Importance Of Keyword Density and Search Engine Optimization - SEO Services Mumbai, INDIA

Keyword density and Search Engine Optimization

SEO Services, Mumbai INDIA

A good Search Engine Optimization (SEO) consultant would start with keyword research for your website as a first step towards optimizing your website for search engines. On selection of the right keywords for your website, the search engine optimization analysts would get engaged in keyword density management on your website pages. 

Keyword density is an indicator of the number of times the selected keyword appears in the web page. It is always expresses as a percentage of total word content on a website page. 

As an example, if you are optimizing a webpage for a keyword search engine optimization and you have a total of 500 words on your website HTML page. In these total 300 words, the keyword "Search Engine Optimization" (SEO) appears 25 times. 

The keyword density of that page can be arrived as simply by dividing the total number of keywords by total number of words on the web page. So in this case, the keyword density would be (25 divided by 500 = 0.05). Expressing this as a percentage, the keyword density for this particular web page would be 5% for "search engine optimization" as a keyword. 

What keyword density is ideal?

It is a very important question to which all search engine optimization experts have their own answer. As a thumb rule, do not stuff keywords in your web pages without relevance. As search engine algorithms get smarter, keyword overuse is easily found out and search engines do tend to penalize pages overdoing such activities. As an accepted standard, keyword density between 3% to 5% is ideal. 

Steps to check keyword density for your website landing page. 

1) Copy the content from your website landing page and paste it in your word processing software like Ms Word .

2) Determine the word count of the page. This will give you the total number of words on your page. 

3) Do a find for your keyword, in this case, "Search Engine Optimization" (SEO). Replace the word with the same text. This will ensure that you do not change the text in the page. 

4) On completion of the replace function, the will provide a count of the words you replaced. Which gives the total number of times you have used the keyword in that page.

Using the total number of word count for the page and the total number of keywords you can now calculate the keyword density for the keyword "search engine optimization".

There are a few free tools available to determine webpage keyword density as well. A good search engine optimization company would do a keyword density exercise for each and every website page.

Tags: Correct Keywords, Keyword Density, geo-location keywords, Keyword Research Tools, Keywords Tools, Importance Of Keyword Density, SEO Services Mumbai, Hire SEO Expert, 

Are You Looking For Good SEO Copywriting - Methodologies of SEO

Methodologies of SEO:

Starting as early as 1995 to 2008 this industry has changed In the infancy of Yahoo SEO was born. There basic idea was to have a search engine work on the concept of the yellow pages. Starting with the alphabetical A to A#1. Basically keywords were seasoned here and there. It was all just a stab in the dark. They tested and tried variations of the concept. As a matter of fact on Yahoo you can still get your site submitted and added in less than 72 hours. By the late 90' around 1996 some of the first pages appear throughout the web with Search Engine programs, matching text, and mining data. The general public started to learn how their database worked. It was like having a light bulb of Eureka that's how this puppy works. Then the "algorithm" started to become more comprehensive. Specifically Excite got wind of what Yahoo was doing and in turn fine tuned the SEO parameters and generated #1 pages with the correct keywords. People started to realize that these sites were portals and manipulations of words started to take place.

Then Infoseek, Hotbot, AltaVista started to get into the game. Simple results of getting on the top of search engines started to become a serious problem when these giants came into the game. People started to see their pages rise to the top of the page ranks within less than 24 hours of submitting their websites. Then like everything else on the World Wide Web. Page jacking started to take place. People started stealing their competitor's codes and would kick each other off the first page ranking. Oh brother what to do? The algo decoding had some serious problems ahead of them. By the late 90's specifically 1998 several of the big optimization firms started hiring programmer that could write algo-cracking codes. This would enable them to get into the first top 10 positions. Entire websites were going crazy with their rankings.

Finally the Search engines got wind of these tactics and put a stop to all this double and triple submission and only allowed limited submissions per site. What about the Spam's pop up links and doorways? They started showing up everywhere on the Internet during the 1998 and 1999 frenzy. Some were good if you could stay under the radar then your site wasn't getting kicked off. But there was a period when large amounts of site were getting banned and kicked off due to this practice. I am sure if you have been doing this as long as I have you recall hideous bothersome pop up windows. God forbid you ever went on a porn site because of a keyword you may have used! My goodness you had more pop-up windows slamming into your monitor than you could close at once. This looked horrible especially if it was an accident.

Not to bore you but by the early 2000 into 2002 Google got a hold of the "search engines" it was Goggle all the time. They have tightened the reigns of SEO and submitting sites and now you play clean and fair. Not to say you cannot pay to get ranked but it's all about your ad words and keywords usage.