SEO Tips: One Page Two Or More Links Pointing To The Same URL

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Two Links, Different Anchor Text, Same URL

Matt Cutts, Google’s Head of Search Spam, answered a question about links in his Webmaster Help video where a user writes in to ask:

"What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank?"

PageRank Works The Same For Both Links

• When a page is linked to twice from another page, it works like all outbound links when it comes to PageRank.
• When one page has multiple outbound links, then the amount of PageRank being passed gets divided evenly among those links.
• If two links go to the same page, then twice as much PageRank goes to that page.

Google Only Reads Anchor Text From One Link

• If the two links each have different anchor text, then they are subject to Google’s link extraction process.
• Google’s link extraction process works by identifying all the links on a page and extracting them, and then assigning the anchor text of those links to the documents they point to.
• The link extraction process may select all the links or just a few of them, and that behavior changes over time (Last Checked in 2009). 
• If the same page was linked to twice then only one of those links would be extracted.

Focus On Your SEO Strategy (There Are More Important Things Than This)

• Matt Cutt reiterates that there are higher priorities to worry about than this, such as making sure your homepage is drawing in users and you’re keeping those users engaged with good content.

In short "PageRank flows to each link individually as it would any other link on the page, at least according to the original PageRank document."

Link Building

On-page link checker tool.

Internal Link Analyzer

Use the internal link analyzer tool to analyze the links search engine spiders can detect on a specific page of your website. Search engines, spider links to index and determine the structure of a website and the relation between pages.

The link analyzer tool checks:

• The Total number of links found on your page.
• The number +percentage of external and Internal links.
• (links pointing to subdomains are counted as internal links)
• Anchor type (Text link / Image link / Mixed link).
• The link type (Internal link / external link / subdomain).
• The number +percentage of Duplicate links.
• The number of links with an empty anchor.
• The number of image links without an Alt tag.
• The number of no-followed links.

Subdomains

The internal link analyzer is able to recognize subdomains and treads them as internal links. If a link points to a subdomain this will be visible under link type “subdomain”.

Watch the video from, Google’s web engineer, Matt Cutts regarding the use of subdomains.

Best practices internal links

Number of links:

Back in 2008, Matt Cutts (head of Google’s Webspam team) recommended limiting the number of links to a maximum of 100 links per page.

Since 2013 Matt Cutts explained having more then 100 links per page isn’t an issue, and this limitation is dropped from Google Webmaster Guidelines.

Duplicate links: 

Try to limit the number of duplicate links. If you get a high percentage of duplicate links (>50%) you’re not spreading your link strength effectively.

External Resources:

Goolge Webmaster Central (GWC) – Webmaster Guidelines.

Matt Cutts video explanation on this topic – How many links on a page should we have? Is there a limit?

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Online SEO Tools for Links, Keywords and Rank Tracking

Online SEO Tools for Links, Keywords and Rank Tracking

We're always on the lookout for great tools and with a  billion $  industry, Search Engine Optimization or SEO is one market that has a ton of tools to help you. Whether researching your site or your competitors’ back links, trying to identify keywords and occurrence terms, or simply trying to monitor how your website is ranking, here are the most popular SEO tools and platforms on the internet market.

Ahrefs Site Explorer – The largest and the freshest index of live links. Index is updated every 15 min.

AuthorityLabs – Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.

Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.

BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.

Colibri gives you insight into how to get more traffic and customers from SEO.

Conductor Searchlight is the most widely used SEO platform – empowering enterprise marketers to take control of their search performance.

Cuutio Inbound Marketing Platform – Know your exact positions and competitive situation on Google, keep track of the results of search engine optimization and analyze the overall performance of your important keywords

Ginzametrics makes enterprise SEO simple and is the only platform to help marketers effectively monetize traffic from organic search.

Google Webmaster Tools – provides you with detailed reports about your pages’ visibility on Google.

gShift’s SEO software system centralizes your clients’ SEO data (rank, backlinks, social signals, competitive intelligence, Google Analytics and keyword research) and provides automated, scheduled, white-labeled SEO reports leaving more time for your services team to implement the SEO tasks that will improve your clients’ web presence.

Majestic SEO – Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.

Monitor Backlinks – Keep all of your link data under one roof with our management tools.

mySEOTool – SEO Software Used by Thousands of Web Designers, SEO Consultants & Agencies to manage their SEO clients.

Ontolo – Our Link Building Toolset has become one of the most-often recommended internet marketing and link building tools by the top SEO and link building experts for it’s automation and link prospecting abilities.

Positionly is powerful, user-friendly tools that make improving your website an enjoyable experience. Monitor daily changes, measure SEO performance, and improve search engine rankings with simplicity.

RankAbove’s Drive SEO Platform and business intelligence software enables you to dig deeper into SEO information already at your fingertips.

Raven has 30+ tools to help you get results in all of these online marketing tasks.

Rio SEO is the best SEO platform to deliver global search success across Organic, Local Search, Mobile and Social Media for Top Brands & Agencies.

SE-Intel is the world’s first SEO platform specifically designed with internet marketers in Asia in mind, complete with a full set of features that meet the needs of the vastly different search environment in Asia.

Searchmetrics – Our search and social analytics software Searchmetrics Suite with data-based analysis and intelligent solutions enables marketers and SEOs to monitor and optimize national or international SEO actions and thus increase market share, revenue and profits.

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 95 million keywords and 45 million domains.

SEO Scheduler – Affordable small business SEO software for budget conscious website owners.

seoClarity is the first and only Enterprise SEO Platform that provides you complete visibility into ALL of your SEO efforts

SERPS.com – Improve your SEO results. See how your SEO is working with this beautiful dashboard. No code to install. Fast 5-minute setup. Keyword rankings updated daily.

SERP Scan – tracks your website’s search engine position for the keywords that matter to you.

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 6 years.

SyCara’s SEO Platform provides users with industry-leading workflow management, local search rankings, social media reporting, and SEO analysis.

UpCity – Let UpCity help your small business get free traffic from search engines, social media and local directories.

WebMeUp SEO tools combine the convenience of online SEO software with the data-richness only desktop apps could provide.

WooRank is a dynamic grade on a 100-point scale that represents your internet marketing effectiveness at a given time. (The average score is 50.) The WooRank is based on a website review of 70 factors ranging from keywords to usability and social monitoring. Far more than a number, the WooRank review provides you with valuable insights and tips to help you take the online world by storm.

Wordtracker offers Keyword Research tools for SEO and PPC, Rank Tracking and Site Analysis tools.

Note: We do have affiliate accounts with some of these platforms.