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| How Often Do You Create Content? - Developing a Content Strategy |
This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to
content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
Many reports dictate how often you should create content for your blogs, marketing campaigns and social media. While is it good to take the advice from other sources, it is important to understand what is capable within your organization. Organizations need to consider key factors before determining how often to create content with positive results.
Resources and Responsibility
How much time is available for an organization to create and distribute content? It must be determined what percentage of a person’s time should be dedicated to content creation while still maintaining a plethora of other responsibilities. Also, it is often believed that only marketing should provide content but in reality marketing is the driver to develop content. Content should be created by all team members of the organization depending on the area of expertise needed to educate your audience.
Audience
How receptive will you audience be to the content you create. This depends on the personas you develop and at what level will content resonate with your audience based on the subject matter, content approach and simplicity of your solution. Your content topics should be based on your personas and what drives them to use your solution to help them solve their problem.
Content Type
What type of content is needed to connect with your audience. Are blogs sufficient enough or would videos work better to connect with your audience to grab their attention. Content consist of email, blogs, videos, podcasts, marketing campaigns, social media, white papers, e-books and now live chats.
Quality of Content
Try to focus on quality driven content versus quantity. You can create 10 blogs a month but if no one wants to read them then what’s the point. Spend the time to create exciting content to connect with your audience. This will come from testing different types of writing approaches and headlines to see what type of results you get.
Competition
What is your competition doing in terms of content creation. This can help you gauge your approach and how to create content that differentiates you from them. Pick your main competitors and do your research.
Conclusion
In the end, your organization should always test to determine results based on the factors above to find what best works within your organization.
In closing, I always recommend a couple of suggestions when going through the content creation process.
- Create a content piece that can be used within different mediums such as blogging, video, podcasting, campaigns, social media, etc. This allows you to connect with potentially different audiences using the same content. This also creates longevity within your content piece by creating a series or segments for a longer run time for your content and less time focused on different content topics
- After you publish or distribute content, make sure you re-distribute that same content over time to reinforce your content to existing users and share with potentially new users. This helps you reduce your content creation by repurposing existing content.
- You can also learn more about Creating video content as an effective marketing tool
Get more Marketing IDEAS at
iLLUMULUS about Creating Value for your organization.
About the Author
Frank Anastacio Trevino Jr
Founder and CEO of iLLUMULUS, a Global Marketing & Customer Strategy firm. I work with companies to connect with customers, Creating Value through the marketing digital experience. I share my time between South Korea and Denver, Colorado. You can find me on
Linkedin or follow me on
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Home › Content Marketing › How Often Do You Create Content? - Developing a Content Strategy
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Top 5 Ingredients That Make Great Content
How Often Do You Need To Create Content For Maximum Return?
A huge question I hear from people, particularly someone new to content marketing, is how often they have to create new content.
How Often Should I Create Content for My Blog, Podcast, or Video Platform?
So how much blog content should you have. How much podcast content should you come out with. How many videos should you have. How long should they be is another component of this. There is varying answers to this and it all depends on a number of different things including you know what’s already out there, how’s your competition or other influencers out there serving your audience already. There’s very specific examples I can give you where it makes sense to do more.
How often should I create and post content?
I take a very realistic approach to content creation and how often you should create and post content. The short answer - is as much as you can.
Developing a Content Strategy - Content Marketing in Mumbai
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.
How Often Do You Create Content? - iLLUMULUS Global Marketing
The best approach to understanding the key factors to determine how often to create content within your own organization.
How to Create Great Content for Your Website
Let's explore some of the best ways to get the provocative ideas you need: Read books, Brainstorm with others, Invest in self-development, Question basic assumptions, Take a contrarian view, Create a story, Interview others, Social networking.
Upon review of probably thousands of websites over the years, we have come to the conclusion that in order for your organization to be successful on the Internet, three key elements must be accomplished:
Design, Content, Strategy and tactics.
How do I write content for my website?
Use short paragraphs – four sentences max;
Use short sentences – twelve on average;
Skip unnecessary words;
Avoid jargon and gobbledygook;
Avoid the passive tense;
Avoid needless repetition;
Address your web visitors directly. Use the word you;
Shorten your text.
What is the content of the website?
Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.
What is a content creation?
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. ... A Pew survey described content creation as the creation of "the material people contribute to the online world."
What is the definition of content marketing?
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Content Marketing Service in Mumbai
We understand that content is king for any marketing initiative and our content marketing services target the same. We tailor all marketing efforts in getting your business highlighted in front of your audiences.
Content Marketing Agency in Mumbai, India
We are a global Content Marketing Agency in Mumbai, India specializing in providing web design, SEO, SEM, social media, email & content marketing services.
Content Marketing Services in Mumbai, India
We are one of the top content marketing agencies in Mumbai, India. For our clients, we are offering high-quality content marketing services.
Content Marketing in Mumbai
We offer quality content management and marketing services that benefit your website's social media and SEO strategies.
How often should I create new content for my website?
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