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Two Links, Different Anchor Text, Same URL
Matt Cutts, Google’s Head of Search Spam, answered a question about links in his Webmaster Help video where a user writes in to ask:
"What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank?"
PageRank Works The Same For Both Links
- When a page is linked to twice from another page, it works like all outbound links when it comes to PageRank.
- When one page has multiple outbound links, then the amount of PageRank being passed gets divided evenly among those links.
- If two links go to the same page, then twice as much PageRank goes to that page.
Google Only Reads Anchor Text From One Link
- If the two links each have different anchor text, then they are subject to Google’s link extraction process.
- Google’s link extraction process works by identifying all the links on a page and extracting them, and then assigning the anchor text of those links to the documents they point to.
- The link extraction process may select all the links or just a few of them, and that behavior changes over time (Last Checked in 2009).
- If the same page was linked to twice then only one of those links would be extracted.
Focus On Your SEO Strategy (There Are More Important Things Than This)
- Matt Cutt reiterates that there are higher priorities to worry about than this, such as making sure your homepage is drawing in users and you’re keeping those users engaged with good content.
In short "PageRank flows to each link individually as it would any other link on the page, at least according to the original PageRank document."
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| Link Building |
On-page link checker tool.
Use the internal link analyzer tool to analyze the links search engine spiders can detect on a specific page of your website. Search engines, spider links to index and determine the structure of a website and the relation between pages.
The link analyzer tool checks:
- The Total number of links found on your page.
- The number +percentage of external and Internal links.
- (links pointing to subdomains are counted as internal links)
- Anchor type (Text link / Image link / Mixed link).
- The link type (Internal link / external link / subdomain).
- The number +percentage of Duplicate links.
- The number of links with an empty anchor.
- The number of image links without an Alt tag.
- The number of no-followed links.
Subdomains
The internal link analyzer is able to recognize subdomains and treads them as internal links. If a link points to a subdomain this will be visible under link type “subdomain”.
Watch the video from, Google’s web engineer, Matt Cutts regarding the use of subdomains.
Best practices internal links
Number of links:
Back in 2008, Matt Cutts (head of Google’s Webspam team) recommended limiting the number of links to a maximum of 100 links per page.
Since 2013 Matt Cutts explained having more then 100 links per page isn’t an issue, and this limitation is dropped from Google Webmaster Guidelines.
Duplicate links:
Try to limit the number of duplicate links. If you get a high percentage of duplicate links (>50%) you’re not spreading your link strength effectively.
External Resources:
Matt Cutts video explanation on this topic – How many links on a page should we have? Is there a limit?
