8 Reasons Why Having An Excellent Facebook Is Not Enough

Home › Facebook Marketing Tips › 8 Reasons Why Having An Excellent Facebook Is Not Enough

Facebook Marketing Tips: A successful Facebook page is indispensable for any successful business but your Facebook marketing will not be successful if you only focus on your Facebook page.  It involves a lot of looking in, looking around, and working on your Facebook management. Therefore, to help you have a successful Facebook marketing and avoid potential mistakes, I have enlisted eight reasons why having an excellent Facebook page is not enough and some nifty Facebook marketing tips.

1. There is a need to reach a greater audience.

According to stats, about 11 million people have left Facebook and moved to other social media like Twitter and Instagram. Most people who are concerned about brand updates tend to prefer the ‘follow’ pattern, such as microblogging sites, but are far suited to them. One of the Facebook marketing tips is to widen your social media circle and open up to new platforms as well in order to reach out  a greater audience.

2. Competition is increasing.

With Facebook advertising becoming more accessible, the competition for news feed space has increased manifold. With too many ads around, people tend to ignore most of them. Change your advertising tactics to bring yourself to the notice of potential customers.

3. A business needs its own site to gain more freedom.

You may have the best Facebook page out there, but it won’t work for you unless your brand has its own site. Facebook marketing is accessible, but a website gives your company the freedom of customisation, buying/selling options, space for greater detail and most importantly, the professional feel that is absolutely important for any brand. 

Best Facebook Page Marketing Tips

4. Audience’s active time range varies.

Most of your audience has a range of time where they are most active. Posting feed outside this time may result in losing post in the crowd of Facebook News feed’s stories. Do some research, track down the most fruitful time for posts and post within this gap in effective Facebook management.

5. Audience wants engagement in different activities.

Connecting and involving the audience has a higher online marketing success rate than most other tactics. One of the Facebook marketing tips is to use online contests, hashtag campaigns and reply to Facebook comments to engage with your audience.  Give your Facebook marketing a boost.

Facebook Audience Engagement Tips

6. Ease of posting and accessibility are vital.

Linking your Facebook account to other social media increases ease of posting and helps people across platforms find you.

Best Social Media Platforms For Small Business

7. A business should be more appealing to the audience.

If your page looks amazing, but your posts look overtly professional and dull, you won’t have a loving audience. So make your shop talk simple, friendly, and easy to understand in order to have appeal among the audience.

8. Giving good  products and services is still the best criterion.

Needless to say, if your products and services aren’t up to the mark, no Facebook marketing tips will work for you. So work on your product first before working on your Facebook management.

Social Media Marketing Strategy

Work on your Facebook management along with other online platforms, social media, and your factory.  Without any doubt, your brand will bloom.

Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

If you have any interesting stories about facebook marketing strategies and would like to share or have any questions or feedback you can leave them in the comments section of the blog post.

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Everything You Need To Know About Facebook Marketing Tips

Home › Guest Bogging › Everything You Need To Know About Facebook Marketing Tips

Effective Facebook Marketing Tips For Small Business 

Facebook Marketing Strategy: Facebook is still in! After quite some time since the Facebook was first launched as a social networking site, it continues to pour surprises unto its users and still has not run out of services. That is clearly manifested on the different products, services and business opportunities that are becoming widespread in the Facebook world. Indeed, Facebook has clearly become the virtual market of variety of products and services. 

Consequently, with the increasing number of people who continuously check and consult Facebook in selecting and purchasing goods, it is, but fitting to evaluate the existing marketing tips you have been following throughout these years. Evaluation of the existing Facebook marketing tips is done in order to know the area in which Facebook management falls short and needs improvement. 

There are a lot of Facebook marketing tips and Facebook management strategies all over the internet today, but the real question lies within the reliability and effectivity of these strategies. In order to make the best out of those Facebook management and marketing strategies you have to be highly aware of how Facebook marketing works. What are those Facebook marketing tips that really work? What are those that don’t work at all? Let’s find out anything and everything about Facebook marketing tips through the following accounts. 

Say No to Hashtags. Hashtags do not really give the widest reach of posts contrary to what it is broadcasting. More often, posts without hashtags reach a bigger population compared to those that have hashtags. 

No More Hashtags

Six Facebook Posts A Day Keep Competitors At Bay. According to a study, the number of posts directly affects the level of interactions among the people in Facebook thus, increasing the number of clicks on your Facebook posts. In such scenario, you effortlessly developed your Facebook marketing tips and Facebook management skills.

Prioritize Link Posts. It has been proven in a lot of instances that link posts garner bigger number of reach compared to posts of photos with links therefore, it is better to change the way you post updates in your Facebook accounts. This is among the many effective and efficient Facebook marketing tips that actually works for both your business and potential customers. 

Glow In The Dark. Do you believe that the darker the better, when it comes to posting updates and ads in Facebook? It is believed that your Facebook posts will likely to reach the biggest audience when you post it in the evening because students get home from school and workers take their time off from daily work stress and then sign in to their Facebook accounts. During this time, there is a better chance that your posts will be seen by a lot of audience which means to say that time really matters when it comes to the proper administration of your Facebook management.

Facebook Management and Marketing Strategies

Test the Waters. There is no single Facebook marketing tip or Facebook management skill that works well with all the Facebook users because everybody and everything is unique. Some kind of Facebook marketing tips may work best with some group of Facebook users but it will never go the same with other types of users so, it is best to test the waters. Be open to try any Facebook marketing tips and strategies in order to manage your Facebook properly because there is no harm in trying, says an old adage.

Social Media Marketing Tips

Graphics are Souls. The graphics, pictures or images are the souls of your posts or updates. The images you include in your Facebook page is one of the first thing that capture an audience attention that is why, it is necessary to choose appealing and attractive images. Make sure to include images in your post that do not just draw a potential client’s attention towards it but will surely hook its attention unto it. 

Publicity Efforts Towards Greater Public. Make sure to gear the publicity efforts of your posts, updates and Facebook activities to a bigger audience and greater opportunities. Do not be intimidated of a lot of free and effortless marketing efforts in the world wide web, be sure to emerge as the more reliable and credible Facebook account. Do not slack in one corner because it there is one thing that lasts forever and that is the fact that marketing never dies. 

Rewards are Awards. Hosting contests in Facebook and the idea of winning freebies and other awards is an enticing start for Facebook marketing. Human beings are born to compete and every time a contest will be hosted, there will be a great flock of Facebook people that will surely fight for the prize. This traffic of potential customers fighting for the staked price can easily promote your Facebook account. It is one of the most creative Facebook marketing that has been used by Facebook administrators and users. 

Say Goodbye to Novel Posts. Novel posts are those posts that resemble that of a novel because of it is very long and subdivided by chapters. Concise posts are more attractive and preferable than those wordy and very long posts because they tend to project a boring atmosphere to your posts. 

Photos Are Not Everything, Captions Are. You may get the wrong notion about photos or images to be included in Facebook updates as the only thing that matters when graphics is concerned. That is a big no, no because your caption gives you not only a headstart to a brighter Facebook marketing journey by utilizing interesting and effective Facebook management strategies. Choose a brief, catchy and with that of a higher recall type of captions. 

The great learning's about Facebook marketing, Facebook marketing tips and Facebook management surely give you a better idea on marketing strategies? Do you think you know enough about Facebook marketing tips? Well, think again because knowing everything is never enough in the online industry because by the moment you drop your pen is the same time your client changes his/her mind making your existing Facebook marketing irrelevant to your client’s needs. Keep abreast and keep the fire burning. Learn how to do excellent Facebook marketing now.

Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.

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Why We Love Manage Your Twitter Account (And You Should, Too!)

Home › Guest Blogging › Why We Love Manage Your Twitter Account (And You Should, Too!)

Twitter Marketing Tips For Lead Generation

Twitter Marketing Strategy: What do you think keeps the social realm of the internet buzzing all the time? Facebook, yes! But, virtual Twitterati generates the most amount of buzz after Facebook. Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams’ micro-blogging child, and Twitter receives millions of users who are chirping out their thoughts in a daily manner. Twitter is such a phenomenon these days that even President Barrack Obama opened his Twitter account. 

Tweet! Tweet! Tweet! Every netizen loves managing their account. Netizens pursue the most viral topics, the trendiest hashtags and the best headlines to catch their audience’s eyes. A tweet may be witty and colorful, or even often opinionated and persuasive. So, are you one of those netizens who love to tweet? Well, welcome to the bandwagon. You are not the only passenger – and here’s why we all love to manage Twitter accounts:

1. For communication – after all, who doesn’t want a voice that will stand out from the rest?

Twitter is the best way to voice out your opinions, feelings and thoughts on anything that comes to your mind. For instance, you may experience personal setbacks that you feel easier to talk about getting rid of the burden of those unsaid words; sometimes, you may have news or an important piece of information that you want to share with the world on a virtual platform. 

Additionally, viral retweets can also be an instant source of self-importance! Take the example of movie celebrities. They lead lustrous lives and often keep out of the public eye. With Twitter, they not only generate interest in their movies, but also give tidbits to their fans about their lives. Twitter becomes a brilliant platform for them to promote their films, share stories and memories or post updates so that their fans won’t feel left out. 

2. For promotional activities and business marketing

Are you an entrepreneur with a new product? What are you waiting for? Twitter is one of the best places to release the brand new promo of your product. For a person who knows how to properly manage their Twitter accounts, this social marketing website can be used to generate a lot of buzz. Platforms like Twitter are brilliant for developing positive marketing strategies and fostering better relations with your target audience. 

If you properly invest in a Twitter account, chances are, you will reap benefits as a marketer or a business manager. As serprank.com puts it on the website – “Either commit to your Twitter account or expect it to be unsuccessful. But if you are willing to invest in a well-run Twitter account and work toward developing a real reputation on the social media site, you’ll find that there are many benefits that can help your company thrive in today’s economy, both in the short and long term.”

Twitter marketing strategies should follow this basic outline!

3. For free and easy connection

Twitter is a social network that doesn’t really charge any of its users. You can connect with your most favorite celebrities, voice out your thoughts and opinions, interact with your followers and foster bonds and relations – and all of these without spending a penny! 

Aside from being a free social media platform, Twitter has another likeable feature – its lack of advertisements. Ads can be quite irritating for most people and since Twitter doesn’t have ads, it should do the trick for you! Also, tweets are brief and are only 140 characters long. This feature of brevity makes Twitter easy to use, often requiring only a brain, a grasp of language and the ability to click on icons.

4. For generating leads and building a brilliant network

Most of the world is on Twitter, hence through your profile, you can access another person’s account. This person has other followers, which you may view and follow as well and the chain reaction never really comes to an end.

For business ventures, finding leads on Twitter is easy. Leads, or potential customers who express eagerness to use your account can help you create a thriving business from scratch. On Twitter, you can forge connections by collecting their email addresses and then use them to form regular marketing campaigns. A campaign also enables them to directly share email addresses to which you can send promotional content whenever needed!

How Twitter generates potential customers!

5. For researching on the market you are interested in

Twitter is a brilliant website to study social analytics for a product. Interaction with customers through tweets can give you an idea of what your audience is interested in. Through their feedback, you can modify your products or upgrade them accordingly. 

6. For targeting an interested audience member and enhancing customer satisfaction

You shouldn’t generally follow someone who doesn’t follow you back. The Tweepi app, with its ‘Flush’ option allows you to locate the users who aren’t following you back while its ‘Reciprocate’ option allows you to see the users you are following, but who aren’t following you back. The ‘Cleanup’ option literally helps you tidy up the mess in your list of followers. 

With the ‘Follow’ option, you can follow the ones who are genuinely interested in your updates, tweets and anything that you have to offer. Such a targeted audience can be of immense help. A specific audience and an audience interested in your product can immediately translate into better publicity – and positive publicity often results in positive growth and feedback.

These are the reasons why we love to manage Twitter accounts – but it’s not always about the pros – sometimes the other side of the coin needs to be explored. Excessive love for Twitter can result in a Twitter overdose – something commonly known as social media addiction. Immense addiction can gnaw into your daily schedules and derail them – so do watch out! Nevertheless, don’t stop altogether. Just be passionate and tweet within your limits. There is nothing wrong for having self- discipline while enjoying. That is what matters!

Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

Thats our look at using Twitter account for lead generation!

If you have any interesting stories about twitter marketing strategies and would like to share or have any questions or feedback you can leave them in the comments section of the blog post. 

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Using YouTube When Handling Customer Concerns

Home › Guest Blogging › Using YouTube When Handling Customer Concerns

Successfully Handling Complaining Customers Using YouTube 

In today’s time, means of marketing have skyrocketed all the way up to the virtual world. Many have truly depended on this as a way of marketing all that there is possible. The online world is truly an amazing creation and it certainly is something that anyone can use. When you use the internet for marketing, you can probably name a lot of platforms that have it. Raging from the most popular websites to the most unknown ones, you can certainly find marketing in there. Let us take YouTube as an example platform for this. 

Did you know that YouTube is also keen in making marketing strategies? Of course YouTube does it; you have probably seen a lot of videos regarding business and all. 

There are a lot of benefits when you talk about YouTube Marketing. Although other means of marketing are also good, YouTube certainly has an edge over other websites that are not promoting videos. When you think about it, videos are way much more appealing than just simply reading a website content with no action at all. 

Some people certainly love the idea of movement rather than making an effort to read a number of paragraphs. It is no wonder why some of those website contents are written with only a few words. Some people are just too easily distracted and can sometimes get bored to even finish a whole paragraph.

YouTube Marketing

YouTube, on the other hand, is so much more entertaining. It makes businesses promote and show their products in a lively and entertaining way. You definitely have the power to create and show your very own style and have the right to create your brand’s personality. This is particularly advantageous for companies that have only restricted distribution of channels. Like all other platforms that endorse the businesses, YouTube marketing can definitely unite and bring forth existing and possible customers into a community. 

Also, YouTube can be a place to advertise one’s own expertise which is good for building up your business. In this way, people will be able to take notice of what you are good at.

Doing business virtually is a good thing because it tends to go with what is the trend today. However, making a business has also its ups and downs. Surely customers that are looking at your videos have some concerns and queries too. 

If you can do business virtually, you can also make a support that handles the customer’s concerns, complaints and queries. Not only does YouTube promote making business, YouTube is also a stage for handling customer’s worries regarding the business or the product itself. 

YouTube marketing is undoubtedly one of those websites to visit. Start by making videos now. Make it a point to include videos about what you are marketing, and make a support system as well. If you want your business to prosper, it is very important that you create both informative and dependable videos that sell and at the same time help the customer’s concerns. 

Using YouTube Videos To Handle Customer Complaints

It is absolutely a smart move to create videos that solve any endeavor that a customer might face. For example, you can create videos that guide and give the customer directions in using a certain product. You can even include videos that are teaching users on how to install certain software, or perhaps giving tutorials on how to troubleshoot common questions asked by your audience.

You see, even with just making videos that answer your customer’s frequently asked questions, you can certainly help a lot of your viewers. Because of this, your customers will feel valued and contented with the help around. This can also help you gain more customers and followers because they are aware that any of their concerns will be really answered. Videos are a great way to tackle common questions. 

The whole idea of making videos is truly a proactive step. Even though the main reason for creating videos is to let people be informed and be guided, these videos themselves can also advertise and let people be aware of your product. Who knows, with YouTube, anyone can certainly stumble upon your videos without even having any apparent reason to be there. 

When you are planning to start a business, and when you are planning to make YouTube videos to promote it, never forget to create videos that can help your customer’s possible questions. Start by getting to know all the important details of your product and then see if you can make guidelines and instructions out of it. YouTube is simply an amazing platform to use for business; use this to your advantage and see your business soar.                                       

Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

That's our look at Using YouTube When Handling Customer Concerns...

If you have any interesting stories about handling complaining customers and would like to share or have any questions or feedback you can leave them in the comments section of the show notes. 

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SEO Tips: One Page Two Or More Links Pointing To The Same URL

Home › SEO Tips › One Page Two Or More Links Pointing To The Same URL

Two Links, Different Anchor Text, Same URL

Matt Cutts, Google’s Head of Search Spam, answered a question about links in his Webmaster Help video where a user writes in to ask:

"What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank?"

PageRank Works The Same For Both Links

• When a page is linked to twice from another page, it works like all outbound links when it comes to PageRank.
• When one page has multiple outbound links, then the amount of PageRank being passed gets divided evenly among those links.
• If two links go to the same page, then twice as much PageRank goes to that page.

Google Only Reads Anchor Text From One Link

• If the two links each have different anchor text, then they are subject to Google’s link extraction process.
• Google’s link extraction process works by identifying all the links on a page and extracting them, and then assigning the anchor text of those links to the documents they point to.
• The link extraction process may select all the links or just a few of them, and that behavior changes over time (Last Checked in 2009). 
• If the same page was linked to twice then only one of those links would be extracted.

Focus On Your SEO Strategy (There Are More Important Things Than This)

• Matt Cutt reiterates that there are higher priorities to worry about than this, such as making sure your homepage is drawing in users and you’re keeping those users engaged with good content.

In short "PageRank flows to each link individually as it would any other link on the page, at least according to the original PageRank document."

Link Building

On-page link checker tool.

Internal Link Analyzer

Use the internal link analyzer tool to analyze the links search engine spiders can detect on a specific page of your website. Search engines, spider links to index and determine the structure of a website and the relation between pages.

The link analyzer tool checks:

• The Total number of links found on your page.
• The number +percentage of external and Internal links.
• (links pointing to subdomains are counted as internal links)
• Anchor type (Text link / Image link / Mixed link).
• The link type (Internal link / external link / subdomain).
• The number +percentage of Duplicate links.
• The number of links with an empty anchor.
• The number of image links without an Alt tag.
• The number of no-followed links.

Subdomains

The internal link analyzer is able to recognize subdomains and treads them as internal links. If a link points to a subdomain this will be visible under link type “subdomain”.

Watch the video from, Google’s web engineer, Matt Cutts regarding the use of subdomains.

Best practices internal links

Number of links:

Back in 2008, Matt Cutts (head of Google’s Webspam team) recommended limiting the number of links to a maximum of 100 links per page.

Since 2013 Matt Cutts explained having more then 100 links per page isn’t an issue, and this limitation is dropped from Google Webmaster Guidelines.

Duplicate links: 

Try to limit the number of duplicate links. If you get a high percentage of duplicate links (>50%) you’re not spreading your link strength effectively.

External Resources:

Goolge Webmaster Central (GWC) – Webmaster Guidelines.

Matt Cutts video explanation on this topic – How many links on a page should we have? Is there a limit?

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6 Proven Ways For Optimize YouTube Videos For Social Media

Home › Guest Blogging › 6 Proven Ways For Optimize YouTube Videos For Social Media

Social Media Optimization on YouTube

Optimizing YouTube for Social Considerations is something most video marketers, and SEO people in general, rarely think about. They’re concentrating on keywords, what the video will link to, and where else they’re going to post the video to.

While these are important considerations, they leave out something, or someone, more important - the people watching the videos! This article will look to help you optimize the social, or human, side of your YouTube videos so you can get more views, better SEO, and send your viewers to the websites or videos you want them to see more frequently.

YouTube’s Social Side - Optimizing for People

One of the most important things you’ll do for social optimization on YouTube is create a custom thumbnail. It won’t do a single thing for your SEO - search engines can’t ‘see’ a good or bad image - but it will do wonders for your views.

Let’s take a look at an example. Here are the first four search results when I search for “best aerial dog fights” on YouTube because I like planes:

Optimize Your YouTube Videos and Channel

The first three results have images taken directly from the movies themselves. The fourth one has taken the time to include some text on the image. This is a basic customization technique as it adds more visual information. 

YouTube users will often look quickly through the thumbnail images, giving them something to read right there in the image can lead to more views as it gives them the information they want rapidly. 

Yes, I have noticed how many views the ones without optimized images have. They are 8 months - 5 years old each, while the video with an optimized image has reached 70,000+ views in a month. Do the math to see how well the optimized video is doing on a month by month comparison!

Some of the best YouTube thumbnails you’ll see come, unsurprisingly, from the most successful channels. Take a look around the channels for:

• Smosh
• Epic Meal Time
• Epic Rap Battles of History
• Pew Die Pie
• The Tonight Show

You’ll see exceptional examples of thumbnails that have helped them build their YouTube empires one image at a time.

Optimizing Your Audio Cues

Depending on your end goals, your video needs some sort of established outro or intro. If you’re a video marketer looking to build a storefront business or website be sure to include:

• The business name
• Your address - physical or web
• Your phone number if you want people calling you

This is another cue for your viewers to visit your website, and helps them learn your important information. You know they’re listening to your video while it’s playing, this is how you’ll use that auditory attention wisely.

If you’re not looking to build a brand, and you’re building a channel purely for sharing video content, you’ll need to work on your tagline. All of the great YouTube stars have a tagline, just as all the great TV hosts have a tagline. Think about you own after reading these great taglines from famous YouTube channels:

• Epic Meal Time: “Next time we eat a (something absurd).”
• Phillip deFranco: “My name is Philly D, and you’ve just been Phill-ed in!”
• Smosh: “Shut! Up!”
• Pew Die Pie: “Stay awesome, bros!” Fist bump via screen
• Nacho Punch: “Nachoooooo PUNCH!” With an image of nachos being punched.

You can put this at the beginning, or you can put this at the end. This audio cue is free advertising for your channel and helps cement your image in the mind of viewers. Don’t underestimate the power of this simple technique as part of your plan for more YouTube views. Try to imagine your favorite TV show without the opening or closing credits!

Calls To Action (CTA For Videos)

A part of your audio user optimization must include some sort of call to action. It can be to watch more videos, subscribe to your channel, visit your website, or anything else you want viewers to do. Don’t be shy, they expect this to happen.

Here’s a simple example from Smosh where they use several calls to action to subscribe, watch other videos, and become aware of their video series at the end of the video:

Transcript Audio Considerations

This can be a bit hit and miss depending on your goals, but Google have a tool that auto-generates a text transcript. This is part of their Automatic captions feature for the hearing impaired. This is both a chance to optimize for users who want subtitles, and can be of SEO benefit.

YouTube will auto-generate a transcript for you. Read through the link above to learn more about editing them so that they’re accurate as machines are still not perfect at transcribing audio. You’ll help both your SEO, and your hearing impaired viewers (or those on loud public transport, etc), once you do this.

When you’re writing your script be sure to include your keywords in it so that they are auto-generated. Be sure to include them naturally so your viewers don’t feel like you’re keyword stuffing!

Optimizing The Video Itself

Using onscreen text is a great way to optimize the time of all those eyeballs that are looking at your video. There are two main ways to do this:

• Including your logo, or corporate name, in the background. This will apply as easily to a brand channel as it will to a dedicated YouTuber.
• Using YouTube’s Annotations tool to create your own pop-up piece of content.

The better of the options is the Annotations as you can set them as links which lead to landing pages, other videos, or your YouTube homepage where they can subscribe and watch more content.

If you’re really together, use an audio call to action at the same time as a video optimization so that your users are getting a push through their ears and their eyes! For example, have your host say ‘Click on the link to watch our video on ____.” Have an annotation pop up at this time with the link to the video.

To use YouTube Annotations:

• While in the video editing window click on the Annotations tab.
• Add your text, decide on when the Annotation will pop up and when it will end.
• Change background color and text color to help it stand out.
• Adjust the size of the window that opens.

You need to be a verified YouTube account to link to external websites, but you can still link for subscriptions, to Playlists, to Channels, to Google+, and use it as plain text for highlighting until then.

YouTube Video Optimization Tips

User Experience Optimization in YouTube

SEO is a key element of being found, but user experience optimization will be what gets viewers to click that first time and keep on coming back. Use the tools talked about above in conjunction with a solid YouTube SEO plan to get YouTube famous and meet your channel goals!

Ernest Thompson is a Social Media Strategist who can be found behind some interesting online content. You can view what he’s up to right now by heading over to his YouTubeViews website. If you have questions, please ask him in the comments below!

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