce Mobile Template: If you are planning to sell products through a website, you have to choose a online store mobile  template with an implemented shop, and include all the necessary details as shopping cart, client registration forms, payment platforms, stock notifications, etc.

Magazine / Blogs 

If you want to create a blog (Personal or Company) or a magazine whose information is easy to read and where contents have primacy over the design, use a mobile template which is accessible from phones and tablets. Make sure your mobile template has sidesbars to place widgets such as related posts or social networks buttons; they must be easily visible and incite visitors to use it.

News

If you want to publish all the latest news, use a mobile template which allows you to write the information accompanied by a graphic visual image and the header of the news. Divide your site text into different columns, and distribute the information in an attractive way; which can draw visitors’ attention.

Portfolio / Photography / Creativity

If you want to show your visual graphic work as a designer, or a illustrator or any other profession related to the artistic world, you can choose a portfolio mobile template. It must have an attractive design to which you can add contents complementing your work. And if you want the image to take higher prominence across all the other aspects, use creative templates orientated to photography.

E-mail newsletter

If you are sending an electronic bulleting directly to your contact lists, you must choose a mobile template in which you can capitalize the familiarity and use visual graphics, logotypes and images. This template should allow you to include articles, products reviews, etc.

Corporate / Business

This is a best option if you need to communicate the message and the services of your business in an clear and easy way: information arranged and a pictured related to the sector in which you work. You must also take into account not to write too much information in the Home Page to avoid misleading the site vistors. Try to avoid templates created, the scroll and to include a professional blog section and support for video.

7 Mobile Marketing Tips

Mobile marketing is a vital component of any comprehensive web promotion strategy today. Mobile marketing is quickly becoming one of the most effective ways to achieve this outcome. With more and more traffic going mobile every year, it has become ever more important.Targeting the mobile market is a necessity today, and it cannot be ignored.

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Here are 7 effective techniques to employ that work wonders for driving mobile traffic.

1. Site-Specific Apps - You don't have to run a service like Instagram or Spotify to host your mobile app that simplifies the web browsing experience for site users. Optimizing your site for smaller screen sizes should not depend  the services of a dedicated web developer. Platforms like Heyo and goMobi can take your regular website and spit out a mobile version instantly.
2. Responsive URLs - A responsive site URL allows proper experience to visitors based on the device and browser they're using. If a site user is on an Android smartphone, they should be directed to a mobile site or your app. Otherwise, they'll be redirected to your default website. Merge your mobile and desktop URLs using open source mobile phone detection which is free and easy to use.
3. Use Social Media to Promote Mobile Site Pages - Take advantage of social media marketing to push  your mobile site traffic. Make sure that all of your social media profiles on major sites such as Facebook, Twitter, Foursquare, YouTube, and LinkedIn include mobile URLs that users can click and bookmark.
4. Displaying Mobile Ads -  Use Google Ads and Facebook's mobile ad platform to explore your various banner options to get started. An oft-cited statistic states that 70% of mobile searches result in user action within an hour. Combine your mobile marketing with banner ads it's a powerful way to drive traffic that has a very good chance of success.
5. Link Email and Mobile Promotion - Viral email marketing is still one of the most cost-effective methods for attracting and converting clients. For email marketing on top of mobile promotion you can use platforms like Tripolis that allow you to present mobile users with the option of emailing a friend about the ad when they click it.
6. Mobile Web Video Marketing - Mobile video marketing has a viable way to advertise to customers. Posting site URLs within video clips on YouTube is one route to take. In addition, tool such as YouTube's TrueView allows you to efficiently market to consumers on a budget.
7. Calendar Event Integration - One innovative way to capitalize on the high click-through rates of mobile banner ads is with calendar event integration. Using mobile banner advertising for a product or service, when the site user clicks the ad, it will mark the event automatically on their calendar as a reminder for the future. This will make sure a higher rate of follow-through from potential customers.

Fundamental SEO Best Practices 

Effective website optimization applies for mobile sites as they would for desktop websites. Search engine accessibility, keywords optimization, content and links all matter with mobile version. Keep in mind screen space is smaller for keyword use in titles and descriptions. Read this post from the Google Webmaster Central Blog for Making Websites More Mobile Friendly.

Mumbai SEO Best Practices 2015

Useful Resources

Wirenode - Create rich mobile pages and mobile websites with minimal effort. Include images, mobilize your blog from RSS an do much more.

Duda Mobile - Create your Mobile Website with DudaMobile, Make a Responsive Website with DudaOne or Find out more about DudaPro our professional partner program. 

Google - Multi-Screen Resources – Learn about mobile website configurations, their pros and cons and its impact on your business as well as layout and content best practices. Read the Multi-Screen white paper to get started and learn how other businesses succeeded on mobile.

Mobeezo - Free Mobile Sites allows you to create a mobile compatible website of your own and make your presence felt on the new web with easy to use tool bar.

Zoho Sites - Create a free website with Zoho Sites, for any business or occasion. Every free website comes with a free blog, business email and unlimited web hosting, all in one place.

Mofuse - Create a mobile version of your website using the best Mobile Website Builder - the easiest way to make mobile sites and mobile landing pages in minutes.

6 Tips & 15 Free Tools to Make an Awesome Mobile Website

8 Tools For Easily Creating a Mobile Version of Your Website

W3C mobileOK Checker

10 Great Tools to Create a Mobile Version of Your Site

Mobile Website Design Tools , Website Design Tools, Website Editor tools - Akmin

Mobile Testing, Performance & Monitoring Tools

Mobile SEO — Webmaster's Mobile Guide

Optimizing for Mobile - SEO Best Practices - Moz

A Beginner's Guide to Mobile SEO | ClickZ

The Definitive Guide To Technical Mobile SEO

Mobile SEO Guide for Decision Makers (Ebook) | Mobify

Building Your Mobile-Friendly Site - The Distilled Best Practice Guide

Mobile SEO - The tool and optimization guide

Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

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Importance Of Website Optimization in SEO

Website Optimization is Very Important If You are Keen to Make Money From Your Website!

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Importance Of SEO

SEO (or Search Engine Optimization) is a method to describe the process in which the traffic from a site is increased by optimizing your web pages and content using keywords, or key phrase, to make it appear on the top results by search engines.

In short, SEO is a marketing technique which promotes a certain website using these keywords in search engines. The website optimize with SEO is likely to rank high in search results than other competitor sites. The more keyword hits on your site, the more likely it will be shown on the top results of search engines - usually on the first page.

SEO focuses on Internet Marketing, this method will also promote the idea of online sales and brand awareness to different surfers of the World Wide Web.

Website Optimization Tips

1. Website Design: Create a website experience that “speaks” to your users. Great website design is based on cognitive fluency, or the convenience of which something is processed. Users usually judge websites as “beautiful” or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts. Use the right lingo.
2. Content, Topics and Keywords: Create marketing content and offers/discount that interest them. Guide users along a specific path on your website. Encourage them with meaningful alignment for your entire company. Every website page should be built around a central topic or keyword. Think from your buyer persona’s each search queries and language and give them what they want. In short, answer their questions and then guide them to the next logical step in their research phase which should be your sales process.
3. Content Format: The key areas of on-page SEO that you should control and are critical toward optimizing your website’s ability to rank well in search results:
1. Page Title – Include your business keywords here, for e.g. a magazine title. This is one of the most important factor to let search engines and users know what your web page content is all about.
2. URLs – Include dash or hyphen's - separated keywords here to help the search engines.
3. Page Headers (H1,H2,etc) – These are more important to the user than the search engine. When the user gets to your web page it signals that they've reached the right place, because they likely were using search terms similar to what appear in the page’s headers.
4. Content – This includes text, video, images, slide presentations etc. It is your chance to fully and comprehensively discuss the page topic for which the visitor was searching. Don’t stuff keywords here (you won’t fool the search engines and might get penalized), but do include synonyms and alternate phraseology for the searched topic.
5. Meta Description – This is the short site description visible on the search engine results. It has no direct effect on the search engine algorithms but the person searching often reads it before deciding to click on the website link.

Website optimization is a ongoing analysis and measurement of your site analytics will provide you with ample of user feedback to make sure you’re making the searchers and the search engines happy.

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What are “Traffic Generation Efforts”?

Top Line Improvements Focusing on Traffic Generation

Traffic generation are ways to which online business attracts online visitors to its website. It includes online marketing efforts such as Search Engine Optimization (SEO) , Search Engine Marketing (SMM) such as Pay Per Click search engines, Email Campaigns, Affiliate Marketing,  and Media or offline marketing such as direct mail, radio, television, and public relations.

On the other hand, the business should decide to spend its marketing budget on improving its “bottom line” by concentrating efforts on website conversion strategies.

For example, if your online business invests money in website conversion strategies to increase its sales conversion rate from 0.5 percent to 2 percent, then for the same 1,000 visitors, online sales will increase from 15 to 20 – a 25 percent increase.

Online Web Statistics

• "Search" is the second most popular and largest online activity next to email.
• The #1 way people find new websites/blogs online is through Search Engines.
• That 9 out of every 10 Internet users use a Search Engine daily.
• 80% of all the search engine users stop looking for a site after 3 rd page i.e 30 Results.
• Up to 85% of all internet users discover web sites via search engine queries.
• 80-90% of Internet users rely on search engines to find websites.

There are more than billion users who use internet and over 90% of them use Search engines to find the products, services, and information they are seeking to purchase.

We should focus on how to grab our maximum share of this enormous web traffic sent by search engines. It is our duty to cater both sides of the most commonly adopted methods of web site promotion via: Search Engine Optimization (SEO) and Pay Per Click (PPC).

Advantages of SEO - Search Engine Optimization :

1. SEO or Search Engine optimization is more cost effective than paid marketing - as time passes cost reduces. 
2. With PPC cost can only go up, SEO provides incredible ROI (Return Of investment). PPC bids are expensive, but SEO in the long run brings a steady flow of traffic without too much cost.
3. SEO can lasts for years providing organic results. Many websites do well several years after they’ve made the investment in the site with a good SEO friendly site. PPC on the other hand disappears the second you stop bidding on results.
4. SEO has a better chance of delivering return customers. SEO is more about what the user is looking for online. PPC is more about what the company thinks the market wants.
5. SEO puts the web masters in the drivers seat- PPC puts the search engine in the drivers seat.

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Disadvantages of SEO - Search Engine Optimization:

1. SEO normally takes a relative long time to market in search results. It can take a few weeks or months for a good optimization campaign to show results.
2. SEO depends on the optimization expert ability and the competition that exists for that key phrase.

Advantages of PPC : 

1. PPC is easy. You do not need a lot of knowledge and skills for PPC.
2. PPC is direct market access - limited competition for eyeballs.
3. PPC results are immediate.

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Disadvantages of PPC : 

1. 95% of the clicks are “free information or information seeking” only and never buy.
2. Quick loss of top search engine Placement in favor of anyone who is willing to pay more.
3. PPC favors large businesses with big market budgets.
4. It requires a constant and increasing investment in order to maintain rank.
5. PPC when done by amateurs can decrease the ROI.
6. SEO traffic will continuously increase even if you don’t continue optimizing and submitting your site.
7. The minute your Pay-Per-Click (PPC) or banner advertising budget runs out, the traffic stops.

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SEO information Technology - SEO Company Mumbai is one of the best SEO Company. SEO Company Mumbai is a result oriented company. First work and Pay Later.

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