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Top 27 Actionable Content Marketing Tips [Infographic] by Digital Vidya


Top 27 Actionable Content Marketing Tips [Infographic] by Digital Vidya INDIA
Did you know Content Marketing roughly generates 3 times as many leads as Traditional Marketing and costs 62% less?

Whether you are a Content Marketing pro or a newbie who has just entered the industry, it is never a bad idea to go back to the basics and review them.

Understanding the consumer psyche is the ultimate way to seek success in Content Marketing industry. Instead of writing what you want to share, write what the reader is willing to read. Thus, it is advocated to create a buyer persona before you start producing content. This is an ideal way that will lead to much higher conversions. As a Content Marketer, if you realize this fact, half the battle is won.

Identify ways to build and maintain a deeper connection with the reader. This can be done via storytelling approach which is not only engaging but helps the reader relate to the content shared.

Additionally, take care of producing lengthy pieces of content as it is truly effective in positioning as an authoritative topic. Also, it is effective in improving the search engine ranking. According to Backlinko, ‘content with more words can cover a wider breadth and are likely preferred to shorter superficial articles’. Ideally, the content length has a correlation with the SERP position. However, it can be accomplished only with strong SEO practices.

In the hoard of creating a long form of content do not compromise with the quality. Remember, nothing replaces quality and authenticity when building an audience. There is so much content available online. In the pool of so much content, trace ways to stand out from your competitors by producing unique quality-based content.

Further, tap on influencers to multiply your content reach. Make reference to influencers by linking to their content or quoting them within your Content Marketing activities. Riding on their brand identity will not only produce the better result in real-time but also save a lot of time.

Besides this, repurposing old content in a new way is one Content Marketing tip that will never fade away. This will bring freshness to the existing content thus providing certain unique value to the readers.

Moving on, ‘Great visual content must enhance the story being told.’ Content coupled with relevant images, GIFs, videos, infographics act as the perfect blend as these visual elements substantiate the text well. These days readers are not keen on reading it all, if the same information is displayed in the form of graphics, the impact becomes double.

More so, blogging on a regular basis is another important yet not much-paid heed upon Content Marketing tactic. This way, a level of consistency is maintained and the readers get hooked on your content as they’ll look forward to your content. In addition to this, ensure that you promote the content thoroughly on different social media channels. ‘94% of B2B Marketers Use LinkedIn to Distribute Content and is the Most Used Social Media Site’, as reported in LinkedIn Selling.

Moreover, to help develop your reputation and visibility online, syndicate your content to reach a new audience and drive referral traffic back to your site.

Another worth considering Content Marketing tactic is to create a series of content to drive repeated traffic. In a nutshell, do not generate one-off pieces of content. This will keep your readers hooked to your content.

Do not miss out on having a clear and dedicated Call-to-Action (CTA) to trigger the reader to leave his/her credentials either by leaving a comment in the section or filling up the form. It could either be in a textual format or a graphic too! Also, track and measure the performance of the Call-to-Action used. This will help you analyze what is working best for your audience.

Practice the art of guest blogging on popular industry blogs and link back to your website to generate traffic from organic and paid sources. By getting involved in guest post submissions, you get the chance to explore a new audience that will help boost your SEO.

Make email marketing an inevitable element of your Content Marketing strategy! 8-% of businesses report that email id directly related to their primary revenue. So, now you know what not to miss at all!

Leveraging the aforementioned content marketing tips is an assured way to turn around your marketing strategy and fetch the desired number of sales conversions.



Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer

Author Bio:

Jasleen is content passionate designated as Sr. Associate- Content Marketing at Digital Vidya. Besides handling the content writing and marketing activities, she leads Digital Marketing Internship Programme.

Qualified as an MBA in HR from AIMA, her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for over 5 years now.

A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures, and social media. She embraces the practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.

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Go Lead Digital: A New Startup - Digital Marketing Agency in Mumbai and Navi Mumbai, India


We are pleased to announce the launch of our brand new website! After months of hard work and dedication, we are delighted to officially announce the launch on October 10, 2018. The new site launch is available and the URL is www.GoLeadDigital.com

Leading Digital Marketing Agency Mumbai, India | Go Lead Digital
Leading Digital Marketing Agency Mumbai, India | Go Lead Digital



Our goal with this new website is to provide our visitors an easier way to learn about Go Lead Digital’s services and solutions and also to allow the visitor to browse information based on their own choice. The new website is interactive and gives better access to About Us, Consulting, Technology, Industries, Development, Mobile, E-Commerce, Design, Marketing, Outsourcing, Clients, Careers, Contact, Enquiry and Global web pages. Our current and prospective clients will find useful information about our services on the homepage of our website


The Case Studies & Portfolio will be added soon, which will highlight the projects we have completed and outline the value created for each client as a result

Amongst the new features, the site contains integrated social media buttons for Facebook, Twitter, and Linkedin to foster improved communication with the clients. We will be constantly updating our content with helpful information, articles, blogs, newsletters, company announcements and client successes

We hope you find the new website with a fresh look, easy to access information and we also wish to establish this portal as a source of information for those who visit our site

We would also like to thank our amazing business partners and supporter's who donated their time and energy to make this site what it is

For any questions, suggestions, feedback or comments, please lets us know ðŸ¤“



Go Lead Digital has a team of digital marketing specialists to help you beat the competition. With our skills and expertise, we can create a solid online presence for your business that attracts new clients and engages current customers. SO YOU WANT TO BEAT THE COMPETITION? Ask us how?
9702502421 - Roshan Samuel Ambler
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Go For SEO Services & Let Your Business Reach Greater Heights!

DigiSpread - SEO in Pune - Guest Blog Post - SEO Information Technology

While the digital landscape has changed over the years, Search Engine Optimization (SEO) has emerged as widely accepted as a web marketing strategy due to its proved effectiveness & how!
Many small & large businesses are already making the most of this phenomenon to generate more leads, customers, conversions & much more & it would be better if you join the bandwagon, the sooner, the better!
Go For SEO Services & Let Your Business Reach Greater Heights! - SEO Information Technology

Top SEO Benefits That You Must Ponder On

  • Increased Traffic

Ranking higher on a search engine can help your business get a significant traffic boost for your SEO because top positioned websites on the search engine results page (SERP) receive the maximum clicks & impressions. Also, optimized tags & descriptions aids to enhance click through rate (CTR) which also increases the web traffic.
  • ROI

It does not matter if you are an e-commerce website or not, there are doubts when it comes to the ROI because SEO services can track each aspect of their strategy such as ranking boost, conversions & traffic, buyer behaviour & much more with the help of analytics platforms.
  • Cost-Effective 

Unlike outbound strategies such as cold-calling (cold-calling is an effective but costly strategy with 61% more budget than SEO), SEO services’ inbound nature helps brands save loads of their investment. It also exhibits its cost-effectiveness as it targets users/customers that are in active need of their products or services online.
  • Increased Site Usability

In a bid to make a website easily navigable for the search engines, SEO also aids to make a website even more navigable for users as well simultaneously. SEO also emphasized on rearranging a site’s architecture & links to make web pages inside the websites easier for visitors to find & navigate.
  • Brand Awareness

Since SEO works full-fledged to rank your website on top positions on a search engine against your targeted keywords, having the websites on top position also translates to get more exposure for the brand.
Like what you read? Why not take the full advantages of the SEO services for your business by best SEO services in Pune & beyond!
You must have seen many SEO services provider in India so, why don’t you opt for the best search engine optimization service provider with customized SEO service packages to suit your every business need at a low-cost & see your brand take top positions on a search engine to get more customers & earn more revenues!

Author Bio:                                                                                                

DigiSpread - Guest Blog Post - SEO & Digital Marketing


Digital marketing is huge these days & we wanted people to take its full advantages to get their online businesses reach the crescendo of success & that’s why we launched DigiSpread.




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15 Social Media Marketing Trends For Small Business

Social Media Marketing - Author Guest Post - SEO Information Technology
Social media marketing has evolved in the last few years as marketers are taking advantage of all the media platforms available to them. While these platforms offer marketing tools for small businesses, there are also some marketing solutions available to connect with consumers. 

However, small businesses should continuously re-evaluate their strategies and modify them based on the latest developments and trends in the marketing industry. These changes should consider possible trends in the industry. The trends expected social media marketing trends for 2017 are as follows:

15 Social Media Marketing Trends For Small Business - SEO Information Technology


1. Facebook and Other Platforms Will Still Contribute to Small Businesses Growth

Developments and innovations offered by different platforms make them more relevant to the growth of small businesses. Marketers are aware of this and continue to enhance their competencies to take full advantage of the features offered by these platforms.

Facebook and Other Platforms Will Still Contribute to Small Businesses Growth - Guest Blog Post - SEO Information Technology


2. Professional Marketers Focus More on these Platforms

Professional and experienced marketers understand that running campaigns take time. However, the time spent on these campaigns is well worth it since it typically results in considerable benefits for small businesses.


3. Sales Figures Increase after a Two-Year Campaign

The majority of marketers are using different platforms for at least two years. The time they spent focusing on these platforms have resulted in increased sales for small businesses.

4. Two-Year Campaigns Allow Small Businesses to Grow

Aside from increased sales, these marketers also noted the significant growth in the businesses after the two-year campaigns.

5. Videos are Important

Videos encourage deep personal relationships between small businesses and their customers. These businesses can easily convey their messages through videos since users spend a good amount of time watching videos. 


6. These Platforms Generate Leads and Reduce Marketing Costs

Six hours a week on these platforms is sufficient enough for marketers to generate leads for small businesses. Also, professional marketers spending eleven hours per week on these platforms know that marketing costs will go down.

7. Search Rankings and Fan Base Will Improve Using These Platforms for One Year

Using these platforms for at least one year will result in an improvement in search rankings.  It also results in significant fan base for the small business after twelve months of using the platform.



8.  Social Media Marketing Can Increase Exposure and Traffic for Small Businesses

Using these platforms can increase the exposure of small businesses. As more people are aware of the small business, it will result in an increase in traffic for the business.


9. Domination is the Key

While Facebook is the dominant platform in the industry, it is still important to consider the other platforms like Twitter, YouTube, Google Plus, and LinkedIn. Marketers should dominate the platform used by their customers to reach them.


10. Content is Still King 

Content that can capture the attention of customers will result in conversions. These platforms feed on quality content, which makes it important for small businesses to always have quality content on their blogs.

11. Business-To-Business Marketers Focus on LinkedIn

LinkedIn has become the number one choice of B2B marketers since it caters mainly to professionals and other businesses. On the other hand, Facebook is used mainly by B2C marketers.

12. Snapchat is on a Growth Path

Snapchat is gradually gaining ground as an option for marketers. There is a considerable increase in the number of marketers using the app.

13. LinkedIn and Facebook are Top Channels for Republishing Content

Many marketers have already started to republish content on both LinkedIn and Facebook, depending on the type of customers of small businesses.


14. Social Media Engagement is Critical

Likes and views have been replaced with comments and shares. If more customers comment on or share posts, it may result in possible conversions in the future.

15. Conversion is the Goal

Conversion is considered as the main goal of social media marketing. All efforts will be useless if they do not generate income for small businesses.

Author Bio:


Jessa Camacho is part of the Marketing team at ConvertBetter. She has a good grasp of all the essentials conditions in building and promoting a website. Her skills and knowledge in marketing makes her prominent in the company. With her expertise, she perceives what a business should require or want and furnish her marketing skills to create, as well as, establishing software and technology in building perceptive systems for a better user experience. Her focal point is incorporating the growth hacking principles of her company, ConvertBetter.



5 Local Digital Marketing Tips to Creatively Promote Your Products & Services

5 Local Digital Marketing Tips to Creatively Promote Your Products & Services - SEO Information Technology


Do you still believe in the 2:8 marketing vs sales ratio?

Are you still focusing on the age-old marketing strategies to get visibility?

Digital marketing services have overtaken old marketing practices in the blink of an eye because of the barrier-less reach and cost-effective tools. There are many new creative marketing approaches, such as:

Build custom landing pages for every campaign

Each of the local AdWords campaigns should have a simple chart, targeting local audiences. It should be as simple as “Click ad > Go to landing page > Convert”. Local landing pages allow you to personally target customers for your business, which enables effective results and avoid wasteful exertion. The landing pages should have the following elements:
  • Attractive design
  • Clear call-to-action
  • Descriptive content image
  • Complimenting value proposition
  • Answer basic customer questions
  • Number or email id should be clickable
  • High quality textual content & images without errors

Build Guides to promote activities

Instead of just creating content which talks about your business or is keyword rich, you can start building guides. It is one of the best ways to create local content and promote it inexpensively. It uses topics which the customers are interested in and includes the brand keyword very carefully in it. Inexpensive Facebook promoted post option can be used to reach a wider local audience and attract traffic towards the business.

Always have Facebook ads going in the background

Brand awareness is necessary for brand marketing and both are co-related. Facebook ads consume a little of the marketing budget, but its reach is endless. Local audience can be targeted effectively with such promotion tools because it enables direct targeting and conversion becomes easier due to the local-aspect of it. If Facebook ads are used on a regular basis for a good part of the year, then it can be very efficient in improving brand awareness, which can then later be leveraged for marketing & conversion purposes.

Offer emailed mobile coupons

This allows you to track offline conversions easily. Customers can request you for a mobile coupon via email when they are actually at the store, allowing you to track which customers actually turned up and were converted. It can also help you to track their buying preferences and other details, which are highly useful for strategy formulation and analytics.

Automate social media

New software enables you to automate your social media which not only allows you to post content on all social media platforms with a single click, but also allows you to have templates for replies, when anyone mentions you on any of the digital platforms. This option allows you to respond to customers immediately without actually spending hours on social media along with all the hassles of the day-to-day work of the business.

Conclusion

There are many other services like the following:
It solely depends on your business activities and the marketer to formulate a specific strategy and mold it as per the target customers. Local marketing helps businesses in converting more customers by spending money wisely. It targets specific markets and avoids wasteful methods or tools.

Spend Less & Market Effectively by Local Marketing Methods!


Author Bio:

An aspiring entrepreneur; he always has an insatiated hunger for knowledge and food. He loves to paint emotions on paper with his pen. Sweets are what seduce him and his poetry is what introduces him. He is currently a professional content writer for Vipra Business, Noida.






Growth Hacking by Neil Patel at Pioneers Festival 2014


Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

About Neil Patel

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Being the co-founder of Kissmetrics and due to his vast knowledge and experience in Marketing 2.0, Neil is a well respected figure in the world of growth hacking. You need more traffic, more customers, more traction? Learn some of Neil’s tricks to rocket your startup to the next levels.

About Pioneers Festival

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Pioneers Festival unites the most promising tech startups with the world's top investors and executives at the Hofburg Imperial Palace in Vienna.

Read more:

Growth Hacking Made Simple: A Step-by-Step Guide - Neil Patel

The Definitive Guide to Growth Hacking - Quick Sprout 


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