Keyword density and Search Engine Optimization
SEO Services, Mumbai INDIA
A good Search Engine Optimization (SEO) consultant would start with keyword research for your website as a first step towards optimizing your website for search engines. On selection of the right keywords for your website, the search engine optimization analysts would get engaged in keyword density management on your website pages.
Keyword density is an indicator of the number of times the selected keyword appears in the web page. It is always expresses as a percentage of total word content on a website page.
As an example, if you are optimizing a webpage for a keyword search engine optimization and you have a total of 500 words on your website HTML page. In these total 300 words, the keyword "Search Engine Optimization" (SEO) appears 25 times.
The keyword density of that page can be arrived as simply by dividing the total number of keywords by total number of words on the web page. So in this case, the keyword density would be (25 divided by 500 = 0.05). Expressing this as a percentage, the keyword density for this particular web page would be 5% for "search engine optimization" as a keyword.
What keyword density is ideal?
It is a very important question to which all search engine optimization experts have their own answer. As a thumb rule, do not stuff keywords in your web pages without relevance. As search engine algorithms get smarter, keyword overuse is easily found out and search engines do tend to penalize pages overdoing such activities. As an accepted standard, keyword density between 3% to 5% is ideal.
Steps to check keyword density for your website landing page.
1) Copy the content from your website landing page and paste it in your word processing software like Ms Word .
2) Determine the word count of the page. This will give you the total number of words on your page.
3) Do a find for your keyword, in this case, "Search Engine Optimization" (SEO). Replace the word with the same text. This will ensure that you do not change the text in the page.
4) On completion of the replace function, the will provide a count of the words you replaced. Which gives the total number of times you have used the keyword in that page.
Using the total number of word count for the page and the total number of keywords you can now calculate the keyword density for the keyword "search engine optimization".
There are a few free tools available to determine webpage keyword density as well. A good search engine optimization company would do a keyword density exercise for each and every website page.
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