How To Rank Your Content Even With Lesser Links Pointing To Your Site

A question related to inbound links were answered by Matt Cutts who is Google’s head of search spam. With his latest webmaster help video a user have written a question to ask.

In general, in a situation like this Matt says you would have to consider the way search engines worked before they started using links as a ranking signal.

In a case like this, content would be judged based on the text on the page. Matt gives a simplified situation of how that would work:

The first word that’s seen on a page would be counted more compared to the other words on the page.

The second time a word is seen it would be counted “a little more, but not a ton more.”

Additional instances of the word would lead Google to believe the page is about that topic.

However, with that being said, it doesn’t help to keep repeating a keyword over and over. After a while that would be viewed as keyword stuffing and could negatively impact the ranking of that page.

Another way Google would judge the quality of a page without an abundance of inbound links is whether or not that page is sitting on a reputable domain.

Without links pointing to a page, Matt says there is still a good chance of that page being returned in the search results if it satisfies a somewhat obscure query. If you have one of the only pieces of content on the web with a rare phrase someone is searching for, Google will return that page because it’s relevant to what the user is looking for.

How does Google determine quality content if there aren’t a lot of links to a post?

Matt Cutts replied the way search engines worked before they started using links as a ranking signal and this should be considered in this situation.

In such case, based on the text which is on the page, the content should be judged. Matt even gave a simple explanation how this worked.

• The other words on the page if we compare, the first word on the page would be counted.
• Less but not more is followed when the second time the word has been counted.
• Google believes with the additional instances and confirmed the page is about that topic.

Repeating same keyword number of times does not help the content at all. Later it leads to keyword stuffing and affect the ranking of the page.

Page with reputable domain, is another manner of judging the content quality without inbound links.

Matt Cutts says, if a page satisfies an obscure query then the page returned back to search results. With a rare phrase of search someone is searching in a piece of content, then Google will surely return back that content page to the search result if the page in relevant to the users search.

How Your Content Ranks

Cutts explains that the process by which Google judges content without many pages linking to it, is similar to how search engines worked in the days before SEO and link building: “You’re pretty much judging based on the text on the page at that point.”

Google has algorithms in place to recognize which keywords are being used (and their frequency) on any given webpage and will adjust the ranking for that keyword accordingly. The first few mentions of a keyword will put your page in the running, so to speak, but at a certain point repeating the same keyword can actually work against your page ranking if Google believes the site maybe guilty of “keyword stuffing.”

If the phrase being searched is unique in nature, pages with less reputation may still make it to the front page of Google’s results, “…If there’s no other pages on the web that have that particular phrase, even if there’s not that many links, then that page can be returned because we think it might be relevant, it might be topical to what the user is looking for.”

Not Just Keywords

Keywords aren’t the only factors in play though. Cutts mentions that the reputation of the domain also plays a role, but that quality content is the key to getting your page noticed.

If you have keywords that are more common and competitive, we recommend executing a link building strategy. By doing this, it will help state your authority to Google and help increase the chances of ranking.

Are you currently considering a content marketing and link building strategy? Contact us today and our experts can get started immediately.

The bottom line is that unless your content is extremely unique, you need inbound links to get it ranked.

Latest English Google Webmaster Central Hangout Jul 31, 2015

Join us for a *Google Webmaster Central office hours hangout* :) 

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.

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How Much Facebook Fan Page Marketing Costs in INDIA?

Updated for 2015! Looking to outsource? Here's a rundown of the costs of social media marketing, both for Freelancers and Small Social Media Consultants.

How Much To Charge For Facebook Marketing in Mumbai, INDIA

How Much Does Facebook Marketing/Advertising Costs?

If you thought the costs of marketing with Twitter was high, you might want to checkout Facebook marketing rates. To set up a new Facebook account and Fan page setup and then provide a limited ongoing training to business partners, online PR agencies charge an average of $2,500-$5,000 per month, with some going as high as $9,000. Of course, this also includes status updates and interacting with customers. If you have used any of this services you may have noticed that they fail to provide any Social Media Marketing (SMM) Strategy. 

If you're shelling out a minimum of $4,500 per month for Facebook Fan Page management, you're not getting any strategy behind the efforts. That costs extra (sort of like adding bacon, but with no taste). Now, we'll admit that building a Social Media Strategy for Facebook is the most important part — you've got to go into social media marketing with a game plan and a list of goals to achieve from it, or you'll never really get anywhere. This is the reason you don't want to outsource your company's social media management to a fresher or a young kid who just took a class in marketing at college. Online PR agencies know this, and they make sure to charge you for their social media expertise. 

Tips For Social Media Manager (Newbies)

Figure out how many hours it will take you and base your price on that. That way you can give them an accurate account of the work you are providing. You should pre-determine some KPIs so they can get an idea of the effectiveness of your efforts.

You could start with an initial fee for the social media strategy work if needed and then a retainer arrangement for the ongoing updates and account maintenance. 

I would suggest to set it up this way because without the social media strategy in place how do you know how much content and maintenance the project will need? You can also add in additional fees for the photography work and make sure you have the proper fees in place based on the licensing agreement for your images.

And while you want to have a reasonable price as a freelancer or a small time social media consultant, you still need to pay the bills. A standard way of figuring out your cost as a freelancer would be to figure out all of your monthly bills and determine what you need as an hourly rate to keep the marketing project on, then adjust the budget based on market rates and your experience. 

The initial maintenance will be heavier as content and process gets in place so I would have more hours upfront and taper off. I would place a caveat into the contract to review the ongoing retainer once the strategy has been put in place and the programs start to enter the market.

So ultimately something like this:

Initial social media strategy:

Hourly rate x 40hrs = XXXX

The 40 hours here is just a placeholder as I dont know the full scope of the project. 

Month 1 retainer:

Hourly rate x 25hrs per week x 4 weeks= XXXX

Month 2+ retainer:

Hourly rate x 15hrs per week x 4 weeks = XXXX

Again this is just an placeholder hours but if you are creating a lot of content and there are a lot of conversations you need to manage, this might increase.

Photography

Images each = Hourly Rate X 2hrs

You need to make sure you get paid for your photography work. Typically I charge about 2 hours. This would include time for taking the photo, retouching and resizing. 

You should also retain all rights to your images and ask for a copyright and your name mentioned as the photographer linking to your portfolio. If they want to own the images or remove your information, then you can charge more for this service.

Still Not Convinced, huh?

Checkout below references for Facebook Fan Page Marketing prices in INDIA

Facebook Marketing

1. Freelancer.in:- https://www.freelancer.in/jobs/Facebook-Marketing/1/
• Project:- 1000 Facebook likes for Anshikasparkle - INR 320/- per hour for less than a week.
2. Fiverr: https://www.fiverr.com/categories/online-marketing/social-marketing/#layout=auto&page=1&ref=seller_language%3Aen
• Project:- I will help you with marketing and engaging your fans on Facebook for $5 - Price 5$ and Orders in Queue - 12
3. Upwork: https://www.upwork.com/o/jobs/job/_~014601d126ef79181d/
• FACEBOOK MARKETING - Budget: 40$ - The job is to get 3000 likes to the page.
4. PeoplePerHour: http://www.peopleperhour.com/freelance/social+media?sort=availablenow&maxHourlyRate=15&countryName=India
• 15 to less than 15$ per hour (India)

Freelance pricing guide (2013): http://www.dianamarinova.com/freelance-pricing-guide-the-rate-on-your-freelance-profile/

The first group of operative social media marketers can charge from $5 to $15 per hour and the second group of SMM strategy planners could charge $20, $30 and more. It all depends on location, experience, and expertise.

Freelance Consultant Rates: How To Work Out Your Hourly, Daily or Project Rate

• Time-Based Pricing 
• Project-Based Pricing 
• Value-Based Pricing

Facebook Fan Page Marketing Service Providers in INDIA:

1. SocialKing.in
2. Gnexttechnologies - 
3. Webpromotz
4. http://www.buy-cheap-social.com/
5. PageTraffic.in - Starting at र 12500 per month

Assuming, that Facebook Promotion plan For  price for India market is 15$ as general which comes around 959.18 INR* (1K)

I suggest you need to decide now whether you want 1K per week, month or per project as a Social Media Consultant or a Freelancer Social Media Manager.

Why Social Media Marketing?

Facebook gets more monthly page views than Google; Millions communicate via Twitter; LinkedIn provides great professional networking and YouTube can build brand and boost your sales.

Facebook Marketing Packages

Below is our social media pricing plan for Facebook Marketing:

One time single payment plans, for monthly, 3 months, quarterly or 6 months prepaid packages email us at SEOInfoTechRSA@Gmail.com

Buy Facebook Likes | Get real Facebook Likes | $17 for 250
500 Likes	1,000 Likes	1,500 Likes	2,000 Likes	5,000 Likes
19$	31$	45$	62$	179$
1200 INR*	1900 INR*	2800 INR*	3900 INR*	11400 INR*
All Packages Will Be Delivered within 30 days or less*

Buy Facebook Post Likes | Get real Facebook Post Likes | $9 for 100
100 Post Likes	250 Post Likes	500 Post Likes	700 Post Likes	1,000 Post Likes
9$	19$	31$	39$	59$
575 INR*	1200 INR*	1900 INR*	2400 INR*	11400 INR*
All Packages Will Be Delivered within 30 days or less*

Buy Facebook Shares | Get real Facebook Shares | $15 for 100
100 Post Likes	250 Post Likes	500 Post Likes	700 Post Likes	1,000 Post Likes
15$	27$	75$	97$	137$
900 INR*	1700 INR*	4700 INR*	6200 INR*	8700 INR*
All Packages Will Be Delivered within 30 days or less*

Want more?

1. Buy Facebook 5 Star ratings | Get real Facebook 5 Star ratings | $19 for 50
2. Facebook Account Verification | Verify your facebook account | $369 for 1
3. Buy Real Marketing | Buy Facebook Comments | $9 for 10
4. Buy Real Marketing | Buy Facebook Friends | $9 for 100
5. Buy Real Marketing | Buy Facebook Followers | $9 for 100
6. Buy Real Marketing | Facebook Daily Likes | $48 for 100
7. Buy Real Marketing | Facebook Daily Post Like | $37 for 100
8. Facebook Page Management | Buy Real Marketing

NEED HELP PROMOTING YOUR BUSINESS WITH SOCIAL MEDIA? YOU’VE COME TO THE RIGHT PLACE. 

Our team of social media experts and I can help your company :

• Generate more leads and sales via social media 
• Develop a custom social media marketing strategy 
• Design your social network accounts 
• Create and post to your social networks daily 
• Run world-class social media contests and sweepstakes 
• Manage social media advertising campaigns

SOCIAL MEDIA MARKETING & ADVERTISING CONSULTING SERVICES MUMBAI INDIA

Looking for a social media consultant?

• Social media marketing & advertising strategy consulting
• Social media and social network consulting
• Social media monitoring, reporting
• Social media reputation consulting
• Social media brand consulting
• Social media contests / sweepstakes consulting
• Facebook pages & groups consulting
• Facebook custom page design & consulting
• Facebook advertising consulting
• Facebook posting
• Twitter marketing strategy consulting
• Twitter marketing consulting
• Twitter advertising consulting
• Twitter posting
• LinkedIn marketing consulting
• Youtube video marketing consulting
• Youtube advertising consulting
• Blog marketing consulting
• Geolocation marketing consulting
• Google Plus consulting
• Google profiles /places / local consulting
• Google Plus posting
• Instagram marketing
• Pinterest marketing

Contact SEO Information Technology today for a Free Social Media Marketing Consultation.

Located in Mumbai, INDIA and serving clients in the Canada, USA, UK, Australia, Asia and around the world, SEO Information Technology is a Social Media Marketing Agency and a full service Digital Marketing Company.

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15 of the Best Free Online Marketing Tools For Small Business

Here are 15 completely free alternatives to popular paid tools for marketers. Enjoy :)

15 of the Best Free Online Marketing Tools For Small Business

Discover Free Marketing Tools

These free marketing tools make for great alternatives to paid tools and services - a little something for everything! Everyone loves free marketing tools that can make your work easier. Give this list of 15 simple tools a try for greater marketing efficiency. 15 Free Internet Marketing Tools To Improve Your Marketing Starting Today.

1. Charlie (CRM Tool)

Charlie App- Free CRM Marketing Tool

• Make a killer impression on anyone you meet with
• Charlie combs through 100s of sources and automatically sends you a one‐pager on everyone you’re going to meet with, before you see them.
• Charlie briefs you on the people and companies you are about to meet with, minutes before every calendar appointment. Know what you share in common, their professional background, their passions, company information, and more.

How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie App gives you a full run-down of a person - biography, social media profiles, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie App, and they’ll tell you everything.

2. Hotjar (Website optimization Tool)

Hotjar - Free Website Optimization Tool

• See how your visitors are really using your site – for free.
• Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and Surveys in One Platform.

How we use Hotjar: User research can be incredibly powerful stuff. You can find great value in seeing how someone interacts with blog posts. How much of the post do your site users read? Where do they pause? What do they click? Seeing all this information helps you design your next posts in a clearer way.

Best 100+ Free Social Media Marketing Tools For Business

3. Medium (Blogging Tool)

Medium - Free Blogging Tool

• Everyone's stories, now w/ an inline editor, tags & stream
• Medium connects people, stories, and ideas that matter to you.
• Medium is a place to read articles on the Internet. Medium is a blogging platform, like Wordpress or Blogger.

How to use Medium: Many young startups kick off their blog at Medium, where they enjoy a built-in audience from the start and have networking tools to help their content spread. Plus, one of Medium’s newest features is an email newsletter where you can automatically get in touch with people who follow you by sharing your latest articles.

4. Google Analytics ( Real-time Analytics Tool)

Google Analytics - Free Real-time Analytics Tool

• Monitor recent changes with Real Time reports. 
• Easily get your Analytics data anytime, anywhere.
• Google Analytics does pretty much everything in terms of tracking the traffic to your site. It is a huge, monstrous amount of information, generously given away for free.

How to use Google Analytics: You find the ease with Google Analytics where we can see traffic from the different social networks (Acquisition > Social > Network Referrals). Also, we can check the engaged reading time by looking at "Time on Page". And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

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5. Buffer (Social Media Scheduling)

Buffer - Free Social Media Scheduling Tool

• Share to Twitter, Facebook, Google+, Pinterest, LinkedIn and App.net – all from one place, on your schedule.
• Any link, text, picture or video you want to share, just add it to your Buffer. Your updates will automatically be scheduled and spaced out throughout the day to post to your favorite social networks.
• Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

How to use Buffer: The forever free plan at Buffer lets you connect a profile from each network (Facebook, Twitter, etc.) and to schedule ahead 10 posts for each social network. For e.g. If you share three posts per day, that means you can stay three days ahead all the time.

You can find a lot of value in the hand-picked content suggestions, which are easy to read then add.

6. Peek (Testing)

Peek - Free User Testing Tool

• Get a Free Peek Into Your Site's Usability.
• See and hear a 5-minute video of a real person using your site or app. It's super fast and totally free.
• A free usability testing tool powered by UserTesting, the world's leading user research platform.

How to use Peek: For first-time insights, you may wish to have a person go  through your website or blog from the home page. Next, you might ask for someone to test out a certain flow through your website by starting someone on a landing page. The Peek tests take about 2-3 days to complete, and you can run three tests every month.

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7. Segment (Analytics Tool)

Segment - Free Analytics Tool

• Collect your data once, then send it to 86 tools.
• Segment is the single hub to collect, manage and route your customer analytics data.
• The one and only interface you’ll ever need for all your third-party apps.
• Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.

How to use Segment: You can find the step by step guide to install segment here

8. SumoMe (Social Share Button)

SumoMe - Free Social Share Buttons

• Free toolkit for growing your website traffic.
• SumoMe is a suite of free tools that can be used to grow your website's traffic. The SumoMe tools are easy to install and work on any website.

How to use SumoMe Share: SumoMe gives you a lot of control over the appearance of the social share widgets, both in which share buttons are displayed and where on the page they’ll appear. One of the great SumoMe features is that they even looks good on mobile devices, which helps you maintain a great way to encourage sharing no matter where your audience are reading.

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9. Sidekick (Email Inbox Insights)

Sidekick By HubSpot - Free Email Inbox Insights Tool

• Customer insight integrated with your email tools.
• Sidekick is a free service that gives you email superpowers with contact insights, email tracking, and email scheduling.
• Build and Maintain Relationships with Powerfully Integrated Email Tools.
• Sidekick can track your outgoing email to tell you when the recipient has read your email. It’s a very, very advanced read-receipt. Plus a lot more.

How to use Sidekick: You can gain a lot from the Sidekick notifications about your email inbox, and there’s also a lot of value that Sidekick app adds to your inbox itself, with a sidebar of information on everyone who sends you a message. The email sidebar includes links to all the person’s social profiles, plus a stream of recent tweets.

10. Canva (Design Tool)

Canva - Free Graphic Design Tool

• Amazingly Simple Graphic Design Software.
• Create beautiful designs with Canva. Choose from more than one million layouts, stock photographs and illustrations. Search for the best graphics, photos, and fonts then use Canva’s simple drag and drop tool to create a design.
• Choose from hundreds of professionally designed layouts or create your own designs from scratch: ⋆ Social Media ⋆ Presentations ⋆ Facebook Cover ⋆ Facebook Post ⋆ Blog Graphic ⋆ Twitter Post ⋆ Poster ⋆ Photo Collage ⋆ Pinterest Graphic ⋆ Invitation ⋆ Card ⋆ Business Card ⋆ Create a custom size.
• Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.
• Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.

How to use Canva: The optimized image sizes and built-in templates  for Social Media posts, Documents, Marketing Templates, Email Headers, Blogging and Ebooks make it fast and easy to create rectangular ones for Twitter, square for Facebook or Instagram, tall pictures for Pinterest,  and any size in between. 

Online Reputation Management Tips, Best Practices and Tools

11. Wistia (Video Tool)

Wistia - Free Video Tool

• Lead capture forms and analytics for video.
• Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.
• Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.

How to use Wistia: After you’ve uploaded your video at Wistia, you can hop into the video settings and add things like call-to-action buttons or email capture forms at the end of the video. Wistia also makes it easy to view heatmaps and viewing trends of your videos, like how far most people get through your video, when they pause or click, etc.

12. Simply Measured (Reports Tool)

Simply Measured - Free Reports Tool

• Simply Measured's leading social media analytics provide in-depth measurement and reporting across Facebook, Twitter, Instagram, YouTube and many more.
• You can create free social media reports to analyze your brand across Twitter, Facebook, Instagram, and more.
• Simply Measured offers enterprise-level analytics and management for big brands and their social efforts. It has a wide array of free tools for the rest of us, too.
• Twitter Follower Report - Learn about your Twitter followers, from interests to influence.
• Twitter Customer Service Analysis - Measure your key customer service metrics on Twitter.
• Facebook Fan Page Report - How healthy is your Facebook Fan Page? Study trends and timing.
• Facebook Content Analysis - Analyze the performance of your content on Facebook.
• Facebook Competitive Analysis - Compare your Facebook Fan Page against your competitor's.
• Facebook Insights Report - In-depth analysis of your Facebook Fan Page visitors’ demographics and activity.
• Instagram User Report - Measure your Instagram engagement, content, trends, and more.
• Social Traffic Report - Find out how social media impacts your website performance.
• Traffic Source Report - Find out which sources send the most traffic to your website.
• Google+ Page Report - Understand your Google+ Page “circlers'” engagement and more.
• Vine Analysis - Analyze the performance of your Vine clips on Twitter.

How to use Simply Measured: Each of these reports are free, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for creation of your free report. But, you can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately. Simply Measured covers all six major social networks: Facebook, Twitter, Google+, LinkedIn,  Instagram, and Pinterest.

15 Best Android Apps for Social Media

13. Open Site Explorer (SEO Tool)

Open Site Explorer - Free SEO Tool

• Open Site Explorer is just a small part of the SEOMoz offering which also includes rank tracking, weekly crawls alerting you to onsite SEO issues, on page recommendations, social media statistics and competitive analysis to see how you stack up against the competition.
• Open Site Explorer is a great free SEO tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free Open Site Explorer version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords and competitors.

How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links pointing to your site. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.

14. Wordpress (Landing Pages Tool)

WordPress- Free Landing Pages Tool

• WordPress.com lets you create beautiful and powerful websites or blogs.
• For those who are running their website or blog via WordPress, it is the fastest and easiest way to build  up a landing page and a simple way to create a new pages. If you blog using WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download Our Free Ebook,” “Sign up for our webinar,” etc. - can be created easily via Pages.

How to use WordPress: Build a new landing pages in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Use wordpress plugins like WooDojo even let you hide the content in your sidebar for particular pages, this could be a great option for minimizing the look of your page.

15. Crowdfire (Twitter Management Tool)

Crowdfire - Free Twitter Management Tool

• Use Crowdfire for publishing, social analytics and growing your Instagram and Twitter account. The best tool for social analytics & social publishing. Gain more followers on Instagram and Twitter.
• You can always manage your Twitter profile directly via Twitter (an always free option), or you can try out in-depth tools like Crowdfire, which allows for bulk sorting and filtering of your followers, along with insights into the demographics of the people in your audience.

How to use Crowdfire: One way that many experts recommend to keep your Twitter following count in line with your Twitter follower count is to routinely check to see which accounts are following you back and to remove the ones that aren’t. With Crowdfire, you can do this quickly and easily all from one page—and even whitelist the unfollowers whom you’d like to keep following.

Download All in One Social Media and Digital Marketing Templates

This includes:

• Speakers Social Media Template (PDF)
• Social Media Image Sizes Checklist (PDF)
• Social Media Corporate Approval Template (Excel)
• Twitter Cheat Sheet (PDF)
• Editorial Calendar Template (Excel)
• Social Media Planning Template (PDF)
• LinkedIn - 5 Minute Daily Marketing Plan (PDF)
• Twitter - 5 Minute Daily Marketing Plan (PDF)
• Facebook - 5 Minute Daily Marketing Plan (PDF)
• Google Plus - 5 Minute Daily Marketing Plan (PDF)
• Pinterest - 5 Minute Daily Marketing Plan (PDF)
• Instagram - 5 Minute Daily Marketing Plan (PDF)

*Reload the page incase if don't see the social locker below

Download The Templates

Completely free alternatives to popular paid tools

Noteworthy, Online Marketing Tools For Small Business To Boost Productivity

1. Social Media Scheduling
• Sprout Social - Paid
• MeetEdgar - Paid
• Hootsuite - Free for your first 3 social profiles
2. Design
• Photoshop - Paid
• InDesign - Paid
• Pablo - Free
• Gimp - Free
• Pic Monkey - Free
3. Real-time Analytics
• Chartbeat - Paid
• Go Squared - Free for the first 100 visitors and 1,000 data points
• MixPanel - Free for 25,000 events per month
4. Website Optimization
• KISSmetrics - Paid
• Crazy Egg - Paid
• Inspectlet - Free for 100 recorded sessions
• SumoMe Content Analytics - Free
5. Reports
• SumAll Reports - Paid
• Followerwonk - Free
• SumAll's Free Version
6. SEO
• Moz Pro - Paid
• SEO Book - Free
• Screaming Frog SEO Spider - Free
• KeywordTool.io - Free
7. CRM
• SalesForce - Paid
• VoilaNorbert - Free
8. Email Inbox Insights
• Cirrus - Paid
• Banana Tag - Free
• Signals - Free
9. Landing Pages
• UnBounce - Paid
• LeadPages - Paid
• WooDojo - Free WordPress Plugin
• Unbounce Free Plan - includes Unbounce branding
10. Twitter Management
• Crowdfire Premium - Paid
• Twepi - Free
• Manage Flitter - Free
11. Blogging
• Ghost - Paid
• Wordpress.com - Free
• Blogger - Free
12. Video
• Wistia Pro - Paid
• Vimeo Pro - Paid
• YouTube - Free
• Vimeo - Free
• Dailymotion - Free
13. Share Buttons
• Easy Social Share Buttons - Paid
• Digg Digg - Free
• Flare - Free
14. Analytics
1. Usability Tools - Paid
2. FiveSecongTest - Free
3. UserPlus - Free
4. Concept Feedback - Free
5. ClickHeat - Free
15. Testing
1. Optimizely - Paid
2. User Testing - Paid
3. Optimizely Free Plan

These free marketing tools can help you manage your website big time, however, do not forget SEO. There are great SEO tools out there that you can use to rank your website on the 1st page of Google  SERPs. Outreachmama recently created a massive list of the best link building tools and software in 2017, that allows you to develop relationships and earn high-quality links from all across the internet.

I hope this compilation is useful, what do you find most useful of the digital marketing tools we have covered here and other tools we don't?

Please let us know about the “essential free tools” you use in the comments.

Home › Internet Marketing Tools › 15 of the Best Free Marketing Tools for Startups & Small Business

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