Copywriting Tips to Increase Website Conversions

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If you're creating a solid online presence for your business, one of the first things your web page will need is effective copywriting. The text on your page is what provides your customers with information and is also relevant to your page rankings in major search engines. That's why it's so important to use high quality copywriting to make sure your content is valuable to users, engaging, and relevant.

Copywriting Tips For SEO Success

Providing Immediate Value to Your Customers through Informative Content

Any business can set up a website with some informational pages such as an About Us section, and a couple of posts on your company's blog. However, it takes a business that is dedicated to providing valuable information to customers to offer key content. Quality copywriting is one of the best ways to ensure that the information you provide to your customers teaches them something new and is relevant to your business. If none of your staff members are comfortable writing this type of informative content, it's easy to hire a copywriter to create texts specifically for your website.

Posting regularly to a blog is another great way to keep your customers abreast of the latest news and hot topics in your industry. When your site is able to provide unique information to your customers through effective copywriting strategy, you can easily show your customers that you believe in offering them value.

When you're up against tough competitors, though, it's not enough for your copywriting to only offer value. Your words must also be engaging. Any text on your website should capture a customer's attention in an emotional or curious way. Though it can be easy to fall into a pattern of writing like a textbook, your copywriting should always have a fresh voice that has something to say. Use adjectives and emotionally charged words keep your customers engaged.

15 Key Features Of Copywriting Success

Create an Emotional Connection with Engaging Language and Readable Material

It can also be helpful to break up your text with subheadings, bullet points, or lists. This can make your copywriting more readable, as many online users simply scan texts for interesting and relevant information. When your customer can read the material easily and feel a connection, you make it easier for him or her to respond.

Help Customers Find You with Relevant Keywords

Finally, any copywriting that appears on your website should effectively employ keywords to optimize your site for improve rankings in SERP's for major search engines i.e Google, Yahoo and Bing. When your page utilizes search engine optimization, or SEO, your website appears higher in top search engine results. This is directly related to the number of customers that will find your site.

As many users only use the first couple pages of results, your page needs to be listed high enough that they will see your website and click through. However, your site cannot simply be stuffed with keywords or you will receive lower marks from search engines and lose your ranking.

Instead, your copywriting should be infused with enough specific keywords to make the page relevant to your user base without getting blocked out by spam filters.

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Are You Looking For Good SEO Copywriting - Methodologies of SEO

Methodologies of SEO:

Starting as early as 1995 to 2008 this industry has changed In the infancy of Yahoo SEO was born. There basic idea was to have a search engine work on the concept of the yellow pages. Starting with the alphabetical A to A#1. Basically keywords were seasoned here and there. It was all just a stab in the dark. They tested and tried variations of the concept. As a matter of fact on Yahoo you can still get your site submitted and added in less than 72 hours. By the late 90' around 1996 some of the first pages appear throughout the web with Search Engine programs, matching text, and mining data. The general public started to learn how their database worked. It was like having a light bulb of Eureka that's how this puppy works. Then the "algorithm" started to become more comprehensive. Specifically Excite got wind of what Yahoo was doing and in turn fine tuned the SEO parameters and generated #1 pages with the correct keywords. People started to realize that these sites were portals and manipulations of words started to take place.

Then Infoseek, Hotbot, AltaVista started to get into the game. Simple results of getting on the top of search engines started to become a serious problem when these giants came into the game. People started to see their pages rise to the top of the page ranks within less than 24 hours of submitting their websites. Then like everything else on the World Wide Web. Page jacking started to take place. People started stealing their competitor's codes and would kick each other off the first page ranking. Oh brother what to do? The algo decoding had some serious problems ahead of them. By the late 90's specifically 1998 several of the big optimization firms started hiring programmer that could write algo-cracking codes. This would enable them to get into the first top 10 positions. Entire websites were going crazy with their rankings.

Finally the Search engines got wind of these tactics and put a stop to all this double and triple submission and only allowed limited submissions per site. What about the Spam's pop up links and doorways? They started showing up everywhere on the Internet during the 1998 and 1999 frenzy. Some were good if you could stay under the radar then your site wasn't getting kicked off. But there was a period when large amounts of site were getting banned and kicked off due to this practice. I am sure if you have been doing this as long as I have you recall hideous bothersome pop up windows. God forbid you ever went on a porn site because of a keyword you may have used! My goodness you had more pop-up windows slamming into your monitor than you could close at once. This looked horrible especially if it was an accident.

Not to bore you but by the early 2000 into 2002 Google got a hold of the "search engines" it was Goggle all the time. They have tightened the reigns of SEO and submitting sites and now you play clean and fair. Not to say you cannot pay to get ranked but it's all about your ad words and keywords usage.